For businesses in Derry and across Northern Ireland’s, the practice of content marketing is gaining increased traction. The advent of social media and digital technology has transformed how consumers choose to engage with their favourite brands, and how businesses decide to market their products or services.

Content marketing Derry
Content marketing Derry

At ProfileTree, we offer a comprehensive list of content marketing services, each aimed at enhancing the online prominence of your business. Keep reading to discover what we can do for your business, and why our campaigns represent some of the best content marketing in Derry.

Are You Looking For ‘Content Marketing Derry’?

Finding the right approach to content marketing in Derry isn’t easy. That’s because the internet is full of advice but short on real answers for your specific business. Some good news: we’re a local company specialising in strategy-led, high-performance content marketing designed for your company. Content designed to be as unique as your business, your audience and your local (or global!) market.

At ProfileTree, we believe great content can transform your business online. Why? Because content can be used to engage your audience with useful text and video they’ll want to respond to PLUS it can be used to create a community of existing customers who’ll recommend you to others. Add huge SEO benefits and you’ll see why content marketing is a marketing strategy essential.

To look at it another way: while digital marketing is the structure and strategy behind your online presence, content marketing helps your business be seen. This means attracting clicks, engaging potential buyers for longer once they arrive AND a chance to create a customer journey built around long-term results.

Why Choose ProfileTree for Content Marketing in Derry?

Established in 2011, our award-winning content marketing campaigns have been praised for transforming the online prospects of our clients for well over a decade. We’ve tested our methods and knowledge in-house…we’ll even show you some huge, real world results to prove it.

Over 100K YouTube Subscribers Across Three Channels:

  • Our impressive reach on YouTube is a clear indicator of our ability to create engaging and impactful content. With over 100,000 subscribers across three different channels, ConnollyCove, ProfileTree and LearningMole, we have a proven track record of crafting video content that resonates with a wide and diverse audience. This expansive reach demonstrates our expertise in capturing the attention of viewers and maintaining their interest across various topics and formats.

Videos That Gain Millions of Views:

  • The success of our content is not just in numbers but in real engagement. Our videos consistently garner millions of views, showcasing our ability to create content that not only attracts viewers but also keeps them hooked. This level of engagement is a testament to our creative storytelling, high-quality production, and deep understanding of what audiences seek in digital content.

Content That Ranks on the First Page of Google Results:

  • In the realm of content marketing, visibility is key. Our content consistently ranks on the first page of Google search results, a clear sign of our SEO expertise. We understand the nuances of search engine algorithms and how to create content that is not only informative and engaging but also optimised for search engines. This ensures that your content is not just created but seen and appreciated by your target audience.

In choosing us for your content marketing needs in Derry, you’re opting for a partner who not only understands the digital landscape but also has a proven track record of achieving remarkable results. Our expertise in creating compelling video content and our ability to rank high on search engines ensure that your brand gets the visibility and engagement it deserves. Let’s work together to take your content marketing to new heights.

What Is Content?

In Northern Ireland, digital content is all around us – a trend which continues to gather pace with the rise of metadata and smartphone technology. But what do we mean by ‘content’? In a nutshell, the digital marketing and content creation industry maintain that digital content is anything that can be published, including text and audio files; graphics, animations, videos and images. In many cases, it can safely be said that whatever you are doing online, you are engaging with a piece of ‘content’.

What Is Internet Marketing?

To understand why content marketing is so important to businesses and organisations in Derry, we must look at how the online world has transformed our everyday lives. Increasing portions of our day are devoted to consuming content on digital devices; including smartphones, tablets and desktop computers. Each day our eyes register hundreds of thousands of images, each presenting ideas that are often conflicting, and frequently competing for your money.

High-quality content is king

In such an environment, high-quality content is king. Indeed, the reasoning behind content marketing centres around the principal that if a business offers their customers valuable and engaging content, they can reap the benefits of that of engagement (or, as previously described, ‘profitable customer action’). For modern businesses, this ‘profitable customer action’ can translate into tangible results, with those using content marketing correctly often being those who build the most loyal online communities.

The online world has stirred a revolution in how we browse, interact and engage with our favourite brands. Customer expectations have undergone significant transformation, and as the high street experience continues to lose ground to online shopping, the benefits of a content marketing strategy have never been so obvious. Web designers, content writers and digital marketers are constantly looking towards new and innovative ways of engaging their target audience. A well researched content marketing strategy can:

  • Boost your online presence and create leads
  • Grow your community of customers
  • Enhance your online sales
  • Improve your brand’s awareness and credibility
  • Engage and inform your target audience

In Derry and in cities across Northern Ireland and the UK, digital content marketing has been established as an essential step in remaining both relevant and competitive. However, whilst more and more businesses are adopting the practice, many are lagging behind in their own digital marketing strategy. Despite the fact that the industry is growing at an exponential rate, the benefits of content marketing campaigns are sometimes misunderstood and often underappreciated. This means that Derry businesses and organisations who adopt content marketing are often at a significant advantage over their rivals.

What is Involved in Online Content Marketing?

In Derry and beyond, some businesses and organisations with loyal audiences will employ their own marketing team, with content marketers playing a significant role within that team. However, many smaller businesses may choose to outsource these skills to a marketing agency. But what are the duties of a content marketer?

Put simply, those working within content marketing will be responsible for scoping, commissioning and creating new content as part of a full and cohesive sales and marketing strategy. Experienced professionals within this field will use the most suitable elements of content marketing to build a rapport with their target audience.

Content Marketing Stats

The duties of a content marketing professional are not only defined by writing and identifying content, however. Experienced workers within this sector now carry out duties spanning across several disciplines, using metrics and data analytics to measure and improve the impact of their campaigns. This process is guided by a number of tools and digital technologies, all of which are designed to measure and analyse engagement.

Why Businesses Should Use Content Marketing in Derry

To understand why content marketing is growing in Derry in beyond, we must acknowledge the general decline which has taken place in traditional marketing. The core differences between content marketing and traditional marketing is that whilst traditional marketing is interruptive, content marketing is permissive.

When put simply, this means that content marketing efforts are willingly sought out by consumers. Conversely, traditional marketing efforts will seek to interrupt potential customers when they are doing something else, such as driving, travelling on a bus or walking through the local high street.

The differences between these marketing methods are significant. But for Derry businesses, what are the real benefits of content marketing over older, more traditional methods?

1. Audience Ownership:

Your audience will engage with your brand because they choose to do so. Conversely, traditional marketing will merely appeal to a ‘rented’ audience.

2. Consumer Engagement:

Whilst traditional marketing efforts create a one-way system of communication, content marketing will open a world of conversation with your target audience.

3. Reward Your Community:

Unlike many forms of intrusive traditional marketing, well-done content marketing will be valued and appreciated by your audience. Indeed, modern audiences will choose to engage with information that is useful, engaging and relevant to them.

Different Types of Content Marketing

There are several forms of content marketing, and the evolution of digital technology continues to create more and more ways to engage with online audiences. At ProfileTree, our team are masters in delivering different types of content marketing tactics, engineered for enhanced sales and measurable, organic growth. We can help you identify the best types of marketing content for your business goals, which may include:

Email marketing:

The days in which emails were reserved for internal communications has passed. With over 105 billion emails sent every day across the world, significant opportunities now exist for effective email marketing content. An email marketing campaign with ProfileTree can help your business enjoy the true benefits of this medium.


The power of the written world is often underestimated. We are engaged by what we see and read, and a talented copywriter can ensure that your message is engaging, informative and rewarding to your target audience.

Social Media Marketing:

In today’s digital marketplace, social media holds significant influence. Well-done social media marketing efforts require skill, expertise and industry-leading insights in order to truly understand the habits of your target audience. At ProfileTree, we can assist your business in plotting and delivering a successful social media strategy.

Content Writing:

A separate discipline to copywriting, content writing combines a skills in professional writing with an inherent understanding of traffic metrics and performance analytics. ProfileTree’s content writing services can bring your branded messages to the places they matter most: search engine ranking pages (SERPs).

Video Marketing:

A video speaks a thousands, and properly-done video marketing can transform your product or service into a branded story that engages and inspires.

The right agency will…Stop selling and start listening

By actively listening to your needs, challenges, and objectives, such an agency demonstrates a commitment to truly understanding your unique business context. This approach allows for the development of tailored strategies that align closely with your specific goals, rather than offering one-size-fits-all solutions.

An agency that prioritises listening is one that values collaboration and is dedicated to crafting solutions that resonate with your brand’s voice and vision. It’s about creating a dialogue, not a monologue, ensuring that your insights and feedback are the driving force behind every decision and strategy.


The right content marketing agency for your business will want to understand your company.

Content can’t be a pre-packaged, generic service. A one-size-fits-all product isn’t good enough for your business because it isn’t good enough for your audience.

A tailored approach, however, it shaped around your individual business and the outcomes you need from potential buyers online.


Ask yourself: what does the agency have in common with my business? Content reflects what your brand is all about, and is too important to leave to just any company.

Getting your message just right online is complex, but ultimately the culture of your company needs to be reflected in how you are seen online.

Matching your culture to an agency with a similar culture will create a great foundation for success.


Content marketing helps your business react to change. That’s why the right agency won’t treat content as a ‘purchase’ but as an ongoing relationship built around results.

An agency passionate about growing WITH you will be invested in growing with your company online.

Ask ProfileTree how local expertise and local no-fuss service can help built a different kind of partnership.


The wrong agency for your business will talk a lot about ‘traffic’ and ‘reach’. But the right agency will look at things like conversions, customer journey and measurable results.

Ultimately, an investment in time and money is about outcomes.

The right agency will be focused on what your unique business needs from content marketing and on creating solutions as unique as your company.

Ready to Begin Your Content Marketing Strategy in Derry?

A content marketing journey in Derry marks the start of an exciting chapter for your business. It’s a step towards connecting with your audience in a more meaningful and impactful way. With our expertise and local insights, we’re ready to help you craft a content marketing strategy that resonates with the unique sensibilities of your audience.

Whether it’s through captivating videos, insightful blog posts, or engaging social media content, we’re here to ensure that your message not only reaches but also engages and inspires your target audience. Let’s transform your ideas into compelling stories and strategic content that elevate your brand and drive results. Contact us today, and let’s start building a content marketing strategy that truly reflects the spirit of your business in Derry.

SEE ALSO: Social Media Marketing Derry | Digital Training Derry | Digital Marketing Derry | Web Design Derry | SEO Derry.