In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.
TikTok Statistics You Need To Know
In this blog, we’ll take you through some of the most important TikTok marketing statistics that will help you understand the landscape of TikTok and how you can effectively market your business on TikTok.
TikTok Statistics: What is TikTok?
TikTok is a social media app that has increased in popularity amongst social media users due to its short-form and creative video content. The app allows users to create, share, and watch videos from as short as a few seconds to 15 minutes. When creating videos, TikTok offers a range of editing tools and a library of music and sound effects, allowing you to creatively edit clips and engage your target audience.
So, what about the TikTok algorithm? The algorithm tailors content to each user’s interests and viewing history in order to create an endless feed of relevant, personalised, and entertaining content. This feed is known as the “For You” page, as the algorithm selects content to display on the user’s feed that will likely align with their interests.
TikTok Statistics and The “For You” Page
The “For You” page has become critical to the success of TikTok as one of the most powerful social media apps. But what is the key to TikTok’s success compared to other social media apps? Let’s say you log into your Facebook account and view posts that appear in your feed. When scrolling on Facebook, you view multiple forms of content, including captions, images, videos, and comments. However, once you open the TikTok app, you are instantly directed to the “For You” page and a video in portrait mode will dominate the full width of your phone screen.
This means that once you open the TikTok app, the platform instantly demands the user’s attention. Unlike other social media platforms, there are minimal icons surrounding its main feed, so this makes TikTok addictive and incredibly effective at demanding user attention.
This engaging format along with its user-friendly editing features allows anyone with an account the ability to generate content creation and increase engagement amongst social media users.
So, now that we have taken a look at the powerful nature of TikTok and its algorithm, let’s dive into some fascinating TikTok statistics that indicate the amazing possibilities for businesses when marketing their products and services.
Essential TikTok Statistics: Number of TikTok Users
One of the most striking TikTok statistics that business owners should be aware of is the app’s large number of users across the globe. TikTok has over 1 billion active users worldwide. This figure not only showcases TikTok as one of the most popular social media apps but also highlights the potential for businesses to reach a global audience to promote their products and services. For small business owners, TikTok provides an incredible opportunity to grow an online community and reach consumers beyond their existing number of followers.
With this in mind, the large number of TikTok users presents the social media app as a fantastic opportunity for businesses, no matter how small or large, to reach users on a global scale and increase brand awareness.
Essential TikTok Statistics: Engagement Rates
Another fascinating aspect to consider when understanding TikTok marketing is the level of engagement that the social media platform generates. On TikTok, social media users are not simply scrolling through their feeds and viewing content, but they are actively engaging with content that they find entertaining and informative. In fact, almost half of TikTok users engage with content on TikTok without any distractions. Additionally, TikTok users spend approximately 1.5 hours a day watching content on TikTok – that is the length of a feature film!
This engagement level is a testament to TikTok’s ability to hold the user’s attention for an impressive length of time. As TikTok users can spend up to 1.5 hours per day consuming content, this provides a unique opportunity for businesses to reach their target audience and build their brand identity through informative and entertaining content.
Essential TikTok Statistics: Content Creation
At the heart of TikTok as one of the most powerful social media platforms is its possibility for content creation to generate engagement. In fact, there are over 16,000 videos posted every minute on TikTok! This means that TikTok encourages users to not only consume content but also get involved with content creation through user-generated content (UGC).
The best part is that there is a wide range of interests and topics addressed in TikTok videos, so there is a wide range of industries and markets to target your audience. With this TikTok marketing statistic in mind, an effective strategy to implement is to encourage your target audience to get involved with content creation when communicating with your business online. In this way, you can tailor your strategy to work effectively with the TikTok algorithm while increasing your brand awareness with consumers.
Essential TikTok Statistics: Demographics
When reviewing TikTok statistics, it is important to consider what demographics are currently utilising the social media platform in order to understand consumer behaviour and your target audience. By considering the impact of demographics on consumer behaviour, you can outline your TikTok marketing strategy more effectively and ensure that your content resonates with your desired audience.
Let’s take a look at some important TikTok statistics that point towards the significance of demographics:
- Age: 18-24-year-olds are the most active users on TikTok. This makes TikTok the perfect platform to target this age group considering TikTok’s popularity and high watch time. Although users aged 18-24 are the most active users on TikTok, the user base on TikTok is continuously growing and attracting different audiences, so there is still the potential to reach your target audience.
- Location: Countries that have the most TikTok users include the US, Indonesia, and Brazil. Out of all of the countries in the world, the UK spends the most time on TikTok, averaging almost 28 hours per month. This highlights the possibility for businesses of any size to reach their target audience on a global scale and maximise the benefits of the high watch time that users spend on a daily basis.
These TikTok statistics indicate the different users that are using TikTok and the possibilities of connecting with your target audience.
Essential TikTok Statistics: TikTok Ads
Although organic content creation and user-generated content remain the key to the success of TikTok and engaging your target audience, TikTok ads are also an effective marketing tool to reach your target audience and generate brand awareness.
So, what are some TikTok statistics you need to know related to TikTok ads? Let’s take a look at how users react towards TikTok advertising:
- The most successful TikTok ad campaigns communicate their brand messaging straight away.
- TikTok ads have the ability to direct consumers to a business’ website to discover their products and services.
- TikTok users are more likely to purchase products and utilise services from brands that they have seen advertised.
- Collaborating with content creators and influencers when creating TikTok ads increases user engagement due to the presence of a familiar and trustworthy face connected with a campaign.
So, what do these TikTok statistics tell us about the possibilities of TikTok ads? Here are some recommendations when maximising the benefits of TikTok ads:
- Communicate your brand messaging quickly: Due to the endless amount of content available to discover for users, it’s important to communicate your brand messaging quickly and effectively within the first few seconds of your TikTok ad.
- Outlining your goal: When developing your TikTok ad, consider what your goal is in terms of what action you would like your audience to take. For example, if your goal is to drive traffic to your website, include the URL link to your products and services. Once your goal is outlined, you can ensure that your call to action button is clear for your target audience and encourage them to take action and interact with your business.
- Support TikTok ads with organic content: Although TikTok ads are an effective marketing tool to reach your target audience, it’s essential to continue to produce entertaining and informative organic content. Consistent posting will ensure that your target audience will see your brand multiple times and will be constantly reminded about your online presence. Therefore, the more times consumers see your brand through organic content and paid advertising, the more likely they are to utilise your products and services.
- Consider collaborating with influencers: Influencer marketing has proven to be a powerful marketing tool when it comes to building trust with consumers and generating sales and conversions. With TikTok ads, consider collaborating with influencers and content creators who attract the same target audience as your business in order to build trust with your consumers and implement user-generated content within paid advertising.
These TikTok statistics highlight the significance of paid advertising when reaching your target audience and driving traffic to your website. Therefore, you can improve your TikTok marketing strategy through consistent organic content as well as TikTok ads to support your existing content and increase your reach even further.
What Can Businesses Learn From TikTok Statistics?
In this blog, we have outlined some of the most important TikTok statistics that suggest the impact of TikTok on the digital marketing landscape today. From its outstanding number of users to the time that is spent by users consuming content, TikTok has proven itself as a force to be reckoned with in the world of digital marketing.
So, what can businesses learn from TikTok statistics in order to develop an effective marketing strategy? We recommend taking the following actions when generating content for TikTok:
- Understand your target audience: Having a full understanding of who your target audience is and their pain points will help inform your approach to TikTok marketing. To help gain a deeper understanding, consider conducting market research through polls and surveys to allow your audience to communicate their needs with your business.
- Create short-form video content: Short-form video content is a significant reason why the watch time on TikTok is so high. To encourage your audience to rewatch your content, create short forms of video content as this will increase user engagement.
- Utilise TikTok ads: Support your organic content through TikTok ads that communicate your brand messaging quickly and effectively. In this way, you can increase your reach and brand awareness quickly and therefore generate sales and conversions.
Want to know more about TikTok statistics? Get in touch with ProfileTree today to develop your TikTok marketing strategy!