Public Speaking: 8 Tips For Success
ProfileTree // 5th March 2024
A large proportion of how your audience perceives you stems from your body language. Image credit: Open University
Web Design, Marketing and Business Blog - Page 29
Our expert business blog offers a world of digital how-to
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Google Maps: The Complete Guide for 2024 – Features, Tips and Tricks
ProfileTree // 5th April 2024
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. In the ever-evolving realm of technology, Google Maps stands as a beacon of navigational prowess, seamlessly guiding users through the intricacies of the […]
Innovative Ways to Integrate WordPress Into An Existing Website to Enhance Functionality 2023
Miranne Khaled // 15th April 2024
As the digital landscape evolves, website owners often find themselves seeking new ways to enhance their online presence and improve user experience. WordPress is a well-known content management system (CMS), also known as WP, used for different functionalities, especially blog creation and building a website or even an online store. If you already have an […]
Beyond Limits: Innovative ADA Compliance with WordPress 2023
Miranne Khaled // 24th January 2024
In today’s digital age, websites serve as essential gateways for businesses and organisations to connect with their audience. However, ensuring that these online platforms are accessible to all users, including those with disabilities, is paramount. The Americans with Disabilities Act, commonly known as ADA, requires that websites adhere to specific guidelines to ensure equal access […]
What Is the Easiest Programming Language To Learn?
Maha Yassin // 29th January 2024
Have you ever pondered which is the easiest programming language to learn? You’re hardly alone, mate. Many people found themselves in your shoes once, searching high and low for a direct and comprehendible coding language to cut their teeth on. After sifting through numerous languages and referencing well-scrutinised resources, this blog promises to guide you […]
ProfileTree News
Sara Lynch // 29th February 2024
Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented staff, everything that we’re proud of, you’ll find out about here.
How to Identify the Programming Language of a Website
Maha Yassin // 14th January 2024
Have you ever found yourself on a website, absolutely gobsmacked by its sleek design and smooth functionality, and thought, “I wonder what programming language this marvel is built with?” It’s a rather common question – even yours truly has pondered this while marvelling at the craftsmanship of certain websites. Although it might appear as complex […]
What Is the Best Programming Language To Build a Website?
Maha Yassin // 14th January 2024
Are you feeling a bit swamped by the multitude of programming languages out there, all vying for your attention as the premium choice for constructing your website? Believe us; we know that sensation – adrift in an ocean of codes and syntaxes, endeavouring to decipher which is the perfect solution. After exhaustive research and speaking […]
How a Winning Digital Marketing Plan Can Fuel Your Business Growth
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
What is Social Media? The Essential 2024 Strategy Guide for Business Growth
ProfileTree // 27th February 2024
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
What Is Grey Hat SEO, and Should you Worry about it?
ProfileTree // 30th November 2023
SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com
Should My Company Use TweetDeck? Key Features and Benefits Revealed
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
What Is Digital Marketing? The Essential 2024 Playbook for Online Success
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
What Is Influencer Marketing? The 2024 Guide to Successful Campaigns
ProfileTree // 26th March 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
The 7 Best Blogging Platforms for Business in 2024
ProfileTree // 11th April 2024
What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to […]
What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI
ProfileTree // 31st March 2024
What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]
What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image
ProfileTree // 15th April 2024
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]
Report Summary: The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate
Sara Lynch // 4th April 2024
Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the […]
Self-Motivation: Inspirational Ways To Unlock Your True Potential and Achieve Your Goals
ProfileTree // 23rd January 2024
Growth, recognition and fun all drive professional motivation. Image credit: Medium
Social Media Tools Guide: Streamline Your Best Strategy
Rebekah McCaig // 13th March 2024
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]
What Is Social Media Strategy? A Blueprint for Social Media Success in 2024
ProfileTree // 11th February 2024
What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]
What is Twitter X & How Does It Work? A Complete Beginner’s Guide
ProfileTree // 11th February 2024
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
What is Drone Photography? A Beginner’s Guide to Epic Aerial Shots
ProfileTree // 29th November 2023
The drone industry has exploded over the last decade. Image credit: StatCDN
What Is A Hashtag? The Ultimate Guide to Navigating the Hashtag Landscape
ProfileTree // 17th December 2023
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]
WordPress.com or WordPress.org? A Comprehensive Comparison
ProfileTree // 3rd April 2024
When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]
What Is Guerrilla Marketing? A Comprehensive Guide for Business Success
ProfileTree // 20th February 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)
ProfileTree // 7th February 2024
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in mind that the title tag is in the HTML […]
How to Build an Empire: The Building Blocks of a Successful Business
ProfileTree // 20th March 2024
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters
ProfileTree // 23rd January 2024
In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]
The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate
Sara Lynch // 29th November 2023
ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate.
What is Google Hangouts? A Comprehensive Guide to Video Calls, Group Chats, and More
ProfileTree // 29th November 2023
Video chat platforms are exploding in popularity. Image credit: StatCDN
10 Best AI Marketing Tools
Eman Sameh // 11th February 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
What Is Google Play? Your Guide to Apps, Games, and Digital Content
ProfileTree // 29th November 2023
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
Be the Change You Want to See in the World: How to Start Today!
ProfileTree // 29th November 2023
Climate change is arguably the greatest challenge humanity has ever faced. Image credit: BBC
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What Is Black Hat SEO? And Should you Really Care?
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
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