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The latest social media marketing articles, advice and insights from the ProfileTree team.

Password Security Tips: What You Need to Know

Online security has never been more important, but many small businesses continue to overlook it. Today, we’re going to explore some simple password tips, which can save massive headaches for business owners. Security breaches cause all kinds of serious problems for businesses. These range from reputational damage, to legal damages and fines. Could you imagine […]

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What Is Twitch? And How Can Brands Leverage Live Video Streaming

What is Twitch? In short, it’s a community where streaming, gaming and pop culture meet social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your own channel or […]

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Social Media Strategy Guide

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

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Top Social Media Sites: Essential Social Platforms

The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]

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What is Blogger? Why You Should Try it Out

What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website.  Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]

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Social Media Guide: COMPLETE One-Stop Essentials

Why have we compiled a FREE social media guide? Well, we’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled […]

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What Is Instagram?

What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]

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What Is Pinterest? And How to Use it to Promote Products

What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect with their customers. In fact, Pinterest is one of the most effective places for consumer-focused businesses to reach an audience who are passionate about a […]

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What Is Reddit? How to Use Reddit for Marketing

What is Reddit? If you don’t use it, you might have stumbled on a Reddit thread in search results or noticed someone online using subjects with ‘r/’ at the start. This can happen for just about any topic. Reddit bills itself as the front page of the internet. In essence, this is because Reddit is […]

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What Is LinkedIn? + Guide for Job Seekers and B2B

What is LinkedIn? Whether you’re starting out in your career, want to grow an established specialism or even looking for work, LinkedIn can be a one-stop place to network with fellow professionals. However, this is only really scratching the surface of what LinkedIn offers. Indeed, LinkedIn is essentially one of the biggest publishing platforms the […]

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What Is Social Media?

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is a now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate […]

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TweetDeck User Guide – Unlock the Full Potential of TweetDeck

Because TweetDeck is an essential addition to the bank of Twitter tools you can use to make Twitter work harder for you and your business, we’ve created FREE TweetDeck User Guide to outline all you need to know. With many people not using the social network to its full potential we’ve put together our one-stop ‘How to […]

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Should My Company Use TweetDeck?

Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]

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What Is IGTV? Can Instagram Television Challenge YouTube?

What is Instagram Television? Will IGTV Shake Up Online Video? Recently Instagram released their own YouTube-esque platform called Instagram Television (IGTV) in an attempt to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new ways to use the platform, it also shows great potential for the future […]

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What Is Google Maps?

What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps you can make sure your customer can not only find where your business is located but how to travel to your shop or office. Read on for our essential QUICK READ […]

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What Is The Best Blogging Platform?

What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to […]

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What Is Twitter?

What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. We lift the lid on using Twitter for business growth in six simple steps… IN A RUSH?! Click for our <90 second snapshot What is Twitter? 1, Getting Started Launched in 2006, Twitter is a social […]

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What Is Social Media Strategy?

What is social media strategy? When you’re launching a business, it can be tempting to deal with social media on the fly. But your social media ‘shop window’ deserves more…and can do so much more for your company. How? Read on for our five simple tips for better results! Done is Better Than Perfect If […]

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What Is A Hashtag?

What is a hashtag and, most importantly, how can you make hashtags work harder for you and your business?  We’ll explain how they came about and talk through some great tips to get smarter with hashtags… IN A RUSH?! Click for our <2 minute snapshot What Is A Hashtag? When They Are Used In modern […]

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What is Facebook Live?

What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. IN A RUSH?! Click for our <90 second snapshot What is Facebook Live? 1, What is it Facebook Live allows anyone to share live video with their friends and […]

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What Is A Twitter Handle?

What is a Twitter handle? Twitter is an online social media network that lets its users broadcast status updates with a small amount of characters allowed, as opposed to the longer form seen on Facebook, LinkedIn, etc. A Twitter handle is simply the Twitter name shown when you post a Tweet. When you are using Twitter, […]

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What Is Google Play?

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]

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Google Maps: Make It Work Harder For You

When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. Read on to go behind the scenes…and discover some essential features you could be missing on! What Is Google Maps? Metaphorically, Google Maps […]

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What Is Google Search and How Should you use it?

There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Our Quick Read guide explains all… IN A RUSH?! Click for our <90 second snapshot What is Google Search console? The Google Search console lets you find out how whatever you share […]

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What Is Tumblr? Create Your Own Personal Blog

What is Tumblr? As well as being one of the top social media sites in the world, Tumblr is also a platform for building and growing online communities. It has grown substantially during the last decades as a preferred portal for creating personal blogs and microblogging. Specifically, it is a popular place for people to […]

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What Is YouTube?

What is YouTube? Let’s start at the beginning: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. YouTube is now, though, run by Google after being bought out back in 2006. The good news? Creating an account is breeze. If you have a Google […]

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Top Tips on How to Make Engaging Facebook Video Ads

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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Understanding the New YouTube Rules

When YouTube first launched in 2005, no one could have predicted the soaring success the video website would become. YouTube is now the go-to place for video content. In 2006, a year after launch, Google clearly saw the potential of YouTube and decided to purchase it.  Unfortunately, YouTube has received some backlash over the years […]

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Get Verified On Twitter: Find Out How

Want to get verified on Twitter? That little blue check-mark next to a Twitter handle has long been held in high esteem and can extra authority and prominence to your account. If you think your account should carry a blue there’s some good news: the process may not be easy, but it is at least […]

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Social Media Monitoring Tools

Social media has allowed businesses a unique opportunity to understand customers, the market, and competition in an easy and efficient way which helps your business adjust accordingly to satisfy their needs and fill any market gaps. This is mainly due to almost everyone using social media these days to express their interest. Naturally, that is a […]

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Top Hashtags On Instagram: The Ultimate Guide!

There’s one great reason to make sure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage ever since its appearance in 2010 and has created a home to savour […]

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Instagram Campaign Marketing

Instagram Campaign Marketing: From Selfie Platform to Full Fledged Marketing Since its launch in 2010, Instagram has been gaining popularity and engaging users from all around the world. Instagram is essentially an online photo and video sharing platform that can be accessed from any digital device. From public figures to multinational companies, Instagram has a […]

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The Professional Network: The Many Benefits of a LinkedIn Account

If you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us), then you’ll be quick to realize we’re particularly adept at quite a handful of things; Online marketing, analytics, design, app development and a smorgasbord of other such topics. But our favourite so far […]

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How to Create a YouTube Channel: Beginner’s Guide

YouTube feels like it is forever growing. There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute.   Half of the users access YouTube via their mobile device. Many believe that applications like YouTube and Netflix will signal the end […]

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Twitter Dimensions: The Ideal Images to Share

The attention spans of viewers are getting shorter. But remember the good old saying “A photo is worth a thousand words?” Luckily, this still applies today. The twentieth century witnessed the emergence of color movies. Ever since then, people have been so busy with improving our human visual experience. We have come a long way […]

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YouTube Statistics: 7 Tricks to Transform Your Business

Since it first started in 2005, YouTube has been on a continual rise to the giant it is now. YouTube is seen as the top dog for video content creation and is a great tool for your business to promote its product or service.        YouTube Statistics and Video Marketing Facts It is important to look […]

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.