How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Bangor? Have you considered how to make your business show up on that first page of Google search results?

Best Digital Training in Bangor 2
Best SEO in Bangor

No matter what the nature of your business is, someone out there is googling the topic. Your goal is to work your way to the top of the search results so that people find your business through their queries. In this article, we answer your questions about SEO in Bangor and we have also included an SEO glossary that will help you understand the key terms and what they mean.

Are You Looking for ‘SEO Bangor’?

ProfileTree is a leading SEO agency in Northern Ireland, we take pride in having assisted numerous businesses across Northern Ireland, including Bangor, to elevate their SEO and, in turn, significantly enhance their website performance and extend the reach of their marketing content.

Our approach is centred around harnessing the power of SEO to drive organic traffic to your website. This means that the traffic we aim to attract is based on the inherent merit of your content, rather than relying on paid search traffic. Our strategy is designed to make your website more visible and appealing to your target audience through natural search results.

With ProfileTree, you’re not just getting an SEO service; you’re investing in a sustainable model that elevates your digital presence on the strength of your content’s quality and relevance

Why Choose ProfileTree for SEO in Bangor?

The answer lies in our proven track record and comprehensive approach to SEO. At ProfileTree, we have successfully built websites that attract tens and hundreds of thousands of visitors each month, a testament to our effective SEO strategies. Our expertise in landing websites on the top page of Google search results speaks volumes about our deep understanding of search engine algorithms and SEO best practices.

Web Developers for Technical SEO

Moreover, our dedicated team of web developers are specialised in technical SEO. They ensure that the back-end of your website is optimised for search engines, addressing factors such as site speed, mobile responsiveness, and structured data, which are crucial for boosting your site’s visibility and ranking.

Content Writers for Friendly SEO

Complementing our technical prowess is our team of skilled content writers. They are adept at crafting SEO-friendly website content that resonates with both your audience and search engines. Their expertise in creating relevant, engaging, and keyword-rich content helps in drawing organic traffic, increasing engagement, and enhancing your site’s authority.

SEO Agency Reviews

Check out some previous reviews from our clients, who were more than pleased with our SEO assistance.

seo in bangor
SEO Reviews

Choosing ProfileTree for your SEO needs in Bangor means partnering with a team that not only understands the technicalities of SEO but also appreciates the importance of content and user experience in the overall SEO strategy. Our integrated approach is designed to deliver measurable results, making your investment in SEO a valuable asset for your online presence.

Understanding the Business Landscape of Bangor

Understanding the Business Landscape of Bangor is crucial for creating effective SEO strategies. Bangor, a vibrant coastal town in County Down, Northern Ireland, was recently awarded city status in 2022. With approximately 60,000 residents, it presents a dynamic local market for targeted local SEO efforts. This picturesque city, boasting stunning coastal views and rich history, is well-connected by road and rail, making it a hub for both local residents and visitors.

Tourism and Hospitality

The business landscape in Bangor is diverse and flourishing. It features a robust mix of established companies, small businesses, and emerging start-ups. Key sectors include tourism and hospitality, with hotels, restaurants, and cafes thriving due to attractions like the Bangor Marina and Mount Stewart House and Gardens.

Professional Services

The professional services sector is also significant, encompassing law firms, financial institutions, and more. Additionally, the retail sector ranges from independent boutiques to larger chains, catering to a wide array of consumer needs.

Technology and Innovation

Bangor is also becoming a growing hub for technology and innovation, further diversifying its business landscape. Understanding these dynamics is essential for tailoring SEO strategies that resonate with the local audience and business ecosystem.

SEO Bangor Examples

Did you know that within our fold, we boast an in-house travel and tourism brand, ConnollyCove? This venture is not just a testament to our diverse capabilities but also serves as a dynamic platform for us to experiment with new and emerging SEO tactics. By testing and refining these strategies in a real-world setting, we ensure that the SEO solutions we offer our clients are not only innovative but also proven to be effective.

Our videography team, comprising exceptionally talented individuals, brings to life the stunning locales we feature. Take a moment to explore one of our captivating videos above, which beautifully captures the essence of Bangor as a picturesque coastal town, showcasing our expertise in creating visually engaging content that combines strategic SEO.


Q: How can SEO benefit my Bangor business?

A: SEO helps your business rank higher in local search results when users search for terms relevant to your products or services. This leads to increased website traffic, qualified leads, and ultimately, more sales and growth for your Bangor business.

Q: What are the key aspects of local SEO for Bangor businesses?

A: Local SEO involves optimizing your website and online presence for Bangor-specific keywords, claiming and optimizing your Google My Business listing, building local backlinks, and engaging with the local community online.

Q: Do I need to hire an SEO agency in Bangor, or can I do it myself?

A: While basic SEO is manageable, complex strategies and ongoing optimization often benefit from expert assistance. A Bangor SEO agency can provide customized strategies based on your local market and industry, ensuring you achieve your desired results.

Q: How much do SEO services typically cost in Bangor?

A: Costs vary depending on the scope of your project, desired results, and chosen agency. We offer transparent pricing and free consultations to discuss your specific needs and budget.

Q: Can you share some success stories of businesses in Bangor who have benefited from your SEO services?

A: Absolutely! Visit our website or contact us directly to see how several local businesses achieved significant growth through our SEO strategies.

Your SEO Glossary

Search Engine Optimisation is one of the most in-demand services in the field of digital marketing. But how do we describe SEO? According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. You may ask yourself, “What do I need to know about SEO?”.

Google algorithm

Google Algorithm is a set of rules used by Google to rank matching results when a user performs a search. Any search engine’s goal is to offer its users the smoothest experience while answering their queries accurately. Therefore, users trust Google and the reason why it is the most successful search engine in the world is: Google answers your questions accurately.

This is no coincidence. Google developed the best tools to rank the most relevant results based on your search query. Thanks to Google algorithm, no matter what you’re searching for, it is impossible to find the top results completely irrelevant to what you’re looking for.


To be able to rank your website among the top results, your website needs to be outstanding to impress Google’s Crawler. A crawler is an internet program designed to browse the internet systematically. Crawlers are most used as a means for search engines to discover and process pages for indexing and showing them in the search results. So, a crawler is a ‘reader’ of your website, only it is not human.


While we’re talking about crawlers and Google algorithm, it’s good to define ‘Robots.txt’. A robots.txt is a text file that resides in the root directory of your website. It gives search engines crawlers instructions onto which pages they can crawl and index, during the crawling and indexing process. This ensures that search engines can correctly access your website.

Core Web Vitals

Metrics that are part of Google’s Page Experience signals used to measure user experience. User experience is a huge umbrella. Every little detail, or what marketers call a touchpoint, affects the user experience. If you have an online store. The way you categorise your products is user experience. Product shots and zoom in and out features are user experience.

Content on the product description is user experience. What Google focuses on primarily though is loading performance, interactivity and responsiveness, visual stability, mobile friendliness, HTTPS (page security), and intrusive dialogues (annoying pop-up messages). Each aspect of those can be optimised by expert web developers.

Technical SEO

Core web vitals are another word for technical SEO. Google evaluates those aspects of your website to make sure that the websites they recommend offer the best experience to Google users. There are free tools out there that rate your website based on these factors. In most cases, you will need a team of developers and designers to update your website and improve its technical performance.

Page Speed

Page speed is the amount of time it takes for a web page to load. The ideal speed for a page to load for Google is three seconds or less. PageSpeed Insights is a tool offered by Google that can evaluate your website’s loading speed for free. It will also highlight the key issues to resolve if the website is slow. Every site is different, however, here are some general guidelines:

Optimise Your Site’s Code

Code plays a large role in the performance of your site, especially when it comes to loading time. Be sure to remove irrelevant characters, commas, spaces, and other unnecessary items for quicker load times.

Allow for Compression

Sometimes, users don’t have the connection required to optimally load your web page as-is. With a compression-enabling application, your page can automatically reduce file sizes to load quicker in these instances. 

Use Smaller Images

That crystal-clear quality is great but using smaller images can work wonders for improving page speed. It’s important to find a balance between image quality and image size.  

Mobile-first Indexing

Mobile-first indexing is an important definition to highlight because it’ll show you the weight of optimising your website for mobile devices. Google’s shift to using the mobile version of content for indexing and ranking. Historically, the crawler primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. But now that more than 60% of search queries are done through a mobile device, Google switched to indexing mobile first. For you as a business, this means that your website needs to perform well on mobile – just as well as it is performing on the desktop. Google dedicates tools to score your website’s ‘mobile friendliness’ such as PageSpeed Insights.

Google Analytics 4

GA4 is a free web tracking tool offered by Google to analyse how visitors interact with your website. Google Analytics is a powerful data collecting tools that helps you make the right decisions to grow your website. It can help with decisions related to SEO, Ad targeting, your client’s lifecycle from acquisition to retention. It can also help with predicting the behaviour of your customers.

As far as SEO is concerned, the tool gives insights regarding the pages of your website that are gaining a relative number of visitors and your best-performing pages. This can help you strategize on what kind of content to invest in and how you allocate your efforts accordingly.

Bounce Rate

Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. They navigate away from the website after visiting only one page. This is an important key performance indicator of how engaging the page is. If people are leaving your homepage without taking any action, for instance, then you could be targeting the wrong audience. Or, your homepage could be boring, irrelevant, or has no calls to action to direct the visitor on where to go next.


Keywords are words and phrases that people type into search engines to find what they’re looking for. In part two of this glossary, we will tackle the different types of keywords and their definitions. However, search intent is what we should highlight here because it is often overlooked by companies and even SEO agencies. Search intent is the reason behind a search. Always inclined to focus on winning keywords instead of topics.

User Intent

Whenever you’re targeting a keyword or creating content to target a keyword, don’t forget to think of the search intent. If someone is searching for ‘birthday cake near me’, they don’t want a recipe. They want to buy a cake. So, it’s a great keyword for bakeries. But did you think it is also a great keyword for gift shops, event planners, and fancy-night-out restaurants? Someone searching for ‘birthday cakes’ obviously has a birthday, and their real intent is to make someone’s day. So, they must also be looking for gifts or birthday themes, or ideas to spend the night out. These are all missed opportunities if you don’t think of the user’s search intent.

Dwell Time

Dwell time is the amount of time between clicking one of the search results and heading back to them. If a web page has a low dwell time, it likely means the page didn’t match the user’s search intent. This has a lot to do with the content of the page. That’s why it is advised that your page has enough content that would make people stay long enough and give them value. Some techniques like embedding videos or interactive infographs are used to increase the dwell time of each page and you should use that to your benefit as long as it is relevant to the content of the page and adds value to your audience.

SEO Bangor - Why do you need SEO

SEO Bangor: How Can Hiring an SEO Agency Help Your Business

Are you searching for SEO services for your business in Bangor? Our local company specialises in helping businesses like yours to grow through services including high-performance SEO. We do things a bit differently when it comes to SEO Bangor.

That’s because we believe in using tried and tested expertise. We’ve tested ourselves in our own company and with four of our internal brands: Connolly Cove, Learning Mole, Amazing Food and Drink, and Amazing Cars and Drives. We can show you or live results!

Full-Service Agency

Plus, our specialists’ know-how includes search engine optimisation as well as web development, content marketing, social media strategy and much more. In this way, we understand how SEO fits into the jigsaw of your online presence, and how to make ALL the pieces work together for real results. Find out more below and discover tips exploring how to use SEO as a sales process…

SEO as a Holistic Approach

One question: when you’ve decided that your business needs help with SEO, have you considered SEO as part of your sales process or just as something that ‘needs done’ for more traffic? It’s easy to imagine SEO – delivered through website changes or through great content (many agencies won’t want to put hard work into the latter!) – as something you do to improve traffic, then tick a box on your ‘to do’ list and move on. But this is like improving visits to a physical shop without making sure they’re the right customers and that they’ll see the right things when they walk through the door.

Web Design and Content Done With The Customer Journey in Mind

And, of course, the moves you make with the content they do see needs to form part of a customer journey, a sales process. That’s because you wouldn’t walk up to a customer in a shop and try to close them immediately. The customer’s journey with you online is no different. So, if you’re looking for SEO companies or services in Bangor, a ‘big picture’ relationship built around sales and results will be vital.

How to Choose the Right SEO Agency for Your Business

SEO agencies covering the Bangor area who treat SEO as a ‘tick box’ service and bury their results in raw traffic won’t drive the kind of conversions we’ve described above. Your online customer journey is as import as the layout, displays and signage in your physical shop. Choose an agency who’ll leverage this.

Invest Time for Results

Time taken, with an SEO specialist, to understand your online world, your customers, and the content they’ll see is time invested in building new customer relationships that last. Our goal? Customers who go from being strangers online to being advocates for your brand online, creating a cycle of new business.

Don’t Be a stranger!

The key to staying on your toes as a business online and profiting from changes like new devices and new customer behaviour, is a great relationship with your agency too. A professional SEO company will work hard to stay ahead of changes – such as voice search – as they happen to put your business on the right side of new developments, rather than reacting to change.

Ultimately, SEO isn’t a product. A professional SEO firm covering Bangor, or anywhere in NI, will show that SEO is an ongoing way of thinking about web set-up and content and customer journey, a best practice, and a foundation for your digital world.

How to Approach SEO as a Local Business in Bangor

You might be thinking ‘I want more traffic to my website’. Always a good idea. But what will the visitor have searched for? What will they be expecting when they click through? What would make them convert or begin a journey to become a customer? The good news is that ProfileTree can help connect the answers to these vital questions. ‘Off the shelf’ SEO solutions can’t do this.

SEO Bangor: Consider Your Overall Digital Strategy

Asking the questions in Step One means a great start to making SEO work hard for your business. But taking a broader view of what your potential buyers see online – your website, your social media, your emails and more – is a building block to creating online visits that turn into customer relationships. Your entire digital marketing strategy needs to be in line. Ask us how to know how ProfileTree can help.

SEO Bangor: Keep Your Eyes on the Prize

SEO – both SEO involving website set-up and content-based SEO – isn’t a ‘fix and forget’ process as any change in performance needs the right response to keep your website and digital presence working at its best for your business. We love building lasting relationships with our customers to drive results not just today, but to find new ways to leverage change to achieve even more results in the future.

SEO Bangor: Profit from Change

Competitors who treat online opportunities like SEO as something on their ‘to do’ list, as opposed to an ongoing process, leave the door open for your company to react to those changes in customer behaviour more quickly. ProfileTree’s SEO work is based on the latest and forthcoming changes – not on reacting to the past – putting you one step ahead. Most of all, ProfileTree built our own company on SEO and content marketing, so we understand how to incorporate great SEO into the very roots of the online presence where your customer interacts with your brand.

How Much Is SEO Services

Working with so many different businesses over the years taught us to work with different budgets and requirements. We tailor all our packages according to your needs and it doesn’t matter whether the budget you have is big or small – we work with KPIs. In other words, you set the budget, we tailor a package optimised for your requirements and within the limits of your spending.

We have packages starting from £500 per month covering SEO audit, content writing, imagery, keyword analysis, and reporting. For technical SEO and website optimisation, please contact us for an accurate budget as it varies from one website to the other.

SEO Bangor: Ready to Book a Free SEO Audit?

In today’s digital landscape, attracting customers online is crucial for any successful Bangor business. Implementing effective SEO strategies specifically tailored to the local market can put your business at the forefront of search results, attracting more qualified leads and driving sustainable growth.

Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Bangor. Alternatively, you can book a chat with one of our team members to audit your SEO performance and find out how we can help you grow your website traffic organically in Bangor, County Down, Northern Ireland.

At ProfileTree, we are passionate about helping Bangor businesses thrive online. With our local expertise and proven SEO strategies, we can help you achieve your online goals and reach new heights in the Bangor market. Contact us today for a free consultation and discover how we can unlock your business’s full potential online.

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