Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 28th November 2023
Google Docs and Sheets are two different but related tool. Image credit: Google
ProfileTree // 11th April 2024
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]
Rebekah McCaig // 22nd April 2024
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop. This […]
ProfileTree // 28th November 2023
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
ProfileTree // 16th January 2024
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
ProfileTree // 27th November 2023
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]
ProfileTree // 22nd April 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 3rd April 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
ProfileTree // 27th November 2023
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
ProfileTree // 5th March 2024
Mobile users are the largest group on the internet. Image credit: HootSuite
ProfileTree // 20th March 2024
What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]
ProfileTree // 22nd March 2024
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses. In an increasingly distracted digital landscape flooded with messages vying for audience mindshare across devices, […]
ProfileTree // 22nd April 2024
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to increase the amount of time people spend on your site and make information easy to locate. The goal of UX design in business is to […]
ProfileTree // 22nd April 2024
What is content? Content is a message to a targeted group of readers. It can take the form of text, audio, video or multimedia graphics. Content is the main way that companies communicate the benefits of their products, services or ideas to customers and leads. When content is created and published in this way, it’s […]
ProfileTree // 11th February 2024
It’s important to use the right privacy settings to stay safe on Tumblr. Image credit: Philipp Katzenberger
ProfileTree // 27th November 2023
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
ProfileTree // 11th December 2023
What is Personal Development Planning and how does personal development planning help us achieve our goals? A standard personal development plan is a type of action plan that enables you to advance from your current state to a desired one. It comprises learning hard and soft skills. This means creating a development plan based on […]
Miranne Khaled // 21st April 2024
Agency website builders are specialised tools designed to fulfil the needs of digital marketing agencies and web design firms that manage website creation and maintenance for multiple clients. These platforms offer a range of features tailored to help agencies streamline their processes, collaborate effectively with their teams, and deliver high-quality websites to their clients. Agency […]
Eman Sameh // 11th April 2024
Delving into the world of business loans can seem like a daunting task, filled with complexities and uncertainties. However, by carefully examining the latest statistics on small business financing, valuable insights can be gained to help navigate the funding landscape and make informed decisions. In this article, we will decode percentage approval rates, average loan […]
ProfileTree // 4th February 2024
What is personal development? Essentially, personal development is acquiring new skills and qualities to improve your job performance, confidence and self-esteem. This means if you want to find a way to enhance your professional life, or even your overall worldview, personal development is key. However, what this actually means in practice is often unclear. Today, […]
Panseih Gharib // 31st January 2024
Protecting businesses through various insurance policies and covers has become increasingly important in today’s volatile economic environment. Business insurance safeguards against potential risks and losses and provides security and stability for business operations. Wading through the business protection insurance world can often seem daunting, as we’ve all grappled with such insecurities at some point. By […]
ProfileTree // 13th March 2024
Why should you focus on personal development in your workplace? Simply, it is essential for making the most of the opportunity your workplace gives you now and in the future. We’ll explain, in four simple steps, how to take charge of the future of your workplace. Personal development in the workplace offers a range of […]
ProfileTree // 11th April 2024
A Navigation Menus in WordPress is the map that guides visitors through your site. It’s the first thing people see when they land on your page, and it can make or break their user experience. A well-designed menu is easy to use, intuitive, and helps visitors find the information they’re looking for quickly and easily. […]
ProfileTree // 26th November 2023
First, head over to the admin panel. Image credit: WordPress.
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 26th November 2023
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
ProfileTree // 26th November 2023
First, open up your WordPress dashboard. Image credit: WordPress
ProfileTree // 22nd April 2024
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there […]
ProfileTree // 11th January 2024
WordPress has played a massive role in enabling businesses of all sizes to start, own and manage a website. This is largely thanks to its accessible pricing and ease of use. However, many business owners still need some help getting started with WordPress. With that in mind, we’ve created a series of WordPress tutorials for […]
ProfileTree // 26th November 2023
Elements of a domain name. Image credit: Safaridigital.au
ProfileTree // 26th November 2023
Dreamhost Domain – Founded in 1997, DreamHost is a web hosting company that powers over 1.5 million websites. Alongside popular shared hosting plans, DreamHost also allows customers to register and manage domain names including both common TLDs like .com and .net as well as newer domain extensions. As an ICANN-accredited registrar, DreamHost enables users to […]
ProfileTree // 26th November 2023
1 and 1 Domain – Operating since 1988, 1&1 IONOS is one of the world’s largest domain name registrars and web hosting providers. As of 2023, the company manages over 8 million domain names across global TLDs like .com and .net as well as country-code domains. With over 1,000 employees and data centres in Europe […]
Eman Sameh // 14th January 2024
Have you ever pondered why your business isn’t escalating the way you planned? As an entrepreneur, you must have gone through all kinds of analysis and investigations to recognise the problem. However, leadership is one aspect that many business people pay no attention to. Did you know that 77% of businesses report a shortfall in […]
