
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
What is a Product Development Strategy? Talking Products with Bessie Rollins
What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling...
Dawson Andrews: Why Is Technology Important In Business
Why Is Technology Important In Business - In the age of technology, it has never been more important to stay ahead of the curve when it comes to business. In...
What Is Ning? Ning Site Builder – The Complete Review and Video Guide
What is Ning? You might have heard the name Ning, but perhaps you aren’t unaware of how it can benefit your business or organisation. Put simply, Ning is an superb online...
How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes
How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a...
Augmented Reality in Education, Mixed Reality and Virtual Reality with Nuala Trainor
Augmented Reality in Education - Imagine dissecting a virtual frog in biology class, exploring ancient Rome with dinosaurs roaming the streets, or solving 3D math problems with interactive holograms dancing...
Euromoney: How to Do Business Internationally?
Ever wondered about exploring international markets and how your business can achieve this? A question we have often wondered has been - how to do business internationally! The world is...
How to Build Self-Confidence and Network Marketing Success
How to Build Self-Confidence? Have you ever stood at a crossroads, paralysed by self-doubt? Maybe a promotion opportunity shimmers just out of reach, or a whispered dream feels buried under...
What is NLP Therapy? NLP Techniques, NLP Training and Mind Coaching
How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives? A visit by ‘training with a...
WIX Website Tutorial – How to Make a Website with WIX
Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without...
Close Focus Limited: Brexit Impact on Business
Brexit Impact on Business - Brexit refers to the withdrawal of the United Kingdom (UK) from the European Union (EU) following a national referendum vote held in 2016. In that...
Business Leaders: Cathy Doherty – What is Company Culture?
What is Company culture? refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. It is the unwritten norms and behaviors...
Vivian McKinnon: The Benefits of Floatation Therapy
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health....
How to Develop a Marketing Strategy: 7 Essential Steps for Business Success
Developing a marketing strategy is the foundation of business success, yet many UK business owners struggle to create effective strategies that drive real growth. With over 90% of businesses competing...
Pinterest Marketing: An Overlooked Opportunity?
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a...
What Is a Franchise #1– Beckett Hanlon’s Path to a Property Empire
Ever wondered What is a Franchise? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international...
Master Secondary Keywords to Leapfrog Your SEO Competitors
When setting up your webpage for Search Engine Optimisation (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific...
DJI Osmo Mobile 2 UK Review: What Can It Do For You?
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production...
Business Social Media Sites: An Insider’s Guide to Real Results
The digital age has revolutionised the way businesses operate, interact with consumers, and build their brands. At the heart of this transformation are social media platforms—the powerful tools that offer...
New Client Welcomed by Fast-Growing ProfileTree
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by...
Profiletree Awards: Content Awards Succes
ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards. ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry...
What Is Business Level Strategy? Discover 3 Key Types
What is a business level strategy? Coming up with a big goal or mission is easy, but figuring out the concrete steps you need to take to achieve this is...
How to Create an AI Strategy: Ultimate Guide
The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is,...
What Are Chatbots? QUICK READ Chatbot 101 for Business
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of...
LinkedIn Posting ‘Myths’ – Fact or Fiction?!
LinkedIn Posting: What's got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance...
6 Reasons Why Digital Marketing in Business Is Important
In the modern business landscape, digital marketing has become a cornerstone of success for companies of all sizes. As consumers increasingly rely on online platforms for information, communication, and shopping,...
5 Ways Healthcare Providers Can Reach New Patients
Times are progressing, and so is the technology and data that affect businesses. We live in a technological world where businesses must use every available resource in order to remain...
How to Use TikTok For Business: A 12-Step Marketing Strategy and Best Practices
Since its launch in 2016, TikTok has rapidly evolved into a powerhouse platform for businesses looking to build brand awareness and connect with diverse audiences. With its smart algorithm and...
Using Instagram for Business: The Complete 2024 Marketing Guide
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms...
Video Marketing for Business Growth
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on...
Personal and Professional Development (PPD): The Ultimate Guide
When it comes to personal and professional development you can’t have one without the other. You have to work on both ends at the same time. This is because the...
Google Advanced Image Search: The Complete Guide to Mastering Visual Content Discovery
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With...
Vlogging Accessories Essential Guide: Read Before Buying
You have seen them on social media. They are the Internet's response to reality television. I'm talking about vloggers. Maybe you want to start your own vlog. In which case,...
Learn Online Marketing and Change Your Life + 4 Tips for Success.
Learn Online Marketing - Marketers, business owners, and entrepreneurs always try to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting...
Internet Training: A Starting Point for Beginners Online
"Internet usage expanded to over 5 billion users worldwide as of January 2023, reflecting continued rapid adoption according to DataReportal [1]. The online education and e-learning market size is expected...
Choosing A Training Course: Finding The Right Option for You
These days, it’s crucial to constantly acquire new skills. Whether you’re an individual or a business, it’s possible to choose a training course which will help you achieve just about...
Social Sales: How Social Media Agency Make Business Better
Social Sales: What a Social Media Agency Can Do for Your Marketing The world of marketing has changed constantly through the years from starting with a salesman going door to...
Best Free Website Builder for Your Business
On your journey of creating your online brand, you might find it necessary to create your very own website. Having your own website gives you control over the content...
How to Overcome Workplace Bullying? Tips for Employees and Companies
Bullying is a worldwide phenomenon that appears everywhere, and not just inside school gates. Employees are subjected to different forms of bullying and harassment in the office. Sometimes it is...
LinkedIn for Business: Is LinkedIn Good for Your Business?
LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be...
SEO Guide: Google’s YMYL Update | Complete Guide
Google is by far the dominant search engine worldwide. Over 90% of searches are carried out over Google. To maintain this dominance, Google must constantly change their search algorithms. Their...
Marketing Campaigns: Understanding A Business Essential
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled...
Digital Marketing Course: What to Look For (2024 Ultimate Guide)
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course?...
Comparing WIX with Other Website Builders: Choosing the Best Website Builder
Comparing WIX - Each builder of course, has its own pros and cons, some of which will make a builder better for a certain type or style of website. For...
Why Invest in Financial Planning?
Accomplishing major life goals like buying a house, saving for your kid’s college tuition or building a nest egg for a comfortable retirement usually requires astute financial planning and management....
How Can Business Startup Support Help You?
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with...
Why is IT Support Important? Business IT Systems with Scott Wilson
Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some...
Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges
Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the...
Brendan Kavanagh: The Benefits of Online Learning
Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established...
The Complete Guide to Creating Memorable PowerPoint Presentations
Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all...
How to Use WordPress Themes? An Essential Guide
WordPress is the most popular way to build and manage a website. In large part, this is because it’s so easy to make a professional looking site. This is due...
Tracey Robinson: Insights From a Business Development Manager
A Business Development Manager has many responsibilities - but what specific areas do they cover? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity to gain...
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