Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Panseih Gharib // 20th February 2024
Recycling can often be a puzzling subject for many businesses. Are we doing our bit? Do the recycling statistics indicate that we’re making a significant impact? With data showing the recycling rate (including composting) in America slipped to 32.1% in 2018 from 34.7% in 2015, there’s plenty of space for us to step up our […]
Rebekah McCaig // 22nd April 2024
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]
Rebekah McCaig // 8th December 2023
Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.
ProfileTree // 17th March 2024
Eldron’s goal is to empower buyers in the property buying process. Image credit: Eldron
ProfileTree // 4th February 2024
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]
ProfileTree // 22nd April 2024
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]
ProfileTree // 11th February 2024
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]
ProfileTree // 2nd April 2024
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn’t this a bit pretentious for the average person on the street? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary […]
ProfileTree // 11th April 2024
Paid search is the most common type of PPC. Image credit: 99 Firms
Miranne Khaled // 25th December 2023
Programming languages keep emerging every day, yet some excel over others. Python is one of the multi-purpose programming languages that has gained significant popularity over the years thanks to its versatility, readability, and ease of use. It is widely used in various domains, including web development, data science, machine learning, and artificial intelligence. Its simple […]
ProfileTree // 22nd April 2024
If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]
ProfileTree // 2nd April 2024
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]
ProfileTree // 17th December 2023
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]
ProfileTree // 14th February 2024
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they become trends. Anything can become a trend, anything from a new product on the market to a popular dance move going viral. As a marketer, […]
ProfileTree // 7th December 2023
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]
ProfileTree // 22nd March 2024
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site. This […]
Maha Yassin // 15th April 2024
Fancy embarking on a digital adventure and crafting your website, yet find yourself daunted by all the technical mumbo-jumbo and intricate processes? No worries, mate! Indeed, we’ve all been perplexed at first. However, we discovered that with WordPress, shaping an impressive-looking website isn’t as tricky as it seems – even if you’re just dipping your […]
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
Rebekah McCaig // 8th December 2023
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.
ProfileTree // 15th April 2024
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
ProfileTree // 13th January 2024
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
ProfileTree // 11th February 2024
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]
ProfileTree // 21st April 2024
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
ProfileTree // 11th April 2024
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy. What is a […]
ProfileTree // 6th December 2023
Positive thinking and personal wellness are a major industry today, highlighting their importance. Image credit: Global Wellness Institute
ProfileTree // 19th January 2024
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
ProfileTree // 12th December 2023
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.
It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.
Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.
The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.
ProfileTree // 16th February 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
ProfileTree // 5th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
ProfileTree // 3rd April 2024
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
ProfileTree // 22nd March 2024
Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]
ProfileTree // 6th December 2023
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
Miranne Khaled // 14th April 2024
A mobile-friendly website is no longer a mere convenience but an absolute imperative. With over half of all web traffic now originating from mobile devices, neglecting the needs of mobile users is akin to self-inflicted commercial amputation. But what constitutes a “mobile-friendly” website? In essence, it is an online entity that exhibits the remarkable ability […]
ProfileTree // 21st January 2024
Until 1991, the Internet was confined to research and training in science and email. The World Wide Web conventions had just barely been composed and not until the end of 1993 would there be a graphical web program for Mac or Windows PCs. To have a site on the web, an individual or organization would […]
ProfileTree // 5th December 2023
Feeling like a failure is highly tied up with imposter syndrome, which causes a number of concrete problems. Image credit: Intuit
ProfileTree // 22nd April 2024
The majority of people would consider a career shift in the near future. Image credit: Fiverr
