Pinterest Marketing: An Overlooked Opportunity?
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a...
What Is a Franchise #1– Beckett Hanlon’s Path to a Property Empire
Ever wondered What is a Franchise? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international...
Business Social Media Sites: An Insider’s Guide to Real Results
The digital age has revolutionised the way businesses operate, interact with consumers, and build their brands. At the heart of this transformation are social media platforms—the powerful tools that offer...
What Is Business Level Strategy? Discover 3 Key Types
What is a business level strategy? Coming up with a big goal or mission is easy, but figuring out the concrete steps you need to take to achieve this is...
How to Create an AI Strategy: Ultimate Guide
The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is,...
Using Instagram for Business: The Complete 2024 Marketing Guide
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms...
Video Marketing for Business Growth
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on...
Must-Know Business Development Statistics
Do you sometimes feel overwhelmed by the business development labyrinth, unsure how to steer in the right direction? You're certainly not alone; many have trodden this path before. It may...
The Numbers Don’t Lie: How a Business Strategy Can Change the Game
Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component - harnessing critical business strategy statistics....
LinkedIn for Business: Is LinkedIn Good for Your Business?
LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be...
Marketing Campaigns: Understanding A Business Essential
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled...
Why Invest in Financial Planning?
Accomplishing major life goals like buying a house, saving for your kid’s college tuition or building a nest egg for a comfortable retirement usually requires astute financial planning and management....
How Can Business Startup Support Help You?
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with...
Why is IT Support Important? Business IT Systems with Scott Wilson
Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some...
Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges
Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the...
Brendan Kavanagh: The Benefits of Online Learning
Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established...
The Complete Guide to Creating Memorable PowerPoint Presentations
Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all...
Tracey Robinson: Insights From a Business Development Manager
A Business Development Manager has many responsibilities - but what specific areas do they cover? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity to gain...
How to Grow Your Business? Exploring Innovation with Frank Given
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders...
What Is a KPI? KPIs for Different Industries and Businesses
Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s...
Understanding Business Strategy in the 21st Century
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy...
Social Media Strategy Guide
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social...
Business Risk Management: Analysis, Types, and Methods
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure...
Understanding Google: Ultimate Guide for YOUR Business 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised,...
Top 10 Business Analytics Tools for Data-Driven Decisions in 2025
Business analytics has evolved dramatically, with AI-powered insights, real-time processing, and no-code platforms democratizing data analysis across organizations of all sizes. In 2025, over 87% of businesses now use...
What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition
In today’s fast-paced and ever-changing business landscape, standing out from the crowd is no small feat. To thrive, businesses must not only focus on their own strategies but also keep...
Breaking Boundaries: Empowering Career Advice for Women in 2024
Career Advice: The Founder and Director of Generation Women, an organisation created to help women achieve career success, has revealed how the right advice and coaching can help her clients...
Barbara Edwards: Coaching for Business
The outbreak of the COVID-19 pandemic has transformed everyday life for business owners and workers across all sectors of industry. However, many businesses have been unprepared for the challenges posed...
Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with...
9 Reasons Why Organisations Use Branding
Brand recognition is essential for business success in today's crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition...
How to Build Brand Loyalty: Take Your Business to the Next Level
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you...
Linkubator: The Importance of Strategic Development
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew,...
How to Build a Spin-Out Company? The Ultimate Guide to Entrepreneurial Innovation
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking 'soft x-ray' microscope used in disease research and drug discovery has revealed how...
Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training - one of the most effective ways of understanding how to...
Publicity Management Strategies With Tina Calder
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
5 Reasons Why Your Content Isn’t Ranking
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even...
Business Email Compromise Statistics
Are you concerned about escalating business email compromise (BEC) scams? You're certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase...
What is Brand Development? A Complete Guide to Building a Memorable Brand
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine...
Learning Style 101: Master Your Path to Deeper Knowledge Gains Faster!
Ever considered your learning style? Doing so could be the key to better work, exam and learning performance! Knowing how you learn the best can unlock all sorts of benefits....
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business...
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides...
The Business Mindset Mastermind: Unlocking Business Growth
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only...
Business Strategy Definition: Essential Meaning for Companies Explained
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is,...
Using Business Intelligence Tools: Making the Right Choice
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
Content Marketing For Your Business: Getting Started in 5 Steps
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company....
Instagram Marketing Strategy: 8 Steps to Success
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands....
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