Latest Video Email Marketing Statistics
In our information-saturated world, grabbing and holding email recipients' attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This...
Understanding the Power of Google Analytics: Your Ultimate Guide
Understanding your audience is no longer a luxury in today's digital landscape; it's a necessity. Imagine having a tool that helps you grow your business by offering various services to...
Maximising Your Strategy with Location-Based Marketing Statistics
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers...
Your Complete Guide to Becoming a UX Designer
Technology today permeates every aspect of our lives, and the demand for functional and intuitive products and services has never been higher. This is where the role of a User...
5 Best Ways to Market Your Healthcare Business
Healthcare Business providers in the 21st century must navigate a complex landscape where quality patient care and business acumen are equally essential. The competitive healthcare market demands innovative strategies to...
What is UX Writing?
User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the...
How to Implement Telehealth to Your Practice
What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary...
Which Social Media Platform Is Best for My Business?
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount...
Ultimate Guide to Search Engine Marketing for Tourism Businesses
Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search...
Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit
Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL...
Benefits of Social Media for Small Businesses
In today's digital age, social media has become an indispensable tool for businesses of all sizes. For small enterprises, it offers a cost-effective and powerful platform to reach, engage, and...
Who Has The Most Followers on TikTok
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of "most-followers on TikTok" With the platforms wide...
Inspiring Digital Marketing Strategy Ideas To Nurture Consistency
Seeking some digital marketing strategy ideas? You've come to the right place. In today's fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises:...
How To Build Engagement on X: Amazing Tips To Help You Network
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into 'X' with Elon Musk's acquisition. This change proposed a brand new era for the platform, marked...
How To Optimise Your Site for Voice Search
Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the...
The Complete Brand Build Guide
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business....
5 Ways Your SEO Strategy Will Change in 2024
Unlocking Organic Growth in 2024 - Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today's digital landscape,...
Local SEO: How to Make the Local Pack
In today's rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights...
What is Ephemeral Content?
Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every...
How To Use Restaurant Video Marketing To Grow Your Business
What better way to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey...
The Best Ways To Create An Influencer Campaign
Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: Sell a product online Expand your audiences...
What are Social Media Algorithms and How Do They Work?
Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On...
Micro and Macro Influencers: How They Work
The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more...
Starting a Blog for Your Business
Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs...
Instagram Ads: Captivating Your Audience with Visual Storytelling
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable...
Start a Podcast for Your Business in 9 Easy Steps
In today's digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that...
What is TikTok?
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it...
What is Interactive Content Marketing? The Ultimate Guide
What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world...
Your Ultimate Guide to Video Marketing
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your...
QR Code in Marketing Statistics: Global Trends and Usage Analysis
In today's digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage...
2024 Print Marketing Statistics: Metrics and Global Impact
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues...
Apple iOS 14 and Your Facebook Ads
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions...
Influencer Marketing #1: Great Tactics & What to Expect for Maximum Impact
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
The Surpass of Digital Media Over Print Media in Today’s World 2024
The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between...
SEO Basics: Understanding Google Algorithm Changes
Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search...
Business Growth Through Digital Marketing with Sean O’Connor
We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during...
6 Proven Customer Win-Back Strategies
While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a...
Social Media Crisis Management & Improving Your Digital Existence
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen,...
8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly...
Pandemic Marketing Advice from ProfileTree
We've been looking around a lot, and decent pandemic marketing advice is pretty hard to find. ‘We live in unprecedented times’. That is a phrase that has become synonymous with...
Digital Transformation with Natalie Haccius
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of...
The Importance of Statistical Significance in Marketing
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and...
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories....
Why Should Your Business Have a Social Media Policy?
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies...
Social Media Image Sizes
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook - visually appealing content dominates social...
7 Digital Marketing KPIs to Track
Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you...
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
ClubHouse 101: 5 Insights to Dominate Online
Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is one of social media app that has taken the world by storm. Highly exclusive, Clubhouse opened at the start...
X/ Twitter: A New Home for Digital Marketing?
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media...
Are Facebook Boosted Posts Worth It?
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted...
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