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We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Online marketing is basically just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost effective ways to reach your target audience. This seems like a simple concept, but in reality there are many moving parts that businesses new to online marketing should know. For one thing, […]
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like a magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and new […]
If you run any kind of business, understanding the different digital marketing tools available is a must. Every move must be strategic and useful in order to fully understand the audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist […]
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently to normal consumers, and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
In order for companies to be found online, they need to know what people are searching for in the search engines. This is where keyword research tools come in However, this is often one of the most difficult aspects of creating content for a company’s website. What are people really searching for? Some of the […]
Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027. In 2023, social media users are as follows: On average, the typical social media user uses 6.6 social media platforms. […]
Social media offers businesses many new ways to connect with existing and potential customers. One of the best ways to do this is with a tweet chat. A tweet chat allows you to connect and talk with your customers in real time, and it is a fun and exciting way to engage with your followers. […]
The best website in the world serves almost no purpose if only a few people visit it. The point of building a website is to communicate with as many people as possible. This means your primary goal should be to increase website traffic. For businesses, your website serves two primary functions. The first is to […]
For this “How to Guide,” we relied on the experts. We surveyed the top experts about “organic” reach on Facebook to see what they had to say about Facebook marketing. In the end, we added some of our own ideas, which we found are most helpful. Some of our ideas may be counter-intuitive, even a […]
Google Ads Keyword Planner is a free software tool used by webmasters to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click […]
Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on, moment-by-moment. Hashtag analytics is […]
The history of Twitter shows the service started in 2006 and in less than six years it exceeded over 100 million users, who post 340 million+ “tweets” per day. Tweets are short, 140 characters or less, messages sent by members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, […]
If there’s one constant in marketing over the past few years, it’s that relying on tools and tech is king. With the increasing number of businesses in every field, chances are you have fierce competition. Many free SEO tools for your business can truly set you apart. Even if you’re brilliant enough to find virgin […]
Globally, there are more than a billion users in over 88 countries using 76 different language formats on YouTube, whilst more than half of the YouTube users are accessing the content using a mobile device. The daily viewership of YouTube videos exceeds the viewership of the most popular global cable television channels. Although it is […]
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business, and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
For a budding entrepreneur, blogging can be both fun and profitable. Through blogging, business owners can share valuable information consumers want or need about their niche, as well as set their firm up as experts in their field. The business has established itself in the market by creating an exceptional blog with relevant business content […]
No matter what purpose your website serves, you are going to need to analyse how your website is performing. Whether its function is e-commerce or a food and recipe blog doesn’t matter. Website analysis is crucial. Once upon a time, this would have been a somewhat difficult task for a website owner, but analytics have […]
A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists. Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In […]
Broken links abound on the internet. For instance, researchers found that 39 to 83 per cent of the links in academic journals no longer work. The good news is that website owners can use them to their advantage. Broken link building has become a popular strategy among search marketers. It provides an ethical, spam-free way […]
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. One of the first things you need to do is audit your competitors’ sites. In these […]
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink on a website’s search performance can just as easily be negative. Many link-building techniques which were once common will now lead to search engine penalties. About 59 per cent of all companies […]
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool In many cases, it is the brand. Here are some tips on how […]
Your business needs a digital marketing plan, regardless of whether it’s a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget about that old saying, “If you build it they will […]
The importance of digital marketing to the success of any organization has become paramount over most, if not all, other media. While other marketing methods still have some importance, digital marketing, especially on mobile devices, has become the most effective way to find new customers and retain existing ones. Even when using other media for […]
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve We’ll cover several different angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for […]
Snapchat geofilters are artwork created by users to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their exposure to users. They can be used by other Snapchat members as overlays when […]
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we’re going to look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social […]
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]
When it comes to staying connected in today’s ever-changing world of technology, we often overlook some of the simplest communication tools. Take, for instance, email. Although email is highly used on a daily basis by more than a billion people across the globe, there are many people who have yet to take advantage of email […]
Snapchat, for marketing, is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between the ages of 18 to 34, but it is still an […]
Infographics are becoming more popular. They are superb tools used to convey a lot of information in a concise and easy-to-understand way. This is helpful online, as people tend to be too lazy to read written content in any kind of detail. Because of this fact, infographics offer many benefits from a digital marketing point […]
