Digital marketing has revolutionised the way small and medium-sized businesses (SMEs) do marketing. It has elevated them to new levels of potential and allowed them to compete with big brands – which was previously thought of as impossible before the dawn digital marketing.
Today, the challenge is standing out amongst your competitors online and amongst the millions other pieces of content that are posted everyday. At ProfileTree, we can make your digital marketing strategy succeed for your Ballymena based business, helping you take advantage of tactics like local SEO and helping you reach new audiences who are outside of your geographical area.
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Are You Looking for ‘Digital Marketing Ballymena’?
For digital marketing in Ballymena, we know that results drive your business. That means real results should drive your digital marketing too. In fact, the very foundations of your digital marketing should be based on the goals you need to achieve as a result of your digital investment.
At ProfileTree, we specialise in a strategy-led, big-picture approach using methods and knowledge that we’ve tested and proven in our own company. If you’re a local business in Ballymena, or in County Antrim, you probably have been approached by companies offering digital products, probably as individual services like social media posts.
It can be easy to be distracted by promises of huge ‘reach’ or impressive-looking – but stand-alone – pieces of work. But for much better return on your investment, it’s crucial to consider a comprehensive digital marketing strategy that integrates all elements seamlessly.
At ProfileTree, we understand that effective digital marketing is not just about individual tactics, but how they work together to build your brand and drive real, measurable results. Our approach focuses on a cohesive strategy that aligns with your business goals, combining elements like content marketing, SEO, social media marketing, and more, to create a synergistic effect that amplifies your online presence.
Understanding the Importance of Digital Marketing in Northern Ireland
In most cases, your customers are undoubtedly using the internet, whether it’s to browse social media platforms or make purchases, they are spending time online. Check out these statistics’ below that highlight internet usage statistics and how digital marketing has affected the NI population.
- 91% of adults in Northern Ireland use the internet daily (Ofcom, 2023 Nations and Regions Report).
- 2.3 million people in Northern Ireland use social media, representing 70% of the population (Hootsuite’s Digital 2023 report).
- Online sales in Northern Ireland reached £2.2 billion in 2021, representing a 20% year-on-year growth (Retail NI, 2022 E-commerce Benchmarking Report).
Understanding the importance of Digital Marketing in Northern Ireland is crucial in this digital age. These figures highlight the critical need for businesses in Ballymena, and in wider parts of Northern Ireland, to embrace digital marketing strategies.
Whether it’s through targeted social media campaigns, optimised e-commerce websites, or other digital marketing tactics, there’s an undeniable opportunity for businesses to connect with their audience online, enhance their brand presence, and drive substantial growth.
Why Choose ProfileTree for Digital Marketing in Ballymena?
At ProfileTree, we pride ourselves on being a leading digital marketing company based right here in Northern Ireland. Understanding the local market is at the heart of what we do, and our expertise in new and emerging technologies sets us apart in the digital marketing realm.
We are committed to employing innovative strategies that are not just up-to-date but also highly effective. Whether you’re a small business in the heart of Ballymena or a larger enterprise aiming to enhance your digital presence, our team at ProfileTree offers tailored solutions to navigate the digital landscape successfully and meet your marketing objectives.
Our Success in Digital Marketing
Take a look at our remarkable milestones across various platforms. On YouTube, our ProfileTree channel has garnered a significant following with over 140,000 subscribers, demonstrating our strong video content capabilities. This success is echoed in our ConnollyCove YouTube channel, which boasts an incredible 100,000 subscribers, and our LearningMole channel, with an impressive subscriber count of 120,000.
Our social media presence is equally robust, with over 50,000 followers on Facebook and more than 40,000 on Instagram, highlighting our widespread and engaged digital community. We take pride in our ability to create viral content, as evidenced by our videos that have achieved over a million views.
Our digital marketing expertise is further showcased by our top placements on Search Engine Pages, a testament to our proficiency in SEO and online content strategy. These achievements reflect our commitment to excellence in digital content creation and our ongoing effort to connect and engage with our audience effectively.
What Types of Digital Marketing Can We Offer?
Whatever your digital marketing goals are for your Ballymena based business, we have the in-house skills and services to help get you there. Here’s what we can offer;
- Website design and development
- Content creation
- Digital strategy
- Digital PR
- Digital training
Can’t find what your looking for? If so, simply reach out to us and we will offer advice and guidance for your digital marketing strategy.
Digital Marketing Ballymena – Client Reviews
Don’t just listen to us though, check out our previous reviews from local clients who were left satisfied.
Digital Marketing Ballymena FAQs:
Q: How can digital marketing benefit my Ballymena business?
A: By attracting local customers online, digital marketing drives website traffic, generates leads, increases sales, and builds brand awareness in the Ballymena market. We develop targeted strategies tailored to your industry and goals, maximizing your impact within the local community.
Q: What types of digital marketing services do you offer in Ballymena?
A: From local SEO and PPC advertising to social media marketing and content creation, we offer a comprehensive suite of services designed for Ballymena businesses. We analyse your needs and recommend the most effective approach to achieve your specific goals.
Q: Do I need to understand complex digital marketing terms?
A: No! We translate complex concepts into clear, actionable strategies and focus on results you care about, like increasing local website traffic and improving local brand recognition.
Q: How much does digital marketing typically cost in Ballymena?
A: Costs vary depending on your project scope, desired outcomes, and chosen services. We offer transparent pricing and free consultations to discuss your specific needs and budget, finding the perfect solution for your Ballymena business.
Q: Can you share examples of local Ballymena businesses who have seen success with your digital marketing services?
A: Absolutely! Visit our website or contact us directly to see how several successful Ballymena businesses achieved significant growth through our tailored digital marketing strategies focused on the local market.
The Digital Marketing Cs
The seven digital marketing Cs are a framework for you to understand the pillars of digital marketing strategy. They are by no means a ‘bible’. You can add or omit from them, but it’s an easy way for someone who is not experienced in digital marketing but wants to understand how it works or where to start from.
On the one hand, the Cs can be used to review your web development and experience as well as a brand’s overall online presence, to ensure that marketing communications are coherent and well-managed. Furthermore, they can be leveraged to keep track of and examine the activities of competitors. Let’s take a quick look.
Customers have always been the centre of all marketing efforts, even before digital marketing existed. However, what digital marketing added to the formula is a huge ability to customise marketing initiatives and campaigns based on the persona of every customer and where they stand from in the customer journey. Digital marketing and advertising allow you to create much more messages and direct them to different consumers way more frequently than traditional marketing. In the past, companies used to create one or two marketing campaigns throughout the year, and it was all one-size-fits-all communication.
Today, you can create much more campaigns and each one would reach a different segment of your audience. That leads us to how identifying your target audience has changed.
The old way to describe your target audience would be something like:
- ‘Females aged between 30 and 40. Middle to Upper middle Class. Loves to read and travel in summer.’
The new way to do put it would be much more detailed and focuses on behavioural targeting rather than demographic targeting.
- ‘35-year-old, professionally successful city-dwelling woman with no kids and a passion for great restaurants. High achiever. Goes to Spin class three times a week. Lives in Belfast and is the founder of her own PR firm. She owns a Volvo. She and her partner go on two international vacations a year and prefer to stay at boutique hotels. She’s a member of a wine club.
- She shops from International niche clothing brands and follows Dior and Guess on all social media channels. She spends an hour a day on LinkedIn, and 30 minutes on Instagram. She uses Google to find out about local fine dining hidden gems and collect perfumes. Her pain points are lack of time and house chores. She always tries to find solutions that save time.’
You see how specific it has become? Knowing that much about your audience help you create messages that they can relate to. It helps you choose the right channel to reach out to them. It also gives you an idea of the community your brand should mingle with to promote word of mouth. The pain points and challenges help you create products and services that address real problems. That’s why you should spend time getting to know your target audience, what their life is like and how you can add value to it.
You probably have heard the common marketing phrase ‘Content is king’. But even if you haven’t, if you look around, you’ll find that content is the heart and soul of digital marketing. Users are on social platforms for content, they’re on paid streaming platforms for content, they’re on Google for content, and they’re even looking into their email waiting for important content to arrive. As much as it is empowering to brands, it has also created a content clutter, a short attention span for users, and a challenge to create differentiated, valuable content.
Content marketing is incorporated into every digital marketing channel. To engage people on social media, you need to write entertaining and inspiring content. To attract traffic to your website through search engine optimisation, you need to create valuable content in line with a keyword strategy. To send out an email marketing campaign, you need to write compelling personal emails and give people content that would make them click. Even when you advertise, ad copies are the way you ‘hook up’ your potential buyers. That applies to every other digital channel from influencer marketing to video marketing and developing your website.
Here are a few content creation tips to help you out:
- Research your keywords or topics well.
- Find out your brand’s voice.
- Pick a topic that will spark your audience’s curiosity.
- Organise your ideas and draft them.
- Always think of the Call To Action (CTA) – what you want the audience to do after they read this piece of content?
- Research original sources and add your own unique input.
- Diversify your content to test out what works best for your audience – short and long form content, video, gifs, reels, stories, images, etc.
- Optimise tags and descriptions.
- Don’t talk about features, instead take about emotional benefits and problems that you can solve.
Check out examples of our video content marketing services below.
Context takes us back to the first C – Customer. Your digital marketing strategy’s success is built on relevance and context. Understanding the context is crucial not only to crafting marketing messages and creating campaigns, but also to establish your entire brand and business strategy. The market share, the shifts in consumer behaviour, your brand’s share from the customer’s wallet, and what the customers are looking for at that moment in time, all have a huge impact on how your business offering, and ultimately on your digital marketing strategy.
The reason why many businesses and agencies fail to see a real value to investing in digital marketing is that they treat it as though it is a separate entity – away from the business strategy. It is something that is rarely discussed in the room where all the ‘big decisions’ are being made.
On the contrary, your digital marketing strategy is a direct bridge between your business and the customers. That’s why ‘the context’ is super important. Don’t get stuck in the past, and never assume that what worked in the past will always work. You need to read your surroundings so well so that you can not only respond to changes, but also anticipate them and lead the way to solutions.
The fourth C is our favourite because it testifies the true power of digital marketing. Customers are now more empowered than ever thanks to technology and the ability to reach and/or share any information in the blink of an eye. That makes it so important to build a brand’s trust and loyalty, and attract strong leads is to harness the power of a community. Users share their reviews and voice their opinions so strongly online.
As a local business in Ballymena, that could either be your biggest strength or most vulnerable weakness. In such a close community, word travels fast and people love to chat about their purchases. It makes them feel smart and it’s a way to socialise.
Word of mouth is more impactful now than ever. In the past, word of mouth would be a customer spreading the word to four to five people. Today, anyone can share a positive or a bad experience about your business to their list friends on social media which could reach more than hundreds of people. That’s why you have to be careful about every customer’s experience. Additionally, you need to be a good listener to what’s being said about your business online.
On the other hand, it’s not enough only to respond to negative and positive reviews. It is even more important to build your brand’s community and circle of people who would vouch for you. By engaging with them online, running competitions, sharing the real faces behind your business.
You need to be relevant by being part of your customers’ world. Your customer is only a customer for a few minutes of the day, but outside of that, they’re parents, employees, partners, friends, children, and so many other things. You need to be part of their conversation by being present in the places they go to or where they spend their time. That’s how you build a community for your brand.
Here are some tips on how to build a community for your local business:
- Build a connection within your internal teams. They are your frontline brand ambassadors.
- Create a value-driven online presence. Be involved in what your audience are interested in, start a conversation, and encourage them to engage.
- Positively contribute to a social cause. Corporate social responsibility is no longer something that only big corporates do. On the contrary, customers are looking for local alternatives that also contribute to the local community.
- Produce expert and educational content. It shows your genuineness to help.
- Create a dedicated space where your community members can bond. Facebook groups, online forums, and crowd sourced review websites are a great place to be on.
- Be patient and consistent. Building a relationship between your brand and the customers and growing a community of followers takes time and effort.
How to Choose the Right Digital Marketing Agency?
Consider the following points in order to help you choose the right digital marketing agency.
First Ask Why
Some drone footage of your business or custom designs for your social posts may be ‘nice to have’ but building them into your bigger plan will help avoid being side-lined into the latest trend without the right reasons. So, for example, if your drone footage will support an online advertising campaign designed to drive specific sales under your marketing plan, that’s a good reason. Or, if your social media designs will help build a community of customers as part of your customer journey plans for their segments, that’s a good reason. Thinking bigger, thinking ‘why’ and sticking to your goals will help with making the right digital marketing decisions.
What’s the Return On Investment (ROI)?
Similarly, thinking about how you’ll measure the success of the investment keeps a clear focus on the right reasons for your digital marketing activity. Success doesn’t always mean a sale. It could mean leads, new members of an online community, attendees at an event or more. Ultimately, ROI is whatever the activity needs to produce to support your business strategies.
What Does Your Customer Interaction Look Like?
With Ballymena being a shopping town, you’ll know that your customers want to behave in their own specific way. And they want to engage with your business in their chosen way too. There’s no sense in trying to make a customer who prefers to phone use a web-form, and vice versa. So taking a step back to ask if the proposed digital marketing activity is really the way your chosen segment of customers/ potential customers would like to engage can be a wise move in the long run. Need help to see what’s best for your business?
Digital Marketing Ballymena
We’re a different kind of digital agency because we offer a no-fuss service, tailored entirely for you, your audiences, and your goals.
A Clear Purpose
Knowing what you want to achieve is the best first step to creating digital marketing designed to pay its way in your business. ‘Reaching more people’ isn’t necessarily equal return on investment. Aim higher to connect your digital marketing to real world sales and/ or community-building with a quality customer journey. In this way, truly measurable digital marketing can easily show its full worth.
A Clear Audience
Your ‘real world’ customers aren’t identical, and neither are the customers in your digital world. Your website, social media, and email data – not to mention your own instincts – will show you who you are already reaching. Is there a group within your existing audiences you’d like to target with your offer or product? Knowing this will avoid a costly trial-and-error exercise.
A Clear Measurement
Similar to your purpose, a clear way of measuring your progress towards that goal is recommended. Why? It helps avoid your efforts being side-tracked, it shows what it is working and when. It means you are working in a measurable way towards something designed to help your business grow. Need help with this? ProfileTree can design a digital marketing strategy tailored for your individual business.
A Clear Plan
To borrow a phrase from the world of sport: everything works, and nothing works forever. A plan to review and update your digital marketing investment will keep your business ahead of change. Things like social media platforms change, email regulations change, and customer devices change. That’s why a plan to keep ahead of the latest developments will help avoid the expense of having to start over.
How Much Does Digital Marketing Cost?
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every project has its own requirements but generally, we use your requirements and budget to come up with a suitable digital solution. In other words, you set the requirements, we tailor a package within the limits of your spending. Contact us for a free quote and a digital consultation about your digital marketing strategy.
Ready to Book a Free Digital Marketing Audit?
At ProfileTree, we understand the unique needs of the local market and the Ballymena community. With our proven strategies, local expertise, and dedication to your success, we can help you attract more customers, build brand awareness, and drive sustainable growth for your Ballymena business. Contact us today for a free consultation and unlock the power of digital marketing for your local success!