Digital Training on laptop

In recent years, digital transformation – the transformation of business operations and models using digital technology – has disrupted nearly every industry, reset consumer expectations, and is changing the way businesses deliver products and services. For small and medium sized businesses (SMEs), digital transformation can offer many benefits. Some of them include reduced costs, increased speed and flexibility, greater market reach and more intelligent decision-making. It helps employees become more efficient, automating processes, and reducing some of their pains, so they can focus more on the value-added aspects of their business. Thus, digital training has become a top priority on the agenda to enable employees get accustomed to new technologies.

We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. In this article, we will tackle Google Analytics Training as well as how to approach digital training as an SME in Newry.

Are You Looking for ‘Digital Training Newry’?

ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Newry, County Down, Northern Ireland

We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building digital training for your business in Newry means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO, and web development.

Digital Training Newry: Skills You Learn in a Digital Training

Responsive, customised, need-based training makes the difference between a good workforce and a great one. The digital world is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online. But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web development, we’ve tackled some skills in previous articles that you can check here:

Let’s talk about Google Analytics Training.

Digital Training Newry: Google Analytics Training

Any successful online business should know how to measure their website’s performance. The trouble is many businesses struggle to find the information they really need within Google Analytics and Search Console. Others simply don’t know which metrics they should be tracking. Google Analytics is a powerful tool when you know what you’re looking for. Many small businesses experience information overload when looking at Google Analytics. Although this is labelled as ‘Google Analytics’ training, however, it still covers reading the important metrics that allow you to diagnose issues on your website and optimise its performance whether it’s conversion rate or SEO performance.

Digital Training Newry: SEO

SEO is the main source of reaching untapped audiences and growing your traffic to create brand awareness. That’s why, using Google Analytics or other tools, your in-house team needs to measure the metrics and deduce insights from them to identify the weaknesses and the strengths of the website and how to improve it. There are important metrics that they must understand like: monthly organic traffic, bounce rate, conversion rate, domain authority, keywords associated with the website, pageviews per session, duration spent on page, average duration per session, top traffic sources, devices used, exit pages and an analysis of the visitors’ personas.

Digital Training Newry: Marketing campaigns

Whenever you’re running paid campaigns whether it’s social media campaigns or paid search engine campaigns, you also need to keep an eye on where the traffic is coming to the website from to focus your efforts and ad budget on successful platforms. Your team needs to oversee campaign reports such as impressions, reach, engagements, click-through rate, cost per acquisition, and whether those campaigns are actually profitable to the business and how to reduce cost and reach out to untapped audiences.

Digital Training Newry: User experience

You may be wondering what user experience has to do with a Google Analytics training, however, you’d be surprised that most websites or paid campaigns that fail to deliver real Return On Investment due to reasons which have nothing to do with the campaign itself. It’s usually the user experience of the website or a poor customer service experience that affects the performance of the campaign. That’s why your team needs to understand which elements affect the user experience. It could be the Calls To Action (CTAs), the design of the website, the sitemap, or any other element that’s holding your web performance back.

Digital Training Newry: Behaviour

It’s not enough to know how many people visited your website or which pages were engaging and which pages were not. Sometimes you need to know what exactly catches the attention of your audience, where they look or how their session goes. Some applications like Hotjar can record sessions or give you a heat map report to be able to observe closely what your visitors do on your website.

Digital Training Newry: Conversion Rate Optimisation (CRO)

CRO is an entire training on its own, however, in a proper Google Analytics training, your team should be exposed to CRO from a ‘data analysis’ point of view. For instance, how to extract data from Google Analytics that you can use to improve conversion rate. In-house teams usually need data to validate a new marketing budget or to redesign a website. That communication is internal between the team and the stakeholders, yet the importance of backing up ideas and initiatives with real data is super important in any business’s internal marketing process.

Digital Training Newry: Site Speed

Site speed and navigation are still parts of the user experience. However, because they require some technical understanding, we believe it’s important to dedicate time to training teams on them separately. What makes a website slow? How does the code, the media, and design affect the speed of your website. In case you don’t know, Google penalises slow website and would never rank them high on search results pages. Over time, Google learned that users don’t have the capacity to wait for slow websites to load, and they end up bouncing back anyway. That’s Google prioritises site speed.

Other than site speed, mobile optimisation has become a huge factor for Google to consider. Again, Google would never a website with a poor mobile experience. But aside from Google, even if you run a paid search campaign, it would be much more costly if the website isn’t optimised for mobile because most users are now using their mobile phone to make search queries. If your website isn’t good enough for mobile users, they will bounce back causing the cost per click to increase.

Digital Training Newry: Navigation

The same thing applies to navigation. If the website is cluttered, has so sections, pages, and too many CTAs that it’s confusing, or even worse, doesn’t have any engaging CTAs at all, you can’t expect the visitors to convert. Your team needs to understand the customer journey well enough so they can make positive changes to the site structure and navigation of the website.

As obvious, your digital training programme must build the base for understanding metrics and KPIs before moving to how to use Google Analytics itself. Without that understanding, the numbers and reports would be just that: numbers and reports. Meanwhile, if your team understands how websites function and perform, they will be able to extract insights from data and take the right decisions to grow your website.

Digital Training Newry: Google Analytics

Your digital training must complement these concepts with training sessions relating to Google Analytics configuration, e-commerce tracking, conversions, goals, user flows, and automations. Your team must learn to create comprehensive automated reports in Google Analytics, allowing them to brief decision makers or agencies on your website’s performance in seconds.

Digital Training Newry: How to Approach Digital Training

Choosing digital training in Newry means investment in a partnership created for mutual growth. We’re no ordinary training provider because we’re a local, commercially minded company with one eye on the results you need online. We’ve grown our own digital marketing agency using the in-house expertise we use to help training customers. Our ‘Expect More’ promise means we set high standards for the no fuss service we provide and the knowledge we use to build your training.

Digital Training Newry: Why Invest in Digital Training

One simple reason to invest in digital training is taking control of your company’s online presence, instead of your business being controlled by your online world. You might find that you are limited by the things you can do online due to budget or expertise. It might be that keeping on top of change is a challenge for you or that some things drive sales online for a time and then stop.

Doing business in Newry, like in every town and city in Northern Ireland, is competitive. Doing business online is no different, except the digital world moves at a frightening pace. So, how to switch from trying to keep on top of your business online to taking charge of your online world? Digital training can be key for the reasons below.

Digital Training Newry: Strategy Counts

Investing time and money into, say, a new social platform or a type of content online to keep ahead of the competition simply means playing catch-up instead of turning the tables. Great digital strategy means the right activities at the right time. So, by upskilling your in-house team, you’d be able to take initiative online instead of being reactive to the market or the competition.

Digital Training Newry: Performance Counts

You’ll have discovered, through trial and error, that some digital activities produce results for your business. But do those results end in actual sales? And how long do they last? Specialist training can help drive better outcomes. Your digital training programme should be tailored with growth in mind. If you can’t tie training and development to real Return On Investment (ROI), you will soon feel it is an added burden, instead of an added value.

Digital Training Newry: Every Platform Counts

Many businesses consider what a potential customer will see on, say, the business Facebook page or website. But real-world buyers move between parts of your online presence. They expect an omni-channel experience, and your channels should complement each other. That’s why your digital channels can’t be fragmented, like puzzle pieces that form no solid picture of your brand. Digital training can show you how to produce a customer journey built around the way your actual buyers behave online.

Digital Training Newry: The ProfileTree Approach

Digital Training Newry: Our Quality Methodology

The success of your digital training project begins with a team who understands your requirements fully. There are very clear, understood project standards and monitoring systems in place to ensure effective delivery, every time. ProfileTree’s methodology allows for flexibility as requirements evolve through excellent communications and contingency plans for every eventually. We believe in an agile delivery method that ensures rapid delivery of all projects and ensure the client is fully engaged in all aspects of planning, editing and delivery of projects.

Our communications will keep you informed and adapt to feedback throughout the process.

Digital Training Newry: What Makes ProfileTree Different?

Expert Content Marketers

We’re a different kind of digital training provider because we’re also a successful, experienced content and digital marketing agency. We share the tried and tested knowledge we have developed and proven in-house. ProfileTree are experts in growing online traffic – helping sites grow from launch to 10 million annual visits using content marketing.

Expert Video Marketers

We’re one of the leading video marketing companies in Northern Ireland and we’ve over 1.6 million views on our own YouTube channels in a 12-month period. Our pride and joy, Connolly Cove, is a tourism channel promoting tourism experiences and events across Northern Ireland has more than one million views. Our social campaigns to promote video content have gained fans locally and internationally.

Expert Website Builders

Since 2010, we’ve developed and designed hundreds of excelling websites across several industries and sectors, for companies in Northern Ireland and beyond. Our team of web developers, user experience designers and SEO specialists all work together to deliver websites that not only look great, but also perform great. Our own internal brands’ websites attract more than 100,000 organic visits per month. We will teach your teams the same tactics and techniques we use to build our own websites.  

In other words, we know what works and what doesn’t because we test those digital techniques on our own internal brands first, to help you keep ahead online and take control of your digital world with proven expertise.

Digital Training Newry: Smarter Planning

While your competitors are thinking ‘social training’, ‘video training’ or ‘content training’, go further to drive better results. By making sure your training covers the platform you need as well as conversion rate optimisation, end-to-end customer journey and other aspects of the complete digital picture, you guarantee that your training programme has a vision. By thinking about your business, and your customers, in a much broader way you’ll be planning to succeed.

Digital Training Newry: Smarter Customisation

Your business is unique, your needs are unique, and your customers are unique. Using a training package designed without your company in mind can be a lost opportunity due to advice in the course being out of sync with your business and your strategies. ProfileTree starts with a focus on your business and shape your digital training around your needs. Tailored training is made especially for you taking your team’s capabilities, the nature of the business, and the limitations of you the budgets, too.

Digital Training Newry: Smarter Support

Like us, you’re busy growing your local business. That’s why your time is too important for anything less than a direct line to the person you need with the answers you need, and fast. We’re a small business with a team of 30 specialists, so we’re small enough to maintain the superb standards of customer service you’d expect from your own company, yet big enough to deliver training projects efficiently. Our ethos: ‘Questions? Just ask!’

Digital Training Newry: Smarter Relationship

We love hearing from our returning clients who want to discuss how new technologies, the arrival of new staff or plans to target a new market could be shaped by digital training. We believe in a trusting partnership where you can drop us a line at any time. After all, we’re passionate about helping local companies like yours to grow online because the growth of the digital scene in Northern Ireland is a win-win.

Digital Training Ballymena: How Much Does Digital Training Cost

Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.

Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.

Digital Training Newry: Ready to Book a Free Digital Training Audit?

A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Newry, County Down, Northern Ireland. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Newry, County Down.

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