Tag: digital marketing

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When Was TikTok Made?: 5 Interesting Facts About TikTok

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

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A Deep Dive Into TikTok Statistics UK Edition 101: Great Statistics You Need To Know

TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. 

Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.

As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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12 Amazing Social Media Use Statistics: Social Media For Business

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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8 Important Facebook Business Statistics For Your Marketing Strategy

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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6 Inspiring Social Media Influencer Statistics You Need To Know

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube

YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.

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Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.

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How to Create Website Content Strategy in 6 Simple Tips

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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How to Perform a Market Analysis: 5 Handy Steps 

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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How to Do a Competitive Landscape Analysis

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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Digital Marketing for Travel Agencies – Advice for digital tourism and growth

There is an obvious need for digital marketing for travel agencies, almost every industry in the world has become digitalised in some form and the travel and tourism industry is no different.

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B2B website design – what to consider for a successful website

A B2B website is one of the most valuable tools for marketing within B2B organisations. With curated B2B website design, your website can rank highly on search engines, increase traffic, generate more sales and become a resource of support for its targeted businesses. 

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Tourism Marketing: Your Guide to Success Within The Tourism Industry

Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of […]

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5 Ways Healthcare Providers Can Reach New Patients

Learn the 5 ways Healthcare Providers can reach new patients with our blog

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Business Growth Through Digital Marketing with Sean O’Connor

In a highly relevant interview recorded ahead of the coronavirus pandemic, we sat down with Sean O’Connor to talk about his self storage firm and how he used his experience in digital marketing to grow the business.

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Digital Transformation with Natalie Haccius

We hear from Natalie Haccius, a freelance digital transformation consultant on changing cultures, mindsets and approaches – from top-level to the bottom.

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