Delivering on ‘social media marketing Lisburn’ for small and medium sized businesses is our pride and joy at ProfileTree. We’ve trained hundreds of businesses in Lisburn on how to manage their social media presence for free; in partnership with Lisburn and Castlereagh City Council, as part of the DigiGrowth Programme. But now that the programme is over, we want to continue serving our local community in Lisburn, County Antrim.
Social Media Marketing Lisburn, County Antrim
ProfileTree – Expert Social Media Marketers with a Local Flavour Serving Businesses in Lisburn, County Antrim, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and helped hundreds of local and international businesses with their social media presence. Whoever is managing your social media platforms should have the best understanding of your audience, and nobody understands your audience like locals who might already be your customers! That’s our team here at ProfileTree.
‘Social Media Marketing Near Me’
Once people reach your platform, this is your moment of truth. Are you ready with a solid story and wow-visuals that give those people a reason to stay? Not only to stay but also to have reasons to trust your story enough to purchase your product or use your service. To craft powerful, relevant stories, you need a social media agency near you – living your day-to-day struggles.
A true ‘social media marketing near me’ means that those who manage your social media presence understand your local market’s pain points, trends, and know the ins and outs of the local community. Social media marketing is a quick and daily interaction with your audience. So, your social media agency should work side by side with your team covering moments as they happen.
Social Media Marketing Lisburn: How Social Media Promotes Business
Although many local businesses start their first encounter with the digital world through social media – typically Facebook. There is usually a confusion about what social media can and cannot do.
Tell Your Brand’s Story
Selling products through social media platforms is something that many businesses would like to achieve, but believe it or not, social media channels aren’t the best place to sell. But they are the best place to let the world know who you are. Its best use is to tell your brand’s story. To remind your audience you are there and to engage with them in meaningful conversations gives weight to your brand. It helps create top of mind awareness for your brand so that customers would consider your service once they are ready to purchase.
Drive Conversions to Your Website
If you have a website, that’s the best place to sell products and services. The role that social media marketing plays here is to get more people to visit your website. Introducing them to your products and give them incentives to visit your website to find out more. According to 90% of marketers, their social media marketing efforts have increased the exposure of their business, and 75% say they’ve increased website traffic.
Grow Word of Mouth Marketing Through Social Reviews
Social media empowered customers. Every customer you serve has an influence over your brand reputation. How can you use your customer’s voice to your advantage? First, reviews are super important for local businesses where word of mouth travels fast. Avoiding negative reviews is a reaction. Your strategy is to incentivise your customers to share something positive. Furthermore, use your negative reviews to improve your business process or your products. In other words, win back those customers that left a negative review.
Social Media Marketing Lisburn: ‘Social Media Marketing Near Me’
Once people reach your platform, this is your moment of truth. Are you ready with a solid story and wow-visuals that give those people a reason to stay? Not only to stay but also to have reasons to trust your story enough to purchase your product or use your service. To craft powerful, relevant stories, you need a social media agency near you – living your day-to-day struggles. A true ‘social media marketing near me’ means that those who manage your social media presence understand your local market’s pain points, trends, and know the ins and outs of the local community.
Social Media Marketing Lisburn Strategy
So, where should you as a business in Lisburn start from? Start with a digital strategy and follow the steps below:
- Define your target audience
- Research your competitors
- Set your objectives and KPIs
- Choose the right social media channel to your business
- Create and experiment with different types of content
- Engage with your followers
- Make employees your brand advocates online
- Measure your results and optimise
Need help with one or more of these steps? Our team is happy to help. You’ll need to train your team on how to perfect every stage of the social media strategy. We will audit your social media platforms and give you some advice. Book a chat with one of our team members – for free without obligations.
Social Media Marketing Lisburn: How Much Is Social Media Advertising
Social media advertising is known to be cost-effective compared to Google Ads. For example, according to research, cost per lead on LinkedIn is 28% lower compared to Google Ads, and it offers incredible targeting capabilities that are particularly useful for B2B businesses.
Facebook and Instagram
Facebook and Instagram share the same minimum budgets which are $1 per day for impressions, $5 per day for clicks, likes, or views, and $40 per day for app installs or offer claims
Meanwhile, YouTube’s minimum ad budget is $10 per day. Video marketing is, of course, one of the most successful approaches.
The last one we will tackle today is LinkedIn which has a minimum ad budget of $2 per click and $10 per day.
Twitter has no minimum ad budget.
Pinterest’s minimum ad budget is $2 for impressions and $0.10 for clicks.
TikTok’s minimum ad budget is $50 per day for campaigns, $20 per day for ad groups.
Keep in mind that there are so many factors that affect the cost of your social media campaigns and the KPIs for every set budget. If you get stuck with advertising on any of the platforms, we are here to help!
Social Media Marketing Lisburn: Ready to Book a Free Social Media Audit?
Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Lisburn, County Antrim. Alternatively, you can Book a chat with one of our team members to audit your social media platforms and find out how we can help you establish your social media marketing presence in Lisburn, County Antrim.