Digital Marketing Training for Teams

SEO is the work of helping your pages appear when customers search for what you sell. The training starts with the fundamentals: how search engines find and rank pages, how to choose the phrases your customers actually type, and how to write titles, headings and page copy around them. From there, it moves into the areas that matter for your business, which may be technical SEO, content SEO, or local SEO for businesses that serve a particular town or region.

Corporate SEO training uses the organisation’s own keywords and competitors, so a group leaves knowing which pages to improve first and how to check progress in Google Search Console. If you would like a sense of the ground covered before booking, read ourcomplete SEO training guide.

Content marketing is the practice of publishing useful articles, guides and pages that answer your customers’ questions and bring them to your website. This module covers planning what to write and in what order, writing around the phrases people search, on-page SEO for each article, and measuring which pieces lead to enquiries.

Your staff know the products, the customers and the questions that come up on calls far better than any outside writer, which is why content suits in-house work once the method is in place. The session uses your existing pages as the starting point, so the group finishes with a content plan of its own and at least one page improved. Our article oncontent marketing training for SMEs goes into the approach in more detail.

This module covers organic activity, meaning posts, comments and profiles that you do not pay to promote. We work across Facebook, Instagram, LinkedIn, TikTok and X, and help you decide which two or three platforms your customers actually use, since running all five well is beyond most small businesses.

The session moves from planning to measurement. Participants build a simple content plan, agree on a consistent voice for the business, practice replying to comments and messages, and read the platform statistics that show whether posts send people to the website. ProfileTree does not sell paid advertising, so paid social campaigns sit outside this module. For a longer look at the subject, see our guide tosocial media marketing training for SMEs.

Video marketing training covers scripting, filming and getting video found. Staff learn to plan a short script, film usable footage on the equipment they already have, and adapt one recording for YouTube, LinkedIn and short vertical formats.

A large part of the module is YouTube SEO and distribution: titling, describing and tagging each video the way a customer would search, and sharing it where your audience will see it. ProfileTree runs its own YouTube channels from Belfast, and the trainers bring that everyday experience to the session. Product demonstrations, answers to common customer questions and introductions to your team usually do more for a small business than polished promotional pieces, and we help you plan a list of videos worth making.

Google Analytics 4 is the free analytics platform Google provides for websites and apps. Many businesses have it installed and rarely open it because the reports look unfamiliar to anyone who learned the older version.

The training covers GA4 setup, event tracking, report building and connecting the figures to business decisions. Participants find the pages people land on, the channels that send them, and the key events, which are the actions you mark as important, such as a form submission or a tap on a phone number.Google’s own help article on GA4 events explains how events and key events are collected, and we use it as the reference during the session. There is alsoa practical GA4 training guide on our site if you would like to read ahead.

Marketing automation means using software to send the right message at the right point without someone doing it by hand each time, and email is where most small businesses start. The module covers:

• email workflows such as welcome and follow-up sequences;
• connecting your email platform to your CRM (customer relationship management system, where enquiries and customer records are kept);
• lead scoring, which ranks contacts by how ready they appear to buy;
• reporting on what each workflow produces.

The legal side forms part of the session. Marketing emails in the UK are governed by the Privacy and Electronic Communications Regulations, usually shortened to PECR, alongside data protection law. TheInformation Commissioner’s Office guidance on direct marketing by electronic mail explains what a business must do, including when consent is needed and when the narrower “soft opt-in” for existing customers applies. We go through that guidance with your sign-up forms on screen, although the training is not legal advice.

AI now runs through every module, from drafting first versions of articles and emails to summarising analytics, and we show where it goes wrong as well as where it saves time. Organisations that want a dedicated programme on AI across the whole business can book AI training Belfast workshops, which go much further than the marketing modules here.