25 articles published since November 22, 2023
Nuala Davies // 26th April 2024
Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]
Nuala Davies // 5th May 2024
Navigating the digital landscape in a bid to empower your children with healthy tech habits is a challenge. In today’s technology-driven world, children are immersed in a digital environment, with lots of screen activity from a very young age. YouTube, social media, apps, games, and tech have all changed how children interact, learn, and engage […]
Nuala Davies // 12th April 2024
Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]
Nuala Davies // 25th April 2024
Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
Nuala Davies // 5th February 2024
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what? What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]
Nuala Davies // 5th May 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]
Nuala Davies // 23rd January 2024
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information. How does Pinterest work? What are its features and what can […]
Nuala Davies // 23rd January 2024
From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’ These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]
Nuala Davies // 5th May 2024
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is space for all different types of corporations to thrive. With these diverse industries in mind, you might be wondering how to network on LinkedIn and […]
Nuala Davies // 5th May 2024
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action? Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]
Nuala Davies // 11th April 2024
LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform. You might be asking yourself, why would I make use of this feature? Within this blog we […]
Nuala Davies // 5th May 2024
Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]
Nuala Davies // 5th May 2024
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]
Nuala Davies // 22nd April 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
Nuala Davies // 23rd January 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform? This is where mastering YouTube SEO presents a strategic, effective approach that is […]
Nuala Davies // 23rd January 2024
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. Within this blog we will discuss some […]
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
Nuala Davies // 5th May 2024
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]
Nuala Davies // 5th May 2024
Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility. We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]
Nuala Davies // 11th February 2024
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
Nuala Davies // 5th May 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Nuala Davies // 25th April 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
