Back in 2020, we all woke up to a new reality where digital experience takes over everything. Except for essential workers, every worker had to make that digital shift regardless of their previous experience with digital tools. That has been quite a challenge to many businesses. Not only did businesses had to adapt quickly to entirely new processes, but also employees had to learn and educate themselves amidst a crisis. If this teaches us one thing, it’s that companies whose staff are equally knowledgeable about digital skills have the highest resilience.
A local company ourselves, we’ve gained our expertise in the digital field through years of practice. We love to empower our close business community with that knowledge to empower them to grow and thrive. In this article, we tackle how to approach digital training and the different digital areas that businesses in Derry can benefit from.
Are You Looking for ‘Digital Training Derry’?
ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Derry, County Londonderry, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with digital marketing training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building digital training for your business in Derry means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO and web development.
Digital Training Derry: Types of Digital Training for Small and Medium Sized Businesses (SMEs)
Digital skills are broadly defined as the skills needed to use digital devices, communication applications, and networks to access and manage information from basic online searching and emailing to specialist programming and development. At their core, these skills help people communicate and collaborate, develop, and share digital content, and problem solve in a work-anywhere world. In the office, one can label those digital skills as digital marketing, web management, navigating software tools and applications, creating design and visuals, data analysis and reports, etc. It is rare to find one person who has all those skills, for sure. But a productive, highly skilled employee will have a basic understanding of those skills.
Today, let’s tackle two sub-skills of web management – which are managing e-commerce and WordPress websites.
Digital Training Derry: Web Management Skills
Let’s say that digital training is a huge tree with many branches and each branch has a tremendous bouquet of leaves. One of those branches is web management. If you’ve invested time and money into building an amazing website, one of your in-house team needs to look after it. If nobody in your company is knowledgeable enough to run this website on a day-to-day basis, your great website will become outdated by the day till it becomes completely wiped out. The other alternative would be to hire an agency with a monthly retainer to take care of your website.
Now, many agencies rely on the fact that website owners do not have the capacity to run their own website, and their clients will always need to come back to them for maintenance and updates. That’s why we take a different approach. While we’re happy to support with maintenance and updates on an ongoing basis, we believe that empowering in-house teams helps our clients grow and we grow together supporting in other areas.
Digital Training Derry: E-commerce Training
Digital Training Derry: Understanding The Bigger Picture of E-Commerce
Selling your products online can be a great way to delight potential buyers and surpass their expectations. But a frustrating experience can cost sales and damage your brand. User experience, conversions, customer journey, and omni-channel brand communication are essential for running a successful digital retail experience. But does your team understand these concepts? By ‘the team’, we don’t just refer to the marketing team or the person responsible for your website.
To deliver an optimal, seamless e-commerce experience, your entire team needs to be engaged. They need to understand that their impact is not small – not the slightest bit. The only way to keep them engaged is to explain to them these digital concepts. If they see the full picture, they’ll put themselves in the customer shoes, be responsive, and offer solutions.
Digital Training Derry: E-commerce Content
E-commerce is dynamic – and because of its convenience, it has disrupted traditional buying methods. That’s why customers are looking for convenience at every touchpoint of their buying journey. For example, the know-how of to create product descriptions that truly answer every question your customer may think of is not a small task. Creating engaging content for ecommerce is not only important for SEO, but also to encourage the visitor to convert when they have all their questions answered. Visitors wouldn’t even stay long enough to find answers. They would most times just leave – due to lack of trust.
If the product description is straight to the point, the process is clear, refund and guarantee policies are mentioned, then you have them considering buying already.
Digital Training Derry: E-commerce User Experience
Every touchpoint between the customer and your business is a part of the brand experience. That includes everything from your posts on social media to the delivery and packaging of your products. Your website’s user experience though plays the biggest role. Everything they see on your website should have a purpose. The categorisation of your product portfolio, how it is displayed, the placement of the best sellers and the details that the product imagery or videos show, the calls to action, the checkout process, etc. The details are many. The proper e-commerce training should give you an understanding of the sales funnel and the messages to use with every customer based on the stage they’re at.
Digital Training Derry: E-commerce CRM
According to Eric Hazan from McKinsey, “We are entering the world of ‘phygital’ – physical and digital at the same time, where there is not a physical world or digital world in retail, but rather a completely connected one.” Customers now expect your departments to be aligned. They deal with you as a whole brand. If they purchase something online, they may choose to pick it up or return it at the store. They want to see the availability of a piece across your branches. And they also expect your branches to be connected with each other.
What does omni-channel mean? Omnichannel retail is a strategy in which retailers engage customers through multiple digital and physical touchpoints. As customers move across these channels, applications and data move with them. This creates a consistent, on-brand experience from start to finish. In order to achieve that, you need a Customer Relationship Management (CRM) system that connects siloed departments. There’re so many CRMs available suitable for every size of business. Training your team on that CRM to ensure that they’re making the most out of it is a central aspect of digital training.
Digital Training Derry: WordPress Training
Digital Training Derry: The Frontend and Backend of a WordPress Website
WordPress dominates the content management software usage with 76.4% market share. It powers 34% of all websites on the internet. Your website, even if it is a brochure/corporate website, is a lively aspect of the business. Particularly because websites are a big investment, they’re not something that you ‘fix and forget’. You should master how to manage it on the backend to be able to updates the messages, Calls To Actions (CTAs), and update it with fresh content on a regular basis. Unlocking the potential of managing your website easily empowers you to engage with your customer through the sales pipeline. Additionally, it helps you improve your SEO performance to create brand awareness and drive traffic.
Furthermore, learning how to install and update WordPress plugins and themes will ensure your website is always functioning well from a technical point of view. Other skills you can learn is how to set up your website with a domain name, hosting, and SSL. Digital training will help shape your response to these essential areas.
Digital Training Derry: Build a Website from the Ground Up
If your team has some technical expertise but needs a push to be able to build your own website in-house from the ground up, digital training can help you reach your goal. Expert developers and designers can train your team on WordPress’ best practices. WordPress is known for having a user friendly backend, so you’d be surprised that with some technical background, your team members could replace an agency. They’d be engaged and eager to grow their skills and you’d ensure that the full process is under your control. Once the website goes live, your team would be the go-to expert for maintenance and updates, too.
If you wish to create an e-commerce website using WordPress, WooCommerce is a WordPress plugin that’s perfect for that job. In fact, WooCommerce powers 22% of the top 1 million ecommerce sites in the world. It is flexible, easy to manage, and versatile in a way that can adapt to any business. Digital training solutions can be tailor-made to fit exactly your team’s needs according to the background and the type of website you’re aiming to build.
Digital Training Derry: How to Find The Right Digital Training in Derry?
Three simple things can make a BIG difference to the results of your training: the location of the training provider, the ability of the company to understand and customise training for your business, and the capability of the training agency to base the teaching on current, working, specialist expertise. At ProfileTree we take a different approach to training because we teach our clients the know-how, tried and tested over the years in our own company, we use to drive our own results.
We know what works, we understand business in Northern Ireland and beyond, and we never stop learning about the very latest techniques.
Ask us how we can help grow your business online through excellence in tailored digital training.
Digital Training Derry: Tailor-Made Digital Training Solutions
We specialise in helping local companies, like yours, to achieve better results online through expert digital training made specifically for individual needs. We’re not only trainers, we’re also a digital agency. In other words, we practice what we preach. We utilise our working know-how across web development and design, social media marketing, content creation, pay-per-click ads, SEO, and much more. We’ve been experts in one key thing: building great client relationships. We believe this is the key to superb digital training.
Most new customers will tell us that, in the past, they have bought digital training online and been disappointed with the results. Why? Take, for example, using an online course to train staff in using Facebook. Does the course take account of your business goals? Does the course cover the latest and crucial algorithm changes? Does the course include guidance appropriate to your audience? Is there any focus on converting traffic to sales/ enquiries or does the course promote ‘hard selling’ and mere reach?
Instead, working with a local digital training company means partnering with a company who’ll listen to the needs of your company, and even help bring the needs of your company into focus. It means working with a business who tailors a training programme based on your own requirements and means working with a company who’ll be a phone call away for advice and support.
Digital Training Derry: Local Expertise to the Benefit of Digital Growth
After all, doing business in Derry and NI means operating in a rapidly evolving environment. The best way to respond? By working with a digital training partner with knowledge of the same trading conditions. We’re invested in seeing your business grow online, because we understand that the only way the digital scene can truly fulfill its full potential in Northern Ireland is through the growth of each small and medium-sized business. Ultimately, allowing sporadic advice, training, and ideas to shape your online presence is like – say – picking up tips on LinkedIn for how to run a physical store. That advice will be out of context and have no connection to your brand, your customers, your market, or your business goals.
That’s why the right digital training will take into account these factors, and many more, to help shape your digital world rather than make piecemeal, generic changes. We love helping businesses grow online in this way and would love to show you – using proven techniques – how we can help your business too.
Digital Training Derry: Dig Deeper
Unpicking the reasons for your digital training investment means linking your reasoning back to an outcome with real value for your business. Connect to your overall business aims and plans to move from ‘nice to do’ training to a learning investment connected to the heart of your company. Ask ProfileTree how to form a better foundation for digital training in Derry through specialist strategy and delivery.
Digital Training Derry: Think Resilience
Training colleagues who don’t normally come into contact with, say, social media or content creation has two benefits: resilience you can call upon in an emergency and more input across the business into strategy. A greater understanding of online and digital activity across departments can mean a more digitally invested workforce. We’ll adapt your digital training to the needs of individual groups of people and take account of considerations like how often they’ll be using the tools taught and why.
Digital Training Derry: Look Forward
A common mistake in digital training is to invest in learning ‘old’ technology without including help with emerging trends. Looking into the future now means thinking ahead to where your audience will be engaging with your brand in the future. ProfileTree can help draw up the right training balance between existing and emerging tech. We do this by using our day-and-daily working knowledge to keep companies ahead of change.
Digital Training Derry: Think Tailored
No generic training course could fully respond to the specific needs of your brand, your audience and your business plans. That’s why digital training designed around your company is the best way to unlock the power of your online presence. That’s why ProfileTree specialises in helping local companies to grow through customised digital training. We start by listening and understanding your business, then applying our expertise to help find the right approach for you.
Digital Training Derry: How Much Does Digital Training Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Digital Training Derry: Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Derry, County Londonderry. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Derry, County Londonderry, Northern Ireland.