Every local business we encounter is genuinely interested in upskilling their employees’ digital skillset. Digital transformation has been at play for years, and every business is already looking for ways to digitise their processes. However, that barrier of employees not being able to cope with the new digital tools is real.
Business owners understand that their in-house teams are the best people to deliver because they understand the business better than anyone and they’re entirely dedicated to one company – unlike any other third party. However, what we often see is that they’ve tried digital courses before and hasn’t really reaped any ‘real’ benefits from that investment.
We do things a little different at ProfileTree, we love to empower our close business community with knowledge and skills that enables them to adopt and adapt to digital transformation. Keep reading to find out how!
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Are You Looking for ‘Digital Training Ballymena’?
Our digital training programs are designed to be flexible and practical, covering a wide range of topics from social media marketing and SEO to advanced analytics and digital strategy. Our expert trainers are not only knowledgeable but also experienced in applying these skills in real-world scenarios, ensuring that you gain both theoretical understanding and practical expertise.
We understand that every individual or business has unique needs, which is why our training can be customised to suit your specific goals and requirements. Whether it’s hands-on workshops, one-on-one coaching, or comprehensive courses, we have the resources and expertise to help you, your business and your employees, succeed in the digital world.
Why Is Digital Training Important for your Business?
In today’s rapidly evolving digital landscape, the importance of digital training for businesses cannot be overstated. It’s no longer just a matter of staying current; it’s about gaining a competitive edge. The statistics below highlight the dire need to provide digital training within the workplace.
- Companies are 17% more productive when employees get the training they need. (Gallup)
- 59% of employees think training directly improves their performance. (Lorman Education Services)
- 76% of employees believe their companies should provide more digital skills training. (Lorman Education Services)
Training ensures that your team is not only adept at using digital tools but also capable of leveraging them to drive business growth, enhance customer engagement, and stay ahead in an increasingly digital marketplace. Understanding and embracing digital training is crucial for any business looking to thrive in this digital era.
Why Choose us for Digital Training in Ballymena?
When it comes to selecting a partner for your digital training needs in Ballymena, there are several compelling reasons to choose us. Our expertise and experience set us apart in a few key ways.
Delivery Partners for NI Councils
Firstly, we are proud to have established strong partnerships with Northern Ireland councils, serving as the delivery partner for multiple digital training projects. This collaboration reflects our deep understanding of the local business landscape and the specific challenges and opportunities it presents.
Local Market Expertise
Understanding the Northern Ireland market gives us a unique advantage. We’re not just trainers; we’re experts who have a first-hand understanding of how businesses in this region operate and compete. This insight allows us to tailor our training to be highly relevant and effective for businesses operating within this specific context.
Proven Track Record of Success
Most importantly, when you choose to work with us, you’re partnering with an agency that has a proven track record of success in implementing digital tools and strategies. Our past projects and satisfied clients are a testament to our ability to deliver tangible results through our training programs.
The positive feedback we’ve received from our clients is a cornerstone of our reputation in digital training. Our clients, ranging from local business owners to larger organisations in Ballymena and across Northern Ireland, have shared their success stories, attributing a significant part of their digital growth and competence to our training programs.
We believe that the right digital skills can transform a business, and we’re committed to providing training that’s not just informative, but also practical and impactful. Let us help you navigate the digital landscape successfully with our comprehensive and localised training solutions in Ballymena.
Skills You Learn in Digital Training Ballymena
Responsive, customised, need-based training makes the difference between a good workforce and a great one. The digital world is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online.
But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web development. With us, you can receive digital training in the following areas;
- E-commerce training and WordPress training
- Social media training
- Video marketing training
- SEO training
- Email marketing training
- CRO training
- YouTube training
- Podcast training
- Website design and management training
- AI tools
- PPC training
Whatever your business goals are, we have the knowledge and expertise to help equip you with what you need in order to succeed.
Digital Training Ballymena FAQs:
1. What types of digital training programs do you offer in Ballymena?
We offer a wide range of training programs, from foundational computer skills to advanced topics like SEO, social media marketing, and data analytics. We also provide customized training solutions tailored to your specific business needs and industry.
2. How much do your digital training programs cost?
Costs vary depending on the program length, content, and number of participants. We offer flexible options and cost-effective solutions to suit different budgets. Contact us for a free consultation and quote based on your specific needs.
3. How can I be sure your training programs are right for my Ballymena business?
We conduct a thorough needs assessment to understand your unique challenges and goals. We also offer free consultations and flexible training delivery options (in-person, online, blended) to ensure your team gets the most out of the training.
4. Do you offer ongoing support after the training is completed?
Yes, we provide ongoing support through Q&A sessions, troubleshooting assistance, and access to online resources. We also have a vibrant online community where you can connect with other Ballymena businesses and share experiences.
5. Can you share examples of local businesses in Ballymena that have benefited from your training?
Yes, we’d be happy to share client testimonials and success stories showcasing the positive impact our training has had on local businesses. We are proud to contribute to the digital growth of Ballymena’s business community.
PPC advertising is an incredible opportunity for businesses to scale their traffic and their business’ online profits. However, if you don’t know what you’re doing, PPC can lead to throwing money away. Having an effective CRO strategy is crucial for PPC to be effective.
The key to PPC is ensuring that your cost per sale is lower than your profit margin. Your team needs the proper training to become experts in developing profitable PPC campaigns. From finding the best keyword opportunities, writing the ad copies, to altering your targeting settings, and boosting conversion rates. Our training team has decades of experience driving revenue with PPC and we’ve asked them about the must have skills to manage high performing paid campaigns online.
You may be thinking ‘why does my team need to learn about targeting in a digital training, are they supposed to be learning Google AdWords or Facebook Ad Management instead?’ As our training team likes to put it: digital training should never start with the ‘tools’. Mastering the tools is a practice, it takes time and eventually any team can master using the tool. What matters more is the understanding and the vision.
Many clients approach us with ‘we target everyone’, we target ‘small businesses in Northern Ireland’, or ‘we target women between the age of eighteen to forty-five’. That kind of targeting used to work for creating TV or radio commercials – these are mass productions with millions of listeners and viewers. In this digital era, not even the mass productions target customers that way. Digital advertising has brought micro-targeting to the table.
Brands are now able to create campaigns targeting very specific personas, in very specific locations and who behave in specific ways. They’re also able to run multiple campaigns simultaneously targeting different people with the same product – but through different messages, appealing to different needs. This is a best practice because businesses now appreciate that a target audience is much more diverse than you think they are. Meaning, you can’t market product A to women at the age of twenty-five the same way you market it to twenty-five-year-old women, even if the product is exactly the same.
This is why your in-house team, the ones who respond and deal with your customers on a daily basis, should spend time learning how to identify your target audience, how they behave online, and why they should care about your services.
Setting Ad Objectives
Once a target audience is identified, the team will be faced with setting ad objectives. While it’s easy to label every campaign as a ‘brand awareness’ campaign, there’s a deeper approach to setting objectives. Paid advertising is an investment, your company is putting money for those ads. So, the most central question is what do you want your audience to do when they see that ad?
It’s not about ‘making a sale’ but rather building a relationship with new, untapped audiences. Your goal could be to sign up for a newsletter, increase website traffic, increasing your engagement on social media, sign up for a webinar, give you a call, reaching as many users as possible, or simply watch a video. Coming up with the right Call To Action (CTA) is crucial for the success of your campaign. It saves your audience the confusion, it clearly tells them what to do without being pushy. Additionally, it helps you measure success.
Creating Capturing Ad Copies and Visuals
Advertising is essentially capturing the attention of an audience, and you can’t do that without visuals and copy that stands out. Those are your tools to make users stop scrolling and listen to what you have to say. In a sea of content out there, it gets harder to win that attention. That’s why your team needs to up their writing and design skills.
Copywriting and design are things you can learn and get better at with time. You’ll know what works and what doesn’t through A/B testing and trial and error. Learning how to write concise, engaging, and inspiring ad copies and visuals that motivate users ‘to click’ on that link or watch that video should be an essential part of their PPC digital training.
Analysing Key Performance Indicators and Optimisation
Anyone can create a PPC campaign on any platform, but it takes knowledge to know how to manage that campaign. How to optimise your numbers? How to know if the cost per click is too high? How to assign a reasonable ad budget? When to stop a campaign at the right time before it has drained your budget? These are all super important questions that every PPC advertising specialist must know the answers to.
Reading reports and tracking the cost per acquisition VS the lifetime value of a customer, and working on optimising both, starts with understanding those basics. That’s how PPC digital training puts your team on the growth hacking road and how to use campaigns to see real Return On Investment (ROI).
Ad Management Tools
Whether it’s Facebook, LinkedIn, or Google AdWords, every platform has its own ad management tool. To have your in-house team run your ad campaigns efficiently, they need to be well acquainted with the user interface to navigate their way around it easily.
Creating an ad campaign on any of those platforms will put the previous skills to test. Your team will select the target audience and objectives of the campaign, upload the ad’s visuals and copy, and keep a close watch on how the campaigns perform through these tools. They also need to grasp what each metric means and how it matters in the grand scheme of the campaign’s performance.
Another important aspect of ad management tools is acquainting your team with each platform’s ad formats. That means that they sometimes will create different formats of the same visuals and copies. Ad formats are more diverse now than ever, from stories and short videos to carousels and web banners and everything in between. These are all important aspects to be covered in your PPC digital training programme.
Free Ad Management Courses
To compliment your training, every platform also offers a guide to its ad management tool. That allows you to make the most out of every channel. Facebook, for example, has its Meta Blueprint Certification which is a free certificate created by Facebook and includes over 100 mini-courses covering everything related to Meta’s ad management tool for all the social channels owned by Meta: Facebook, Instagram, WhatsApp, and Messenger. The courses are categorised according to the level of the learners, so it suits every individual in your team whether they’re a beginner, an intermediate, or an advanced.
How to Approach Digital Training
Our digital training in Ballymena works a little differently. We’re already a fast-growing and trusted digital agency, meaning we’d built up decades of combined experience in discovering what works online. We’ll even show you live results from brands like yours we’ve helped to grow online.
One of the unique features of businesses in Ballymena is their natural flair for customer service, for ‘getting the job done’, for time-honoured and trusted expertise and for a no-fuss approach to business. In short, Ballymena companies know how to deal with, deliver for and retain customers. However, this ‘real world’ excellence doesn’t always translate to online success for local businesses because a short-term, reactive, or limited approach to the digital world isn’t enough to make these three factors mirror the relationship a business has with customers in a physical shop or office.
Dealing with Customers
In a real-world shop, you know how to ‘read’ your different types of customers, understand what they need, how they like to go about buying and know how to deliver the right kind of service. Presenting your business online needs to allow potential buyers to behave how they want to behave. We’ll show you how through incorporating customer behaviour online within your digital training. We believe that to succeed in the digital world, a deep understanding of online behaviour is just as important as the ‘technical’ part.
Delivering For Customers
Your customers in your shop or office expect a certain standard of service. Potential customers online have the same standards, too. They’ll want a website optimised for their device, they’ll want to see you on the platforms they use, and they’ll want quick answers to their questions. We’ve reached a point where customers expect an omni-channel, seamless experience from any business online.
That’s why your business will benefit from expert help and specialist training to meet those expectations online. After all, creating online conversions means an ‘always on’ version of your business working in the background to produce enquiries and sales, so your team needs to be capable to operate in such way.
This is where the right aspects of the digital world, brought into your business through customised digital training, can get very exciting for businesses in Ballymena. You might have returning customers who repeatedly call into your physical business to see the latest products and see what’s new so they can recommend you to friends. A community of buyers can also be formed online, meaning a new group of people also staying close to your brand and returning repeatedly, instead of looking to the competition.
So, how to replicate your offline business success online? Specialist tailored digital training delivered by a company with working expertise and a focus on your business results. For instance, using email and content marketing training are great for nurturing existing customers and helps you establish your business as the ‘top of mind’ choice for your existing customers.
Tailored Digital Training VS Digital Courses
A pre-packaged training course can’t take account of your unique business, your customers, or your goals. Training designed around you could cost less than you’d expect and is made with a focus on the outcomes you need for your company. We’ll show you how a smarter approach can deliver for you.
Training your team to use a specific tool or method to keep up with the competition may be necessary. But without keeping one eye on how your customer behaviour changes – and constantly – online there could be a ‘shelf life’ for your investment. We’ll deliver training with knowledge of digital change, and customer behaviour, built in.
Accountability for Your Growth
The pace of the digital world can create the common error of not matching time and effort online to the outcomes your business will need in the short, medium, and long term. While ‘off the shelf’ training can’t take account of these unique needs, a tailored approach to training can keep this essential consideration in clear view. In other words, we don’t create tailored digital training programmes with the goal of sharing knowledge only, we also build those programmes around KPIs and clear objectives.
Think Customer Journey
Companies starting out in say, digital marketing, can initially waste time trying to achieve reach, traffic, views and more without a sense of how they want the customer to convert. Or they try to convert the customer too soon or in the wrong way. Keep a focus on a quality customer journey to unlock great results. Once again, tailored digital training solutions can show you how every digital channel, whether it’s your website or your YouTube channel, is designed to take your customer one step at a time down the sales funnel.
How Much Does Digital Training Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions.
In today’s competitive digital landscape, equipping your team with the right digital skills is crucial for success. ProfileTree’s expert-led digital training programs, tailored specifically for Ballymena businesses, can help you bridge the skills gap, improve your online presence, and achieve your business goals.
Contact us today for a free consultation and discover how we can empower your Ballymena business with the digital skills it needs to thrive.