As of 2023, Facebook remains the largest social media platform globally. Since it was founded in 2004, it has shown no signs of slowing down, recently surpassing 3 billion monthly active userstep-by-step guides. So what profiles have emerged as the most followed on Facebook?

In this article, we’ll list who has the most followers on Facebook, highlighting just how popular the platform continues to be in harnessing engagement and attracting audiences.

At ProfileTree, we aim to present you with the most up-to-date and factual information at the time of reading. We regularly update this article, showcasing the latest data and social media insights.

Who Is The Most Followed Person on Facebook 2023?

As of 2023, the most followed person on Facebook is Portuguese footballer Cristiano Ronaldo, with over 162 million followers. He was also the most followed person in 2022, with 152M followers, gaining 10M followers in one year is pretty impressive!

Who Has The Most Followers on Facebook – Top 10 of 2023

Aside from Ronaldo taking the top spot for the second year in a row, there are many other Facebook accounts that have attracted a huge following. Here are the top 10 people with the most followers on Facebook.

Who Has The Most Followers on Facebook
  1. Cristiano Ronaldo: 163 million followers
  2. Mr. Bean: 136 million followers
  3. Shakira: 122 million followers
  4. Will Smith: 114 million followers
  5. Lionel Messi: 114 million followers
  6. Rihanna: 104 million followers
  7. Vin Diesel: 103 million followers
  8. Michelle Obama: 98 million followers
  9. Eminem: 95 million followers
  10. Justin Bieber: 92 million followers

2023 Most Followed Facebook Pages

Facebook pages work a little different compared to celebrity Facebook profile accounts. Below, we have collected a list of the most followed pages as of 2023.

  1. Facebook: 188 million followers
  2. Samsung: 162 million followers
  3. 5-Minute Crafts: 126 million followers
  4. CGTN: 119 million followers
  5. Real Madrid C.F.: 117 million followers
  6. Tasty: 105 million followers
  7. FC Barcelona: 102 million followers
  8. YouTube: 101 million followers
  9. National Geographic: 100 million followers
  10. Coca-Cola: 99 million followers

These pages represent a diverse range of categories including individuals from the entertainment and sports industries, corporations, media outlets, and a social media platform itself (Facebook).

Most Followed Cricketer on Facebook

Check out some of the most followed cricketers on Facebook, as of 2023.

  • Virat Kohli – Over 49 million Facebook followers. The current captain of the Indian national team is hugely popular on social media.
  • MS Dhoni – Over 36 million followers. The former Indian captain is one of the most accomplished cricketers from the country.
  • Sachin Tendulkar – Over 35 million followers. Widely regarded as one of the greatest batsmen of all time, especially popular in India.
  • Rohit Sharma – Over 17 million followers. An accomplished Indian opening batsman and vice-captain of the team.
  • Sourav Ganguly – Over 7 million followers. Former Indian captain and current BCCI President.
  • Chris Gayle – Over 5 million followers. The hard-hitting West Indies batsman has a big worldwide fanbase.
  • Shane Watson – Over 4 million followers. The Australian all-rounder has fans globally especially in India’s IPL.
  • AB de Villiers – Over 3 million followers. The talented South African is popular for his unorthodox shots.
  • David Warner – Over 2.5 million followers. The aggressive Australian opening batsman has fans across the cricketing world.

It’s clear to see that Virat Kohli is a very popular cricketer with the most followers on Facebook, compared to his competitors and teammates.

Most Followed Person on Facebook 2022

As mentioned previously, we update our blogs on a regular basis. Check who was the most followed on Facebook in 2023. Hint: Many of the mentioned pages and people have been able to retain their massive presense and following on Facebook.

1. Ronaldo- 152M

Ronaldo has the most-followers on facebook

Cristiano Ronaldo takes the title of most-followers on Facebook in 2022. The world renowned footballer plays for the English club Manchester United and captains the Portugal national team. The footballer shares photos and videos of his football career, family and friends on his Facebook page with his 152 million followers. Not only is he the most followed person on Facebook but he is also the most followed person on Instagram too.

2. Shakria- 115M

Shakira takes second place for the most-followers on Facebook and is the most-followed musician on the social media platform. The Colombian singer promotes her music and tv career on Facebook and shares photos of her family with her 115 million followers. As Goodwill Ambassador for UNICEF, she uses the platform to also raise awareness around the many charities she is involved in for example, Pies Descalzos Foundation. Shakira made history with Jennifer Lopez in 2020 when they became the first Latino duo to perform in the halftime show at the Super Bowl.

3. Will Smith-111M

Will Smith is the most-followed actor on Facebook with 111 million followers. The actor, rapper and producer has a very popular presence on social media making the top 5 list of most-followers on TikTok. Will Smith is most famously known for his role as “The Fresh Prince” in the American sitcom The Fresh Prince of Bel Air. He has achieved great success in his career winning an Oscar in 2022 for Best Actor in a leading role for his performance in King Richard.

4. Vin Diesel-107M

Vin Diesel makes it into the top 5 list of most-followers on Facebook. The American actor and producer shares videos and pictures of his past and up-coming movies and posts throwback photos with friends and family for his 107 million followers to see. Vin Diesel is best known for his role as “Dominic Toretto” in the Fast and Furious franchise. Although he has made himself a name as an action star, the Californian has also successfully starred in comedies and dramas.

5. Leo Messi-106M

Lionel Messi is the second most followed footballer on Facebook. Leo Messi plays football with Ligue 1 club Paris Saint-Germain and captains the Argentina national team. The Argentinian footballer predominately shares pictures and videos of his football career with his 106 million followers. Messi has won the most Ballon d’Or than any other footballer with 7 of the awards to his name.

6. Rihanna-102M

It is no surprise that Rihanna has made it into the top 10 list of most-followers on Facebook. The singer, actress, fashion designer, and businesswoman has become quite the household name. The Barbados singer shares pictures and videos of her makeup line, Fenty Beauty and fashion looks to her 102 million followers on the social media platform. In 2021, Rihanna was given the honour of being declared a National Hero of Barbados.

7. Eminem-94M

The American rapper, songwriter and record producer uses his Facebook page to promote his albums and music career with his 94 million followers. The world famous rapper is known as the fastest rapper in the world. In 2003, his song “Lose Yourself” became the first rap song to win an Oscar for best original song in the film “8 mile”

8. Justin Bieber-91M

World famous singer Justin Bieber has been in the spotlight since the age of 13. The Canadian singer shares pictures and videos of his personal life and of his life on tour. Not only does Justin Bieber make records, he is no stranger to breaking them with a number of Guinness world records to his name. He has the Guinness World Record for the most Teen Choice Awards for a male singer.

9. Neymar Jr.-88M

The third footballer to make the top 10 list of most-followers on Facebook is Neymar Jr. The Brazilian footballer shares videos of himself playing video games to his 88 million followers. He plays alongside Messi with the Ligue 1 club Paris Saint-Germain and he also plays with his national team of Brazil. In 2022, the 30 year old was named the 4th highest paid athlete in the world by Forbes.

10. Selena Gomez-86.3M

 Selena Gomez makes the top 10 list of most-followers on Facebook. The American singer, actress and entrepreneur shares photos and videos of movies and programmes she is involved in and promotes her make-up line, Rare Beauty to over 86 million followers. Probably best known for her role as “Alex Russo” in Wizards of Waverly Place, Selena Gomes starred on the Disney Channel for five years.

Most Followed Page on Facebook 2022

Check out the pages with the most followers on Facebook in 2022.

1. Facebook App- 179M

It is probably no surprise that Facebook’s most followed page is the Facebook page itself. With over 179 million followers, the Facebook page is all about spreading positivity, respect and love with one another. It celebrates the amazing impacts that connecting has on us, making the big world into a tightknit community. The page gives space for important events going on in the world for example, PRIDE and allows influential people to takeover their page to send moving messages to their followers.

2. Samsung-161M

Samsung comes in second place for page that has the most-followers on Facebook. The huge demand and popularity for Samsung products is probably the reason for its huge following on Facebook. The electronics company shares its newest electronics on its Facebook page to over 161 million followers. You can also find the Samsung’s service team contact details if you have any issues and can directly message the page itself.

3. Mr. Bean-130M

Mr. Bean wouldn’t be the first page that would come to mind when you think of pages with the most-followers on Facebook but here it is in the top 3. If you are looking for a laugh then scrolling through Mr. Beans Facebook page is guaranteed to do just that. The page posts the best and funniest scenes from the comedy series for its 130 million followers to enjoy. Over 30 years on from when Mr. Bean first aired, its Facebook page is keeping its legacy going.

4. 5-Minute Crafts-122.3M

5-Minute Crafts is a very popular DIY and crafts page with over 122 million followers. The page is known both for its helpful suggestion videos and equally its ludicrous life hacks. From how to get a stain out of the wall to how to build a table, there is a craft for everyone. The videos are very entertaining and will have you scrolling for hours through their page at all the creative crafts they show.

5. CGTN-118M

CGTN is a Chinese sate run media organization that uses its Facebook page to provide its 118 million followers with accurate information about what is going on in the world. CGTN stands for China Global Television Network and it gives its followers the news from a Chinese perspective.

Check How Many Followers on Facebook Do I Have?

To check your follower count on Facebook:

  1. Log into your Facebook account.
  2. Click on your profile picture or name to go to your profile page.
  3. Below your cover photo, click on “Friends.”
  4. Once in the “Friends” tab, you’ll see the option “Followers” along with a number next to it, indicating how many followers you have.

If you don’t see the “Followers” tab, it may be because you haven’t enabled the “Follow” feature in your settings or you have no followers yet.

How To Find Most Engaged Followers on Facebook?

Finding the most engaged followers on your Facebook page can be helpful for identifying your core audience and improving your content strategy. Here’s a step-by-step guide on how you can find your most engaged followers on Facebook:

  1. Facebook Insights:
    • Use Facebook Insights to analyze your page’s performance and engagement metrics.
    • Go to your Facebook Page.
    • Click on “Insights” at the top of the page.
    • In the “Insights” section, you can view various metrics like page views, page likes, engagements, and others which can help you identify trends in follower engagement.
  2. Facebook Page Quality:
    • Facebook also has a Page Quality tab where you can see actions that were taken on your page for violations of Facebook’s policies.
  3. Individual Post Analysis:
    • Analyze individual posts to see which followers are consistently engaging with your content.
    • Click on the number of reactions on a particular post to see who has reacted.
  4. Third-party Tools:
    • Consider using third-party analytics tools that can provide deeper insights into your audience’s engagement.
    • Tools like Hootsuite, Buffer, or Sprout Social have analytics features that can help you understand your audience engagement better.
  5. Engagement Rate Calculation:
    • Calculate the engagement rate of your posts by dividing the number of engagements by the number of followers and multiply by 100 to get a percentage.
  6. Monitor Comments and Shares:
    • Regularly monitor who is commenting and sharing your posts. Engaged followers are likely to interact with your content.
  7. Create Engaging Content:
    • Experiment with different types of content to see what garners the most engagement and who engages with it.
  8. Respond to Comments:
    • Engage with your followers by responding to comments on your posts.
  9. Run Contests or Surveys:
    • Run contests or surveys to encourage engagement and see who participates.
  10. Export Data for Further Analysis:
  • If needed, export your Facebook Insights data for further analysis in a spreadsheet or a specialized analytics tool.

These steps can help you identify and engage with your most active followers, which in turn can help enhance your Facebook page’s performance and community building efforts. Remember, the key to fostering a more engaged follower base is through creating high-quality, relevant content and maintaining an active, responsive presence on the platform.

How To Get More Followers On Facebook Business Page?

Gaining more followers on your Facebook Business Page requires a blend of content strategy, engagement, and promotion. Wondering how to go viral on Facebook? Here are some tips on how to attract and retain more followers:

  1. Create High-Quality Content:
    • Post engaging, relevant, and high-quality content that resonates with your target audience.
    • Utilize a mix of content types such as images, videos, infographics, and blog posts.
    • Ensure your content provides value, either by educating, entertaining, or solving problems for your audience.
  2. Consistent Posting Schedule:
    • Maintain a regular posting schedule to keep your audience engaged and coming back for more.
    • Use scheduling tools to plan your posts in advance.
  3. Engage with Your Audience:
    • Respond to comments, messages, and mentions promptly.
    • Engage with your followers by asking questions, conducting polls, and encouraging discussions.
    • Like and respond to comments on your posts to show that you value your followers’ input.
  4. Use Facebook Insights:
    • Utilize Facebook Insights to analyze your page’s performance and understand your audience’s behavior.
    • Optimize your posting schedule based on when your audience is most active.
  5. Utilize Facebook Ads:
    • Run targeted Facebook ad campaigns to promote your page and posts to a wider audience.
    • Use Facebook’s targeting features to reach your ideal customer demographics.
  6. Promote Your Facebook Page:
    • Share your Facebook page link on your other social media platforms, website, and email signature.
    • Include social media icons on your website and blog to direct traffic to your Facebook page.
  7. Collaborate with Other Pages:
    • Collaborate with other businesses or influencers in your industry by sharing each other’s content or hosting joint promotions.
  8. Host Contests and Giveaways:
    • Host contests and giveaways with the condition of liking your page or sharing your content to enter.
  9. Optimize Your Page:
    • Ensure all sections of your Facebook page are complete and professional, including your profile picture, cover photo, and about section.
    • Use keywords relevant to your business in your page description to improve discoverability.
  10. Invite People to Like Your Page:
    • Invite friends, family, and acquaintances to like your page.
    • If you have a list of customer emails, you can upload this to Facebook and invite them to like your page.
  11. Share User-Generated Content:
    • Encourage your followers to share content related to your brand and feature their content on your page with proper credit.

Check out this article on Facebook Marketing 101 to help inspire your strategy.


Some of the people and pages on the most-followers on Facebook 2023 list may have surprised you and other you may have suspected already. The key takeaway here, is that while you might not make it in to the top 10, there is still much room for gorwing your own following and reaching the audiences that matter.

Read more Facebook related articles: How to Drive Ecommerce Sales with Dynamic Facebook Ads I 15 Ways To Get More Facebook Likes I Facebook Ads: Complete Guide | Facebook Business Statistics.

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