Your website is your main digital platform. It’s the one digital platform you own entirely. It’s also a multi-purpose digital space that you can use to create brand awareness, use as a sales generation tool, publish written content and video, construct authority as an industry expert, and build a community for your brand. That’s why building your website is a big investment that needs to be carefully planned. In this article, we’ll talk about how to know if your website needs a rebuild and we’ll take you through things you need to consider before building a new website. Let’s dive in!
Are You Looking for ‘Web Design Omagh’?
ProfileTree – Expert Web Designers and Developers with a Local Flavour Serving Businesses in Omagh, County Tyrone, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free web design and development training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building a website for your business in Omagh means making sure your new website partnership is built on proven methods. We’re also SEO specialists and a leading content marketing agency, so not only can we help with building a website, but also help you get traffic for that website.
Web Design Omagh: How to Know If You Need to Re-build Your Website
Web Design Omagh: Time
The best performing websites last from two to three years maximum. In the digital world, three years is a long time. That’s because requirements change so fast and new customer expectations and standards are set. Time takes a toll not only on the website’s technical performance, but even the look and feel of a website can give away its real age. An old looking website will deter first time visitors who don’t know anything about your business, and therefore have no other way to judge your company other than that. So, if you haven’t updated your website in three years or more, it’s highly likely that it needs a rebuild.
Web Design Omagh: Slow Page Load Speeds
This is one of the worst turn-offs for any Internet user and it’s a common issue with older websites. Standards are now high with loading speed – not only for users but also for Google. Google judges your website based on its loading speed. Because Google wants to recommend the best websites to their users, they score down or even penalise slow websites. Using one of Google’s tools, PageSpeed Insights, you can find out the loading speed of your website and its score according to Google’s standards.
All you need to do is paste your website’s link and check the report. If the First Contentful Paint is green, then you’re good to go. Orange – you can get away with it, but if it’s red then Google is penalising your website from ranking and that needs a fix.
Web Design Omagh: Poor Performance on Mobile Devices
Another factor that deters visitors and affects your ranking on Google. More than 60% of Internet users navigate websites through their mobile devices. Is your website ready for that? Is your website’s design and content built in a mobile friendly way? If your homepage has blocks and blocks of text or if the design becomes meaningless when it’s minimised to the size of a mobile screen – that is in no way a mobile friendly website.
Web Design Omagh: Poor Conversion Rates
One of the most frustrations we hear from clients who approach us for building a new website is that their website has absolutely no return on investment for the business. It’s like a portrait they must hang on the wall – good to have but it pays no bills. If that’s the case for your website, then you need to rebuild your website’s functionality as well as shift your website’s marketing approach as a whole.
Websites are now living and breathing marketing channels. You can sell, send out promotional emails, announce discounts, generate leads, allow customers to book appointments, get traffic, collect data about your audience or even send out quotes. That’s how modern websites generate ROI. So, if your website doesn’t allow you to do any of that, then you’re not utilising that channel to the most. Surely, you will benefit from a website rebuild.
Web Design Omagh: Confusing Navigation
Imagine visiting a hypermarket for the first time and you’re trying to find the items on your shopping list. You use your intuition to navigate that store. But the storage layout, product categorisation, and signs make a huge impact on how easy it is to find what you’re looking for. Visiting a website is exactly like visiting a big grocery store for the first time. Your visitors will use their intuition to navigate your website and your content structure and formatting should make their lives easier.
We audit so many websites and cluttered site maps and content are among the most common issues we encounter. In that case, the more is not the merrier. A simple site map and website structure makes the customer journey short and straightforward. Furthermore, your content formatting and Calls To Action (CTAs) should be the signs to direct them to go further down the sales funnel. A cluttered site map and structure and CTAs with no purpose are also a sign that you need a redesign.
Web Design Omagh: Static Content
Because they no longer act as a digital brochure – but a lively and dynamic part of the business process instead, modern websites must be engaging. Brands utilise different media formats like video, GIF, dynamic slides, pop up messages, quizzes, Spin The Wheel etc. to direct the attention of their visitors to parts of the website that matter; highlighting best sellers, offering discounts and flash sales, encouraging people to join a mailing list, or fill up a form. Missing those engaging elements can make your visitor’s stay very short and it wastes your opportunity to convert visitors into customers. A website rebuild should guarantee that those features are functioning and in line with your business objectives.
Web Design Omagh: A high Bounce Rate
A high bounce rate tells you that there’s something wrong with your website. It could be that you’re ranking for irrelevant keywords, therefore the visitors quickly find out that they’re in the wrong place and leave. Or it could be any of the other factors discussed like the slow loading pages or the website’s incompatibility with the device the visitor is using. Although a high bounce rate won’t give away the issue in specific, but it’s an indicator that something needs a fix.
Web Design Omagh: Can’t Utilise Inbound Marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have. Inbound marketing uses content to attract, engage, and delight your audiences. Many of the websites we audit, for example, don’t have a blog or a flexible Content Management System. Thus, they can’t use inbound marketing to build a relationship with their visitors and nurture it.
Your website build must have a sustainable CMS that you can add content or new pages to easily and quickly. It shouldn’t require someone with coding skills. Modern websites use drag and drop visual builders to change the messages and the content structure of the website. Having a website that doesn’t support that dynamic content approach definitely needs a rebuild.
Web Design Omagh: Web Design Doesn’t Reflect Your Brand
The look and feel of any website say a lot about the business. Design now is interactive, minimal, yet aesthetic. When people built old websites, they didn’t care much about aesthetics. Now, this is the complete opposite. You’ll see that brands communicate their character through the design of the website. A bold, vocal brand will have poppy colours, bold fonts, and expressive visuals. Even B2B organisations care about aesthetics, even though it is still more conservative than B2C visuals, they still utilise visuals that promote trust, diversity, and a friendly approach. If none of this sounds like the design of your website, then you must consider a redesign for your website to give it a story to tell.
Web Design Omagh: ProfileTree’s Approach to Building a Website
Years of industry-leading expertise have taught us that the purchasing decisions of consumers are increasingly influenced by the stability, security, and the user experience of the site they are visiting. Our in-house team of web design and web development experts offer a comprehensive range of services which prioritise core features such as user experience (UX) and search engine optimisation (SEO). Our award-winning team drives increased online engagement and sales to your business. Why wait to bring your Omagh business to wider audiences?
Technology is in a constant state of evolution, and the ways in which consumers decide to engage with their favourite brands is constantly changing. For instance, whilst a majority of web users may have used PCs and home computers to access the web, the vast majority today choose to browse the online world using smart devices such as smartphones and tablets. This has led to transforming expectations, and consumers now expect to use a website that is secure, flowing and user-friendly. As we move into our second decade in business, our web design work has become celebrated for its special focus on functionality and visual appeal, for clients in Omagh and across Northern Ireland.
Any successful brand depends upon a responsive web design that caters to the needs of your customers. Our team of web designers and developers work in tandem to produce a true digital showcase for your brand, displaying your site to its true potential on the digital channels that truly matter. Throughout each step of our web design process, all projects are subject to stringent usability testing inspired by the latest trends in UX research.
Web Design Omagh: Why Choose ProfileTree?
For web design in Omagh, we know you’ll want your website investment to perform for your business. We know you’ll want your site to work hand in hand with your business goals and we know your site needs to impress your potential – and existing – customers.
Because we build lasting relationships with our clients, we love hearing their feedback and hearing how great web design has helped their business. After all, with clients across Northern Irelands and beyond, we have some straight-talking SME customers who can’t afford to waste time – or money – on their website investment. These customers, in particular, have given us some great thoughts on what has worked well for them.
Here’s some that have really struck a chord!
Web Design Omagh: Don’t Cut Corners
We know, whether you are in Omagh or wider County Tyrone or elsewhere in Northern Ireland, you’ll be bombarded with opinions and people offering web services. That’s why we built our company on content and digital marketing FIRST, so we can show you what worked for us in a ‘bigger picture’ way before helping to understand your needs broader digital needs.
Web Design Omagh: Beware Agencies Who Talk More Than They Listen!
Be it a web design studio, a graphic design company or digital agency, we’ve all been offered products ‘off the peg’ by companies who don’t listen and understand with the same energy they put into sales. That’s why we have two unique approaches to how we help our customers: we don’t waste time with meetings about meetings, BUT we also put great importance on listening and understanding your business, your marketing, your geographical area, and your people. Why? Because doing so adds up to lasting results instead of superficial web design.
Web Design Omagh: Build a Relationship with an Agency
Proud of your new custom website, the creative work behind it and your online presence? Great! The challenge now is the fact that customers are always changing how they search for and use your website! From evolving search algorithms to new kinds of devices to changing social media behaviour, keep in touch with your agency to keep ahead of capitalising on the latest developments. This means being ahead of the curve to seek sales conversions before your competitors have reacted – a real digital marketing sweet spot!
Web Design Omagh: Think Strategy
Too often, businesses invest in a website because ‘they need a website’ without digging deeper to the WHY. Not identifying how the site should be like to make it an asset for your company is a costly mistake and could wipe out any hope of Return On Investment (ROI). We’ll help you find a better foundation for your website and help your new site work at the heart of your business and truly perform.
Web Design Omagh: Think Integration
The goals in your businesses strategy should be supported by your marketing strategy and both should be helped by a results-driven website design. Otherwise each element is pulling in a different direction. A website is much more than an aesthetically pleasing window shop – it’s a tool that should drive revenue to your business. We love helping clients to see their bigger picture and to draw the elements of their online world together. We’ll even show you proven results from past work and our own in-house brands: Connolly Cove, Learning Mole, Amazing Food and Drink, and Amazing Cars and Drives.
Web Design Omagh: Think Customer
Expecting many older customers to – say – use a webform instead of calling your business, or giving people on their mobile pages of text, are two ways of making life more difficult for your potential buyers. A focus on the end user can help stop this from happening. For help understanding your online customers, we can guide you through the tools needed for a deeper view of your potential buyers.
Web Design Omagh: Think As a Team
Delivering your new website ‘from the top’ instead of involving all your team is a sure way to keep the website remote from your daily work instead of an active, helpful part of the daily work of your company. Talking to ALL colleagues as early as possible can help with this. Then, we’ll help take their ideas and requirements and shape these into the DNA of your new site.
Web Design Omagh: How Much Does a Website Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created three different packages for our web design and development projects; through which we cater for different needs and requirements. In other words, you set the requirements, we tailor a package within the limits of your spending. The average cost of a full website project at ProfileTree is 7000£ covering research, UI/UX design, web development, SEO, and content migration. This price figure is subject to change according to the requirements of the website and future updates to our packages.
Web Design Omagh: Ready to Book a Free Website Audit?
A website audit is where one of our expert team members will get on a call with you to analyse the technical performance as well as the user experience and SEO performance of your website. We can discuss your goals and objectives for the business, your business process, and how you see your website fitting within the business narrative. Our specialist will go through that to recommend the right web design and development solutions.
Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Omagh. Alternatively, you can book a chat with one of our team members to audit your website for free and find out how we can help you establish a strong website presence in Omagh, County Tyrone, Northern Ireland.
More services: Social Media Marketing Omagh, SEO Omagh, Digital Training Omagh, Digital Marketing Omagh, Content Marketing Omagh
20th March 2023
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