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The latest social media marketing articles, advice and insights from the ProfileTree team.
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating trends in dancing to financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken […]
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s […]
After launching with much success in 2016, TikTok is growing in popularity and is becoming a solution to developing brand awareness for businesses. Content creators and influencers are flocking to TikTok and flourishing through its smart algorithm and its appeal to multiple generations. Using TikTok for business can help your brand grow, gain more leads, […]
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]
In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has. Each Facebook page will have a dedicated […]
Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is one of social media app that has taken the world by storm. Highly exclusive, Clubhouse opened at the start of December 2020 with only 3,500 members. Having grown exponentially, it now has over 10 million members whose ranks include Drake, Oprah, and Ashton Kutcher. […]
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]
At the very end of 2020, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to hashtag stuffing […]
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]
Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads increased significantly since the introduction […]
Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses have needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this […]
Introducing Instagram Reels Instagram Reels was a feature launched on August 5th 2020, that allows users to create and discover 15 to 30-second multi-clip videos with audio overlays. While it may not sound like the most ground-breaking addition – Instagram has invested heavily in Reels, transforming its entire app layout as a result. Now with […]
Do you know how to use social media for PR? We discuss how to master social media for your own PR strategy in the latest blog from ProfileTree.
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]
LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]
What is Ning? You might have heard the name Ning, but perhaps you aren’t aware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. A Brief History of Ning Ning has been around for over a decade. It […]
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]
The days of relying on traditional advertising methods are long gone. As we all know, online is the place to be if you want to reach audiences more closely. Rather than hoping people will see your distant, static billboard by chance – you can guarantee to pop up directly on their newsfeed. Advertising on social […]
Social media has a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the definition of social media? What does it refer to? How […]
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. If […]
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]
What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to see what […]
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they become trends. Anything can become a trend, anything from a new product on the market to a popular dance move going viral. As a marketer, […]
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook, to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos, has now become the second-largest search engine in the space of only a few years. Every minute there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]
If you haven’t heard of the Vero app you’ll have heard about the reasons why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero […]
You want to lead the flock of Twitter? Learning how to trend on Twitter can be a stepping stone to social media fame. That fame can result in the success of your business or brand. Knowing how to trend on Twitter is a winning card of its own. Twitter is one of the most famous social […]
People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.
Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.
Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.
