Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web.
Nowadays, it’s TikTok trends and social media influencers that drive people to buy new things and try the latest products. Social media also empowered consumers as much as brands. They are now part of the conversation and word of mouth is now stronger than ever. For all those reasons, local businesses in Antrim need to establish a strong presence through professional social media marketing management.
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ProfileTree – Expert Social Media Marketers with a Local Flavour Serving Businesses in Antrim, County Antrim, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and helped local and international businesses with their social media presence. We’ve also helped hundreds of small and medium sized businesses with free social media marketing training through programmes funded by Northern Ireland’s City Councils over the course of three years.
Social Media Marketing Antrim: How Social Media Promotes Local Businesses
Working at a smaller organization you’re probably wearing more hats than you should be wearing. Whether you’re at a scaling startup and handle all the marketing or a local business trying to manage social while also managing the books, there doesn’t seem to be enough time in the day to prioritise social media. That’s why social media marketing is one of the first things to fall off your to-do list when it’s a busy time for the business.
Social Media Marketing Antrim: Effective Tactics to Encourage Purchases
A good question to ask is what are the most effective brand actions that prompt consumers to purchase on social media? Here are the most effective tactics in descending order:
- Being responsive
- Offering promotions
- Providing educational content
- Sharing interesting visuals
- Being funny
- Offering exclusive content
- Providing behind the scenes content
- Trash talking competing brands
The most valuable observation here is that being responsive on social media comes in the first place. So, in other words, your audience consider social media as a customer service portal. They expect you to return their inquiries in a timely manner. Because if you don’t, they’ll consider an alternative.
Social Media Marketing Antrim: What Do Social Media Marketing Agencies Do
A professional social media agency will help you balance between short term and long term goals; between increasing your sales and building strong brand equity online. Social media agencies in Antrim and across Northern Ireland work in different ways. But here are some of the things we pride ourselves on being experts on!
Social Media Marketing Antrim: Account Management
Our account management and operations team work hard to keep their eyes on local trends and the ins and outs of everyday life in Northern Ireland. Our teams are always busy educating themselves about different industries and the online consumer behaviour for purchasing and consuming content. Our account management team works side by side with clients to help them capture opportunities and plan out their digital marketing strategy. They’re also responsible for coordinating daily work and tasks to ensure you’re ahead of everybody else.
Agile Marketing Project Management Processes
Social media is truly fast-paced and requires working with tight deadlines and changing requirements, that’s why we employ agile marketing into all our processes. We read our client briefs thoroughly and recommend ideas and strategies based on that. Then, we create social media strategies on a quarterly basis considering seasons, national days, and holidays. We optimise as we go and add to our content calendar upon request. We always aim to be as approachable as possible to our clients. But don’t take our word for it, here are some of our clients’ feedback.
Social Media Marketing Antrim: Paid Advertising
Whether it’s Facebook, Instagram, LinkedIn, TikTok, or any other platform. We work with your assigned budget for paid promotions. Our management fees are set according to the number of hours spent on your campaign, so it’s something you can control, and we can align on it together. We work with set objectives and key performance indicators as per each platform’s nature and the goals of the campaign.
Social Media Paid Advertising Objectives
Reach, impressions, views, engagement, lead generation, app downloads, or website traffic are different objectives that we consider when we create your ad copies and visuals. We agree on the creative part with our client, we can even use A/B testing with a small budget first if you’re not sure. Then, we monitor the numbers and optimise for the best results and cost.
Social Media Marketing Antrim: Brand Management
Brand Management is a huge aspect of social media marketing that many tend to forget about. Building a strong brand requires an understanding of your brand promise, brand persona and tone of voice, visual identity, and target audience personas. Social media is an important touchpoint for your brand and your brand guidelines need to be consistent across all communication. Whoever is managing your social media presence needs to have a solid understanding of what your brand stands for. Our brand strategists ensure that your social media designs, captions, activities, target persona, and the entire digital experience are in line with your brand guidelines.
Social Media Marketing Antrim: Content Writing
We pride ourselves on being an award-winning agency for content marketing. Our team of content writers and creative copywriters are our wizards when it comes to crafting stories that sell. From short captions and campaign taglines to long articles and guidebooks, we are ready to write in the language that your audience want to read. We understand that some brands, especially B2B brands, require detailed information and a deep understanding of the industry to be able to write for them. Therefore, research is part of our writing process. We never start writing before educating ourselves about what it is we’re writing about. We’ve successfully executed content marketing for many industries tourism businesses, technology start-ups, medical practitioners, and even law firms.
Social Media Marketing Antrim: Video Marketing
One can’t stress enough on the importance of video marketing for local businesses. It’s something that differentiates your local brand and helps you stand out. It’s also a great way to engage with your audience because people prefer watching videos to any other form of content. It gives your brand credibility because it’s a ‘show and tell’ method, especially if you’re introducing a new concept. Our team of video marketers have executed hundreds of videos for our internal brand and our clients, too.
- Develop Instructional Videos like recipes or DIYs
- Live Video Streaming
- Host A Webinar
- Behind the Scenes Videos
- Edit Your Video Length To Fit Each Social Platform
- Teach A Class Via Video
- Film A Mini TV Series
- Create A Weekly Video Series
- Raise Awareness for a Cause
- Partner With Industry Experts To Release Videos On Different Topics
- Shoot A Sales And Promotion Video
- Use Video To Show Off Your Company Culture
- Film A Thank You Video
- Interview Customers Or Clients
- Interview Team Members
- Create Product Specific Videos
- Promote Your Event With A Video
- Share An Expert Q&A Video
- Get Creative With Your Data By Using Whiteboard Videos
- Create Time-Lapse Videos To Show Processes From Start To Finish
- Give Your Audience A Video Tour Of Your Office
- Recap A Conference Your Team Attends
- Send Holiday Greetings Videos
- Announce Contests With A Promotional Video
- Create A Top #10 Video
- Announce Company News
Our A team of videographers use multiple ways to shoot unique material. From drone videography to interviews, we’ve a strong portfolio that showcases our ability to execute any of those ideas. We rely on team’s marvelous skills to produce videos that stand out. We handle everything from creating the concept to editing and even working out your YouTube SEO strategy.
Social Media Marketing Antrim: Social Media Objectives for Small Businesses in Antrim
When we talk to our clients, we often find them puzzled at how to show the stakeholders that social media is contributing to the growth of the business. The secret word here is objectives. There are different methods to set objectives for social media. Sometimes, it’s best to use the funneling method to set objectives, especially for start-ups. The funneling method is selecting objectives based on where each customer stands in the sales funnel. The sales funnel has five stages: awareness, consideration, decision, adoption, and advocacy.
Setting Goals Based on the Funneling Method
For example, to create awareness, you need to expose the target audience to brand content. You can do so by having social media activities such as posts, influencers engaged, paid promotions and boosts. The KPIs for these activities would be the number of impressions, reach, and cost per impression. In this case, the business impact would be share of voice and top of mind awareness. Share of voice is the metric used to measure brand awareness of any business compared to its competitors. Meanwhile, top of mind awareness is when a company is among the first an individual thinks of when attempting to purchase a specific type of product or service.
Setting Goals Based on the Industry
Having worked with clients from several industries, we developed an idea of what every business would look for based on the nature of the industry. Let’s go through some of the two sectors we serve the most.
Retail Social Media Marketing
Retail social media marketing goals usually revolve around getting sales. So, here are some of its goals and KPIs:
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Find new sales opportunities (conversations to join)
- Uncover brand expansion opportunities
- Reputation management (engaging with inbound messages)
- Increase customer satisfaction
- Inspire customer loyalty
- Product launch analysis
- Competitive analysis
Tourism Social Media Marketing
On the other hand, tourism social media marketing revolves around excellent customer service. Poor customer service or negative reviews can make or break an organisation in the travel and hospitality business. While setting goals to increase your customer base is important, it’s just as important to engage your customers on social channels to ensure the best possible experience. Here are some of the goals and KPIs:
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Attracting guests
- Decrease vacancy
- Customer satisfaction
- Positive reviews
- Reputation management
- Audience engagement (likes, replies, shares, etc.)
Setting General Goals If You’re Just Getting Started with Social Media
It’s alright if you’re still unsure about setting goals for social media, experimenting is the best teacher. If neither the funneling method nor industry objectives is suitable for what you do now, learning through trial and error is still a good strategy. Here are some general objectives to set for yourself:
- Increase brand awareness
- Increase community engagement
- Increasing website clicks
A handy tip is to always look at what your competitors are doing on social media. Keep a close watch on what works for them and if you align with their goals, do not copy. But use them as a reference or a benchmark.
Social Media Marketing Antrim: Ready to Book a Free Social Media Audit?
Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Antrim. Alternatively, you can book a chat with one of our team members to audit your social media platforms and find out how we can help you establish your social media marketing presence in Antrim, County Antrim.