How To Get Followers on Pinterest: 3 Great Ways To Elevate Your Presence on Pinterest

“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

The Possibilities of Pinterest and How To Get Followers on Pinterest

In this article, we’ll take you through some useful tips on how to get followers on Pinterest and how to master your content marketing strategy.

What Is Pinterest?

Pinterest is a social media platform that utilises visual imagery to discover information about products and services, including how to use products and inspiration for ideas. The common inspiration that users would search for include home decor inspiration, styling ideas, tutorials, and photography. This is because Pinterest provides images and graphics to help users find exactly what they are looking for.

When a user finds an image, or a ‘Pin’ that they like, the user can save pins to their account so that the user can return to the image and remember the content. Pinterest also allows the user to create boards with their account, meaning that the user can organise pins according to a specific interest or theme. For example, a user who is interested in home decor may organise their pins by creating boards with titles such as ‘Living rooms’, ‘Bathrooms’, ‘Paintings’, and ‘Lighting’.

Boards are a great way for users to organise their interests and help them keep a consistent visual theme for their interests and ideas. Therefore, Pinterest presents an amazing opportunity for businesses to market their products and services and encourage consumers to save their content.

Now that we know some background information about what Pinterest is and how consumers utilise the social media platform, let’s take a look at how to get followers on Pinterest.

How To Get Followers on Pinterest Using SEO

Now that we know some background information about what Pinterest is and how consumers utilise the social media platform, let’s take a look at how to get followers on Pinterest.

One of the best strategies to use when increasing your following on Pinterest is by optimising your account to improve your SEO. When a user types in a couple of words into a search engine to discover new information or products, these are recognised as keywords. Once the user has searched for keywords, Pinterest searches for content that utilises these keywords through text. Pinterest then utilises this information to determine how it will recommend the most relevant content for the consumer.

How To Get Followers on Pinterest: Keywords

So, what type of keywords do consumers utilise in order to discover content? Consumers utilise the following keywords to discover the most relevant content for them:

• Product-based keywords: These are keywords that users type in the search engine to discover specific products (E.g. ‘paintbrushes’, ‘makeup’, ‘weights’, etc.).
• Informational keywords: These keywords are used when the user wants to discover information about products or services. In this type of search, the user typically wants to learn new information or develop new skills (E.g. ‘how to decorate the living room’, ‘cake recipe’, ‘makeup ideas’, etc.).
• Commercial research keywords: Similar to informational keywords, commercial research keywords are used when consumers want to research an industry or brand. In this case, the consumer may be comparing different products and services to determine the best decision for them (E.g. ‘blue vs. white tiles’, ‘Nike shoes’, ‘best books for young adults’, etc.).

But, why are keywords important when growing your following on Pinterest? Keywords help the Pinterest algorithm understand what your content offers to the user and utilise this information to make the most relevant recommendations for the user. Once Pinterest makes the most relevant recommendations, this means that consumers can find the content that they’re searching for more easily which increases user satisfaction.

Including a variety of keywords related to your products, services, and industry increases the visibility of your Pinterest profile to your target audience. Therefore, as you guide the correct target audience to your Pinterest profile by utilising keywords, the more likely you will see an increase in followers!

How To Get Followers on Pinterest: Optimising Your Profile

To improve your SEO and increase the visibility of your Pinterest profile even further, ensure to optimise your Pinterest profile. To optimise your profile, ensure to include relevant keywords in your profile, particularly in your business name and description. This will make it easier for users to find you when they search for those keywords. When optimising your Pinterest profile, also make sure the keywords reflect your business and what you’ll be pinning about!

How To Get Followers on Pinterest: Pinterest Boards

If you’re wondering how to get followers on Pinterest, a great way to resolve this challenge is by utilising Pinterest boards. In terms of your own Pinterest profile, ensure to create multiple boards to categorise your content and make your profile easier to navigate. To categorise your content, this may be based on types of products, different services, visuals, and infographics.

For example, if you were a restaurant owner looking to increase your following on Pinterest and increase bookings, you might create boards based on the food available on the menu, such as ‘Pasta’, ‘Fish’, and ‘Sushi’. To create a variety of content, you might also create boards such as ‘Customer reviews’, ‘Recipes’, and ‘Events’. In this example, creating a variety of content and Pinterest boards provides a range of content for your target audience to discover.

Pinterest is an amazing resource for consumers to discover new ideas, inspiration, and tutorials. Therefore, it is the perfect social media platform for businesses to experiment with their content marketing strategies and reach new audiences!

Want to know more about how to get followers on Pinterest? Get in touch with ProfileTree to develop your marketing on Pinterest today!