Tag: Content Marketing Strategy - Page 5

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A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

Claire MulliganClaire Mulligan // 20th February 2024

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

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SEO Checker: Your Content’s Best Friend

ProfileTreeProfileTree // 21st January 2024

Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]

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A Deep Dive Into TikTok Statistics UK Edition 101: Great Statistics You Need To Know

Claire MulliganClaire Mulligan // 21st January 2024

TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. 

Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.

As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.

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12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 11th February 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 11th February 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 4th February 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Claire MulliganClaire Mulligan // 16th February 2024

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Claire MulliganClaire Mulligan // 11th February 2024

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 14th February 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Claire MulliganClaire Mulligan // 11th February 2024

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

Claire MulliganClaire Mulligan // 11th February 2024

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Claire MulliganClaire Mulligan // 3rd November 2023

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

Claire MulliganClaire Mulligan // 12th December 2023

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

Claire MulliganClaire Mulligan // 13th February 2024

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube

Claire MulliganClaire Mulligan // 6th November 2023

YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.

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6 Instagram Hacks You Need: A Complete Guide to Instagram

Claire MulliganClaire Mulligan // 17th December 2023

Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling. 

Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.

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Content Optimization 101: Tips and Tricks to Make Your Content Engaging and Stand Out From Competitors

Sara LynchSara Lynch // 15th January 2024

In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.

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How to Create a Content Strategy for a Website in 5 Easy Steps

Rahma AliRahma Ali // 3rd November 2023

Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy.  If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]

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Graphic design essentials for beginners and 5 tips to master the craft

Sara LynchSara Lynch // 13th February 2024

learn the graphic design essentials and master the craft. Graphic design is the process of curating an image for enhanced visual appeal. It can convey a certain mood, tone or feeling and be used for advertising purposes or as a marketing method.

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PowerVision S1 review: A small gadget packed with big features

Sara LynchSara Lynch // 26th June 2023

The PowerVision S1 is a handheld gimbal with professional video capabilities. If you are a video content creator, it’s going to make life much easier; with features like AI tracking and a manual joystick accessory, you’ll be shooting professional videos in no time. This small, compact gadget is any videographer’s best friend – check out our review of the S1 gimbal below. 

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How to write a blog for SEO and what you should do to help it rank

Sara LynchSara Lynch // 15th May 2023

Blog posts are a great way to give you a leg up when climbing the ranks of search engine results, and we’ll show you how to write a blog for SEO in this article.

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5 Marketing Ideas for Valentine’s Day: because your brand deserves all the love

Sara LynchSara Lynch // 20th January 2024

Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love. 

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What is a Website Strategy? Why You Need it and How You Can Do it

Rahma AliRahma Ali // 7th March 2023

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

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Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Rahma AliRahma Ali // 6th December 2023

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

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Your Insider Guide: What is a Competitive Environment Analysis?

Rahma AliRahma Ali // 6th December 2023

In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one.  Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]

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What is Media Buying? How Does it Work? — A Complete Guide

Rahma AliRahma Ali // 11th February 2024

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

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What is Programmatic Media Buying? Everything You Need to Know

Rahma AliRahma Ali // 14th April 2023

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

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Media Buying 101: 5 Things You Need to Know About

Rahma AliRahma Ali // 20th February 2024

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

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Your Guide to Explore the Best Media Buying Software & Tools

Rahma AliRahma Ali // 10th April 2023

How to make use of the best media buying software and tools in today’s market? Your customers become more exposed to messages in more ways than ever before. As a result, we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]

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How to Perform Market Research: What You Really Need to Know

Rahma AliRahma Ali // 10th April 2023

Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today’s consumers have all the power because we live in a hyper-competitive business world. Businesses deeply understand what influences the purchase decisions, who their buyers are, and the market that gets the most success. Essentially you need to […]

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What Are the Major Components of a Marketing Strategy to Use Right Now?

Rahma AliRahma Ali // 12th October 2023

Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]

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What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

Rahma AliRahma Ali // 11th April 2023

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

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How to Create a Marketing Strategy: All You Need to Know

Rahma AliRahma Ali // 6th November 2023

The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job.  Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success.  […]

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