Are Facebook Boosted Posts Worth It?
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
SEO Guide: Google’s E-A-T Update
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content...
SEO Guide: The Google Hummingbird Update
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird...
SEO Performance Metrics: How Good Is Your SEO Game?
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and...
The Importance of Branding for Business
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand...
SEO for Car Dealerships: A Complete Guide
Getting a high rank on Google can be daunting for local businesses. So much so many opt to pay for the number one spot. However, this is only a short-term...
Importance of Digital Transformation WitLouise O’Conor
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads - the possibilities are endless through digital intervention. In...
What Marketers Can Learn from the Barbie Movie!
Forget everything you thought you knew about Barbie. She's shed the plastic smile and traded her convertible for combat boots. In 2023's live-action Barbie, our childhood icon struts onto the...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Transforming A Traditional Business: How to Start a Business Online
Transforming a traditional business to an online one sounds like the norm. But believe it or not - even businesses that first date back to the 1930s are still in...
Should My Business Be On TikTok?
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all...
Content Marketing Agency: Why Choose Us?
How has the concept of a content marketing agency transformed our relationships with advertising? Looking back over the years, advertisements were the traditional marketing option for a business, and they...
SEO in Ireland: The Competitive Edge You Need in Local Results
Where to start with SEO in Ireland? Here! We’ll demystify SEO, explain some SEO techniques and help with advice to find the right agency for your business needs. Let’s take...
Reputation Management: How to Keep Your Business Name in the Clear
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously,...
You Are a Media Company
In today's digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its...
Facebook Removing Likes?
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function...
Understanding the Marketing Funnel: How to Create One?
In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales...
Digital Marketing Belfast: All the Benefits You Need to Know
In the ever-changing world of business and trade, digital marketing has slowly made its way In addition to SMS marketing, cold calling is another method that works for some companies. Cold calling...
How to Create a Custom MailChimp Template: Best Practice Guide
In this best practice guide, we'll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience....
How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this...
How To Network On LinkedIn: Master These Amazing Do’s And Don’ts
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is...
How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited...
LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You
LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content...
Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO... Which is the most affective? These two approaches are arguably the...
6 Reasons Why Digital Marketing in Business Is Important
In the modern business landscape, digital marketing has become a cornerstone of success for companies of all sizes. As consumers increasingly rely on online platforms for information, communication, and shopping,...
5 Ways Healthcare Providers Can Reach New Patients
Times are progressing, and so is the technology and data that affect businesses. We live in a technological world where businesses must use every available resource in order to remain...
How to Use TikTok For Business: A 12-Step Marketing Strategy and Best Practices
Since its launch in 2016, TikTok has rapidly evolved into a powerhouse platform for businesses looking to build brand awareness and connect with diverse audiences. With its smart algorithm and...
Marketing Campaigns: Understanding A Business Essential
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled...
Digital Marketing Course: What to Look For (2024 Ultimate Guide)
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course?...
How Can Business Startup Support Help You?
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with...
The Power of Instagram Stories: Incredible Tips To Engage Your Audience
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers...
How to Grow Your Business? Exploring Innovation with Frank Given
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders...
Unlock the Power of MailChimp Campaigns: Best Practices
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such...
The Importance of Social Media Marketing for Business: Best Practice Guide
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for...
YouTube Shorts: The Inspiring Opportunities Of Micro Content Creation
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business's gateway to engaging current and potential customers in less...
How To Use LinkedIn For Success: Amazing Networking Tips And Things To Avoid
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage...
Twitter to X: The Interesting Changes You Need to Know
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon...
Threads vs Twitter (X): Which Platform Has The Most Inspiring Potential For Businesses?
In the ongoing battle for dominance in the social media space, the competition between Threads vs Twitter (X) has become a defining conversation. As Twitter undergoes a major transformation under...
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide,...
Modernising the Marketing Funnel for 2024
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex - we’re here to make it simple and more appropriate for the digital age. A...
Ultimate Guide to Display Advertising
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or...
Top 5 Benefits of Hiring a Digital Marketing Consultant
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big - if not bigger. Whether you are considering outsourcing...
The Power of TikTok Ads 101: Best Guide for Beginners
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
5 Reasons Why Your Content Isn’t Ranking
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even...
TikTok Video Editing Tricks: Craft Viral Magic
Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some...
E-Commerce Benefits for Small Business Growth
Digital Transformation for Small Retailers We sat down with Martin Neill, CEO of AirPOS, to learn his insight into the number of E-commerce benefits available for small businesses to grow...
5 Steps of Content Planning for Social Media
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
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