Self-Motivation: Inspirational Ways To Unlock Your True Potential and Achieve Your Goals
ProfileTree // 23rd January 2024
Growth, recognition and fun all drive professional motivation. Image credit: Medium
Web Design, Marketing and Business Blog - Page 31
Our expert business blog offers a world of digital how-to
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Social Media Tools Guide: Streamline Your Best Strategy
Rebekah McCaig // 13th March 2024
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]
What Is Social Media Strategy? A Blueprint for Social Media Success in 2024
ProfileTree // 11th February 2024
What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]
What is Twitter X & How Does It Work? A Complete Beginner’s Guide
ProfileTree // 11th February 2024
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
What is Drone Photography? A Beginner’s Guide to Epic Aerial Shots
ProfileTree // 22nd April 2024
What is drone photography? To understand how drone images could help your business, let’s step back to look at the basics of this exciting and fascinating trend. A drone is an unmanned aircraft operated by remote control by someone on the ground. They can also fly autonomously, to various extents, with a programmed flight pattern […]
What Is A Hashtag? The Ultimate Guide to Navigating the Hashtag Landscape
ProfileTree // 17th December 2023
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]
WordPress.com or WordPress.org? A Comprehensive Comparison
ProfileTree // 3rd April 2024
When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]
What Is Guerrilla Marketing? A Comprehensive Guide for Business Success
ProfileTree // 20th February 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)
ProfileTree // 7th February 2024
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in mind that the title tag is in the HTML […]
How to Build an Empire: The Building Blocks of a Successful Business
ProfileTree // 20th March 2024
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters
ProfileTree // 23rd January 2024
In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]
The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate
Sara Lynch // 23rd April 2024
ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate.
What is Google Hangouts? A Comprehensive Guide to Video Calls, Group Chats, and More
ProfileTree // 29th November 2023
Video chat platforms are exploding in popularity. Image credit: StatCDN
10 Best AI Marketing Tools
Eman Sameh // 22nd April 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
What Is Google Play? Your Guide to Apps, Games, and Digital Content
ProfileTree // 29th November 2023
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
Be the Change You Want to See in the World: How to Start Today!
ProfileTree // 29th November 2023
Climate change is arguably the greatest challenge humanity has ever faced. Image credit: BBC
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What Is Black Hat SEO? And Should you Really Care?
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
What Is Google Advanced Image Search?
Sara Lynch // 29th November 2023
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
What Is Google Ranking? A Modern Business Essential
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
What is Facebook? Embrace and Discover a World of 10 Interaction Opportunities
ProfileTree // 29th November 2023
What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]
Digital Marketing Services On A Budget: Amazing Actionable Tips For Start-Ups
Nuala Davies // 11th February 2024
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Digital Marketing Benefits: Inspiring Ways To Thrive Online
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
Master the Top Types of Social Media Marketing
Rebekah McCaig // 11th February 2024
In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.
What Is Corporate Strategy? 3 Steps to Success
ProfileTree // 22nd April 2024
What is corporate strategy? Simply a well-defined long-term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to their […]
What Is Google My Business? A Comprehensive Guide to Business Visibility and Growth
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
What Is Video Marketing? The Ultimate Guide to Creating Engaging Content
ProfileTree // 14th December 2023
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
What Is Google Search? Your Essential Toolkit for Enhanced Search Rankings
ProfileTree // 28th November 2023
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]
What Is SEO? The Essential Guide to Transforming Your Website Traffic
ProfileTree // 15th April 2024
If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]
What Is Google Drive? The Ultimate Guide for Businesses
ProfileTree // 5th April 2024
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. Most people simply store and organise their files and folders in […]
What Is B2B Marketing? Essential Definition
ProfileTree // 31st March 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
What Is An App? Now an Inevitable Part of Daily Life
ProfileTree // 3rd April 2024
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]
What Is Video Production? The Essential Guide to Unlocking Marketing Success
ProfileTree // 14th December 2023
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
YouTube Rewind: Celebrating the Year’s Best Trends and Creators 2010-19
ProfileTree // 28th November 2023
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]
Get Started On Snapchat Now: Essential Ad Strategies To Reach Young Audiences
ProfileTree // 28th November 2023
Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]
What Is A Keyword? A Comprehensive Guide to Keyword Research and SEO Success
ProfileTree // 25th January 2024
Credit: ProfileTree.com
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