Tag: digital marketing

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The Profound Impact of Brexit on Digital Marketing in the UK: Trends and Changes in 2024

Miranne KhaledMiranne Khaled // 7th May 2024

As we navigate the post-Brexit landscape, understanding the ripple effect on various sectors is essential, with digital marketing in the UK being no exception. Brexit has introduced challenges and opportunities for digital marketers, affecting practices from data protection and compliance to consumer behaviour and international collaboration. These changes have prompted UK marketers and agencies to […]

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Crafting an Amazing Social Media Strategy for your Small Business

Nuala DaviesNuala Davies // 26th April 2024

Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]

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How Statistics Drive Winning Marketing Strategies

Miral NassarMiral Nassar // 29th April 2024

As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]

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Ignite Growth with Industry’s Best Digital Marketing Examples

Rebekah McCaigRebekah McCaig // 25th April 2024

In recent years, implementing impactful marketing across online channels has become essential for business growth and success. But for companies just venturing into the dynamic world of digital marketing, knowing where to start can feel overwhelming. Real-world digital marketing examples of tactics and strategies from brands, both large and small, provide invaluable references to model […]

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Email Marketing: Powerful Strategies To Craft Effective Campaigns

Nuala DaviesNuala Davies // 28th May 2024

Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]

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Social Media Jobs: Responsibilities, Skills, and Where to Search

Rahma AliRahma Ali // 18th February 2024

Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on.  There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]

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The Impact of Blockchain on Marketing in 2024 and Beyond

ProfileTreeProfileTree // 15th May 2024

Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]

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Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTreeProfileTree // 4th March 2024

Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]

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What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 5th May 2024

What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 11th April 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Best Times To Post On TikTok 2024

ProfileTreeProfileTree // 21st February 2024

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 5th May 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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How to Optimise Social Media for Your Business in 9 Steps

ProfileTreeProfileTree // 13th February 2024

Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]

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18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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Macro to Micro: The Best Influencers For Your Business

ProfileTreeProfileTree // 13th February 2024

What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 5th May 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Understanding the Power of Google Analytics: Your Ultimate Guide

Marwa AlaaMarwa Alaa // 10th February 2024

Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]

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Maximising Your Strategy with Location-Based Marketing Statistics

Panseih GharibPanseih Gharib // 5th May 2024

In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]

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How to Become a UX Designer

ProfileTreeProfileTree // 7th February 2024

UX design has been gaining popularity in recent years. You may have heard about the job, but aren’t sure how to get started. Don’t worry! We will give you a step-by-step guide on how to enter the field of UX design in this article. Choose your Ideal Education Path In order to become a UX […]

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5 Best Ways to Market Your Healthcare Business

ProfileTreeProfileTree // 13th May 2024

Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]

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What is UX Writing

ProfileTreeProfileTree // 15th April 2024

User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]

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How to Implement Telehealth to Your Practice

ProfileTreeProfileTree // 7th February 2024

What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]

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Which Social Media Platform Is Best for My Business?

ProfileTreeProfileTree // 22nd March 2024

For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]

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Ultimate Guide to Search Engine Marketing for Tourism Businesses

ProfileTreeProfileTree // 5th April 2024

Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]

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Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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Benefits of Social Media for Small Business

ProfileTreeProfileTree // 25th April 2024

As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]

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Who Has The Most Followers on TikTok

ProfileTreeProfileTree // 5th March 2024

TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]

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Inspiring Digital Marketing Strategy Ideas To Nurture Consistency 

Nuala DaviesNuala Davies // 25th April 2024

Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]

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How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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How To Optimise Your Site for Voice Search

ProfileTreeProfileTree // 5th May 2024

Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the years. With machine learning algorithms, you can now optimise your site for voice search with relative ease.  Data from search engines has also encouraged the […]

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The Complete Brand Build Guide

ProfileTreeProfileTree // 6th February 2024

Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more […]

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5 Ways Your SEO Strategy Will Change in 2024

ProfileTreeProfileTree // 22nd April 2024

Unlocking Organic Growth in 2024 – Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today’s digital landscape, where competition is fierce and attention spans are short, having a strong SEO strategy isn’t just an option, it’s a necessity for businesses of all […]

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Ecommerce Solutions for Business Growth

ProfileTreeProfileTree // 5th May 2024

In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the growing world of ecommerce. AirPOS is a full retail management platform that provides complete ePOS (point of sale) and ecommerce solutions for business both online […]

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Local SEO: How to Make the Local Pack

ProfileTreeProfileTree // 28th April 2024

In today’s rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights and cutting-edge strategies tailored for the healthcare industry. From leveraging AI-driven content creation to harnessing predictive analytics for patient behavior, we explore advanced digital marketing […]

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What is Ephemeral Content?

ProfileTreeProfileTree // 7th February 2024

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

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How To Use Restaurant Video Marketing To Grow Your Business

ProfileTreeProfileTree // 5th February 2024

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

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The Best Ways To Create An Influencer Campaign

ProfileTreeProfileTree // 5th May 2024

Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: But you don’t know how to do it because just promoting your product or expanding your audience won’t be easy these days. More and more people, especially millennials, tend to put their […]

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What are Social Media Algorithms and How Do They Work?

ProfileTreeProfileTree // 11th February 2024

Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]

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Micro and Macro Influencers: How They Work

ProfileTreeProfileTree // 5th May 2024

The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]

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Starting a Blog for Your Business

ProfileTreeProfileTree // 5th May 2024

Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]

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Instagram Ads: Captivating Your Audience with Visual Storytelling

Nuala DaviesNuala Davies // 5th February 2024

You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what?  What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]

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Start a Podcast for Your Business in 9 Easy Steps

ProfileTreeProfileTree // 5th May 2024

In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]

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What is TikTok?

ProfileTreeProfileTree // 16th April 2024

Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]

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What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

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Your Ultimate Guide to Video Marketing

ProfileTreeProfileTree // 10th June 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

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2024 Print Marketing Statistics: Metrics and Global Impact

Panseih GharibPanseih Gharib // 9th May 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

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