What Is TweetDeck? Your Twitter Coordinator

New tools are developed every day to make things easier for Internet users. Sometimes digital marketers and social media specialists are required to handle ten accounts, or more in some cases, in addition to keeping an eye on hundreds of others. Many tools offer great help in regards to handling different social media channels. One of these tools is TweetDeck. What is TweetDeck? If you are a social media specialist who is handling different Twitter accounts, you probably know about TweetDeck. If you are just getting started, then this article will save your day by introducing you to what is TweetDeck?


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What Is TweetDeck?

TweetDeck is one of the most popular social media management tools used by individuals or businesses. At the present time, it supports Twitter accounts only, although in the past it used to support Facebook and LinkedIn as well. TweetDeck is a browser-based tool, which means it does not require installing or downloading.


What Is TweetDeck Used For?


·         Multiple Accounts

TweetDeck is designed specifically to facilitate managing more than one account. So its most important feature is allowing you to add an unlimited number of accounts without having to log out and switch to another one. This is a huge plus since it can save you from going through the hassle of jumping between Twitter accounts. You can keep track of all tweets, mentions, direct messages that belong to different accounts at the same moment. You also have the choice to choose which account is the default one. If you would like to write a tweet, it will show all the accounts you added, so you can highlight the one you want to send your tweet from. You can also send a tweet from more than one account if you want. This is a glimpse of what is TweetDeck.


·         Columns

This is an impressive one indeed. In fact, it is the main reason why you need to know what is TweetDeck. TweetDeck’s desktop gives you the option of dividing it into as many columns as you wish. You can customize your own columns according to your preferences. You can easily watch all these columns at the same moment. Here are some of the options that you can create a column for:


·         Lists:

You can create different lists for accounts you want to keep an eye on. Whether they are accounts that belong to your competitors or accounts with really good content that inspire you, you can gather them in different lists and give them names. This column will show you all tweets from people on your list so that you do not miss on any important tweet.


·         Scheduled:

This feature allows you to schedule tweets to be sent on a specific time and date, even if you are not online. This is another appreciable option, especially if you manage accounts for viewers with a different time zone than yours. You can also maintain being active while you are finishing other tasks or away from your desk. A good piece of advice here would be to pay attention to the timing where you get the highest retweets or likes, and always schedule your tweets accordingly. You do not want to miss the timeline’s rush hour.


·         Messages:

There are two types of columns for messages. The first type shows all your received messages for one account only, you can choose which one of course. So, if there is a specific account that you are handling its messages, you can go for that option. The second type shows all your received messages for all the accounts you have. The remarkable feature here is that when you reply, it automatically replies from the account that received the message. In other words, you do not even need to specify which account you want to reply from. TweetDeck does that for you.


·         Mentions:

Similarly, there are two types of mentions as well. You can choose to show mentions for one specific account or all accounts. In case you choose all accounts to be shown, it goes without saying that TweetDeck automatically replies with the account that was mentioned. Any social media manager surely knows that it is crucial to know what is said about his or her business and who is saying it. This feature allows you to keep up with whatever is being said about your business.


·         User:

If you want to receive all tweets from a specific user, this is the right column to customise.


·         Hashtags:

This is the column where you can get all tweets including a specific hashtag, whether it is a hashtag that you started or a trending hashtag. This is a wonderful feature when it comes to conducting a Twitter chat. You can go further and specify the type of tweets that you want to get. For example, if you are only interested in receiving tweets that include images, you can easily do so.


·         Notifications

You can customize the notifications you receive from each column according to your list of priorities. You can set a pop up or an audio alert as well.


How to use TweetDeck;

How to log in to TweetDeck;

Logging into TweetDeck is simple. All you need is a Single Twitter Account and you should be ready to go. Since it is a browser based web tool, the second thing you need is a browser. Once you are on the browser go to tweetdeck.twitter.com and you will find a login page. At this login, you just need to sign in with your Twitter account username and password.

Once you have logged into your Twitter account you should be taken to the TweetDeck dashboard automatically. It can be a bit confusing at start. To put the icing on top, the tool is completely free to everyone. This is your TweetDeck support.


How to add an Account,

Since TweetDeck is a Social Media management tool, it is very direct and simple to use the basics. All you need to do to get started, is navigate to the TweetDeck twitter and log in to your twitter account. Here you can log into multiple twitter accounts. You will then see a large panel much like the one below.

TweetDeck panel


In this panel there are 4 individual columns. They are called home, notifications, messages and activity. The home column is your normal tweet stream that you would see if you were on the normal twitter browser. It will show everyone who you follow and their tweets they post. In the notifications panel you will find all interactions. This shows if someone follows you, likes a tweet and even if someone retweets one of your tweets. All direct messages to you show in the next column, named appropriately ‘messages’. The last feed is activity, which shows a constant stream of all your followers actions.

To add an account to the TweetDeck, you need to go to the accounts settings in the side control panel to the left. Here you can enter details of other accounts to the TweetDeck. You can make the first account an admin over the rest of the accounts added to the TweetDeck.  You can also add new members to the ‘team’ without sharing the passwords of the account. This is great for businesses and companies just like ProfileTree.


Scheduled Tweets- ‘Can you schedule Tweets on TweetDeck?’

One of the greatest features of TweetDeck is the Scheduled Tweeting. Here you are able to setup a number of scheduled tweets easily. To setup a tweet to be scheduled, all you need to do is click to create a new tweet on TweetDeck and then go to schedule tweet. Here you can choose which day, and the time both AM and PM, for your new Tweet to be Tweeted. The best part about TweetDeck is, you don’t need to be on TweetDeck for this feature to Tweet on your behalf.

This feature is great for Twitter users who have announcements to make on Twitter and other platforms. It would mean their announcement can be scheduled to be published at the exact time they would want it to be, without needing to worry about Tweeting at that exact moment manually. This allows the user to be on other platforms to that doesn’t offer this feature, to announce the announcement at the correct time.

It will definitely be a feature I will be using in the future.

tweetdeck scheduled

How to add a Column to TweetDeck,

On TweetDeck, you can add additional columns. These additional columns show beside the 4 that are already there. You can add a column for messages, followers, scheduled tweets and many more other columns. These ultimately make users experience on the platform a lot easier and funner. To add a column all you need to do is click on the plus icon on the left hand side control panel. This can be seen in the below image.

Add a column in TweetDeck


The bottom icon to the left panel is the icon you need to click to add a column. This will then show you the next image seen below.

Column Types in TweetDeck

Above is all the different types of columns you can add to your TweetDeck dashboard. They all can be very important to you in numerous different ways. If you have multiple accounts connected within TweetDeck, you can see columns from all accounts on your dashboard by adding single message columns for specific accounts.


The TweetDeck Columns-

  • Home-

The home column is a real-life timeline of your Twitter feed. This means all posts from others you follow etc., will be shown here.


  • User-

The user column is similar to the home column only it is a real-time update of your  own Twitter feed. All pots and retweets from you will be shown here in order of when you posted or retweeted.


  • Notifications-

This column shows you all the notifications you receive in order of when they happened. That means all new followers, retweets, like and columns from your posts will show here. If you have a large following, I don’t even want to see what your notification feed looks like!


  • Search-

The Search search columns allows you to specify a particular search term, such as a hashtag. Any posts to Twitter using this hashtag will be shown in this columns. Search TweetDeck and you might find this article up there one day.


  • List-

A list column is a created to show a real-life time list you already follow on Twitter.


  • Collection-

This is a fun column. A collection column can be set up by you to make a timeline of Tweets hand selected by you, that you wish to share with others. You can save a timeline of memes, important articles and much more. You can make it fun.


  • Activity-

An activity column allows you to see a full list of what happens with you and your followers/following on Twitter. It is common to see liked posts from your followers as well as retweets by followers and comments.


  • Likes-

A like column shows all Tweets you have personally liked on your account. It will show them in order of when they were posted.


  • Messages-

This column is not the most needed column if you don’t use Twitter or TweetDeck all to much. Here all direct messages to you show in a column. It can very well be an important column depending on how you use Twitter and what for.


  • Mentions-

Again similar to the messages column it might not be essential for you. A mention column shows all posts you have been mentioned within.  Generally if this does not happens lot or you do jot use Twitter a lot, this column isn’t needed as it will show in notifications too.


  • Followers-

This column monitors all the following and followers activity on your account. It’s as simple as that.


  • Scheduled-

This is a column I like very much. When wanting to post at certain times you can set up a Tweet to be published at a certain time. This column shows you all tweets that are lined up for being Tweeted.


  • Trending –

A Trending column is used to monitor trending topics on Twitter. A great place to jump onto bandwagons of trending topics around the world.


How to Switch Accounts on TweetDeck

Another great feature of TweetDeck is the multiple account feature. This feature allows users to switch between their accounts easily. If a user has a work twitter, business twitter and a personal twitter, they can switch between their accounts easily. So how do you do it?

You first need to go to the accounts icon above the settings. Then you need to link another account to your own. Once you have clicked onto this all you need to do is enter the details of your other account. The main account will become an admin to all attached accounts, so make sure your main account is your main account your use.

You can also manage your team of accounts from here. For instance a company may have a main Twitter for their company and their employee’s may have their own account for the company. The Company can manage all these accounts from the TweetDeck dashboard.


Get help from TweetDeck- TweetDeck Support

TweetDeck have their very own support section on Twitter. It is a small part of Twitters support. Since it only a small part of the site, they only can accept tickets for help with your TweetDeck dashboard. This means you only can contact Twitter about issues such as signing into your TweetDeck dashboard, columns, scheduled Tweeting and many others. Furthermore than reporting an issue, they would link a description of the issue, information on where you are experiencing the issue and your email for them to contact you in the future to help resolve the problem. This is one of the only ways you can contact TweetDeck for support.

There is also a FAQ’s part of the Twitter help for TweetDeck. Here questions such as ‘how do I setup TweetDeck access for my team’, questions about columns, scheduling tweets and other parts of Twitter and TweetDeck. All these questions are great for users, who do not understand TweetDeck, when they first use it and for when users experience issues. It also means users do not need to contact Twitter about issues directly.


Problems with TweetDeck- Facebook and LinkedIn

TweetDeck used to be more than just a web management tool for Twitter. Users  in the past could also use TweetDeck for Facebook and LinkedIn but times have changed. And now it can only be used for Twitter. I personally believe it was to make TweetDeck better for it’s Twitter users, so they can pay them all the attention.

TweetDeck- Facebook & LinkedIn

  • TweetDeck Facebook-

TweetDeck used to be used to monitor Facebook accounts and profiles, just like it is used for Twitter. This was stopped over 5 years ago in 2013 as TweetDeck changed their target market and main focus for the tool. (It also suspended its mobile apps around this time). The focus changed from being a social network aggregation tool to more a web based management tool for Twitter. Almost like an additional ‘Plugin’ for Twitter.


  • TweetDeck LinkedIn-

Similar to Facebook, LinkedIn was once featured on the TweetDeck tool. It had the same fate of Facebook a few years back, with the same main aim and focus.


What to Do Now?

By now, you have an overview of what is TweetDeck and how it can help you run several Twitter accounts and organize them smoothly. You can make the most out of its features which are perfectly designed to give you a professional Twitter experience. It is comprehensive, yet user-friendly, in addition to being free of charge. In brief, the answer to what is TweetDeck, is in summary: it is a tool which allows you to monitor different Twitter accounts with the least amount of effort.

Knowing What is TweetDeck could be beneficial for many. If you are a social media manager, TweetDeck is what you are looking for. If you are an individual business owner who is trying to brand his start-up on Twitter, this is also for you. Even if you are an individual who is highly active on Twitter for a cause or for promoting your blog, TweetDeck could also come in handy for you.

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What Is TweetDeck? Your Twitter Coordinator

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