Tag: Business Strategy Tips - Page 9

Our expert business blog offers a world of digital how-to

7 Tips on How to Calculate Conversion Rate on Your Website

ProfileTreeProfileTree // 31st October 2023

Conversion rates are not complicated by any means. However, many small businesses that have a website or blog don’t bother to pay attention to conversion rates. This is a mistake, as conversion rates are a crucial metric. Your conversion rates are the best way to assess the profitability of your website. If you can’t calculate […]

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9 Online Creative Strategy Ideas for Businesses

ProfileTreeProfileTree // 17th November 2023

Blogging delivers incredible ROI. Image credit: OrbitMedia

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5 Reasons to Invest in Small Business SEO (With 5 Amazing Tips)

ProfileTreeProfileTree // 4th January 2024

SEO is 51 per cent part of the top three acquisition channels. Credit: searchenginejournal.com

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The Top 10 Free Business Listing Sites: How to Boost Local Visibility

ProfileTreeProfileTree // 8th December 2023

Strong domain authority is the best way to ensure SEO competitiveness. Image credit: OrbitMedia

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10 Reasons Google Maps Marketing is Killer for Driving Traffic

ProfileTreeProfileTree // 7th March 2024

Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need.  Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]

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Ecommerce Solutions: How to Select the Best Platform from the Top 8 Choices

ProfileTreeProfileTree // 25th March 2024

. Image credit: Transportgeography.org

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4 Types of Content Management Systems: How To Choose The Right CMS For Your Business

ProfileTreeProfileTree // 31st October 2023

A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]

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15 Proven Content Marketing Strategies to Boost Your Online Presence

ProfileTreeProfileTree // 2nd January 2024

Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so important in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]

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Online Value Proposition: 5 Tips On How to Write a Great Value Proposition

ProfileTreeProfileTree // 15th December 2023

Your value proposition is how you communicate benefits to customers. Image credit: SmushCDN

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How Much Does it Cost to Make an App in 2024? The Complete Pricing Guide

ProfileTreeProfileTree // 15th February 2024

Believe it or not, making an app is actually very similar to making a website. For example, you can purchase a template to make the process of building a website easier. Likewise, you can buy a template to make the process of building a mobile app easier as well as cheaper. However, most businesses need […]

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Increase Your Email Opt-Ins by Creating an Effective Lead Magnet

ProfileTreeProfileTree // 30th October 2023

Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]

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Business Web Design Ultimate Guide and Checklist

ProfileTreeProfileTree // 29th October 2023

There are many reasons why you need a website. This will be the main platform where you will engage your audience, gain a loyal following and acquire new customers. The business web design process is the first step of the process, but in this article today, we will cover the entire process of designing a […]

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Ecommerce Website Development: The Ultimate Guide to Creating a Successful Online Store

ProfileTreeProfileTree // 22nd March 2024

When it comes to creating a website, for any reason, a multitude of factors need to be considered. However, Ecommerce website development poses several unique challenges. while solutions Eye-catching aesthetics, streamlined navigation and clarity of purpose are important elements in any website that are intended to convey a message from you to anyone who visits […]

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Best Practices For Email Marketing & 7 Email Marketing Tips

ProfileTreeProfileTree // 26th March 2024

Billions of people around the world check their emails daily. Image credit: Oberlo

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Digital Marketing Metrics and Analytics: The Essential Metrics Guide for Tracking Success

ProfileTreeProfileTree // 18th January 2024

Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]

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Digital Marketing Planning for Modern Businesses

ProfileTreeProfileTree // 6th December 2023

Digital Marketing Planning Stats. Image credit: SmartInsights

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Website Flipping 101: How to Flip Websites for Profit

ProfileTreeProfileTree // 26th January 2024

Learn about Website Flipping: Believe it or not, websites are a form of real estate. Just as there are many opportunities to make millions of dollars by buying and selling homes, there is huge potential for profit from website flipping. In fact, it is far easier to break into the business of buying and selling […]

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E-commerce Business Statistics You Need to Know NOW

Nouran AshrafNouran Ashraf // 14th January 2024

Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and […]

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GDPR Training: What You Need to Know

ProfileTreeProfileTree // 17th December 2023

Data Protection is a fundamental right of all European Citizens. Image credit: European Commission

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Business Failures and Recoveries Statistics in the UK

Panseih GharibPanseih Gharib // 16th October 2023

It is crucial to investigate failures and successes when studying the business market. Looking at the failure statistics and numbers of different franchises and startups might help you answer the most pressing questions: What are the chances of success my business has? What are the main reasons for business failure in the current market? How […]

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Eco-Champions: 7 Sustainable Business Examples Enabling a Greener and Brighter Future

Ranel VialaRanel Viala // 10th October 2023

What are the sustainable business examples? Sustainable business examples are essential in today’s ever-changing world, as sustainability has become a central focus for businesses. They aim not only to stay relevant but also to take an active role in preserving our environment. As consumers and stakeholders increasingly demand responsible practices, these sustainable businesses stand as […]

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Major Business Trends in the Last Decade

Panseih GharibPanseih Gharib // 14th September 2023

The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]

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AI For Presentations 101: How To Create Amazing Designs With Storydoc

Claire MulliganClaire Mulligan // 28th August 2023

In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.

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A Guide to Establishing an Amazing Company Culture

Noha BasionyNoha Basiony // 2nd August 2023

As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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How To Get Followers On Twitter 101: The Easy Guide You Need

Claire MulliganClaire Mulligan // 3rd November 2023

In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.

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How to Develop a Social Media Marketing Strategy 101

Claire MulliganClaire Mulligan // 11th February 2024

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 11th February 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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An Overview of Our Google Analytics 4 Training Webinar

Claire MulliganClaire Mulligan // 6th November 2023

In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.

This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.

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Social Media as a Marketing Strategy: 10 Proven Practical Tactics in 2023 to Use Right Now

Rahma AliRahma Ali // 11th February 2024

If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]

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What is Management Consulting? And how to become a successful one?

Sara LynchSara Lynch // 25th March 2024

Management consulting is a specific type of consulting that focuses on helping organizations improve their performance and achieve their strategic goals.  Management consultants are often employed by consulting firms to work closely with clients to analyze their operations, identify challenges, and provide recommendations for improvement.  In this article, we’ll discuss what is management consulting and […]

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Claire MulliganClaire Mulligan // 20th February 2024

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 14th February 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

Claire MulliganClaire Mulligan // 30th January 2024

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 11th February 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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