In today’s digital marketplace, how we decide to engage, interact, and communicate with our favourite brands is changing. Customers now expect websites to serve as a full extension of your shop window and customer service offering. How can businesses in Lisburn meet this need? The answer lies in web design that is fully responsive, secure, stable, and visually appealing.

Digital Marketing Lisburn
Digital Marketing Lisburn

Fortunately for businesses across Lisburn, ProfileTree are a full-service digital agency specialising in web design that reacts to the needs and desires of your target audience. Let’s talk about how to choose the features and requirements of your website according to your needs and the different types of websites out there; particularly ecommerce websites.

Are You Looking for ‘Web Design Lisburn’?

In the business world of Lisburn, selecting a web design agency that has an intrinsic understanding of the local commercial landscape is crucial. As a web design agency based in Belfast, we are not just geographically close; we are deeply attuned to the pulse of regional business trends, especially in web design.

Web Design Lisburn

Let us bring our local expertise to your Lisburn business, blending cutting-edge design with a deep understanding of what works in our shared community. With us, your business is set to not just navigate but thrive in the ever-evolving digital landscape of Lisburn.

Why Choose Us for Web Design Agency Lisburn?

For web design in Lisburn, we’re no ordinary agency. That’s because we design websites with performance for your business built into the DNA. How? By making sure we understand your business goals to make sure your investment isn’t ‘just’ a website. Instead, we want to understand your business needs and make sure your website is at the heart of your company.

We also do more than web design, we are a team of;

  • Web developers
  • SEO experts
  • Digital strategists
  • Content creators.

This talent pool ensures that you don’t just have a website that looks good, but also a website that performs well. We create websites that attract your target audiences by using a multi-pronged approach for the best results. Moreover, we use our trial and tested methods on our internal brands: Connolly Cove, Learning Mole, Amazing Food and Drink, Amazing Cars and Drives – ensuring that you receive a web design strategy that works and works well.

Web Agency Lisburn Reviews

At ProfileTree, our passion and expertise lie in empowering businesses of every size and across all industries with bespoke website solutions that perfectly reflect their unique brand identity. Our extensive experience in web design and development has enabled us to create websites that are not just visually stunning but also highly functional, ensuring a seamless user experience that aligns with our clients’ business goals. Check out our client reviews and see for yourself the impact of our expertise on businesses just like yours.

website design lisburn
website design Lisburn – reviews

The Business Landscape in Lisburn

Launching a website propels your business onto a global stage, where you’re not just competing with companies worldwide, but also with local contenders in Lisburn offering similar services. This dual challenge of standing out in both the global and local online marketplaces requires a strategic approach to ensure your website captures and retains the attention of your audience.

  • Over 10,000 businesses operate in Lisburn and Castlereagh Council area, contributing significantly to the regional economy.
  • Businesses in Lisburn and Castlereagh employ over 7,400 individuals, with Manufacturing accounting for the largest share.
  • Combined sales generated by these businesses reach £1.4 million, showcasing their economic impact.

Our proximity to Lisburn positions us uniquely to offer tailored, insightful web design solutions that resonate with the local market. By choosing us, you’re not just getting a service provider; you’re gaining a partner who is constantly in-tune with the latest local web design developments. This knowledge allows us to craft bespoke digital strategies that can elevate your business, ensuring your online presence is not only current but also forward-thinking.

Web Design Lisburn FAQs:

Q: How can web design benefit my Lisburn business?

A: A professional website designed for user experience and mobile-friendliness attracts more customers, builds brand trust, and boosts online sales for Lisburn businesses. We create visually appealing, user-friendly websites tailored to your unique needs and local audience.

Q: What types of web design services do you offer in Lisburn?

A: From custom website design and development to responsive theme-based options, we offer a comprehensive suite of services to meet your budget and goals. We also provide ongoing support and maintenance to keep your website running smoothly.

Q: Do I need to understand complex web design terms?

A: No! We communicate clearly and translate technical aspects into actionable solutions. We focus on your desired outcomes, like increased website traffic and improved brand image.

Q: How much does web design typically cost in Lisburn?

A: Costs vary depending on project scope, desired features, and chosen services. We offer transparent pricing and free consultations to discuss your specific needs and budget.

Q: Can you share examples of local Lisburn businesses that have seen success with your web design services?

A: Absolutely! Visit our website or contact us directly to see how several local businesses achieved significant growth through our tailored web design solutions.

Objectives of Building a Website

It’s very common to see local businesses approaching us saying they want to build a website. When we start probing for more details, they find themselves at loss to define what they really want. Usually, there are multiple stakeholders, too. So, that’s even harder when each stakeholder is not clear about his/her/their expectations of the website.

Web Design Lisburn

That’s why, we always advise before you head to any agency asking for a quote, have a meeting with your team internally. This will help you identify your objectives, requirements, priorities, and eventually budget.

Identifying Business Goals in Reference to The New Website

These questions serve as a good exercise to do with your internal team before you start hunting for a quote.

  • What are your business objectives from having a website?
  • What is the most profitable source of income for your business? How do you see it growing on digital platforms?
  • What is the least profitable source of income for your business? Can a website feature give it a push?
  • Who is your target audience? How well acquainted are they with the digital world?

Assessing The Internal Side of Your Business

  • What does the internal process look like? What can a website do to optimise your business process? – especially from a customer point of view.
  • Are there any mundane processes that you would like to automate through your website?
  • If yes, are your internal staff members ready for a digital transformation?
  • Is there someone assigned to look after your website after it’s built?
  • Are you going to add content on a regular basis to the website?

Web Design Lisburn: Website Design and Functionalities

  • What are the pages you require for your website?
  • What are the features and functionalities that you would like to add to your website?
  • Who is going to host and maintain your website?
  • Do you have a specific design in mind?
  • Do you have any design references within your industry or outside of it?
  • Do you have a specific budget in mind?

The Best Types of Website for your Business

Whether you want to redesign an existing website or build a new website from scratch, the starting point is to identify the type of website you need. From the outside, all websites look the same. However, there are many different types of websites to choose from. It all depends on your business objectives. Before choosing the type of website, make sure you’re already aligned with your team on the previous exercise.

E-commerce Website

An eCommerce website allows you to sell products from your online store. You may incorporate a drop-shipping model into your online business to sell products from a third-party distributor. Or you can be in charge of the selling process from start to finish. It all depends on how you run the business. Whichever way, the main ecommerce requirements and features will remain the same. Meanwhile, some features may vary according to the business model.

The Main Pages and Features of an Ecommerce Website

Home Page

  • Home page that focuses on best sellers, promotions, calls to action (CTAs), categories, and engaging video and content.
  • Product categories page that includes the main categories that users will search by. For instance, a fashion brand may include (Men, Women, Children, Sale)
  • Search engine function which can include as many filters as you wish or no filters at all if there is no need for it. Larger ecommerce websites typically include many filters (brand, size, user, price, etc.)

Additional Pages

  • About page which includes information about the brand, who you are, brand promise and values, etc.
  • FAQs page is super important for many online stores because there’re usually questions about return, refund, delivery time, quality of products, ingredients, size charts, etc.
  • Offers – some online stores need it, others don’t. It depends on
  • Blog – the most successful ecommerce websites are not merely a place where people buy and run. Not only will blogs improve your SEO ranking, but also is super important for building brand loyalty.
  • Contact Us page is one of the most important pages because if anything goes wrong or if the visitor wishes to get in touch directly, this is usually the first page they will click on.

Product Pages

  • Main archive products page which includes all the products listed under a specific category.
  • Single product page where the user will click to see more details about the product (description, price, clear view image, colours, sizes, build up a product, etc.) This is also the page where visitors will be able to view or add comments and reviews.
  • Cart page where customers can view all the products they added to their carts with the price, size, quantity, and colour listed

Purchasing Pages

  • Checkout page where visitors will review their products, add their details like specific requests, delivery address, promo codes, or any required information. They should also choose the payment method and get a total cost including tax and delivery.
  • Payment Processing page – will either connect them to a third-party page or directly to the payment processing.
  • Confirmation page, also known as ‘Thank You’ page that will appear once everything is finalised, and you should engage the buyer with a CTA to joint the email marketing list or follow you on your social media accounts.

Ecommerce Website Tips and Tricks

Keep It Simple and Straightforward

It’s easy to get carried away with too many calls to action and product clutter – especially on the home page. Remember that the neater, the better.

Make Branding a Priority

You’re not a retailer – or just another on stop shop. You want to build a brand for your audience with a memorable experience, especially if you’re selling products that are not exclusively yours – branding is everything.

Think of the Customer Journey and Experience

Whenever you’re reviewing your website, think of yourself as a customer. For example, if I were a customer, what kind of questions you will be asking. What kind of details you will be looking for when it comes to the product description. How can you encourage a customer who is afraid to buy the wrong size.

How can you showcase the material of the product as if the customer is holding it in their hands. While these questions are often repeated by everyone, few brands actually grasp the concept of improving the online shopping experience for customers.

Use High Quality Images

Remember that online shopping is different that shopping in a physical store. In physical store, images don’t matter. It’s the real product on the shelf that counts. On online platforms, there is no real product that makes up for low quality image. What you see – should be what you get.

Since the risk factor is always higher for online shoppers because it is a virtual experience, therefore, they won’t risk with a product with a low-quality image because it doesn’t really give them real expectations. On a different note, large images and files hinder your SEO performance and page loading speed, so it’s important to use tools that would compress your image without compromising on quality.

A Guide to ECommerce Websites

How to Choose the Right Web Design Agency in Lisburn?

We offer website design and development services that have been praised in Lisburn and beyond for their creative focus on visual flow and robust stability. We realise that every second of downtime results in lost business. For this reason, we are proud to say that each and every one of our web design projects are subject to the most thorough usability testing methods, informed by the latest findings in user experience (UX) research.

A Holistic Approach

For our clients in Lisburn and across Northern Ireland, we follow a holistic approach that makes the very most out of on-site efforts such as infographics and multimedia embedding. Through each stage of your web design project, our team is available to identify the most appropriate channels for your brand, maximising your digital marketing efforts. Let us build your site while you run your business – it’s what we do.

Big Picture Websites

When it comes to web design, there are two types of websites launched by local companies: ‘quick fix websites’ just giving a temporary digital scaffold to the business, and big picture sites giving a creative digital solution designed to support the company’s entire online world with real results. Let’s take a closer look.

The Digital Scaffold

This type of website might answer the statement ‘we need a website’ but doesn’t meet the company’s goals (for example, by driving enquiries), doesn’t meet the company’s needs (such as, being simple to edit when changes are needed) and takes a patchy approach to being seen prominently by customers searching Google. The ‘cheap and cheerful’ website will also quickly fall by the wayside when technology and customers change.

For example, when customers move towards voice searching or want to view the site on new types of devices. In short, a website doing the wrong things in the wrong way in a non-adaptable way simply drains your investment.

Web Design Lisburn: The Creative, Results-Driven Digital Solution

We know that local companies in Lisburn don’t have the time and funds to waste on a website unless it is built around delivering on that investment. That’s why we start with the goal of the website, and how that fits in with the goal of your business, then understand how the functions of your website can pull together the brand’s marketing and digital marketing efforts. This way, your online world is working for your business rather than simply being a cost for your business in a genuinely results-orientated way.

Aim for a Goal

If you run a local business in Lisburn or further afield, your company will have a clear goal. Make your new site design work towards those goals too. Want more leads? Want a better understanding of your brand or service? We love to understand our clients’ businesses and, most of all, where they need to be in the future. After all, your new site can be part of your business success. Ask us how!

Join The Dots

Because your business strategy will already be closely linked with your marketing strategy (if it isn’t, ask us for help!), your new website can be the creative link holding your online world and company goals together. A great site is built around your big picture. If you’ve been dealing with any digital company who didn’t take the time to see your company, and its online presence as a whole, it may be a sign to think again.

Take SEO Seriously

You wouldn’t do a top-to-bottom review of customer experience at your business by following piecemeal advice. For the same reason, making Google love your site – remember that better visibility means more quality traffic means more potential leads – should be a specialist area, built into the DNA of everything you do online, and following the latest SEO knowledge. We’re local SEO specialists who can demonstrate how great SEO can work for you.

Look to The Future

The one thing that’s certain in the online world? Your customers will change their behaviour…and soon. Browsing from new devices, searching in new ways and changing expectations from a website means keeping ahead of the trends also keeps you ahead of the competition. We’ll explain how forward-looking web design can do much better.

How Much Does a Website Cost in Lisburn?

Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created three different packages for our web design and development projects; through which we cater for different needs and requirements. In other words, you set the requirements, we tailor a package within the limits of your spending. The average cost of a website at ProfileTree is 7000£ covering research, UI/UX design, web development, SEO, and content migration. This price figure is subject to change according to the requirements of the website and future updates to our packages.

Ready to Book a Free Website Audit?

A website audit is where one of our expert team members go through your website analyse its content, functionality, user experience, and SEO performance to give you a brief report of your website’s overall performance and how you can utilise our services to your advantage.

In today’s digital landscape, having a professional, user-friendly website is crucial for any successful Lisburn business. At ProfileTree, we understand the unique needs of the local market and provide exceptional web design services tailored to your industry and audience.

With our proven expertise, local knowledge, and commitment to your success, we can create a website that attracts more customers, strengthens your brand, and drives sustainable growth for your Lisburn business. Contact us today for a free consultation and unlock the power of impactful web design for your local success!

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