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We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Believe it or not, making an app is actually very similar to making a website. For example, you can purchase a template to make the process of building a website easier. Likewise, you can buy a template to make the process of building a mobile app easier as well as cheaper. However, the vast majority […]
Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of their marketing, people will likely begin to share the video which will draw more attention towards them and result in more sales. The Power of Video Just like […]
Conversion rates are not complicated by any means. However, many small businesses that have a website or blog don’t bother to pay attention to conversion rates. This is a mistake, as conversion rates are a crucial metric. In fact, your conversion rates are the best way to assess the profitability of your website. If you […]
Every organisation needs a website that is engaging and interesting. The copy should be clear, concise and be able to tell your story to diverse audiences that may want to hear what you have to say. How is this accomplished? The copywriter. The person who writes copy is usually known as the website copywriter or […]
What is PR online? PR, is how organisations or clients communicate with both their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – which is more important than ever in our ever-evolving Digital Age – […]
Reddit for marketing is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]
Everything You need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Despite the fact that most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing […]
Hiring a copywriter may help your business get ahead of the pack. Here are the ways that hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers that write many different types of content for marketing purposes. […]
Search Engine Optimization (SEO) is important for every website because Search Engine Watch reports that up to 64% of web traffic to a website is organic (non-paid) traffic coming directly from the search engines. The study of web traffic showed these percentages: 64% – Organic 15% – Referral from other than social media 12% – […]
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple” and the name stuck, despite a copyright challenge from The Beatles, who already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a noun, […]
Facebook is all about friends, likes and sharing. So in this article we want to share a variety of proven ways to get more likes on social media giant, Facebook. You’ll find that just by tweaking your Facebook posts to consciously make them more personal rather than about your products, your likes and shares will increase. It’s like the […]
Social media has become a major component of companies’ marketing strategies. This is true whether you are a one-person shop or you run the marketing department of a large multinational corporation. So, why are businesses gravitating to it? Why is social media important? Why use social media to market your business? Sites like Facebook and Twitter […]
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than they do for personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15 percent of respondents […]
Globally, there are more than a billion users in over 88 countries using 76 different language formats on YouTube, whilst more than half of the YouTube users are accessing the content using a mobile device. The daily viewership of YouTube videos exceeds the viewership of the most popular global cable television channels. Although it is […]
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business, and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
For a budding entrepreneur, blogging can be both fun and profitable. Through blogging, business owners can share valuable information consumers want or need about their niche, as well as set their firm up as experts in their field. The business has established itself in the market by creating an exceptional blog with relevant business content […]
No matter what purpose your website serves, you are going to need to analyse how your website is performing. Whether its function is e-commerce or a food and recipe blog doesn’t matter. Website analysis is crucial. Once upon a time, this would have been a somewhat difficult task for a website owner, but analytics have […]
A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists. Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In […]
Broken links abound on the internet. For instance, researchers found that 39 to 83 per cent of the links in academic journals no longer work. The good news is that website owners can use them to their advantage. Broken link building has become a popular strategy among search marketers. It provides an ethical, spam-free way […]
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. One of the first things you need to do is audit your competitors’ sites. In these […]
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink on a website’s search performance can just as easily be negative. Many link-building techniques which were once common will now lead to search engine penalties. About 59 per cent of all companies […]
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool In many cases, it is the brand. Here are some tips on how […]
Your business needs a digital marketing plan, regardless of whether it’s a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget about that old saying, “If you build it they will […]
The importance of digital marketing to the success of any organization has become paramount over most, if not all, other media. While other marketing methods still have some importance, digital marketing, especially on mobile devices, has become the most effective way to find new customers and retain existing ones. Even when using other media for […]
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve We’ll cover several different angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for […]
Snapchat geofilters are artwork created by users to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their exposure to users. They can be used by other Snapchat members as overlays when […]
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we’re going to look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social […]
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]
When it comes to staying connected in today’s ever-changing world of technology, we often overlook some of the simplest communication tools. Take, for instance, email. Although email is highly used on a daily basis by more than a billion people across the globe, there are many people who have yet to take advantage of email […]
Snapchat, for marketing, is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between the ages of 18 to 34, but it is still an […]
Infographics are becoming more popular. They are superb tools used to convey a lot of information in a concise and easy-to-understand way. This is helpful online, as people tend to be too lazy to read written content in any kind of detail. Because of this fact, infographics offer many benefits from a digital marketing point […]
