Digital and technology have become the fiber of everything we do. Even small and medium sized businesses (SMEs) are looking for ways to optimise their processes. Whether it’s the customer purchasing process, customer service, or even managing the employees and finances internally, almost every business is looking for ways to do things smartly. One challenge is common with many businesses trying to incorporate digital transformation is upskilling employees. If your business will step up its digital game, your employees must be on the same page. Investing in their development and progress becomes synonymous to growing your business.
We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. In this article, we will tackle Website Management Training and Design Training as well as why choose a local digital training agency.
Are You Looking for ‘Digital Training Antrim’?
ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Antrim, County Antrim, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in digital training for your business in Antrim means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO, and web development.
Digital Training Antrim: Skills You Learn in a Digital Training
Responsive, customised, need-based training makes the difference between a good workforce and a great one. The digital world is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online. But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web development, we’ve tackled some skills in previous articles that you can check here:
- E-commerce training and WordPress training
- Social media training and video marketing training
- SEO training and email marketing training
- CRO Training
- YouTube Training and Podcast Training
Let’s talk about Website Management Training and Design Training.
Digital Training Antrim: Website Management Training
We often face this scenario, our clients whose websites were built by other companies wanting to make minor changes to their websites and their in-house team struggles to do that. They have to go back to the agency that built the website, and they would be charged for every time they want to add, remove, or fix something on the website. We believe that websites are dynamic because they are no longer an ‘online catalog’, they’re a central part of the business process. They need to be fresh, lively, and always updated. Therefore, we believe it’s crucial that your team knows how to change, update, and improve your website on an ongoing basis.
Website management training gives your team the skills they need to keep your online business information fully up to date. This may be basic things, like changes to your open hours, or more in-depth changes, like adding and removing products or services. This means your team needs to know how to use your Content Management System (CMS) platform. Beyond this, they’ll need a basic understanding of integrating CRM management, SEO, user experience, and technical issues which can occur on a website.
Digital Training Antrim: Content Management System (CMS)
A CMS is a software that helps users create, manage, and modify content on a website without the need for specialised technical knowledge. Without a CMS, if you wanted to add a piece of content to your website, you’d have to write a static HTML file and upload it to your server. Instead, through a CMS, you can just write your content in an interface that looks a good bit like Microsoft Word. There’re many types of CMSs out there: WordPress, Joomla, Drupal, Magento, Squarespace, WIX, etc. Surely, the most popular one is WordPress – which is known for its ease and the huge library of WordPress plugins that you can use to add features and functionalities to a WordPress website.
Whatever the CMS of your website, your team needs to master how to manage it. They need to add products or new pages easily. They should also respond to reviews on products or interact with comments left on the blog. Once there is any update, they must know how to change the main messages and media on the homepage quickly. They also need to manage the media library, embed videos, or update dynamic slides. If there’s a need to add an additional page to the structure of the site map, that must know how to do that – knowing that this also reflects on the navigation and user experience of the website.
Digital Training Antrim: User Experience
Although user experience is not a ‘technical’ skill, it’s super important to manage a website’s backend successfully. A common problem we encounter with clients who have a skilled in-house team managing their website is that they lack strategy. They know how to add pages, products, add or remove content to the blog or the homepage. Over the years, they do that until the website becomes cluttered and confusing. It would be lacking any consideration for the customer journey, Calls To Action (CTAs), or driving conversions. It would end up as a clutter of puzzle-piece-like content that leads to nowhere. To avoid that, your team’s website management training should tackle user experience from that perspective.
Digital Training Antrim: CRM
Many of the SMEs use their website as a sales generation tool, but they do so manually. However, the best way to manage the sales process efficiently is to integrate a CRM with the website. That will allow you to connect your team with your customers directly, respond quickly, and increase the conversion rate by closing the time gap between sending an inquiry and responding to it. During a website management digital training, your team should be exposed to options of how to manage the sales journey more efficiently by exploring different CRMs and how to handle them smoothly.
Digital Training Antrim: SEO
Learning about SEO basics and guidelines helps your team manage your website with SEO strategy in mind. Everything you do on the website affects your SEO performance. Even the small things – like the words you use in your content, or the media embedded on the homepage – make a difference for your SEO. That’s why, whoever is managing your website must understand how SEO works to optimise every update to serve SEO. That covers keyword strategy, on-page SEO guidelines such as adding titles, meta description, keyword density, internal and external backlinking, as well as media optimisation.
Digital Training Antrim: Technical Issues
Furthermore, you might want your team to learn how to add additional functionality or features to your website. For example, your team could learn the process of adding plugins and third-party integrations. It’s also important to know how to monitor your website for common problems, which might undermine its SEO or user experience. Maintenance and security are also important for managing a website efficiently. You need to rely on a good hosting and management service to back you up in case any attack or website malfunction. Website management training should tackle security guidelines and how to choose the best hosting service based on your needs.
Digital Training Antrim: Design Training
It’s helpful for website managers to have at least a basic understanding of web design principles. More experienced designers might also need to learn more specific techniques and principles to meet your business’ goals. Web design is a constantly changing field. The more knowledge your team has, the better they will be able to make effective improvements to your site, in terms of content, CRO, UX and SEO.
Digital Training Antrim: Web Design Functionality
Web design isn’t only colours and shapes. We often see great looking website that are performing poorly. That’s because a website is not a painting. At the end of the day, this is a functional channel that has an aesthetic side to it. It’s essential that web designers understand how to design an aesthetically appealing website that performs well for SEO and is easy to navigate by the visitors. Optimising your web design for mobile devices, for example, has become necessary to be considered by Google – because most Google users are on mobile devices. Your in-house design team must know how to use design in favour of conversion and SEO.
Digital Training Antrim: Web Design Aesthetics
Other than functionality, design is also a tool to tell your brand’s story. That’s why the design training should cover how to engage an audience visually and how to capture an accurate brand identity and character through design. Visuals have a huge impact on how audience react to a website and it sets their expectations, too. A neat, professional, good-looking website sets a high standard and builds credibility instantaneously.
Digital Training Antrim: Tools
Depending on the background and experience of your team, your design training programme should be tailored. If none of your in-house team has experience with design, then the training should introduce non-technical design tools such as Canva. Canva and similar tools can produce high quality design without the need to learn complex features. It’s basically a drag and drop design tool with so many templates available that you can modify and use on your website. You can add text, crop images, modify colors, select design elements and fonts and much more.
If your in-house team already has some design experience in Photoshop, Adobe Illustrator, or similar technical tools, their training should cover how to make the most out of these tools and how to work your way around these apps smartly; enabling them to create high quality designs more efficiently. If they’d like to explore specific apps too, that should be part of their design training.
Digital Training Antrim: The ProfileTree Approach
If you’ve been looking for digital training for your business in Antrim, the choices available can be overwhelming. Some good news: ProfileTree offers a local based specialist service with a difference. We’re unique because we’ve grown our own main agency and internal brands – Connolly Cove, Learning Mole, and Amazing Food and Drink – using the digital marketing and content marketing techniques we share with our clients. In other words, we practice daily what we preach.
Additionally, our ‘no fuss’ and results-driven approach has created returning clients, from businesses like yours, who trust ProfileTree to help their company drive the outcomes they need.
Digital Training Antrim: Knowledge of The Local Scene
Ever found yourself trying to explain something important about your business, your customers, or your needs to a company from outside Northern Ireland who just can’t see it?! Doing much better than this, together, is one of the reasons why we love helping local companies to grow online. After all, we’re a County Antrim SME, too. There are some great reasons to consider making a local company – and, of course, finding out how ProfileTree can help – your digital training partner.
Digital Training Antrim: Local Regulations
For ProfileTree, working with the same regulations and challenges as your own company – including things like cross-border trade and more in the future – means we understand your reasons when a compliance requirement must be included in your digital training. It is much easier to be looking at challenges together from inside the issue, rather than from outside and trying to explain to an overseas agency, finding training solutions and meeting your needs comes naturally to ProfileTree.
Digital Training Antrim: Local Markets
ProfileTree can show you results already achieved in your local markets. Fully evidenced examples of what we have done in the past, for our own business, in Northern Ireland as well as for our clients, too.
Digital Training Antrim: Local Support
A benefit of operating in Northern Ireland? Our businesses rise and fall on our reputation. Your own customers expect to pick up the phone for help, advice and support in the future. That’s why we set high standards of ‘no fuss’, fast and personal help for our clients.
Digital Training Antrim: Local Working Culture
We suspect your company doesn’t do ‘meetings about meetings’ and that you’d expect the same from ProfileTree. Not to mention straight-talking, clear and results-focused services. That’s why we match the culture of our local clients to simply get things done together.
Digital Training Antrim: Operating in the Same Markets
Especially if you have B2B customers, a local agency will have superb empathy and understanding of the markets you sell into, because they have experience of building their own business through similar audiences themselves. Combining your knowledge of your customers with the agency’s know-how and methods can be a powerful approach.
Digital Training Antrim: Operating in the Same Environment
A local agency will face the same challenges, as a local SME, you encounter every day. That’s why working with a local agency is a like-minded partnership. Cross-border trade issues? Traffic affecting footfall? The right agency will understand your trading environment because they have a working knowledge of the same issues.
Digital Training Antrim: Sharing the Same Motivation
Ultimately, your goal to grow as a County Antrim-based business will be shared by an agency from the same area. Having this in common creates not just a client-agency relationship but another part of your business network. Don’t settle for a transactional approach to digital training, find an agency who’ll want to grow with you.
Digital Training Antrim: Like-Minded People and Culture
There are few local businesses who could survive if, for example, their customer service consisted of low-quality email support or complex call-centre script-reading. Your culture as a Northern Irish business is to get things done and to create returning customers. ProfileTree shares this approach.
Digital Training Antrim: How Much Does Digital Training Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Digital Training Antrim: Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Antrim, County Antrim, Northern Ireland. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Antrim, County Antrim.
More services: Social Media Marketing Antrim, SEO Antrim, Content Marketing Antrim, Digital Marketing Antrim, Web Design Antrim