Tag: Content Marketing Strategy

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Content Marketing Trends: The Strategist’s Guide to Dominating This Year’s Breakouts

Video has an increasingly important role to play in content marketing. Image credit: WheresLugo

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What Is A Content Plan? 5 Tips to Elevate and Create a Content Plan Which Sells

It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen

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What Is Grey Hat SEO, and Should you Worry about it?

SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com

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What Is Digital Marketing? The Essential 2024 Playbook for Online Success

What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]

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What Is Influencer Marketing? The 2024 Guide to Successful Campaigns

Influencer marketing is more popular than ever. Image credit: HostPapa

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What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI

Calculating a conversion rate is straightforward. Image credit: PopUpSmart

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What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image

Your company’s reputation can have a huge impact on profitability. Image credit: MyReviewNinja

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What Is Guerrilla Marketing? A Comprehensive Guide for Business Success

Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise

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What Is B2B Marketing? Essential Definition

Salesforce heavily rely on hard data for their B2B marketing messages. Image credit: Salesforce

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What Is Video Production? The Essential Guide to Unlocking Marketing Success

What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]

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What Is A Value Proposition? Lessons To Learn From For Marketing Success

A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!

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What Is a Good Blog Subject? Discover 8 Subjects for a Blog

When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]

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What Is A Landing Page? The Essential Guide to Creating High-Performance Pages

Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai

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Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses

Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream

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Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age

Chopani are highly proficient at Instagram marketing. Image credit: MediaKix

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What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First

Mobile users are the largest group on the internet. Image credit: HootSuite

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What Is Content Marketing? The Essential Guide – 7 Key Benefits

The more information people have about a service or product, the easier it is to move forward with their plans of buying. Image credit: Shutterstock @ TijanaM

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UX Design 101: A Comprehensive Guide to Designing User-Friendly Products

Customer acquisition costs vary greatly across industries. Image credit: Ayetstudios.com

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What is Content? A Comprehensive Guide to Creating and Sharing Meaningful Content

Posting optimised, relevant and original content improves your chances of ranking higher in search engine results. Image source: Unsplash @johnschno

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Getting Started with Content Management Systems: Expert Guide to Selecting, Installing & Using the Leading Free CMS Solutions

Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]

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Writing For Results: Blunt Copywriting Advice that Direct Response Pros Rely On

Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]

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What is Digital Marketing? The Essentials made clear

Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]

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Top Hashtags On Instagram: The Ultimate Guide!

One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]

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Instagram Campaign of 2023: How to Crush It With These Proven Strategies and Hacks

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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Viral Marketing 101: Tips to Make Your Content Go Viral

Content is most likely to go viral if it gets an emotional response. Image credit: Semrush

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Content Writing Services and 5 Tips for Creating a Successful Blog

Handing content writing over to qualified professionals can improve your search engine rank and save you time for other tasks. Image source: Unsplash @christinhumephoto

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Boost Your Sales With This Guide to E-commerce Product Video Production

In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]

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From Novice to Pro: Building 5 Skills Needed for Marketing Career

The most highly in-demand marketing skills are highly technical. Image credit: Omnicore Agency

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What is Content Analysis? Quantifying the Qualitative

Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR

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Project Management Methodologies: The Ultimate Guide – 7 Essential Methodologies

Most organisations don’t have a clear project management methodology in place. Image credit: GetAppLab

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Promotional Products: The Strategic Guide to Driving Brand Awareness Through Targeted Giveaways

Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.

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Content Strategy: Essential Tips for Optimizing and Promoting Your Content Like a Pro

Choosing the right platform or combinations of platforms can be crucial in reaching a specific audience. Image credit: Unsplash @loravisuals

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