Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these sites. With sites full of brands, the best way to stand out is through your personality.
Simply posting links and graphics isn’t enough to keep your audience engaged with your social media.
In order to gain and maintain a larger audience on social media, it is important to add your own personality to your channels. In this blog, we’re going to show you 6 ways to add your personality to your brand’s social media channels.
1.Tell Your Story
Every company started somewhere. Going back to your brand’s roots and sharing the story of how it came to be can add a personal touch to your social media.
Storytelling is a very powerful medium, because it causes people to have an emotional response. Think about the last time you watched a movie. Did you cry at a character’s death? Did you hide under a blanket when the villain attacked?
Even though you weren’t actually in the film, you still felt the emotions of the story.
In order to effectively tell your brand’s story, you need to make your audience care about where you came from. Your story should be relevant to your audience and pique their interest.
Your story also needs to be authentic and emotional. Don’t be afraid to be open and honest with your consumers. Being authentic will allow for your personality to shine through your content. If you had to overcome challenges, tell this to your audience.
Try to create an emotional response. When your customers can relate to your story, they’ll be more invested in your business
Whether you choose to tell your story through a blog post or video content, it should leave your audience feeling a closer connection to your brand. It should inform them about who you are, where you started, why you began, and where you hope to be.
A great story will increase brand loyalty within your audience.
2. Show Off Your Team
A great way to introduce your personality to your business’ social media is to post about your team. It’s no secret that people relate more to people than to brands. By showing the people behind the business, you can spark a connection with your audience.
Without showing your audience the real people behind your business, your content may come off as robotic and corporate. Posting every once in a while about your team and what they’re working on can fix that.
This doesn’t have to be an in-depth look into your employees’ lives. With current times in mind, it can be as simple as a photo of your staff in the office, stating how happy you all are to be back in person and no longer having to have Zoom meetings.
Another way to show off your team is to take photos during team nights or outings. Having an office Christmas party? Take photos! Your audience will love to see the humanisation of their favourite brand.
Doing these simple posts can create a human connection between you and your consumers.
3. Turn Employees into Promoters
Nearly everyone uses some form of social media, including your employees. This means they have friends and connections online, which can be friends, family, past colleagues, or even strangers that they share content.
You should be encouraging your employees to share important information about the company with their friends and followers online.
This information could be new employment opportunities at the company, exciting upcoming events that you are attending or hosting, or even just a good news story about a recent success.
By using employees as brand promoters, you can spread the word about your business even further to new audiences. Furthermore, by doing this, your employees are showing that they are proud to represent your brand which can make your audience more trusting of your company.
4. Be Relatable and Trendy
Another way to add some personality to your brand’s social media is to hop on trends. This tactic will keep your brand feeling fresh, current, and relevant.
Is there a popular meme going around? If your social media tone is more casual, you can definitely jump on the bandwagon! Find a blank version of the meme template online and edit it to reference your brand.
Maybe your brand’s tone is not casual enough to post a meme. You can still use trends to add personality. For example, every day, there is a national or international “holiday” that people are posting about. There’s pet day, pancake day, or even international home office day.
Another great way to be trendy is newsjacking. Newsjacking is when companies use current trends to promote their products or brand. You might remember when McDonald’s szechuan sauce was in the news. They used this trend to create their own 3 part podcast: The Sauce. Another recent example is when Aldi was sued by M&S over their caterpillar cake and all the memes that ensued.
You can take advantage of these trends by showing your personality, posting images from your staff, and by using the very popular hashtags that go along with them.
Staying on top of all the latest social media trends may seem like a daunting task, but it really is simple: just check the trending tab for hashtags! It doesn’t have to be a super common occurrence, but posting on a trend once a month can do wonders for your business.
5. Use User-Generated Content
User-generated content is text, images, videos, or reviews that are created by your brand’s audience and consumers, rather than by you. This is an amazing opportunity to add personality and a human touch to your company’s social media.
There are many ways to get and share user-generated content. One way is by posting reviews made by past customers. Highlight the best comments about your business and share what makes your products or services great.
Another way is to ask customers to send in their own photos. For example, you can host a small contest on Instagram for your customers, with the prize being a gift card. In order to enter, they have to post a photo of themselves with your product and tag you.
Then, you select your favourites, give them the prize, and post them either to your feed or your story.
This can also be done without the contest, but it is a good way to incentivise customers to post their own content promoting your brand.
6. Write with Personality
Have you ever scrolled through a brand’s Instagram or Facebook page and gotten bored with their posts? If so, you probably didn’t stay long enough to click on their website and make a purchase.
Writing with personality on your social media pages will help get customers to stay on your page longer, interact more often, and click on product links.
Don’t be afraid to use exclamation points, jokes or puns, and emojis. While it may feel funny when writing your social copy, these small changes make your brand more human and stand apart from competitors who don’t use them.
Adding Personality Will Help Consumers Relate to Your Brand
Adding a hint of your personality to your brand’s social media channels is a great way to build an emotional connection with your audience, engage more viewers, and make your business more relatable.
By showing off your staff, encouraging customers to post reviews and images of your products, and staying on top of trends, you can take your social media from bland and boring to attention-grabbing and fun.
To find out more about how to promote your brand’s social media, or if you want to understand why you should consider being a media company, check out more of our content.