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The latest social media marketing articles, advice and insights from the ProfileTree team.

What is TikTok?

ProfileTreeProfileTree // 5th February 2024

Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]

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Instagram Updates: You Can Now Search Using Keywords + 3 Tips

ProfileTreeProfileTree // 4th February 2024

Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to […]

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What to Expect From Influencer Marketing: The Pros and Cons

ProfileTreeProfileTree // 1st February 2024

Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]

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How to Drive Ecommerce Sales with Dynamic Facebook Ads

ProfileTreeProfileTree // 1st February 2024

Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns.  Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]

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What is Instagram Search and Explore?

ProfileTreeProfileTree // 1st February 2024

In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]

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Instagram Live Rooms: The New Feature Transforming Live Content

ProfileTreeProfileTree // 31st January 2024

This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]

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Mastering The Art of The Social Media Video Editor: Creating Incredible Micro Content

Nuala DaviesNuala Davies // 30th January 2024

Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]

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Social Media Crisis Management & Improving Your Digital Existence

ProfileTreeProfileTree // 20th February 2024

Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]

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Key Social Media Statistics for 2023: A Focus on Engagement

Eman SamehEman Sameh // 15th February 2024

Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]

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Why Should Your Business Have a Social Media Policy?

ProfileTreeProfileTree // 25th January 2024

It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]

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Social Media Image Sizes

ProfileTreeProfileTree // 26th January 2024

Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook – visually appealing content dominates social media. Social Media is used as a way to reach new customers, engage with your current audience and build brand awareness, so it is vital […]

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How to Create Instagram Reels

ProfileTreeProfileTree // 26th January 2024

How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads […]

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What Is Instagram Reels? And How It Can Benefit You

ProfileTreeProfileTree // 25th January 2024

Instagram reels allow for 15-30 second clips while TikTok allows for 1 minute clips.

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 21st February 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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A Dive into Social Media Statistics Worldwide

Esraa MahmoudEsraa Mahmoud // 21st February 2024

Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media statistics, the worldwide landscape of social media is vast and continually evolving, reflecting the dynamic nature of online communication. In the blink of an eye, […]

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Will Algorithm Changes Affect Social Media Marketing?

ProfileTreeProfileTree // 11th February 2024

Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]

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What is ClubHouse: All You Need to Know

ProfileTreeProfileTree // 23rd January 2024

Clubhouse operates like a constant podcast that you can participate in.

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Beating the Instagram Algorithm in 2024

ProfileTreeProfileTree // 15th February 2024

Beating the Instagram Algorithm: The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and […]

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Are Facebook Boosted Posts Worth It?

ProfileTreeProfileTree // 22nd January 2024

Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]

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The Alarming Social Media Bullying Statistics You Need To Know About!

Esraa MahmoudEsraa Mahmoud // 11th February 2024

Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social media is social media bullying. According to social media bullying statistics, social media bullying, aka cyberbullying, is more prevalent than most people think, especially among […]

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Social Media Marketing Tips: How To Be The Best You Can Be!

ProfileTreeProfileTree // 11th February 2024

Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]

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Should My Business Be On TikTok?

ProfileTreeProfileTree // 18th January 2024

Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]

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Chatbots: How Successful are they for Social Media Leads?

ProfileTreeProfileTree // 21st January 2024

Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]

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Social Media Recruiting is Transforming Talent Acquisition!

Maha YassinMaha Yassin // 17th February 2024

Remember the days of scouring endless job boards and submitting resumes into the void? In today’s dynamic landscape, the career search has gone social. Enter social media recruiting, a game-changer that’s shaking up the talent acquisition scene. Picture this: 4.62 billion people—nearly half the world’s population—are active social media users. And guess what? A whopping […]

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2023 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 14th February 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

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Facebook Removing Likes?

ProfileTreeProfileTree // 14th January 2024

Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has.  Forget the familiar thumbs-up. […]

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How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

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LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network 

Nuala DaviesNuala Davies // 23rd January 2024

From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’  These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]

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LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You

Nuala DaviesNuala Davies // 4th February 2024

LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform.  You might be asking yourself, why would I make use of this feature? Within this blog we […]

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Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

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LinkedIn Posting ‘Myths’ – Fact or Fiction?!

ProfileTreeProfileTree // 2nd January 2024

LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]

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How to Use TikTok For Business: Growth Strategies and Best Practices

ProfileTreeProfileTree // 2nd January 2024

Creating unique and fresh content for your brand can help grow your business on TikTok.

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Using Instagram for Business: The Complete 2024 Marketing Guide

ProfileTreeProfileTree // 13th January 2024

Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]

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Social Media Ads Statistics and How to Make Them Work for You

Maha YassinMaha Yassin // 11th February 2024

Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]

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Introduction 101 to the Impressive Evolution of Business on Instagram — With Key Statistics

Miranne KhaledMiranne Khaled // 11th February 2024

Remember when social media was used for sharing holiday photos and cat videos? One decade fast forward, and the landscape has shifted dramatically. Today, platforms like Instagram have morphed into bustling marketplaces, buzzing with businesses of all shapes and sizes. But how did this transformation happen? And why does Instagram hold a special place in […]

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.