What Is a KPI? KPIs for Different Industries and Businesses
ProfileTree // 19th December 2023
KPIs involve an ongoing process. Image credit: Flock-Associates
Tag: Business Strategy Tips - Page 6
Our expert business blog offers a world of digital how-to
Understanding Business Strategy in the 21st Century
ProfileTree // 22nd April 2024
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]
Social Media Strategy Guide
ProfileTree // 18th December 2023
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
Business Risk Management: Analysis, Types, and Methods
ProfileTree // 21st February 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
Understanding Google: Ultimate Guide for YOUR Business 2024
ProfileTree // 5th April 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half […]
Top 10 Business Analytics Tools for Data-Driven Decisions in 2024
ProfileTree // 22nd April 2024
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition
ProfileTree // 15th March 2024
What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]
Breaking Boundaries: Empowering Career Advice for Women in 2024
ProfileTree // 17th December 2023
Sinead Sharkey believes in the tangible benefits of improving your confidence. Image credit: Women in Enterprise
Barbara Edwards: Coaching for Business
ProfileTree // 4th January 2024
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie
ProfileTree // 21st April 2024
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with new threats emerging daily. From alarming rises in social engineering scams to cross-border coordinated hacking efforts by state actors, no individual or organization is immune […]
9 Reasons Why Organisations Use Branding
ProfileTree // 15th December 2023
Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]
How to Build Brand Loyalty: Take Your Business to the Next Level
ProfileTree // 2nd April 2024
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
Linkubator: The Importance of Strategic Development
ProfileTree // 31st March 2024
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]
Natalie Haccius: Digital Transformation and Digital Strategy
ProfileTree // 23rd April 2024
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide
ProfileTree // 31st March 2024
First-hand tips from Andrew Hassard How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video […]
How to Build a Spin-Out Company? The Ultimate Guide to Entrepreneurial Innovation
ProfileTree // 23rd January 2024
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]
Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps
ProfileTree // 22nd April 2024
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector […]
Publicity Management Strategies With Tina Calder: How to Build an Integrated PR Plan That Drives Leads
ProfileTree // 13th December 2023
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]
Starting an Online Business with Louise Houliston
ProfileTree // 22nd April 2024
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]
5 Reasons Why Your Content Isn’t Ranking
ProfileTree // 13th December 2023
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results. You put months of effort into creating amazing blogs, guides, […]
Business Email Compromise Statistics
Maha Yassin // 14th January 2024
Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]
What is Brand Development? A Complete Guide to Building a Memorable Brand
ProfileTree // 2nd April 2024
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business. Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day […]
Your Learning Style: Discovering Your Optimal Learning Style for Enhanced Knowledge Acquisition
ProfileTree // 11th December 2023
There are 7 key learning styles. Image credit: Billie Gibbs
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
ProfileTree // 24th April 2024
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
ProfileTree // 11th December 2023
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She introduced her background and expertise: “I […]
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
ProfileTree // 25th April 2024
How important is bookkeeping for a small business? A superb summary by a Northern Ireland-based specialist sums up just how vital bookkeeping is for companies big and small. Marie, of New Balance Bookkeeping, pointed out that “staying on top of their accounts” can help companies to “make strong business decisions”. Introducing the work of her […]
The Business Mindset Mastermind: Unlocking Business Growth with Andrew Dobbin
ProfileTree // 21st February 2024
Andrew Dobbin has been helping business owners across Northern Ireland gain clarity, focus and accountability since 2011. Image credit: The Business Mindset
Business Strategy Definition: Essential Meaning for Companies Explained
ProfileTree // 4th February 2024
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]
Using Business Intelligence Tools: Making the Right Choice
ProfileTree // 22nd April 2024
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]
Why is Personal Branding Important? Self-Marketing for Cynics
ProfileTree // 2nd April 2024
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn’t this a bit pretentious for the average person on the street? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary […]
Content Marketing For Your Business: Getting Started in 5 Steps
ProfileTree // 22nd March 2024
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site. This […]
Instagram Marketing Strategy: 8 Steps to Success
ProfileTree // 13th January 2024
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
How Many People Use Social Media in 2023? Latest Global Data
ProfileTree // 21st April 2024
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
Portfolio Analysis: An Essential Overview
ProfileTree // 12th December 2023
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.
It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.
Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.
The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.
A Content Marketing Strategy Guide to Success
ProfileTree // 24th April 2024
Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]
How to Deal with Workplace Stress? Exploring Welfare at Work
ProfileTree // 22nd April 2024
Working too hard can ruin your motivation and harm your health. Image credit: SHRM.org
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