For digital marketing in Ballymena, we know results drive your business.
That means real results should drive your digital marketing too. In fact, the very foundations of your digital marketing should be the goals you need to achieve as a result of your digital investment.
Very often, companies take a ‘piecemeal’ approach to digital marketing and, therefore, fail to see the outcomes they need.
Instead, ProfileTree specialist in a strategy-led, big picture approach using methods and knowledge we’ve tested and proven in our own company.
Read on for our FREE digital marketing tips…
If you’re a local business in Ballymena, or in County Antrim, you’ll have been approached by companies offering digital products, probably as individual services like social media posts. It can be easy to be distracted by promises of huge ‘reach’ or impressive-looking – but stand-alone – pieces of work.
But for much better return on your investment, some simple questions before you begin any digital marketing project can make sure everything you do is tailored for your company and for real results.
First Ask Why
Some drone footage of your business or custom designs for your social posts may be ‘nice to have’, but building them into your bigger plan will help avoid being sidelined into the latest trend without the right reasons.
So, for example, if your drone footage will support an online advertising campaign designed to drive specific sales under your marketing plan, that’s a good reason. And if your social media designs will help build a community of customers as part of your customer journey plans for their segments, that’s a good reason.
Thinking bigger, thinking ‘why’ and sticking to your goals will help with making the right digital marketing decisions.
What’s the RoI?
Similarly, thinking about how you’ll measure the success of the investment keeps a really clear focus on the right reasons for your digital marketing activity. Success doesn’t always mean a sale. It could mean leads, new members of an online community, attendees at an event or more.
Ultimately, RoI is whatever the activity needs to produce to support your business strategies.
What Does Your Customer Interaction Look Like?
With Ballymena being a shopping town, you’ll know that your customers want to behave in their own specific way. And they want to engage with your business in their chosen way too. There’s no sense in trying to make a customer who prefers to phone use a web-form, and vice versa.
So taking a step back to ask if the proposed digital marketing activity is really the way your chosen segment of customers/ potential customers would like to engage can be a wise move in the long run. Need help to see what’s best for your business?
We’re a different kind of digital agency because we offer a no-fuss service, tailored entirely for you, your audiences and your goals.
A CLEAR PURPOSE
Knowing what you want to achieve is the best first step to creating digital marketing designed to pay its way in your business.
Tip: ‘Reaching more people’ doesn’t necessarily equal return on investment.
Aim higher to connect your digital marketing to real world sales and/ or community-building with a quality customer journey.
In this way, truly measurable digital marketing can easily show its full worth.
A CLEAR AUDIENCE
Your ‘real world’ customers aren’t identical, and neither are the customers in your digital world.
Your website, social media and email data – not to mention your own instincts – will show you who you are already reaching.
Is there a group within your existing audiences you’d like to target with your offer or product?
Knowing this will avoid a costly trial-and-error exercise.
A CLEAR MEASUREMENT
Similar to your purpose, a clear way of measuring your progress towards that goal is recommended.
Why? It helps avoid your efforts being side-tracked, it shows what it working and when and it means you are working in a measurable way towards something designed to help your business grow.
Need help with this? ProfileTree can design a digital marketing strategy tailored for your individual business.
A CLEAR PLAN
To borrow a phrase from the world of sport: everything works, and nothing works forever.
A plan to review and update your digital marketing investment will keep your business ahead of change.
Things like social media platforms change, email regulations change and customer devices change.
That’s why a plan to keep ahead of the latest developments will help avoid the expense of having to start over.