For businesses in Derry and across Northern Ireland’s north west, the practice of content marketing is gaining increased traction. The advent of social media and digital technology has transformed how consumers choose to engage with their favourite brands, and how businesses decide to market their products or services. At ProfileTree, we offer a comprehensive list of content marketing services, each aimed at upgrading and enhancing the online prominence of your business. Keep reading to discover what the tactic can do for your business, and why ProfileTree’s campaigns represent some of the best content marketing in Derry.

What is Content?

In Northern Ireland, digital content is all around us – a trend which continues to gather pace with the rise of metadata and smartphone technology. But what do we mean by ‘content’? In a nutshell, the digital marketing and content creation industry maintain that digital content is anything that can be published, including text and audio files; graphics, animations, videos and images. In many cases, it can safely be said that whatever you are doing online, you are engaging with a piece of content.

What Is Internet Marketing?

To understand why content marketing is so important to businesses and organisations in Derry, we must look at how the online world has transformed our everyday lives. Increasing portions of our day are devoted to consuming content on digital devices; including smartphones, tablets and desktop computers. Each day our eyes register hundreds of thousands of images, each presenting ideas that are often conflicting, and frequently competing for your money.

In such an environment, high-quality content is king. Indeed, the reasoning behind content marketing centres around the principal that if a business offers their customers valuable and engaging content, they can reap the benefits of that of engagement (or, as previously described, ‘profitable customer action’). For modern businesses, this ‘profitable customer action’ can translate into tangible results, with those using content marketing correctly often being those who build the most loyal online communities.

In Derry and in cities across Northern Ireland and the UK, digital content marketing has been established as an essential step in remaining both relevant and competitive. However, whilst more and more businesses are adopting the practice, many are lagging behind in their own digital marketing strategy. Despite the fact that the industry is growing at an exponential rate, the benefits of content marketing campaigns are sometimes misunderstood and often underappreciated. This means that Derry businesses and organisations who adopt content marketing are often at a significant advantage over their rivals.

The online world has stirred a revolution in how we browse, interact and engage with our favourite brands. Customer expectations have undergone significant transformation, and as the high street experience continues to lose ground to online shopping, the benefits of a content marketing strategy have never been so obvious. Web designers, content writers and digital marketers are constantly looking towards new and innovative ways of engaging their target audience. A well researched content marketing strategy can:

  • Boost your online presence and create leads
  • Grow your community of customers
  • Enhance your online sales
  • Improve your brand’s awareness and credibility
  • Engage and inform your target audience
Content Marketing Stats

What is Involved in Online Content Marketing?

In Derry and beyond, some businesses and organisations with loyal audiences will employ their own marketing team, with content marketers playing a significant role within that team. However, many smaller businesses may choose to outsource these skills to a marketing agency. But what are the duties of a content marketer?

Put simply, those working within content marketing will be responsible for scoping, commissioning and creating new content as part of a full and cohesive sales and marketing strategy. Experienced professionals within this field will use the most suitable elements of content marketing to build a rapport with their target audience.

The duties of a content marketing professional are not only defined by writing and identifying content, however. Experienced workers within this sector now carry out duties spanning across several disciplines, using metrics and data analytics to measure and improve the impact of their campaigns. This process is guided by a number of tools and digital technologies, all of which are designed to measure and analyse engagement.

Why Businesses Should Use Content Marketing in Derry

To understand why content marketing is growing in Derry in beyond, we must acknowledge the general decline which has taken place in traditional marketing. The core differences between content marketing and traditional marketing is that whilst traditional marketing is interruptive, content marketing is permissive.

When put simply, this means that content marketing efforts are willingly sought out by consumers. Conversely, traditional marketing efforts will seek to interrupt potential customers when they are doing something else, such as driving, travelling on a bus or walking through the local high street.

The differences between these marketing methods are significant. But for Derry businesses, what are the real benefits of content marketing over older, more traditional methods?

1. Audience Ownership:

Your audience will engage with your brand because they choose to do so. Conversely, traditional marketing will merely appeal to a ‘rented’ audience.

2. Consumer Engagement:

Whilst traditional marketing efforts create a one-way system of communication, content marketing will open a world of conversation with your target audience.

3. Reward Your Community:

Unlike many forms of intrusive traditional marketing, well-done content marketing will be valued and appreciated by your audience. Indeed, modern audiences will choose to engage with information that is useful, engaging and relevant to them.

Different Types of Content Marketing

There are several forms of content marketing, and the evolution of digital technology continues to create more and more ways to engage with online audiences. At ProfileTree, our team are masters in delivering different types of content marketing tactics, engineered for enhanced sales and measurable, organic growth. We can help you identify the best types of marketing content for your business goals, which may include:

Email marketing:

The days in which emails were reserved for internal communications has passed. With over 105 billion emails sent every day across the world, significant opportunities now exist for effective email marketing content. An email marketing campaign with ProfileTree can help your business enjoy the true benefits of this medium.


The power of the written world is often underestimated. We are engaged by what we see and read, and a talented copywriter can ensure that your message is engaging, informative and rewarding to your target audience.

Social Media Marketing:

In today’s digital marketplace, social media holds significant influence. Well-done social media marketing efforts require skill, expertise and industry-leading insights in order to truly understand the habits of your target audience. At ProfileTree, we can assist your business in plotting and delivering a successful social media strategy.

Content Writing:

A separate discipline to copywriting, content writing combines a skills in professional writing with an inherent understanding of traffic metrics and performance analytics. ProfileTree’s content writing services can bring your branded messages to the places they matter most: search engine ranking pages (SERPs).

Video Marketing:

A video speaks a thousands, and properly-done video marketing can transform your product or service into a branded story that engages and inspires.

Why Choose Us for Content Marketing in Derry?

Since we were established in 2011, our award-winning content marketing campaigns have been praised for transforming the online prospects of our clients. We believe in the power of content marketing, and our experts can transform your brand online.

The web is full of content marketing, and we do things differently. To find out more about what content marketing can do for your business, get in touch with the team at ProfileTree today.

Why Choose ProfileTree?

Finding the right approach to content marketing in Derry isn’t easy. That’s because the internet is full of advice but short on real answers for your specific business.

Some good news: we’re a local company specialising in strategy-led, high-performance content marketing designed for your company. Content designed to be as unique as your business, your audience and your local (or global!) market.

PLUS we’ve tested our methods and knowledge in-house…we’ll even show you some huge, real world results to prove it.

Find out more below and explore our free guide to making content work for you. The next step? Ask us how to customise our know-how to help grow your business.

At ProfileTree, we believe great content can transform your business online.

Why? Because content can be used to engage your audience with useful text and video they’ll want to respond to PLUS it can be used to create a community of existing customers who’ll recommend you to others. Add huge SEO benefits and you’ll see why content marketing is a marketing strategy essential.

To look at it another way: while digital marketing is the structure and strategy behind your online presence, content marketing helps your business be seen, it gives the right audience to click and it helps encourage a better response to what they find on your website. This means attracting clicks, engaging the potential buyer for longer once they arrive AND a chance to create a customer journey built around long-term results.

So, how can the right content agency for your business help?

The right agency will…

Stop selling and start listening:

Since we were established in 2011, our award-winning content marketing campaigns have been praised for transforming the online prospects of our clients. We believe in the power of content marketing, and our experts can transform your brand online.

The web is full of content marketing, and we do things differently. To find out more about what content marketing can do for your business, get in touch with the team at ProfileTree today.

Take a broad view:

There’s little value in driving audience from Google to the wrong page content, there’s little value in finding traffic then offering no way to convert and there’s little value in having great content without targeting the right search audience.

That’s because your potential customer’s reaction to your content is part of a journey. Breaking this into individual elements without a sense of the whole is a common mistake leading to wasted investment.

Build a relationship:

A great agency will want to help you respond to changes in your industry, in technology and in your audience. What happens when your customers start to use voice search more and more? What happens if there’s a demographic shift in traffic to your site those who found you in Google Search versus YouTube search?

At ProfileTree we do two vital things: 1, Constantly use content marketing and SEO to grow our own business, and; 2, Work on strategies for our customers designed to pave the way for incoming changes in how audiences behave.

Discover a different kind of content marketing agency – ask us how we can help you grow online.


The right content marketing agency for your business will want to understand your company.

Content can’t be a pre-packaged, generic service. A one-size-fits-all product isn’t good enough for your business because it isn’t good enough for your audience.

A tailored approach, however, it shaped around your individual business and the outcomes you need from potential buyers online.


Ask yourself: what does the agency have in common with my business? Content reflects what your brand is all about, and is too important to leave to just any company.

Getting your message just right online is complex, but ultimately the culture of your company needs to be reflected in how you are seen online.

Matching your culture to an agency with a similar culture will create a great foundation for success.


Content marketing helps your business react to change. That’s why the right agency won’t treat content as a ‘purchase’ but as an ongoing relationship built around results.

An agency passionate about growing WITH you will be invested in growing with your company online.

Ask ProfileTree how local expertise and local no-fuss service can help built a different kind of partnership.


The wrong agency for your business will talk a lot about ‘traffic’ and ‘reach’. But the right agency will look at things like conversions, customer journey and measurable results.

Ultimately, an investment in time and money is about outcomes.

The right agency will be focused on what your unique business needs from content marketing and on creating solutions as unique as your company.