Explore our work & see the results

Social Media Strategies - Page 3

Engage your audience, build your brand, and drive results with tailored social media strategies.

LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You

Nuala DaviesNuala Davies // 11th April 2024

LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform.  You might be asking yourself, why would I make use of this feature? Within this blog we […]

Read Article

The Importance Of Instagram Reels: Incredible Tips To Grow Your Video Content

Nuala DaviesNuala Davies // 5th May 2024

Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]

Read Article

Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

Read Article

Business Social Media Sites: An Insider’s Guide to Real Results

ProfileTreeProfileTree // 5th May 2024

There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business’s social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]

Read Article

LinkedIn Posting ‘Myths’ – Fact or Fiction?!

ProfileTreeProfileTree // 2nd January 2024

LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]

Read Article

How to Use TikTok For Business: Growth Strategies and Best Practices

ProfileTreeProfileTree // 8th May 2024

After launching with much success in 2016, TikTok is growing in popularity and is becoming a solution to developing brand awareness for businesses. Content creators and influencers are flocking to TikTok and flourishing through its smart algorithm and its appeal to multiple generations. Using TikTok for business can help your brand grow, gain more leads, […]

Read Article

Using Instagram for Business: The Complete 2024 Marketing Guide

ProfileTreeProfileTree // 13th January 2024

Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]

Read Article

Social Media Ads Statistics and How to Make Them Work for You

Maha YassinMaha Yassin // 11th February 2024

Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]

Read Article

Introduction 101 to the Impressive Evolution of Business on Instagram — With Key Statistics

Miranne KhaledMiranne Khaled // 5th May 2024

Remember when social media was used for sharing holiday photos and cat videos? One decade fast forward, and the landscape has shifted dramatically. Today, platforms like Instagram have morphed into bustling marketplaces, buzzing with businesses of all shapes and sizes. But how did this transformation happen? And why does Instagram hold a special place in […]

Read Article

Social Sales: How Social Media Agency Make Business Better

ProfileTreeProfileTree // 5th May 2024

Social Sales: What a Social Media Agency Can Do for Your Marketing The world of marketing has changed constantly through the years from starting with a salesman going door to door to sell his products to television advertising. In the digital age, marketing has transformed to be mainly digital and social media marketing has become the best […]

Read Article

LinkedIn for Business: Is LinkedIn Good for Your Business?

ProfileTreeProfileTree // 11th April 2024

LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]

Read Article

Facebook Ads: The Complete Guide

ProfileTreeProfileTree // 5th May 2024

Facebook ads are typically heavily image-focused, with sparse use of text. (Image credit: Instapage)

Read Article

How to Trend on Twitter: Proven Tips to Become the Next Trend

ProfileTreeProfileTree // 19th December 2023

*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]

Read Article

The Importance of Social Media Marketing for Business: Best Practice Guide

Rebekah McCaigRebekah McCaig // 22nd April 2024

Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]

Read Article

What Is Twitch? And How To Leverage it for Success : 101 on Twitch

ProfileTreeProfileTree // 13th May 2024

What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]

Read Article

Social Media Strategy Guide

ProfileTreeProfileTree // 18th December 2023

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

Read Article

Top Social Media Sites: Essential Social Platforms

ProfileTreeProfileTree // 21st January 2024

The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]

Read Article

What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024

ProfileTreeProfileTree // 18th December 2023

What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]

Read Article

TweetDeck User Guide 101 – Empower Your Social Media with this Ultimate Guide

ProfileTreeProfileTree // 18th December 2023

How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]

Read Article

Twitter to X: The Interesting Changes You Need to Know

Rebekah McCaigRebekah McCaig // 4th June 2024

2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology. 

Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.

So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.

Read Article

Navigating The Instagram Algorithm: Top Tips for Better Content Visibility

Nuala DaviesNuala Davies // 5th May 2024

Wondering how the Instagram algorithm works? Look no further.  Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]

Read Article

What is MySpace in 2024? Can the Site Reclaim Its Former Glory?

ProfileTreeProfileTree // 17th December 2023

In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information.  What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]

Read Article

The Power of TikTok Ads 101: Best Guide for Beginners

Rebekah McCaigRebekah McCaig // 14th December 2023

With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.

However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.

This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.

Read Article

TikTok Video Editing Tricks: Craft Viral Magic

Rebekah McCaigRebekah McCaig // 15th May 2024

Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact […]

Read Article

5 Steps of Content Planning for Social Media

ProfileTreeProfileTree // 12th February 2024

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

Read Article

How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

Read Article

Top 10 Best Free Social Media Tools for Marketers

ProfileTreeProfileTree // 12th February 2024

  We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]

Read Article

The Power of Instagram Carousels: Best Practice Guide

Rebekah McCaigRebekah McCaig // 13th December 2023

Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.

Read Article

Unveiling the Best Instagram Content Types that Drive Engagement

Rebekah McCaigRebekah McCaig // 15th May 2024

Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram […]

Read Article

What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform

ProfileTreeProfileTree // 11th December 2023

What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new way to use the platform, it also shows great potential for the future of how people watch […]

Read Article

Boost Your Instagram Engagement: A Best Practice Guide

Rebekah McCaigRebekah McCaig // 21st December 2023

So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.

Read Article

Elevate Your Brand’s Appeal with Instagram Stories: Best Practices

Rebekah McCaigRebekah McCaig // 22nd April 2024

Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]

Read Article

How to Craft the Best Hashtag Strategy: The Power of Hashtags

Rebekah McCaigRebekah McCaig // 8th December 2023

Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.

Read Article

Latest Social Media Trend: Is Your Business Missing Out?

ProfileTreeProfileTree // 14th February 2024

In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they become trends. Anything can become a trend, anything from a new product on the market to a popular dance move going viral. As a marketer, […]

Read Article

Captivating Instagram Captions 101: Boost Your Engagement

Rebekah McCaigRebekah McCaig // 8th December 2023

Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.

Read Article

Instagram Marketing Strategy: 8 Steps to Success

ProfileTreeProfileTree // 13th January 2024

Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy.  Still, to utilise your time and social […]

Read Article

5 Key elements of a successful social media brand awareness

ProfileTreeProfileTree // 11th February 2024

Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]

Read Article

How Many People Use Social Media in 2024? Latest Global Data

ProfileTreeProfileTree // 5th May 2024

In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media?  It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]

Read Article

Vero App: Could It Still Become The New Facebook?

ProfileTreeProfileTree // 17th December 2023

If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]

Read Article

Social Media Guide: A Comprehensive Guide to Engaging Your Audience and Achieving Your Goals

ProfileTreeProfileTree // 11th February 2024

Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]

Read Article

What Is LinkedIn? A Complete Guide to Success

ProfileTreeProfileTree // 15th May 2024

LinkedIn is an incredible resource for job seekers and professionals alike. Image credit: Greg Bulla

Read Article

What Is Reddit? The Marketer’s Essential Guide to Unlocking Its Viral Power in 2024

ProfileTreeProfileTree // 14th February 2024

There are many misconceptions out there about Reddit. Image credit: ProfileTree

Read Article

Definition of Social Media: Your Amazing Guide To Understanding Major Networks in 2024

ProfileTreeProfileTree // 15th April 2024

When understanding the definition of Social media, there is no doubt it’s had a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the […]

Read Article

What is Facebook Live? 6 Essential Tips

ProfileTreeProfileTree // 15th February 2024

What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. The digital landscape is undergoing a profound transformation, with live streaming emerging as a dominant force in online engagement. In today’s fast-paced, attention-driven world, brands are seeking innovative ways […]

Read Article

What Is a Twitter or “X” Handle?

ProfileTreeProfileTree // 5th May 2024

Twitter became X. There have been some changes to the platform and some of its features. However, the concept of a ‘Twitter handle’ remains basically the same except for the fact the platform is now called X. When you are using Twitter, you are encouraged to use what is called a Twitter handle. Many personal […]

Read Article

What is Social Media? The Essential 2024 Strategy Guide for Business Growth

ProfileTreeProfileTree // 27th February 2024

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]

Read Article

Should My Company Use TweetDeck? Key Features and Benefits Revealed

ProfileTreeProfileTree // 30th November 2023

Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]

Read Article

What Is Influencer Marketing? The 2024 Guide to Successful Campaigns

ProfileTreeProfileTree // 5th May 2024

What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]

Read Article

What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI

ProfileTreeProfileTree // 5th May 2024

What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]

Read Article

Social Media Tools Guide: Streamline Your Best Strategy

Rebekah McCaigRebekah McCaig // 13th March 2024

Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales.  With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]

Read Article
Page 3 of 6

Social Media Strategies: Building Engagement, Loyalty, and Results

In today’s connected world, social media has become an indispensable tool for businesses looking to engage their audience, build brand awareness, and drive measurable results. By developing and executing targeted social media strategies, you can effectively reach and interact with your audience, foster genuine relationships, and achieve your digital marketing goals.

Effective social media strategies offer numerous benefits, including:

  1. Increased brand awareness: By consistently posting relevant, engaging content and participating in industry conversations, you can increase your brand’s visibility and reach on social media platforms.
  2. Enhanced audience engagement: Social media provides a direct channel for interacting with your audience, allowing you to build genuine connections, gather valuable feedback, and foster a sense of community around your brand.
  3. Targeted advertising: Social media platforms offer sophisticated targeting options for paid advertising, allowing you to reach your ideal audience based on demographics, interests, behaviours, and more.
  4. Increased website traffic: By sharing compelling content and links on social media, you can drive targeted traffic to your website, increasing opportunities for lead generation, conversions, and sales.
  5. Improved customer service: Social media offers a convenient, accessible channel for addressing customer inquiries, concerns, and feedback, helping you build trust, loyalty, and advocacy among your audience.

To develop and execute effective social media strategies, consider the following best practices:

  1. Define your goals: Clearly identify your specific social media marketing goals, such as increasing brand awareness, driving website traffic, generating leads, or boosting engagement, to guide your strategy and tactics.
  2. Know your audience: Conduct thorough research to understand your target audience’s demographics, interests, pain points, and social media habits, and tailor your content and approach accordingly.
  3. Choose the right platforms: Focus your efforts on the social media platforms where your target audience is most active and engaged, and that align with your brand’s unique voice, visual style, and marketing goals.
  4. Create compelling content: Develop and share a mix of informative, entertaining, and visually appealing content that resonates with your audience, showcases your brand’s personality, and encourages engagement and sharing.
  5. Engage and respond: Actively monitor your social media channels, responding promptly and thoughtfully to comments, questions, and feedback, and participating in relevant industry conversations to build relationships and credibility.

As social media platforms continue to evolve and new trends emerge, staying agile and adaptable is key to long-term success. By continually refining your strategies, experimenting with new tactics, and staying attuned to your audience’s changing needs and preferences, you can harness the power of social media to build a strong, engaged community around your brand and drive meaningful results for your business.

Remember, while social media offers vast opportunities for connection and growth, it’s important to approach it strategically and authentically. By focusing on providing genuine value, fostering meaningful relationships, and staying true to your brand’s unique voice and purpose, you can build a loyal, engaged following and achieve lasting success in the dynamic world of social media marketing.