
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Snapchat Marketing: The Ultimate Guide to Reaching Gen Z and Beyond
Snapchat marketing is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared...
Business News Articles: How to Keep Readers Coming Back
In the ever-evolving world of business, staying updated with the latest news is crucial for both industry professionals and enthusiasts. Writing compelling business news articles not only helps you capture...
Snapchat Advertising: The Complete Guide to Unlocking Marketing Success in 2024
In the fast-paced world of digital marketing, staying ahead means tapping into platforms that capture attention and drive engagement. Among these, Snapchat has carved out a unique niche with its...
Snapchat Geofilters: Essential Strategies for Marketers in 2024
In the world of social media, personal expression has found a new canvas: Snapchat Geofilters. These customizable overlays, tailored to specific locations, have transformed the way users interact with their...
What is Domain Authority? 5 Easy Ways to Improve it
In the vast landscape of the internet, where countless websites compete for visibility and influence, understanding the mechanics behind search engine rankings is crucial. Among the myriad factors that contribute...
Social Media Marketing Companies: How to Choose the Right Partner
In today's digital landscape, social media marketing has become an essential component of any successful business strategy. With millions of potential customers scrolling through platforms like Facebook, Instagram, X/Twitter, and...
Content Creation: What It Is and How to Leverage It for Success
In today's digital landscape, effective content creation isn't just about producing information—it's about crafting experiences that captivate and convert. Whether you're a seasoned marketer or a budding entrepreneur, understanding how...
How to Build an Effective Digital Marketing Plan – 4 Essential Tips
Your business needs a digital marketing plan, whether small or Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. If you’re not...
Brandable Domain Names: 5 Tips for Choosing Memorable, Trustworthy Domains
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important...
Eliminate Duplicate Content and Improve SEO: 8 Effective Duplicate Content Checkers
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don't know where to send the searcher....
Check Backlinks Like a Pro: A Complete Guide to Backlink Analysis and SEO
In the ever-evolving landscape of digital marketing, backlinks remain a cornerstone of search engine optimisation (SEO). These inbound links from other websites to yours not only boost your search engine...
Marketing On Mobile: 10 Tactics to Effectively Reach Users on Smartphones
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred...
10 Essential Competitor Analysis Tools to Uncover Key Insights
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse...
Web Development Company Guide: 10 Must-Have Qualities to Look For
Choosing the right web development company is crucial for translating your digital vision into a successful online presence. Whether you’re launching a new website or revamping an existing one, the...
Website Analysis: Tools and Tips to Uncover Growth Opportunities
Conducting a website analysis is essential for any business or individual aiming to optimise their online presence. Your website serves as the digital front door to your brand, and understanding...
From Blank Page to Blog Topic Master: Discover the Ultimate Guide to Finding Engaging Blog Topic Ideas
Coming up with blog topic ideas consistently can be challenging. However, writing about the right topics is crucial for attracting and engaging your target audience. In this comprehensive guide, we...
How to Schedule Tweets: A Comprehensive Guide – 5 Tips
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively....
10 Proven Ways to Get More Views on YouTube and Subscribers
Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide,...
Top 10 Free SEO Tools to Boost Your Search Rankings in 2024
If there’s one constant in marketing over the past few years, it’s that relying on tools and tech is king. With the increasing number of businesses in every field, chances...
The Top 10 X / Twitter Tools to Save Time and Boost Engagement
The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are...
Hashtag Tracking: The Ultimate Guide to Decoding Social Media Conversations
Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups...
Increase Website Traffic: A Comprehensive Guide to Driving More Visitors – 10 Simple Strategies
Driving qualified traffic to your website is crucial for growing any business online. With over 1.7 billion websites competing for visibility, having an effective website traffic strategy is essential. This...
Boost Your Facebook Organic Reach Now: The Top 7 Strategies for Explosive Organic Growth
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook's algorithm changes over the past few years, brand pages have seen significant declines in...
Tweet Chat 101: The Essential Playbook for Driving Engagement
Twitter chats have emerged as one of the most effective ways for UK businesses to build authentic relationships with their audience. Recent data shows that 60% of Twitter users participate...
A Complete Guide to Internet Marketing Strategies, Channels, and Best Practices
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems...
Traditional and Digital Marketing Campaigns: A Comprehensive Guide – 7 Key Differences
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that...
A Comprehensive Guide to eMarketing Strategies, Tools, and Best Practices
Business has come a long way. Today, marketing isn’t bound to brick-and-mortar institutions. It revolves around modern communication, mobile technology and evolving principles. In the online world, it’s all about...
The Ultimate Guide to Digital Marketing Services for Businesses of All Sizes
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This...
The Top 10 Benefits of Social Media Marketing for Businesses of All Sizes
Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways...
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