The human dictionary never stops growing, every day a new word is added to our consciousness and then, consequently, our lexicons. It is no wonder that the term “SEO checker” has been going about a lot lately, due to the increasing popularity of digital marketing. You probably came across the word several times before and wondered, what it stands for or what it really means. Understanding the technicalities of SEO is vital to increasing your number of viewers on the Internet. What is an SEO checker? And how can it help you as a digital marketer? This article shall uncover the meaning of this new word in the marketing dictionary.
What Is SEO?
Let us get started with the first part of the term. SEO stands for search engine optimization. People use search engines like Google, Bing, and others to find answers for topics they are interested in. A study suggests that 93% of online experiences begin with a search query. Shocking, isn’t it? Any online business website or a blog should put all the possible effort in order to be found by researchers easily, which increases their traffic. Therefore, each digital marketer wants his or her post to rank on the first page of the search results. If online searching was a game, SEO would be the rules by which you can score a goal. SEO is like the person everyone is trying to impress, and fortunately, we have a clue what it likes.
What Is an SEO Checker?
An SEO checker is a tool or a program that evaluates your content and lets you know how “likeable” it is to a search engine. An SEO checker is definitely your content’s best friend.
What Does SEO like?
Think of it this way, SEO has many buckets that you should fill. The more buckets you fill, the more it likes your content and ranks it higher. Your ultimate goal should be filling all the buckets to the maximum. There are as many as two hundred buckets that SEO aims to fill. Such a demanding task, isn’t it? A bit, but luckily, an SEO checker can offer you tremendous help. Here is a short list of important ranking factors (buckets) that the SEO Checker would evaluate:
Keyword in the Beginning of a Title
Google, which is the most used search engine, will rank your content higher if the first part of your title includes the keyword. In other words, Google likes it when your title has the keyword at the beginning. Therefore, if you are confused between two titles, and only one of them has the keyword at the beginning, always go for that one.
Studies suggest that Google ranks longer articles higher. A long article means more information and genuine effort on behalf of the writer; Google would want its researchers to find you. Write at least one thousand words for content you want your SEO checker to like.
Authority is associated with backlinks. A backlink is a hyperlink that links from a webpage back to your own website. The number of webpages linking to your website means that you have trusted and reliable information that people want to read. The more people link to your website, the more authority your website has. It also means that your website is relevant to a specific subject. In addition, the quality of those backlinks is another thing you should pay attention to. Websites linking to yours should be relevant to your topic, so quality matters just as much as quantity does.
Page Loading Speed
Page speed is a crucial bucket that you should fill in order for Google to rank your website. If it takes forever to load your page, especially on mobile devices, why would Google place your website on its first result page?
The time a researcher spends on your website is also a ranking factor. Do researchers leave your website as soon as possible? Or do they move from one article to the other and take their time reading your useful content? If visitors stay long enough on your website, Google would assume your website is useful and informative.
Why Should an SEO Checker Be Your Best Friend?
SEO tools can evaluate your website or content and give you a notification if your content is not good enough, or if there is a space for improvement. For example, Google Webmaster Tools offer a number of features. Fetch as Google tells you if Google can “crawl” to your site using your URL. Crawling is the process by which Google’s robot (Googlebot) discovers new pages to be added to Google’s search results. Page Speed Insight is another feature that measures how fast your page loads on a desktop or a mobile device. Keeping in mind that mobile search queries exceed desktop searches, page speed on mobile devices is becoming highly important. Other than Google, there is Check My Links. This is a broken-link checker that highlights any broken links so you can remove them from your content. Why is this important? Broken links hurt your SEO so this tool helps you avoid that. A free speed test tool to try is delivered by Dotcom-Monitor. You can try your own website or that of your competitors by entering the url and seeing the results. We liked this tool as it shows you multiple locations, not just one ( which is normally the USA). Finally, there is Varvey’s SEO Overview Tool. This SEO checker gives you general feedback about your domain strength, links, image SEO, social counts, mentions, and so on. All the mentioned SEO checkers are for free so you can use them even if you are on a low budget. An SEO checker is truly a digital marketer’s best friend.
The SEO Code
Although the term “SEO Checker” is a recent addition in the marketing language, it has been of huge influence. You cannot promote your website without a basic understanding of how SEO works. Like any other skill, practice makes perfect. The more you practice SEO, the better results you will reach. Fortunately, using an SEO checker makes your job a lot easier, and it guides you in the right direction. There are multiple tips and checklists on how you can evaluate your SEO performance and enhance it. A golden tip would be to keep researching. Google and other search engines always change the rules of the game, so what applies now does not necessarily mean that it will apply five years later. Always seek more knowledge about how search engines work and how you can improve your SEO.