Tag: digital marketing - Page 2

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SEO - Search Engine Optimisation

Local SEO: How to Make the Local Pack

ProfileTree // 25th March 2024

In today’s rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights and cutting-edge strategies tailored for the healthcare industry. From leveraging AI-driven content creation to harnessing predictive analytics for patient behavior, we explore advanced digital marketing […]

Video Marketing and Production

How To Use Restaurant Video Marketing To Grow Your Business

ProfileTree // 5th February 2024

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

Blogging and Vlogging

The Best Ways To Create An Influencer Campaign

ProfileTree // 5th February 2024

Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: But you don’t know how to do it because just promoting your product or expanding your audience won’t be easy these days. More and more people, especially millennials, tend to put their […]

Blogging and Vlogging

Micro and Macro Influencers: How They Work

ProfileTree // 5th February 2024

The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]

Blogging and Vlogging

Starting a Blog for Your Business

ProfileTree // 5th February 2024

Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]

Start a Podcast for Your Business in 9 Easy Steps

ProfileTree // 5th February 2024

In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]

Content Writing and Marketing

What is Interactive Content Marketing? The Ultimate Guide

ProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

Video Marketing and Production

Your Ultimate Guide to Video Marketing

ProfileTree // 4th February 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

Digital Marketing

QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

Content Writing and Marketing

2023 Print Marketing Statistics: Metrics and Global Impact

Panseih Gharib // 11th February 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

Digital Marketing

Apple iOS 14 and Your Facebook Ads

ProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

Digital Marketing

Digital Value Proposition: Customer-Orientation

ProfileTree // 16th March 2024

Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]

Digital Marketing

The Surpass of Digital Media Over Print Media in Today’s World 2024

Miranne Khaled // 31st January 2024

The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between print media and its digital counterpart have become increasingly pronounced. Print media once stood as the unrivalled medium for news, entertainment, and knowledge dissemination. Magazines, […]

SEO - Search Engine Optimisation

SEO Basics: Understanding Google Algorithm Changes

ProfileTree // 31st January 2024

Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]

Business Leaders

Business Growth Through Digital Marketing with Sean O’Connor

ProfileTree // 25th March 2024

We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during the crisis, with house moves and property purchases still pushing forward. In a highly relevant interview recorded ahead of the Coronavirus pandemic, we sat down […]

Digital Marketing

6 Proven Customer Win-Back Strategies

ProfileTree // 11th April 2024

While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]

Digital Marketing

8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTree // 3rd April 2024

Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly powerful, moving people to tears. Others, not so much. There have been plenty of tasteless ad and marketing campaigns that have missed the mark and […]

ProfileTree News

Pandemic Marketing Advice from ProfileTree

ProfileTree // 29th January 2024

The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.

Business Leaders

Digital Transformation with Natalie Haccius

ProfileTree // 7th March 2024

Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of all sizes. Continuing with our transformation series, Ciaran Connolly catches up with freelance consultant Natalie Haccius to talk about her time in the industry, the importance […]

Digital Marketing

The Importance of Statistical Significance in Marketing

Panseih Gharib // 21st February 2024

Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]

Digital Marketing

The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

Digital Marketing

7 Digital Marketing KPIs to Track

ProfileTree // 25th January 2024

Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]

Digital Marketing

Market Segmentation – Why it Matters for Brands Big and Small

ProfileTree // 14th April 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

Business Strategy

Your Guide to Integrating Animation Into Your Business

Noha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

Digital Marketing

Unleashing the Power of Animated Business Ideas

Noha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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