What is Readability? An Easy Boost for Content ROI
Most content marketers struggle to engage readers. Image credit: Scoop.it
Tag: Content Marketing Strategy
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Content Marketing Trends: The Strategist’s Guide to Dominating This Year’s Breakouts
Video has an increasingly important role to play in content marketing. Image credit: WheresLugo
What Is A Content Plan? 5 Tips to Elevate and Create a Content Plan Which Sells
It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen
What Is Grey Hat SEO, and Should you Worry about it?
SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com
What Is Digital Marketing? The Essential 2024 Playbook for Online Success
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
What Is Influencer Marketing? The 2024 Guide to Successful Campaigns
Influencer marketing is more popular than ever. Image credit: HostPapa
What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI
Calculating a conversion rate is straightforward. Image credit: PopUpSmart
What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image
Your company’s reputation can have a huge impact on profitability. Image credit: MyReviewNinja
What Is Guerrilla Marketing? A Comprehensive Guide for Business Success
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
What Is B2B Marketing? Essential Definition
Salesforce heavily rely on hard data for their B2B marketing messages. Image credit: Salesforce
What Is Video Production? The Essential Guide to Unlocking Marketing Success
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
What Is A Value Proposition? Lessons To Learn From For Marketing Success
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
What Is a Good Blog Subject? Discover 8 Subjects for a Blog
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
What Is A Landing Page? The Essential Guide to Creating High-Performance Pages
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age
Chopani are highly proficient at Instagram marketing. Image credit: MediaKix
What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First
Mobile users are the largest group on the internet. Image credit: HootSuite
What Is Content Marketing? The Essential Guide – 7 Key Benefits
The more information people have about a service or product, the easier it is to move forward with their plans of buying. Image credit: Shutterstock @ TijanaM
UX Design 101: A Comprehensive Guide to Designing User-Friendly Products
Customer acquisition costs vary greatly across industries. Image credit: Ayetstudios.com
What is Content? A Comprehensive Guide to Creating and Sharing Meaningful Content
Posting optimised, relevant and original content improves your chances of ranking higher in search engine results. Image source: Unsplash @johnschno
Getting Started with Content Management Systems: Expert Guide to Selecting, Installing & Using the Leading Free CMS Solutions
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
Domain Name Secrets: 7 Hacks to Gain Instant Website Trust Authority
Elements of a domain name. Image credit: Safaridigital.au
Writing For Results: Blunt Copywriting Advice that Direct Response Pros Rely On
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
What is Digital Marketing? The Essentials made clear
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Top Hashtags On Instagram: The Ultimate Guide!
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
Instagram Campaign of 2023: How to Crush It With These Proven Strategies and Hacks
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
Viral Marketing 101: Tips to Make Your Content Go Viral
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
Content Writing Services and 5 Tips for Creating a Successful Blog
Handing content writing over to qualified professionals can improve your search engine rank and save you time for other tasks. Image source: Unsplash @christinhumephoto
Boost Your Sales With This Guide to E-commerce Product Video Production
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
What is Content Writing? How to Be a Good Content Writer 101
Image source: Unsplash @goumbik
From Novice to Pro: Building 5 Skills Needed for Marketing Career
The most highly in-demand marketing skills are highly technical. Image credit: Omnicore Agency
What is Content Analysis? Quantifying the Qualitative
Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR
Project Management Methodologies: The Ultimate Guide – 7 Essential Methodologies
Most organisations don’t have a clear project management methodology in place. Image credit: GetAppLab
Promotional Products: The Strategic Guide to Driving Brand Awareness Through Targeted Giveaways
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
Content Length: The Ultimate Guide to Writing Content That Google Loves
Each dot represents the average of all posts of a given length. Image credit: Medium
Content Strategy: Essential Tips for Optimizing and Promoting Your Content Like a Pro
Choosing the right platform or combinations of platforms can be crucial in reaching a specific audience. Image credit: Unsplash @loravisuals
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