Tag: Content Marketing Strategy - Page 4

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Content Strategy: Essential Tips for Optimizing and Promoting Your Content Like a Pro

ProfileTreeProfileTree // 21st January 2024

Choosing the right platform or combinations of platforms can be crucial in reaching a specific audience. Image credit: Unsplash @loravisuals

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What is Domain Authority? 5 Easy Ways to Improve it

ProfileTreeProfileTree // 7th November 2023

In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]

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Social Media Marketing Companies: 10 Crucial Questions to Ask When Evaluating Agency Partners

ProfileTreeProfileTree // 14th February 2024

What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]

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Content Creation: 4 Steps to Engage Your Audience and Move Them Through the Funnel

ProfileTreeProfileTree // 8th January 2024

Growth in the popularity of content marketing. Image credit: Smart Insights.

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Eliminate Duplicate Content and Improve SEO: 8 Effective Duplicate Content Checkers

ProfileTreeProfileTree // 7th November 2023

Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]

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A Guide to Effective B2B Marketing Strategies and Tactics

ProfileTreeProfileTree // 21st January 2024

B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]

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A Comprehensive Guide to eMarketing Strategies, Tools and Best Practices

ProfileTreeProfileTree // 8th December 2023

eMarketing involves a wide range of different channels. Image credit: CoSchedule

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The Ultimate Guide to Digital Marketing Services for Businesses of All Sizes

ProfileTreeProfileTree // 4th January 2024

Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]

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Hiring A Copywriter for Your Business: A 10-Step Guide to Finding and Working with Top Copywriting Talent

ProfileTreeProfileTree // 1st November 2023

Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]

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Website Copywriter: The Ultimate Guide to Everything You Need to Know

ProfileTreeProfileTree // 12th December 2023

Every organisation needs a website that is engaging and interesting. The copy should be clear concise, and be able to tell your story to diverse audiences that may want to hear what you have to say. How is this accomplished? The copywriter. The person who writes copy is usually known as the website copywriter or […]

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4 Types of Content Management Systems: How To Choose The Right CMS For Your Business

ProfileTreeProfileTree // 31st October 2023

A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]

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15 Proven Content Marketing Strategies to Boost Your Online Presence

ProfileTreeProfileTree // 2nd January 2024

Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so important in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]

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Website Audit: 9 Steps to Follow on How to Perform a Complete Website Health Review

ProfileTreeProfileTree // 17th December 2023

Consistently creating engaging content can be a massive challenge. Image credit: OptinMonster

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Copywriting: 9 basic components that content writers can use

ProfileTreeProfileTree // 30th October 2023

Copywriting is an art. It’s not an easy task to sit down in front of a blank piece of paper and write, let alone write, compelling sales copy that will convert readers into customers. Sometimes, going back to the basics is the best place to start. This is true not just for the beginner but […]

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How to Create a Website Launch Strategy in 10 Quality Steps

ProfileTreeProfileTree // 29th October 2023

Website Launch Strategy: Web development is expensive, but in theory, almost any decent website will pay for itself eventually. To speed up this process, it’s vital to have the right website launch strategy. The majority of companies fail to do this. This is a big problem. Your website launch creates a whole range of marketing […]

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A Complete Guide to Content Marketing Strategy, Best Practices and Examples

ProfileTreeProfileTree // 11th February 2024

If your content is not engaging enough, readers will find it elsewhere. Image source: Unsplash @plhnk

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Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices

ProfileTreeProfileTree // 26th December 2023

In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.

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Competitive Keywords: The Secret to Ranking Higher on Google.

ProfileTreeProfileTree // 16th February 2024

The competitiveness of your keywords can have a major impact on your SEO strategy. Credit: ProfileTree.com

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Hit Record: 5 Podcast Software to Make Your Voice Heard

carolcarol // 17th December 2023

Trying to dip your feet into the world of podcasting? Choosing the right podcast software is naturally the first thing you’d like to know. Whether you’re just starting out or have been creating podcasts for a while, the equipment and software you’ll use to record and edit your audios has a huge influence on the […]

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How To Use Instories 101: Create Engaging Social Media Content Using AI

Claire MulliganClaire Mulligan // 4th February 2024

Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).

With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Instagram Guides 101: How To Master The New Feature

Claire MulliganClaire Mulligan // 7th December 2023

Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services. 

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8 Groundbreaking Social Media Facts Every Marketer Should Know

Claire MulliganClaire Mulligan // 11th February 2024

As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.

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Instagram Threads 101: Important Things You Need To Know

Claire MulliganClaire Mulligan // 17th December 2023

Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.

The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.

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5 Fascinating TikTok Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

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GTmetrix: Everything You Need to Know About This Easy-to-Use Speed Testing Tool

Nouran AshrafNouran Ashraf // 25th June 2023

Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]

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When Advertisements Don’t Live Up to Expectations – 4 Unbelievable False Advertisements

ProfileTreeProfileTree // 2nd July 2023

When we see advertisements that make promises, we expect them to deliver on their word. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future.

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How to Develop a Social Media Marketing Strategy 101

Claire MulliganClaire Mulligan // 11th February 2024

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 11th February 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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What is a Website Title and Why is it Important for Performance? 

Sara LynchSara Lynch // 5th June 2023

In this article, we’ll discuss why a website title is important for the performance and visibility of your website content. It is a major factor in SEO marketing and one of the best tools at your disposal for optimising a blog or website page. 

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Social Media as a Marketing Strategy: 10 Proven Practical Tactics in 2023 to Use Right Now

Rahma AliRahma Ali // 11th February 2024

If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]

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How To Get Followers on Pinterest: 3 Great Ways To Elevate Your Presence on Pinterest

Claire MulliganClaire Mulligan // 3rd November 2023

“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

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When Was TikTok Made?: 5 Interesting Facts About TikTok

Claire MulliganClaire Mulligan // 12th December 2023

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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