Web Design, Marketing and Business Blog - Page 29

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI

ProfileTreeProfileTree // 5th May 2024

What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]

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What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image

ProfileTreeProfileTree // 5th May 2024

What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]

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Report Summary: The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate

Sara LynchSara Lynch // 6th May 2024

Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the […]

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Self-Motivation: Inspirational Ways To Unlock Your True Potential and Achieve Your Goals

ProfileTreeProfileTree // 5th May 2024

Growth, recognition and fun all drive professional motivation. Image credit: Medium

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Social Media Tools Guide: Streamline Your Best Strategy

Rebekah McCaigRebekah McCaig // 13th March 2024

Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales.  With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]

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What Is Social Media Strategy? A Blueprint for Social Media Success in 2024

ProfileTreeProfileTree // 5th May 2024

What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]

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What is Twitter or “X” & How Does It Work? A Complete Beginner’s Guide

ProfileTreeProfileTree // 5th May 2024

What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]

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What is Drone Photography? A Beginner’s Guide to Epic Aerial Shots

ProfileTreeProfileTree // 5th May 2024

What is drone photography? To understand how drone images could help your business, let’s step back to look at the basics of this exciting and fascinating trend. A drone is an unmanned aircraft operated by remote control by someone on the ground. They can also fly autonomously, to various extents, with a programmed flight pattern […]

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What Is A Hashtag? The Ultimate Guide to Navigating the Hashtag Landscape

ProfileTreeProfileTree // 5th May 2024

In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]

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WordPress.com or WordPress.org? A Comprehensive Comparison

ProfileTreeProfileTree // 5th May 2024

When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]

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What Is Guerrilla Marketing? A Comprehensive Guide for Business Success

ProfileTreeProfileTree // 5th May 2024

Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise

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What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)

ProfileTreeProfileTree // 5th May 2024

What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description.  It is important to bear in mind that the title tag is in the HTML […]

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How to Build an Empire: The Building Blocks of a Successful Business

ProfileTreeProfileTree // 20th March 2024

Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]

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What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters

ProfileTreeProfileTree // 5th May 2024

In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]

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The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate

Sara LynchSara Lynch // 6th May 2024

ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate. 

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What is Google Hangouts? A Comprehensive Guide to Video Calls, Group Chats, and More

ProfileTreeProfileTree // 15th May 2024

What is Google Hangouts? Google developed the platform as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over the internet, […]

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10 Best AI Marketing Tools

Eman SamehEman Sameh // 22nd April 2024

Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]

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What Is Google Play? Your Guide to Apps, Games, and Digital Content

ProfileTreeProfileTree // 5th May 2024

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]

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Be the Change You Want to See in the World: How to Start Today!

ProfileTreeProfileTree // 5th May 2024

Climate change is arguably the greatest challenge humanity has ever faced. Image credit: BBC

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Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO

ProfileTreeProfileTree // 3rd April 2024

Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]

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What Is Black Hat SEO? And Should you Really Care?

ProfileTreeProfileTree // 29th November 2023

What is black hat SEO?  Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules.  Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]

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What Is Google Advanced Image Search?

Sara LynchSara Lynch // 5th May 2024

What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.

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What Is Google Ranking? A Modern Business Essential

ProfileTreeProfileTree // 5th December 2023

Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. 

Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!

Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).

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What is Facebook? Embrace and Discover a World of 10 Interaction Opportunities

ProfileTreeProfileTree // 5th May 2024

What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]

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Digital Marketing Services On A Budget: Amazing Actionable Tips For Start-Ups

Nuala DaviesNuala Davies // 11th February 2024

Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010.  We have gathered […]

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Digital Marketing Benefits: Inspiring Ways To Thrive Online

Nuala DaviesNuala Davies // 11th February 2024

The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips.  In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]

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Master the Top Types of Social Media Marketing

Rebekah McCaigRebekah McCaig // 11th February 2024

In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.

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What Is Corporate Strategy? 3 Steps to Success

ProfileTreeProfileTree // 6th May 2024

What is corporate strategy? Simply a well-defined long-term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to their […]

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What Is Google My Business? A Comprehensive Guide to Business Visibility and Growth

ProfileTreeProfileTree // 5th April 2024

What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]

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What Is Video Marketing? The Ultimate Guide to Creating Engaging Content

ProfileTreeProfileTree // 5th May 2024

What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]

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What Is Google Search? Your Essential Toolkit for Enhanced Search Rankings

ProfileTreeProfileTree // 5th May 2024

There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]

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What Is SEO? The Essential Guide to Transforming Your Website Traffic

ProfileTreeProfileTree // 28th April 2024

If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]

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What Is Google Drive? The Ultimate Guide for Businesses

ProfileTreeProfileTree // 5th April 2024

What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. Most people simply store and organise their files and folders in […]

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What Is B2B Marketing? Essential Definition

ProfileTreeProfileTree // 5th May 2024

What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]

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What Is An App? Now an Inevitable Part of Daily Life

ProfileTreeProfileTree // 5th May 2024

What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]

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What Is Video Production? The Essential Guide to Unlocking Marketing Success

ProfileTreeProfileTree // 5th May 2024

What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]

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YouTube Rewind: Celebrating the Year’s Best Trends and Creators

ProfileTreeProfileTree // 5th May 2024

YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]

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Get Started On Snapchat Now: Essential Ad Strategies To Reach Young Audiences

ProfileTreeProfileTree // 5th May 2024

Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]

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What Is A Value Proposition? Lessons To Learn From For Marketing Success

ProfileTreeProfileTree // 20th March 2024

A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!

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Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery

ProfileTreeProfileTree // 5th May 2024

Google Docs and Sheets are two different but related tool. Image credit: Google

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Online Advertising: 10 Proven Strategies to Skyrocket Your Traffic and Sales

ProfileTreeProfileTree // 11th April 2024

Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from.  If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]

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The Vital Digital Marketing Skills for Business Growth

Rebekah McCaigRebekah McCaig // 25th April 2024

Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop.  This […]

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What Is a Good Blog Subject? Discover 8 Subjects for a Blog

ProfileTreeProfileTree // 5th May 2024

When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]

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What Is A Landing Page? The Essential Guide to Creating High-Performance Pages

ProfileTreeProfileTree // 5th May 2024

Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai

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Hootsuite: Your Complete Guide to the #1 Social Platform Driving Marketing Results

ProfileTreeProfileTree // 5th May 2024

What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]

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Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses

ProfileTreeProfileTree // 5th May 2024

Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream

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Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age

ProfileTreeProfileTree // 5th May 2024

What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]

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What is a Lead Magnet? The Essential Tactics Fueling 7-Figure Business Growth

ProfileTreeProfileTree // 5th May 2024

E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton

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What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First

ProfileTreeProfileTree // 5th May 2024

Mobile users are the largest group on the internet. Image credit: HootSuite

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What Is YouTube? 101- Your Step-by-Step Guide to Getting Started with YouTube

ProfileTreeProfileTree // 5th May 2024

What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]

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