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In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve We’ll cover several different angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for […]
Snapchat geofilters are artwork created by users to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their exposure to users. They can be used by other Snapchat members as overlays when […]
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we’re going to look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social […]
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]
When it comes to staying connected in today’s ever-changing world of technology, we often overlook some of the simplest communication tools. Take, for instance, email. Although email is highly used on a daily basis by more than a billion people across the globe, there are many people who have yet to take advantage of email […]
Snapchat, for marketing, is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between the ages of 18 to 34, but it is still an […]
Infographics are becoming more popular. They are superb tools used to convey a lot of information in a concise and easy-to-understand way. This is helpful online, as people tend to be too lazy to read written content in any kind of detail. Because of this fact, infographics offer many benefits from a digital marketing point […]
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink on a website’s search performance can just as easily be negative. Many link-building techniques which were once common will now lead to search engine penalties. About 59 per cent of all companies […]
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
Hiring a copywriter may help your business get ahead of the pack. Here are the ways that hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers that write many different types of content for marketing purposes. […]
Search Engine Optimization (SEO) is important for every website because Search Engine Watch reports that up to 64% of web traffic to a website is organic (non-paid) traffic coming directly from the search engines. The study of web traffic showed these percentages: 64% – Organic 15% – Referral from other than social media 12% – […]
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple” and the name stuck, despite a copyright challenge from The Beatles, who already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a noun, […]
Facebook is all about friends, likes and sharing. So in this article we want to share a variety of proven ways to get more likes on social media giant, Facebook. You’ll find that just by tweaking your Facebook posts to consciously make them more personal rather than about your products, your likes and shares will increase. It’s like the […]
Social media has become a major component of companies’ marketing strategies. This is true whether you are a one-person shop or you run the marketing department of a large multinational corporation. So, why are businesses gravitating to it? Why is social media important? Why use social media to market your business? Sites like Facebook and Twitter […]
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than they do for personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15 percent of respondents […]
Globally, there are more than a billion users in over 88 countries using 76 different language formats on YouTube, whilst more than half of the YouTube users are accessing the content using a mobile device. The daily viewership of YouTube videos exceeds the viewership of the most popular global cable television channels. Although it is […]
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business, and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
For a budding entrepreneur, blogging can be both fun and profitable. Through blogging, business owners can share valuable information consumers want or need about their niche, as well as set their firm up as experts in their field. The business has established itself in the market by creating an exceptional blog with relevant business content […]
No matter what purpose your website serves, you are going to need to analyse how your website is performing. Whether its function is e-commerce or a food and recipe blog doesn’t matter. Website analysis is crucial. Once upon a time, this would have been a somewhat difficult task for a website owner, but analytics have […]
A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists. Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In […]
Broken links abound on the internet. For instance, researchers found that 39 to 83 per cent of the links in academic journals no longer work. The good news is that website owners can use them to their advantage. Broken link building has become a popular strategy among search marketers. It provides an ethical, spam-free way […]
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. One of the first things you need to do is audit your competitors’ sites. In these […]
