Tag: Content Marketing Strategy

Our expert business blog offers a world of digital how-to

Content Quality and Quantity in SEO: Striking the Right Balance

Noha BasionyNoha Basiony // 11th May 2024

In the SEO battleground, the dilemma of content length versus quality has remained a hot debate for webmasters and content creators. As search algorithms evolve, the emphasis on content has shifted significantly, with Google prioritising content that offers value to the reader. Long-form content has its advantages, such as providing comprehensive information on a topic […]

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Crafting an Amazing Social Media Strategy for your Small Business

Nuala DaviesNuala Davies // 26th April 2024

Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]

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How Statistics Drive Winning Marketing Strategies

Miral NassarMiral Nassar // 29th April 2024

As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]

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Ignite Growth with Industry’s Best Digital Marketing Examples

Rebekah McCaigRebekah McCaig // 25th April 2024

In recent years, implementing impactful marketing across online channels has become essential for business growth and success. But for companies just venturing into the dynamic world of digital marketing, knowing where to start can feel overwhelming. Real-world digital marketing examples of tactics and strategies from brands, both large and small, provide invaluable references to model […]

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The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 25th April 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th May 2024

In today’s fast-paced, visually driven world, animation has come to light as a powerful tool in the realm of advertising, captivating audiences and delivering impactful messages with an enchanting blend of creativity and storytelling. From eye-catching television commercials to engaging social media ads, animation has revolutionised the way brands connect with consumers, leaving an indelible […]

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What is UX Writing

ProfileTreeProfileTree // 15th April 2024

User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]

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Ultimate Guide to Search Engine Marketing for Tourism Businesses

ProfileTreeProfileTree // 5th April 2024

Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]

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Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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Writing a Blog for Your Website in 10 Easy Steps

ProfileTreeProfileTree // 5th May 2024

Writing a blog is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

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Start a Podcast for Your Business in 9 Easy Steps

ProfileTreeProfileTree // 5th May 2024

In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]

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What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

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The Ultimate Guide to Content Marketing ROI Statistics!

Esraa MahmoudEsraa Mahmoud // 5th May 2024

Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You’re not alone. Many businesses struggle to measure the true impact of their content efforts, leaving them frustrated and unsure if their hard work is actually paying off. But fear not, weary marketer! Today, we’re diving deep […]

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QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

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SEO for Events: A Complete Guide

ProfileTreeProfileTree // 5th April 2024

Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]

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4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 1st May 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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How to Write an Effective Email to Engage Users?

Sara LynchSara Lynch // 12th February 2024

Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging. 

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Working in Freelance? How to Convince Clients You’re Their Best Option With Katie Harrington

ProfileTreeProfileTree // 5th May 2024

In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and freedom are clear motivators for independent work, building a reputation and credibility are absolutely essential for long-term success and income stability in the freelance world. […]

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Content Personalisation: Requirements and Implementation Strategies

ProfileTreeProfileTree // 15th May 2024

Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]

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Leveraging the Powerful Potentials of Visual Content Marketing in 2024

Miranne KhaledMiranne Khaled // 14th April 2024

In today’s fast-paced and ever-changing marketing landscape, staying ahead is essential for businesses of all sizes. With consumers continuously bombarded with information, capturing their attention has become more challenging. This is where visual content marketing becomes a potent tool that aims to engage and connect with target audiences. Visual content marketing is a dynamic and […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 5th May 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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The Unexpected Hero: Direct Mail Marketing Statistics

Maha YassinMaha Yassin // 21st February 2024

Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]

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6 Ways Your Content Marketing Strategy Will Change

ProfileTreeProfileTree // 5th May 2024

In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]

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How to Define Your Audience for Content Marketing

ProfileTreeProfileTree // 11th April 2024

How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]

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Killer Landing Page Copywriting: 10 Tips & Tricks

ProfileTreeProfileTree // 3rd May 2024

Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is not necessarily accurate. When users click on ads and redirect to landing pages, they shut it down within mere seconds if not interested. Today, we’ll […]

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Content Marketing Agency: Why Choose Us?

ProfileTreeProfileTree // 22nd March 2024

How has the concept of a content marketing agency transformed our relationships with advertising?  Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today.  You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]

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Digital Marketing Trends to Keep an Eye On

ProfileTreeProfileTree // 4th February 2024

Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]

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How to Develop an Instagram Content Strategy? Image Licensing Insights from Sarah Stenhouse

ProfileTreeProfileTree // 14th January 2024

Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]

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Understanding the Marketing Funnel: How to Create One?

Panseih GharibPanseih Gharib // 22nd April 2024

In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]

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Starting a Podcast and How to Market it

ProfileTreeProfileTree // 5th May 2024

Starting a podcast is easier said than done in today’s saturated market, but the continued growth in podcast popularity shows tremendous ongoing potential. With over 1 million active podcasts and over 100 million monthly listeners now in the US, podcasting continues to surge as an powerful audio medium. As more and more people explore how […]

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SEO for Restaurants: A Complete Guide

ProfileTreeProfileTree // 13th May 2024

SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO. However, when done correctly, local SEO can actually leverage these factors. Additionally, since restaurants typically underutilise SEO, hospitality is one of the few industries where […]

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Digital Marketing Belfast: All the Benefits You Need to Know

ProfileTreeProfileTree // 25th April 2024

In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]

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How to Create a Custom MailChimp Template: Best Practice Guide

Rebekah McCaigRebekah McCaig // 6th May 2024

In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.

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How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

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How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

ProfileTreeProfileTree // 10th January 2024

In the bustling digital landscape, content is king. We’re bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this content cacophony, engagement is a crucial element separating the mere “noise” from the truly captivating experience. Increase Content engagement isn’t just about racking up views […]

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A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 5th May 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

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6 Blogging Tips: What is Blogging and How to Make a Start?

ProfileTreeProfileTree // 5th May 2024

How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand.  Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and […]

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LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network 

Nuala DaviesNuala Davies // 23rd January 2024

From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’  These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]

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Advantages of Branding: Standing Out in a World of Brands

ProfileTreeProfileTree // 7th January 2024

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

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AI Marketing: What is It and How Could It Help You?

ProfileTreeProfileTree // 5th May 2024

If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]

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LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You

Nuala DaviesNuala Davies // 11th April 2024

LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform.  You might be asking yourself, why would I make use of this feature? Within this blog we […]

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How to Develop a Marketing Strategy in 7 Steps

ProfileTreeProfileTree // 3rd January 2024

There are many elements to a successful marketing strategy. Image credit: Business2Community

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Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

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LinkedIn Posting ‘Myths’ – Fact or Fiction?!

ProfileTreeProfileTree // 2nd January 2024

LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]

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Benefits of Blogging: Understanding How a Blog Drives Revenue

ProfileTreeProfileTree // 5th May 2024

More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. In the cutthroat arena of modern business, staying afloat feels like riding a white-water rapid. […]

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Blog vs Vlog – Ultimate Guide

ProfileTreeProfileTree // 18th May 2024

“Blog VS vlog” is a debate that has the internet community split. A blog is a website that contains written events, stories, topics, etc. On the other hand, a vlog contains video content instead of written content. Did you know that in 2024, 80% of all internet traffic will be video-based according to Cisco? This […]

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What Is a KPI? KPIs for Different Industries and Businesses

ProfileTreeProfileTree // 5th May 2024

Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]

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Understanding Business Strategy in the 21st Century

ProfileTreeProfileTree // 6th May 2024

Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]

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What Is Blogger? Discover the Amazing Features and Benefits

ProfileTreeProfileTree // 5th May 2024

What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]

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