SEO Checker: Your Content’s Best Friend

Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo.

The primary benefit of SEO is that it helps you rank higher in search engine results pages (SERPs) for specific keywords related to your business. By ranking higher, you increase the chances of potential customers finding your website when they search for related products or services.

What Is SEO?

Let us get started with the first part of the term. SEO stands for search engine optimization. People use search engines like Google, Bing, and others to find answers for topics they are interested in. 

A study suggests that 93% of online experiences begin with a search query. Shocking, isn’t it? Any online business website or blog should put all the possible effort in order to be found by researchers easily, which increases their traffic. Therefore, each digital marketer wants their post to rank on the first page of the search results. 

If online searching was a game, SEO would be the rules by which you can score a goal. SEO is like the person everyone is trying to impress, and fortunately, we have a clue what it likes and how to develop a successful SEO strategy.

What Is an SEO Checker?

An SEO checker is a tool or a program that evaluates your content and lets you know how “likeable” it is to a search engine. It will provide practical solutions to enhance your digital presence and assist you in climbing up the ranks of search engine results. 

An SEO checker is definitely your content’s best friend and something that you should integrate into your content creation.

Why do you need an SEO checker? 

SEO involves a range of strategies and techniques, including keyword research, on-page optimization, link building, and technical SEO. An SEO checker ensures that your content is structured in such a way that it appeals to search engine algorithms, helping to increase the chances of it ranking higher. 

Using an SEO checker can help you optimize your website for SEO and user experience.

By identifying and addressing technical issues, optimizing your content for relevant keywords, and monitoring your website’s search engine rankings, you can attract more traffic, increase your visibility, and ultimately drive more sales and revenue for your business.

What does an SEO checker look for? 

An SEO checker will look at several factors of your website’s performance and its posted content. This data determines the value of your website and indicates how valuable it is to audiences. 

Think of it this way, SEO has many buckets that you should fill. The more buckets you fill, the more it likes your content and ranks it higher. Your ultimate goal should be filling all the buckets to the maximum. 

Here is a short list of important performance metrics (buckets) that the SEO Checker would evaluate:

Identify technical issues

An SEO checker can help you identify technical issues that may be impacting your website’s search engine rankings, such as broken links, duplicate content, missing meta tags, or slow page speed.

Perform keyword optimization

An SEO checker can help you identify relevant keywords and phrases that you should be targeting in your content to improve your search engine rankings. It will also identify what keywords your website is currently ranking for, giving you an indication of how search engines are indexing your content. 

Competitor analysis

An SEO checker can help you analyze your competitors’ websites and identify opportunities for improvement in your own SEO strategy. With a competitor’s analysis, you can uncover what type of content that your target audience places value in. 

Measure SEO performance: 

An SEO checker can help you track your website’s search engine rankings and monitor changes over time to evaluate the effectiveness of your SEO strategy. You are able to visualise the data, e.g.) the top-performing pages,  and use it to determine the next step of your SEO strategy. 

Measure website traffic

Website traffic refers to the number of visitors who access your website. Traffic is a critical component of online success as it drives engagement, leads, and revenue. High-quality traffic is essential, as it indicates that your website is attracting visitors who are genuinely interested in your content or products.

An SEO checker can provide detail on how visitors arrived at your website, i.e.) paid advertising vs organic visitors. 

Check for keywords at the beginning of a title

Google, which is the most used search engine, will rank your content higher if the first part of your title includes the keyword. In other words, Google likes it when your title has the keyword at the beginning. Therefore, if you are confused between two titles and only one of them has the keyword at the beginning, always go for that one. 

Analyse content-length

Studies suggest that Google ranks longer articles higher. A long article means more information and genuine effort on behalf of the writer; Google would want its researchers to find you. Write at least one thousand words for content you want your SEO checker to like.

Determine authority through backlink analysis

Authority is associated with backlinks. A backlink is a hyperlink that links from a webpage back to your own website. 

The number of web pages linking to your website means that you have trusted and reliable information that people want to read. The more people link to your website, the more authority your website has. It also means that your website is relevant to a specific subject. 

In addition, the quality of those backlinks is another thing you should pay attention to. Websites linking to yours should be relevant to your topic, so quality matters just as much as quantity does. An SEO checker can help you analyze your website’s backlink profile and identify opportunities to acquire high-quality links from other websites in your industry. 

Analyse page loading speed

Page speed is a crucial bucket that you should fill in order for Google to rank your website. If it takes forever to load your page, especially on mobile devices, why would Google place your website on its first result page?

Analyse dwell time

The time a researcher spends on your website is also a ranking factor. Do researchers leave your website as soon as possible? Or do they move from one article to the other and take their time reading your useful content? If visitors stay long enough on your website, Google would assume your website is useful and informative.

What is the best SEO checker? 

There are many SEO checkers available in the market, each with its unique features and benefits. Some of the best SEO checkers include:

SEMrush

SEMrush is an all-in-one SEO tool that offers a comprehensive suite of features, including keyword research, site audit, backlink analysis, and competitor research. SEMrush is widely regarded as one of the best SEO checkers available, and it is used by millions of businesses worldwide.

Ahrefs

Ahrefs is another popular SEO checker that offers a range of features, including keyword research, site audit, backlink analysis, and competitor research. Ahrefs is known for its comprehensive backlink database, which is one of the largest in the industry.

Moz Pro

Moz Pro is an all-in-one SEO tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor research. Moz Pro is known for its comprehensive site audit tool, which can help you identify and address technical issues that may be impacting your website’s SEO performance.

Google Search Console (GSC)

Google Search Console is a free SEO tool that provides valuable insights into your website’s performance on Google. It offers a range of features, including keyword analysis, site audit, and backlink analysis.

Screaming Frog 

Screaming Frog is a website crawler that can help you identify technical issues that may be impacting your website’s SEO performance. It offers a range of features, including site audit, duplicate content analysis, and broken link analysis.

Ultimately, the best SEO checker for your business will depend on your specific needs and budget. It is recommended that you evaluate several options and choose the one that best fits your requirements.

Free SEO checkers

There are several free SEO checkers available that can help you evaluate and optimize your website’s SEO performance. Here are some of the most popular free SEO checkers:

Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor and improve your website’s search engine performance. It offers a range of features, including keyword analysis, site audit, and backlink analysis.

Bing Webmaster Tools

Bing Webmaster Tools is a free tool provided by Microsoft that helps you monitor and improve your website’s search engine performance on Bing. It offers a range of features, including keyword analysis, site audit, and backlink analysis.

Ubersuggest

Ubersuggest is a free SEO tool created by Neil Patel that offers a range of features, including keyword research, site audit, and backlink analysis. There is a paid version although the free allows for up three free searches per day. 

SEOquake

SEOquake is a free browser extension that provides a range of SEO metrics for any webpage, including Google PageRank, Alexa Rank, and backlink data.

Varvy SEO Tool

Varvy SEO Tool is a free tool that offers a range of features, including site audit, mobile-friendliness, and page speed analysis.

These free SEO checkers can help you identify areas for improvement in your website’s SEO performance and develop a strategy to improve your search engine rankings, attract more traffic, and ultimately drive more sales and revenue for your business.

SEO Checker Tools

SEO checker tools can evaluate your website or content and give you a notification if your content is not good enough, or if there is a space for improvement. For example, Google Webmaster Tools offer a number of features for an SEO check, in addition to third party applications that analyse the date for you. 

Here are a few additional SEO checker tools to keep in mind for enhancing your digital performance and online awareness. 

Fetch as Google

Fetch as Google tells you if Google can “crawl” to your site using your URL. Crawling is the process by which Google’s robot (Googlebot) discovers new pages to be added to Google’s search results. 

Page Speed Insight 

Page Speed Insight is another feature that measures how fast your page loads on a desktop or a mobile device. Keeping in mind that mobile search queries exceed desktop searches, page speed on mobile devices is becoming highly important. 

Check My Links

Other than Google, there is Check My Links. This is a broken-link checker that highlights any broken links so you can remove them from your content. Why is this important? Broken links hurt your SEO so this tool helps you avoid that. 

Dotcom-Monitor

A free speed test tool to try is delivered by Dotcom-Monitor. You can try your own website or that of your competitors by entering the url and seeing the results. We liked this tool as it shows you multiple locations, not just one ( which is normally the USA).  

Varvey’s SEO Overview

This SEO checker gives you general feedback about your domain strength, links, image SEO, social counts, mentions, and so on. All the mentioned SEO checkers are for free so you can use them even if you are on a low budget. 

The SEO Code

Although the term “SEO Checker” is a recent addition in the marketing language, it has been of huge influence in digital marketing. You cannot promote your website without a basic understanding of how SEO works. 

Like any other skill, practice makes perfect. The more you practice SEO, the better results you will reach. Fortunately, using an SEO checker makes your job a lot easier, and it guides you in the right direction. 

There are multiple tips and checklists on how you can evaluate your SEO performance and enhance it. A golden tip would be to keep researching. Google and other search engines always change the rules of the game, so what applies now does not necessarily mean that it will apply five years later. 

Always seek more knowledge about how search engines work and how you can improve your SEO. 
Interested in learning more? If so, check out our SEO training.