Tag: digital marketing - Page 4

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Social Media

Twitter to X: The Interesting Changes You Need to Know

Rebekah McCaigRebekah McCaig // 15th December 2023

2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology. 

Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.

So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.

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Digital Marketing

Threads vs Twitter (X): Which Platform Has The Most Inspiring Potential For Businesses?

Nuala DaviesNuala Davies // 23rd January 2024

Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]

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Social Media

Navigating The Instagram Algorithm: Top Tips for Better Content Visibility

Nuala DaviesNuala Davies // 23rd January 2024

Wondering how the Instagram algorithm works? Look no further.  Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]

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Digital Marketing

Modernising the Marketing Funnel for 2024: Data-Driven Models to Captivate Audiences

ProfileTreeProfileTree // 11th April 2024

The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple and more appropriate for the digital age. A classic model, the marketing funnel was originally developed in 1910! We know what you’re thinking and you’re right – it is a little outdated. However, […]

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Digital Marketing

Ultimate Guide to Display Advertising

ProfileTreeProfileTree // 17th December 2023

Having a good conversion rate shows that customers have trusted the experience you have provided for them. This can be optimised. (Image Credit: Tashatuvango)

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Careers

Top 5 Benefits of Hiring a Digital Marketing Consultant

ProfileTreeProfileTree // 14th December 2023

Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big – if not bigger. Whether you are considering outsourcing a freelance specialist, a marketing agency, or want to have your very own in-house – it is essential that you weigh up the pros and […]

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Social Media

The Power of TikTok Ads 101: Best Guide for Beginners

Rebekah McCaigRebekah McCaig // 14th December 2023

With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.

However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.

This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.

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Business Leaders

Natalie Haccius: Digital Transformation and Digital Strategy

ProfileTreeProfileTree // 23rd April 2024

For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]

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Business Leaders

Starting an Online Business with Louise Houliston

ProfileTreeProfileTree // 22nd April 2024

Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]

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Content Writing and Marketing

5 Reasons Why Your Content Isn’t Ranking

ProfileTreeProfileTree // 13th December 2023

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  You put months of effort into creating amazing blogs, guides, […]

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Social Media

TikTok Video Editing Tricks: Craft Viral Magic

Rebekah McCaigRebekah McCaig // 14th December 2023

Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact that the most successful TikTok creators are those who use engaging editing techniques to make their videos more fun and compelling.

TikTok video editing can transform basic clips into viral sensations on the platform. With strategic use of popular music and audio, visual effects and filters, text, and more. The TikTok video editing tools that exist within the platform enable your videos to stand out amongst the crowd.

So, in this blog, we’ll be breaking down our top TikTok video editing tips to get your videos going viral! From textures and transitions to text guides and trendy tunes, we’ll be covering how to keep your audience hooked while showcasing your brand’s uniqueness.

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Business Leaders

E-Commerce Benefits for Small Business Growth

ProfileTreeProfileTree // 25th April 2024

Digital Transformation for Small Retailers We sat down with Martin Neill, CEO of AirPOS, to learn his insight into the number of  E-commerce benefits available for small businesses to grow online as well as larger businesses. In our interview, Martin shared his business background and how his business has grown into a successful brand recognised […]

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Social Media

5 Steps of Content Planning for Social Media

ProfileTreeProfileTree // 12th February 2024

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

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Social Media

How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

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Blogging and Vlogging

5 Influencers’ Marketing Campaigns That Went Wrong

ProfileTreeProfileTree // 12th December 2023

Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is shared across different media platforms – but something’s wrong. The campaign starts to get bad reviews online, people are starting to address the criticism surrounding […]

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Digital Marketing

Marketing Environments – A Marketer’s Ultimate Guide to Navigating Business Environments in 2024

ProfileTreeProfileTree // 4th January 2024

Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]

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Business Strategy

Business Email Compromise Statistics

Maha YassinMaha Yassin // 14th January 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

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Social Media

The Power of Instagram Carousels: Best Practice Guide

Rebekah McCaigRebekah McCaig // 13th December 2023

Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.

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Web Design & Development

9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations

ProfileTreeProfileTree // 22nd April 2024

Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have incorporated unusual colour schemes, 3D product simulations, new typography art, among others. Web designers are attempting to create realism within a digital environment. Life has […]

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Business Strategy

Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 24th April 2024

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]

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SEO - Search Engine Optimisation

Everything you need to know about Crawl Budget

ProfileTreeProfileTree // 11th December 2023

Google crawl bots crawl bots and index them for users to access on SERPs, (Source: Haywood Beasley)

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Social Media

Unveiling the Best Instagram Content Types that Drive Engagement

Rebekah McCaigRebekah McCaig // 13th January 2024

Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram is highly influential.

With this, however, comes a lot of content flooding users’ feeds and suddenly, posting your organic content alone doesn’t work. Your goal on Instagram should be to design, craft and edit content that will get users to stop scrolling and engage through actions such as liking your post, commenting, saving and sharing.

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Social Media

Elevate Your Brand’s Appeal with Instagram Stories: Best Practices

Rebekah McCaigRebekah McCaig // 22nd April 2024

Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]

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Content Writing and Marketing

Video Content Marketing Examples: Inspiration From the Pros

ProfileTreeProfileTree // 1st May 2024

 Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]

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Personal Development

Why is Personal Branding Important? Self-Marketing for Cynics

ProfileTreeProfileTree // 2nd April 2024

Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn’t this a bit pretentious for the average person on the street? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary […]

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Digital Marketing

5 Top Digital Marketing Methods to Grow Your Business

ProfileTreeProfileTree // 25th April 2024

Paid search is the most common type of PPC. Image credit: 99 Firms

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Digital Marketing

Hiring a Marketing Person: A Blunt Guide

ProfileTreeProfileTree // 22nd April 2024

If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]

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ProfileTree News

Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner

ProfileTreeProfileTree // 17th December 2023

Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]

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Business Strategy

Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing

ProfileTreeProfileTree // 15th December 2023

Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet

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Digital Marketing

Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers

ProfileTreeProfileTree // 15th April 2024

Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]

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Digital Marketing

Best Digital Marketing Tools to Take Your Strategy to the Next Level

Rebekah McCaigRebekah McCaig // 25th April 2024

An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities.  In this post, we’ll explore some of the top digital marketing tools that […]

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What Is?

What Is Affiliate Marketing? 10 Steps to Start Affiliate Marketing

ProfileTreeProfileTree // 1st May 2024

What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]

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Digital Marketing

How a Winning Digital Marketing Plan Can Fuel Your Business Growth

Rebekah McCaigRebekah McCaig // 14th January 2024

Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results. 

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Digital Marketing

What Is Digital Marketing? The Essential 2024 Playbook for Online Success

ProfileTreeProfileTree // 9th February 2024

What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]

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Digital Marketing

What Is A Snapchat Geofilter? 10 Incredible Tips for Driving Engagement with Snapchat Geofilters

ProfileTreeProfileTree // 23rd January 2024

In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]

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Tools and Tech

10 Best AI Marketing Tools

Eman SamehEman Sameh // 22nd April 2024

Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]

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