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The latest social media marketing articles, advice and insights from the ProfileTree team.

The Alarming Social Media Bullying Statistics You Need To Know About!

Esraa MahmoudEsraa Mahmoud // 11th February 2024

Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social media is social media bullying. According to social media bullying statistics, social media bullying, aka cyberbullying, is more prevalent than most people think, especially among […]

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Social Media Marketing Tips: How To Be The Best You Can Be!

ProfileTreeProfileTree // 11th February 2024

Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]

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Should My Business Be On TikTok?

ProfileTreeProfileTree // 18th January 2024

Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]

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Chatbots: How Successful are they for Social Media Leads?

ProfileTreeProfileTree // 21st January 2024

Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]

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Social Media Recruiting is Transforming Talent Acquisition!

Maha YassinMaha Yassin // 17th February 2024

Remember the days of scouring endless job boards and submitting resumes into the void? In today’s dynamic landscape, the career search has gone social. Enter social media recruiting, a game-changer that’s shaking up the talent acquisition scene. Picture this: 4.62 billion people—nearly half the world’s population—are active social media users. And guess what? A whopping […]

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2023 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 14th February 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

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Facebook Removing Likes?

ProfileTreeProfileTree // 14th January 2024

Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has.  Forget the familiar thumbs-up. […]

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How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

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LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network 

Nuala DaviesNuala Davies // 23rd January 2024

From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’  These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]

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LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You

Nuala DaviesNuala Davies // 4th February 2024

LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform.  You might be asking yourself, why would I make use of this feature? Within this blog we […]

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Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

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LinkedIn Posting ‘Myths’ – Fact or Fiction?!

ProfileTreeProfileTree // 2nd January 2024

LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]

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How to Use TikTok For Business: Growth Strategies and Best Practices

ProfileTreeProfileTree // 2nd January 2024

Creating unique and fresh content for your brand can help grow your business on TikTok.

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Using Instagram for Business: The Complete 2024 Marketing Guide

ProfileTreeProfileTree // 13th January 2024

Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]

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Social Media Ads Statistics and How to Make Them Work for You

Maha YassinMaha Yassin // 11th February 2024

Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]

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Introduction 101 to the Impressive Evolution of Business on Instagram — With Key Statistics

Miranne KhaledMiranne Khaled // 11th February 2024

Remember when social media was used for sharing holiday photos and cat videos? One decade fast forward, and the landscape has shifted dramatically. Today, platforms like Instagram have morphed into bustling marketplaces, buzzing with businesses of all shapes and sizes. But how did this transformation happen? And why does Instagram hold a special place in […]

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LinkedIn for Business: Is LinkedIn Good for Your Business?

ProfileTreeProfileTree // 21st March 2024

LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]

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How to Be a Successful YouTuber: Joining the Creator Community

Maha YassinMaha Yassin // 8th March 2024

The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos has now become the second-largest search engine in the space of only a few years. Every minute, there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]

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How to Trend on Twitter: Proven Tips to Become the Next Trend

ProfileTreeProfileTree // 19th December 2023

*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]

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The Importance of Social Media Marketing for Business: Best Practice Guide

Rebekah McCaigRebekah McCaig // 11th February 2024

Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses to engage and communicate with customers; build brand awareness; and ultimately drive sales.

A study by Sprout Social found that 94% of business leaders found social media to positively affect brand reputation and loyalty, reinforcing the importance of social media marketing for business. It is, however, important to develop a well-defined and achievable social media marketing strategy – this includes defining your target audience; tracking performance; and posting on a consistent basis.

So in this best practice guide to the importance of social media marketing for business, we’ll be covering how to decide upon the right platforms; how to create engaging content; the significance of interacting with your audience; and measuring the result of your social media marketing efforts. Let’s get started!

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What Is Twitch? And How To Leverage it for Success : 101 on Twitch

ProfileTreeProfileTree // 18th December 2023

What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]

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Social Media Strategy Guide

ProfileTreeProfileTree // 18th December 2023

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

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Top Social Media Sites: Essential Social Platforms

ProfileTreeProfileTree // 21st January 2024

The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]

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What Is Blogger? Discover the Amazing Features and Benefits

ProfileTreeProfileTree // 18th December 2023

Knowing where your traffic is coming from shows you which links are performing and which ones needs improvement. Image source: Unsplash @claybanks

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What Is Pinterest? And How to Use it to Promote Products

ProfileTreeProfileTree // 18th December 2023

Image credit: Charles Deluvio

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What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024

ProfileTreeProfileTree // 18th December 2023

What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]

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TweetDeck User Guide 101 – Empower Your Social Media with this Ultimate Guide

ProfileTreeProfileTree // 18th December 2023

How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]

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Twitter to X: The Interesting Changes You Need to Know

Rebekah McCaigRebekah McCaig // 15th December 2023

2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology. 

Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.

So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.

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Navigating The Instagram Algorithm: Top Tips for Better Content Visibility

Nuala DaviesNuala Davies // 23rd January 2024

Wondering how the Instagram algorithm works? Look no further.  Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]

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What is MySpace in 2024? Can the Site Reclaim Its Former Glory?

ProfileTreeProfileTree // 17th December 2023

In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information.  What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]

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The Power of TikTok Ads 101: Best Guide for Beginners

Rebekah McCaigRebekah McCaig // 14th December 2023

With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.

However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.

This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.

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TikTok Video Editing Tricks: Craft Viral Magic

Rebekah McCaigRebekah McCaig // 14th December 2023

Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact that the most successful TikTok creators are those who use engaging editing techniques to make their videos more fun and compelling.

TikTok video editing can transform basic clips into viral sensations on the platform. With strategic use of popular music and audio, visual effects and filters, text, and more. The TikTok video editing tools that exist within the platform enable your videos to stand out amongst the crowd.

So, in this blog, we’ll be breaking down our top TikTok video editing tips to get your videos going viral! From textures and transitions to text guides and trendy tunes, we’ll be covering how to keep your audience hooked while showcasing your brand’s uniqueness.

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5 Steps of Content Planning for Social Media

ProfileTreeProfileTree // 12th February 2024

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

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How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

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Top 10 Best Free Social Media Tools for Marketers

ProfileTreeProfileTree // 12th February 2024

  We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]

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The Power of Instagram Carousels: Best Practice Guide

Rebekah McCaigRebekah McCaig // 13th December 2023

Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.