“Blog VS vlog” is a debate that has the internet community split. A blog is a website that contains written events, stories, topics, etc. On the other hand, a vlog contains video content instead of written content.

Did you know that in 2024, 80% of all internet traffic will be video-based according to Cisco? This explosive growth highlights the importance of understanding the power of both blogs and vlogs for content creators. Blogs are fantastic for in-depth explanations, SEO (search engine optimization) and building authority on a topic, while vlogs excel at building a personal connection, fostering engagement, and showcasing products or experiences in a dynamic way.

Table of Contents

What Are Blogs and Vlogs for?

A blog or a vlog is a very effective diary or journal used by individuals, brands, and companies. Both blogging and vlogging are concerned with generating the maximum amount of traffic for a website or, promoting a business or a person. Sometimes, a blog or a vlog are used to simply earn money and have fun.

  1. Benefits of Each Content Type:

The benefits of blogging and vlogging extend far beyond personal expression, we also need to consider the end user and how they like to consume content.

Blog vs vlog featured image
  • Blogs: Great for in-depth explanations, establishing authority on a topic, and attracting long-term organic traffic through SEO (search engine optimization).
  • Vlogs: Fantastic for building a personal connection with viewers, fostering engagement, and showcasing products or experiences in a dynamic way.
  1. Target Audience:

Blogs and vlogs cater to different audience preferences, making them suitable for various types of content and target demographics.

  • Blogs: Ideal for readers who prefer to consume information at their own pace and revisit content easily.
  • Vlogs: Perfect for viewers who enjoy visual content, appreciate a more personal touch, and want to be entertained while learning.
  1. Examples of Use Cases:

Blogs and vlogs have a wide range of applications, making them valuable tools for individuals and businesses alike.

  • Blogs: Educational tutorials, industry news and analysis, personal stories, creative writing.
  • Vlogs: Travel vlogs, product reviews, cooking demonstrations, behind-the-scenes business insights, daily life experiences.

There are different platforms that feature vlogs, such as YouTube, Viddler, Vimeo, DailyMotion, and Facebook. Whereas, platforms that feature blogs are such as Wix, Webnode, WordPress, Tumblr, and Blogger. For most successful bloggers or vloggers, it’s their primary or secondary source of money. However, it’s crucial to know which medium is best for you or your business.

What is the difference between a Vlog and a Blog | Content Marketing | Video Marketing

Blog VS Vlog: Definition and Terminology

What Is a Vlog?

According to eMarketing Institute, a vlog is short for a video blog which features video content. It’s established for business or non-business-related purposes. In terms of “blog VS vlog”, vlogging is similar to blogging in many aspects. In fact, many bloggers have become vloggers, and many vloggers also have a blog. The main difference in the context of blog VS vlog is the presentation and form of content.

Lifewire states that in the early days of blogging, vlogs were called podcasts, a term that was used to refer to both audio and video blog posts. Vlogging, therefore, has become a mix of blogging and streaming. A vlog sometimes goes by “videocast” or “vodcast.” In addition, Motovlogs are vlogs that feature the act of riding a motorcycle.

What is a Blog?

A blog is an online diary or journal according to ‘makeawebsitehub’. Although typically a blog is also used by large scale sites to release articles and posts to their followers. Usually, a blog is a website or featured within a website but people can also create a blog within social media, Blogs can feature text, images and other methods of content including GIF’s and documents such as PDF’s.

Ideal use for a blog is to share thoughts and material that your followers would like. For instance, a photographer may feature more images within their blog as they would want to share They enable everyone to blog for personal or business purposes. However, to ensure your blog reaches its full potential and attracts the right audience, it’s essential to consider the guidance of search engine optimization experts. By blogging, you can share your insight on a topic or a circumstance that you experienced.

There is a ProfileTree Blog. Within this blog, we like to share information to our followers including many articles about the services we offer. Strangely enough, this blog post will feature within our blog.

Blog and Vlog Topics

TheArtsDevelopmentCompany has it that most vloggers and influencers talk directly to the camera while discussing their opinions and views with their audience. In addition, vlog posts include different categories such as documentation of daily life events, makeup tutorials, video games reviews and tutorials, or product reviews. As a result, viewers often develop a personal bond with the vlogger.

You can vlog in live broadcasts from social media channels such as Facebook and Instagram. Once you create your video, you can upload it online or include the video within a post on your blog or website. In addition, vloggers often record videos in a prepared setting. They record this kind of video in public, during events or performances. The topic and the style of a live vlog can vary, so there are many sub-types of recorded videos.

Things to Consider Before Choosing a Blog or Vlog

What is the Difference Between a Vlog and a YouTube Channel

Many people use the terms vlog and YouTube channel interchangeably, but this is a mistake. In fact, there are a number of important distinctions to be make between these two related ideas.

For one thing, a YouTube channel is a platform, whereas a vlog is the actual content. That is a YouTube channel might be where you decide to host your vlog, but it isn’t the vlog itself. In fact, there are a number of other vlog websites which you might use as an alternative to YouTube.

You might also come across the term YouTube blog, but this is very outdated, and rarely used nowadays. In fact, most people would use the phrase YouTube blog meaning a blog about YouTube.

Finally, just because something is posted on YouTube, this does not make it a vlog. The trailer for the new Avengers movie doesn’t suddenly become a vlog when someone uploads it to YouTube.

Instead, a vlog is still a video of someone speaking to camera, whether it is hosted on YouTube, or any other online platform.

A Brief History of Vlogging

Vlogging to many people’s surprise has been a term used since the early 2000’s, although it increased in popularity around 2004/05. This was when YouTube was founded and led the internet and users online down a new path of content. Before the likes of YouTube and other video platforms, keeping up to date with a vlog/vlogger was a tough job and it was mainly done through email marketing.

Since the birth of YouTube, vlogging has become the main method of income for many social influencers and a very large community. Vloggers now gain millions of views and followers by sharing their daily lives and thoughts to their individual community. In the beginner of the YouTube revolution of vlogging a camera was needed, but now phones have caught up with the vlogging generation. As phones continue to develop and get better upgrades year on year, vlogging using phones has also got easier.

In 2019, we estimate that most people watch a vlog every month or week, due to their popularity. In late 2016 Mediakix calculated that 44% of all internet users watched a vlog every month. Since then many content creators from many other sub-genres on YouTube and other platforms such as Vine (Which no longer exists), now also create vlogs. (Logan and Jake Paul are two creators that moved to vlogging on YouTube after Vine was shut down). This only suggests that more people since late 2016 are vlogging their daily lives and thoughts.

A Brief History of Blogging

According to eMarketing Institute, in the context of “blog vs vlog”, a blog is a website or a web page that produces written content. The content is in the form of articles or posts, and the newest posts are always at the top of the page. When blogging was still new in the online community, blogs were usually run by individuals or small groups. A blog was firstly a platform for sharing personal thoughts or opinions online. It has now become one of the essential and most effective tools that marketers use for online promotion.

By 2004 blogging had become completely mainstream. This is mainly due to the introduction of the well-known content management system called WordPress in 2003. WordPress is one of the best free platforms that make blogging available to everyone, even those who don’t have technical skills.

More and more people were starting blogs, and more readers were interested. This trend grew so quickly over the years to now where users are uploading blogs every second. During the last couple of years, we started seeing thousands of blogs around the globe, both businesses and personal, turning into very profitable tools.

What Is the Difference between a Blog and a Website?

It is important to know the difference between a blog and a website. Granted, a website and a blog share a similar use. However, the content that each present and the purpose each serves is what makes a difference between the two. The first big difference between a blog and a website is the frequency of updates. Updates occur regularly to blog content because the blog pages are more dynamic than website pages.

Blogs publish updates at short or long intervals. On the other hand, a website features static pages with content that can change from time to time. However, it usually stays the same over a long period of time.

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Blog VS Vlog: which of the two best defines your character?

Blog VS Vlog: Popularity

With regards to eMarketing Institute, depending on the content idea and presentation, videos can be quite easy to create, especially live broadcasting vlogs. In general, all you need is your phone, and you are ready to start vlogging. Of course, according to the quality of the video, professional vloggers may use extra lights or props. Moreover, video editing software can edit your recorded videos. Vlogging is essentially an easy-to-create type of content, despite the potential complexity that comes with video production.

Well, you don’t need other equipment than your phone and no other software than YouTube. As a result, that makes vlogging very affordable. You can start vlogging with no budget at all. Starting with a budget or an investment can make a difference later on. People love watching videos. The video format is easy to digest and understand. It is easy to view on the go, and it can attract more attention than written content. Users watch Over 70,000 videos on YouTube in one second.

YouTube is the most famous vlog website on the internet. Vloggers profit of advertisements through their content on YouTube.In “blog VS vlog”, visual content performs better than written content. Vlogs can do the same job as blogs, but even better. Vlogs can be a great addition to your blog in the form of engaging content. Moreover, blogs can be a useful platform to promote your vlogs.

A huge benefit of live vlogs is the ability to broadcast events in real time. Live streaming also gives a chance for the community to interact through live chat. However, live streaming can also be a drawback since there isn’t room for mistakes, streamers can’t edit their video, and it can cause different problems for them. These problems may be hateful messages, not having privacy, or harassment.

According to eMarketing Institute, there are 91.8 million new posts each month on WordPress alone. There isn’t a doubt that blogging has become mainstream. It’s an ideal outlet for everyone to have their voice heard. Blogging has become a supporting activity for both online and offline businesses.

Creating a blog is now much simpler and cheaper than it used to be. You can use online tools to generate paragraphs for improving your content. It’s also a chance to expand networking opportunities. Companies benefit from blogging through generating leads, increasing traffic, or boosting sales. Furthermore, you can advertise your services through a blog, or you can even open up your online shop. There are plenty of opportunities for blog monetization.

Blogging gives you a chance to reach online users for being an amazing asset for search engine optimization. With blogging, you can create new content that search engines love and provide to its users. This increases the reach of your blog and expands the influence of your brand on the internet. In addition, Google confirms that 15% of search queries have never been searched before, which means that new content updates are always welcome.

What Do You Need to Start a Blog?

All you need to start blogging is an idea and an internet connection. The online blogging platforms and tools are very user-friendly. They enable everyone to blog for personal or business purposes. By blogging, you can share your insight on a topic or a circumstance that you experienced. Therefore, that becomes a great way for you to share all kinds of knowledge. As a result, you can truly make an impact on your viewers.

A key factor in “blog VS vlog” is that blogging promotes and improves your writing skills with every new post. The best way to improve as a writer is to write every day about different subjects. In addition, you can publish your work online whenever you want without much effort. Before publishing it’s crucial to always use a plagiarism checker to ensure the content is original. Ask yourself: in “blog VS vlog”, which of two will make your brand more popular?

What Kind of Camera Do You Need to Vlog?

When you surpass the stage of filming with your phone, a “Canon PowerShot G7 X Mark II” is one of the best vlogging cameras to use. When you finish filming your vlog, it is best to edit it. Editing your videos can greatly improve its quality and effect. Adobe Premiere Pro is one of the best editing software to use. However, don’t over edit as that can be hurtful rather than helpful.

A key difference between “blog VS vlog” is that running a YouTube channel can be greatly time-consuming and hard to manage. Therefore, it all comes down to being able to prioritize what’s most important to you. In addition, it’s crucial to place a routine and to be consistent with your uploads. This will make people want to come back to your channel. To know how to be a YouTube blogger, you have to watch other successful YouTubers, and you have to start making YouTube videos yourself.

How To Blog?

Amy Lyn Andrews suggests that a common mistake in blogging as an individual is overthinking about what to write. Just start writing and edit your way to completion. However, if you’re part of a business, company or organization, your blog should be related to the product(s) or service(s) that you provide, or the causes that you promote.

When it comes to “blog vs vlog”, you are most likely not the first person to talk about the topic that you chose. Therefore, you need to come up with a unique perspective. The goal of any blog is to become the go-to resource for its topic or niche.

There are many blogging platforms to choose from such as WordPress and Blogger. However, WordPress is one of the most popular. With WordPress, you have two options: hosted or self-hosted blogs. Hosted WordPress blogs are free but limit your income potential. Self-hosted WordPress blogs cost a little money but give you much more control, and don’t limit your income potential.

Writing a good blog isn’t hard. You need to be straightforward; make short but clear points, and you need to be linguistically efficient. You also need to write for your reader, not for yourself. You need to offer something that no one else offers, such as information, quality or validity. However, sometimes, newbie bloggers start being wordy and irrelevant while writing blog content. This not only triggers the readers but also impacts search ranking. So, an easy approach in such a scenario is passing your blog through an AI summarizer. It will remove all the unnecessary words from it, and provide you a version that is to the point.

Blog about something that excites you. If your blog isn’t something that you would want to read, others will have the same reaction. Moreover,  try to blog about something with plenty of room for discussion. A blog requires a lot of content in order to keep it going.

In order for your online content to be the leading source above all else, you need to implement SEO into your blog. Ask yourself: “in blog VS vlog,” which of the two do you know how to do best?

How Having Both a Blog and a Vlog Can Grow Your Business | Blog VS Vlog

What is a Content Marketing Agency?

Most vlogs are on-the-go which means taking your audience with you throughout your day. On-the-go vlogs are a great way of quickly producing interesting content. Vogue says that pointing a camera at yourself can feel unnatural or difficult at first.  However, starting is the easiest part.  Phone cameras nowadays are good enough, to begin with. Down the road, you can take things further.

Don’t put too much pressure on yourself to make your first few videos perfect, it’s crucial to experiment, make mistakes and learn from them. People love watching other people enjoy themselves and that’s what makes a video great to watch. Be as much of yourself as possible. The more people connect personally with you, the more your audience will grow. Also, don’t be afraid to engage with your viewers as that builds loyalty between you both.

Most successful vloggers have diverse channels that contain different types of content. Therefore, keep your content general instead of specific.

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Blog VS Vlog – Making Money

How to Make Money through Vlogging?

Vlog Nation says that “Your audience is the main reason why you’re making money on YouTube.” In “blog VS vlog”, the most important aspect of vlogging is producing good content that will keep your viewers supporting you. In addition,  you can freely advertise your products or services through your videos. However, there are other ways to make money on YouTube. Therefore, “how to make money through vlogging” is an argument with many variables to its name.

Advertising on Blogs and Vlogs

In “blog VS vlog”, both of them have the ability to profit off ads. You can make money by allowing others to advertise on your YouTube channel. You can do this by finding your own advertising clients and landing contracts with them. However, that can be difficult and time-consuming.

Meanwhile, you can make money vlogging with Google AdSense. You can easily and quickly monetize your YouTube channel by allowing Google to display ads on your YouTube videos.

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This service is free to use, and it allows you to collect a percentage of Google’s commission every time someone sees the advertisement. To start, create an AdSense account, then go to YouTube’s Monetization page and click on the “Enable My Account” link.

With your AdSense account linked to YouTube, Google will start placing ads on your videos or next to them (depending on your settings). After that, you’ll start making revenue per engagement on each ad. The more people engage, the more money you’ll make.

Keep in mind, don’t tell or encourage your viewers to click on your ads. If Google sees that you’re going against their terms and conditions, they will ban you from monetizing your YouTube channel with AdSense. Therefore, just work on growing your audience and letting people click on whichever ads they want.

How to Set Up Facebook & Instagram Adverts

Brand Deals on Blogs and Vlogs

As you grow a community around your YouTube channel, your viewers are going to get more and more interested in your brand. They’ll recognize your logo when they see it on videos, websites, and social media. As a result, you can start creating branded merchandise, wearing or using it in your vlogs, and selling it through an online store. When it comes to the blog VS vlog comparison, both blogs and vlogs have the ability to make money out of brands as a side business. There are multiple print-on-demand sites that will take care of all of the production, inventory, and distribution for you.

You just need to design, upload and choose the merchandise and clothing you want to sell. The costs for materials and services are automatically deducted from each sale. Starting a blog is a great way to strengthen your YouTube channel with even more content. It can be another way of earning money on YouTube. AdSense can match targeted ads for your audience with your blog as well.

Sponsorships on Blogs and Vlogs

Find sponsorship. Brands that you like are great examples of potential sponsors for your YouTube channel.  You could start getting free products and payments in very little time. Most YouTubers get their YouTube sponsorship the same way you would; by contacting potential sponsors and asking them

If you have a brand in mind, you can contact them directly, or you can use an online sponsorship platform that features brands that are interested in sponsoring YouTubers. However, you’ll need to write a proposal that tells your potential sponsor who you are, what you do, and why they may want to sponsor your YouTube content.

Make each proposal unique to the brand you’re writing to. Don’t make the proposal about you, make it about your sponsors. In other words, don’t tell them why you want a YouTube sponsorship. They want to know how it will help them in terms of exposure, reputation, etc.

If you get a sponsorship for your YouTube channel, be sure to tell your viewers about it in your videos and as a result, they will appreciate it.

Publish your blog

How to refine your blog vs. vlog article based on audience preferences, data, and effort balance:


  • Data-driven insights: Analyze your own highest-performing content (blogs & vlogs) to see average engagement vs. length. Use heatmaps or analytics tools to identify drop-off points.
  • Balancing effort: Consider shorter formats (micro-blogs, snackable vlogs) for quick info blasts, longer formats (in-depth guides, interviews) for deeper engagement.
  • Format-specific recommendations:
    • Blogs: Aim for 1500-2000 words for comprehensive guides, 500-1000 words for actionable tips, 300-500 words for quick updates.
    • Vlogs: Keep it tight! 5-10 minutes for engaging snippets, 15-20 minutes for informative tutorials, 20-30 minutes for interviews or in-depth discussions.

Production Strategies:

  • Resonance through personalization: Analyze audience demographics, interests, and preferred platforms to tailor content styles and topics.
  • Effort-efficient production:
    • Blogs: Repurpose vlog scripts into written content, leverage AI writing tools for drafts, utilize templates for recurring formats.
    • Vlogs: Employ B-roll footage & graphics to enhance visuals, batch-record multiple videos for efficiency, leverage editing software for faster turnaround.
  • Engagement boosters:
    • Blogs: Use storytelling, humor, relatable examples, visuals (infographics, images), interactive elements (polls, quizzes).
    • Vlogs: High-quality visuals, strong calls to action, dynamic cuts & transitions, audience interaction (polls, live Q&A).

Balancing Effort & Impact:

  • Prioritize high-performing formats: Analyze data to see which format (blog/vlog) resonates most with your audience and focus on creating more of that type.
  • Batch production: Plan and record/write multiple pieces of content at once to optimize time and effort.
  • Repurpose and recycle: Adapt existing content across formats (vlog script to blog post, blog excerpt to vlog intro).
  • Delegate tasks: Leverage freelance writers or editors for blog content, consider outsourcing video editing or animation.


  • Quality over quantity: Focus on creating valuable, engaging content regardless of format or length.
  • Track and adjust: Continuously monitor data and audience feedback to adapt your strategies and improve future content.
  • Experiment and innovate: Explore new formats, styles, and platforms to stay fresh and reach new audiences.

How to Make Money Blogging?

eMarketing Institute suggests that “when you use monetization tactics, be sure to only use those that enable you to stay in your niche (specialized field) and to keep targeting your blog audience. Relevant products or services that you are promoting have more chance of attracting your visitors and thus earning your profit.”

Affiliate Marketing

Affiliate marketing is a popular monetization tactic for bloggers who don’t have products to sell. Instead, they link to and recommend the products on third-party websites in exchange for a percentage of the sale. The commission is paid out based on the clicks on the links.

Through sponsored posts, you can create a post that promotes a particular business, product, or service. As a blogger, you will receive an agreed commission for this post. The blogger is paid for the actual post with a link to the source of the product and the content about the product (or service) that is promoted.

For this idea to work, you should have a strong and loyal community in your niche. This is something every blogger is aware of. But what else can you do? A great place to start is setting up a sponsor page and media kit on your website. This lets brands know that you are open to accepting sponsored posts.

Another thing you can try is to work on SEO and link-building, which give your blog added value of higher DR/DA, making a site even more attractive for sponsorships. Still, link building is anything but easy. So, a good idea would be to find an agency or an online service that can help you. For example, Adsy offers a selection of quality websites to promote your blog. 


The AdSense program allows you to choose where ads appear on your blog, and that will decide how many views/clicks it gets. In addition, you can format the ad style to match your blog. Moreover, you can choose categories of the ads you want, and you can even block the ads you don’t want. You earn money when the ads are seen or clicked, depending on the type of campaign.

To get started with AdSense, you will need a Google account, a blog with original content that follows the program’s policies, and a phone number and a mailing address to receive payment.


You can earn money by offering a banner space for sale. In this case, you get contacted by companies interested in having their banner placed on your blog in exchange for payment. This type of advertising is similar to AdSense visually.

The main difference is that AdSense offers dynamic ads which constantly change which offers a cumulative income. On the other hand, the banner will be displayed all throughout the contract period in exchange for a fixed income. Another alternative is to have a banner which includes an affiliate link attached to the image.

Email Marketing

How to Set Up Email Marketing | Email Marketing Campaign

Email marketing is notable for having the highest conversion rate (amount of views/clicks on ads). For an email campaign to be successful, you need to have a relevant mailing list, a segment for the mailing list, and a good reputation as a sender. Moreover, the ability to write convincing and trustworthy emails and the ability to promote products increase your chances of success. To earn using email marketing, you will need some original content of high quality that attracts readers. That’s what will make your readers sign up for your newsletter.

Once you have the email addresses of your readers, you can interact with them personally. To start making a profit, you can either promote a product or use affiliate links

Creating a Product

Keep in mind, you will need thousands of visitors to have income using AdSense. Therefore, this can become an obstacle for blogs that are starting out. To counter that obstacle, you can make a business out of your blog. You can create a product or software of your own. The product you decide to create should be relevant to your target group.

The main obstacle could be the need for investment for creating the product. The ability to fully control the production process and sales strategy without profit sharing is a motivation for many blog owners to consider that route.

Offering Services

You can otherwise think about a type of service that you can provide such as legal or medical advice, or something related to consulting. Unlike creating a product, offering a paid service does not require an investment, but rather a plan such as an availability schedule.

Selling Merchandise

You can create merchandise. This is a common business for people who have a huge following. You only have to design the product and thereafter, you are not responsible for the actual production. Instead, a company will manage your business. Therefore, you will have to share the profit of the business with the manufacturer.

Write a Book

Furthermore, writing an ebook or an actual book can be an option to earn money from your blog. However, publishing an ebook is much easier because you don’t need to seek official publishers. Anyhow, both options are great ways for bloggers to turn their skill and love for writing into a product that they can sell through the blog.

Create an Online Store

In a blog VS vlog context, both can be used to open online stores as a side business. Your blog can gradually evolve into an online store, where you can sell your own products, merchandise, or products from other manufacturers. However, running and managing an online store involves a lot of work. It requires knowledge about e-commerce and constant online promotion. As a result, these tasks could potentially distract you from your primary focus as a blogger.

Create a Course

If you are knowledgeable about a certain field, you can create and monetize an online course that your audience can benefit from. A lot of time is likely to be invested in creating the course and some topics might require course updates.

In addition, you will need to promote the course using online marketing strategies such as social media promotion. Therefore, making money from online courses can take a lot of time and effort.

Create and Monetize a Community

Building a community is a very important step in defining your online influence. Building a community starts with your blog. However, you can use other platforms such as a comment plugin, Facebook groups, emails, live chat sessions, etc. You can monetize the community by building a premium club. Meaning, the users will have to pay a subscription fee to join, after which they get access to specific perks. Those perks are such as consultation and downloadable content.

Vlog Types

There are countless different types of vlogs out there. This is because there are billions of people around the world, all with different hobbies, interests and desires. With the reducing cost of vlogging equipment, and the increased popularity of the format, vloggers have begun to pop up in just about every conceivable niche.

Beyond different vlogging topics, there are also a wide variety of vlog formats. For example, many vlogs are only a few minutes long, while some may even be several hours. Some vlogs may simply feature a single speaker on the screen, while others make extensive use of editing, B-roll and voiceovers.

Additionally, there are several different common genres of vlogs which are used across different industries and niches. These include:

  • Commentary,
  • Unboxing videos,
  • Lifestyle vlogging,including life coaching blogs
  • Tutorials,
  • Reviews,
  • And countless other types of vlogs.

Music Vlogs

Music channels have a very large amount of following in general. Music is a big part of YouTube as it is a platform for all artists around the world to promote and share their work. Whether you are a known artist or not, you have the ability to share your voice with the world. Some of the biggest music vlogs channels include the likes of BBC, Spotify and Vevo, who bring in music artists to perform in their own studios live. Other are personal vloggers include music into vlogs if they’re an artist.

Technology/Product Review

Before people buy into a certain product or technology, they want to know more about it and how it works. Basically, you are providing that service. Whether you are analyzing the product, comparing it with others and giving your opinion on it, or you are showing the product’s pricing, etc. If you can create a very informative and honest review of the product, this type of video would have a high potential of being successful.

Other channels such as ‘What’s Inside’ complete tests on different technology especially mobile devices to find out how strong the device is. This seems to be a very popular style of video with many videos gaining millions of views. One massive channel who complete tests like this is ‘GizmoSlip who have a video with over 36 million views.


One of the biggest genres on YouTube is gaming. Gaming channels have proven to be one of the most, if not, the most entertaining and attractive form of content on YouTube. It focuses on the idea of a person playing a game while recording it and then letting others watch the gameplay through his or her experience.

The reason for the popularity of this genre is due to the fact that people like to watch others enjoy themselves. However, the gaming scene can be very competitive as it’s likely to be the most widespread across YouTube.


Everyone wants to have a laugh from time to time. Prank or comedy videos are very popular for that reason. They can make someone’s day. Some comedy channels feature stand-up comedy such as “Laugh Factory”. A lot of famous comedy clubs and comedians now have a YouTube channel to upload comedy skits and more. One of the biggest comedian vloggers is SaraBeautyCorner, who has amassed almost 10 million subscribers on the platform since starting on YouTube over 6 years ago.

Health and Fitness

Most people rely on fitness videos when they are trying to start exercising or when they want quick tips for their workout.  The more helpful, reliable, and informative you are as a YouTuber, the more views and subscribers you get.


Fashion videos are widely watched as most people seek reliable advice from stylists to help them with their choice of clothes or makeup.


This specific market is very successful for a lot of YouTubers. Millions and millions of people online search for answers to their questions on a daily basis. If you can provide the answers, you can be their go-to source for anything they want to know, from academic-related questions to simple how-to videos.

In addition, educational videos are often watched more than once depending on the reliability of the video which can be very profitable for a channel. As a result, the channel gets more views which translates to more money.


Lifestyle vlogs showcase your everyday life or life adventures in general to the audience. Those kinds of videos are considered to be one of the most famous around YouTube. Often, people don’t have the privilege or freedom to live a certain lifestyle, therefore, they turn to daily vloggers in order to have that personal experience. Casey Neistat is one of the most followed lifestyle vloggers as well as Jennamarbles, who has over 30 million subscribers over 6 different social media platforms.


This genre involves anything sport-related, whether they are broadcasting channels, or sport entertainment companies such as “UFC” or “WWE”.


Furthermore, there are other categories on YouTube such as drama channels, cooking videos, talk shows, etc. Videos on these channels can easily go viral all over the world which can lead to a channel amassing millions of subscribers on YouTube.

Graph showing proportion of American who watch vlogs
Around half of Americans watch at least some vlogging content every day. Image credit: YouGov
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Types of Blogs

Personal Blog

Personal blogs are likely to be the most famous type of blogs, they were the reason for the evolving of blogs in the first place. The idea of a personal blog is to share your experience and thoughts about a certain topic. On a personal blog, an individual may or may not be an expert on the topic, but he/she rather has experiences and opinions to share.

Business Blog

An individual blogger can run a business blog as a promoter for a company. Also, a company can run a business blog and then include a number of writers who can write their content. A business blog usually focuses on a certain topic related to the company’s business strategy. For example, if a company is selling software to other companies, they will create a blog about running a business or increasing sales.

Niche Blog

Niche blogs focus on one and only one topic. This strategy gives a chance to specialize in a certain topic that can attract a lot of visitors. When creating a niche blog, choose a topic that you are passionate and know a lot about.

Affiliate Blogs

The goal of an affiliate blog is to recommend products or services through affiliate links. The goal is to encourage visitors to click on these links and eventually buy the products. This allows the blogger to earn a commission without having to own products or services to sell. This type of blog typically features product reviews or other related content such as how-to guides.

To maximize the efficiency of an affiliate blog, it is recommended to create a niche affiliate blog. This means that you need to choose a topic to write about and then create an affiliate marketing strategy to combine with that topic. It is crucial however to choose affiliate programs that include products related to the blog niche.

Can You Blog and Vlog Together?

Once you understand how to define vlog and blog, it’s time to think about how to put them into practice. One thing that many people fail to realise is that blogging and vlogging complement each other as part of your overall content marketing strategy.

In fact, this is rarely an either-or situation.

The important thing here is that if you already create blogging content, it is much cheaper and easier to start vlogging. The reverse also applies. To understand this, consider what is the purpose of a vlog?

It’s to package information into a consumable format, and use this to promote your brand online. The hardest part here if figuring out what information your audience needs, and then going off and researching it. What’s a vlog if it’s not informative?

Blogging presents the exact same challenge.

In fact, once you’ve done the legwork of creating a vlog, repurposing the same topics as blog articles should be a breeze.

Similarly, your vlog and blog can be used together as a powerful tool for audience cross-pollination. This sounds complicated, but basically it’s when you use your different marketing channels to promote one another.

This offers a number of concrete benefits. Your blog can be used to direct traffic to your YouTube channel or blog. Alternatively, embedding video on your website can offer a powerful boost for SEO on your blog.

Finally, Here’s What You Have Learned on Blog VS Vlog

1. “Blog VS vlog” in terms of definition:

An introduction to the meaning of blogging and vlogging, and the impact of both on the modern world.

2. “Blog VS vlog” in terms of popularity: 

A view of the prevalence of blogging and vlogging, and of the reasons for their success.

3. “Blog VS vlog” in terms of method of using:

A detailed explanation of how to vlog and blog, and of the tools to use to do so.

4. “Blog VS vlog” in terms of making money:

An introduction to the meaning of blogging and vlogging, and the impact of both on the modern world.

5. “Blog vs vlog” in terms of types: 

A general description of the different types of vlogs and blogs, and the function of each.

What is a Vlog and How Does it Work?

As we’ve seen, a vlog is a type of online content marketing. Vlogging involves creating regular videos, with a single person speaking directly to their audience. These can be hosted on a wide number of different platforms, including YouTube.

The goals of vlogging are similar to those of blogging. These include engaging, growing and monetising an online audience for your brand. There are a wide range of ways to do this, including affiliate marketing and display advertising.

Vlogs can also follow a number of different formats and lengths, which may be appropriate for different audiences and industries.

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FAQ Section:

What are some tips for repurposing blog content into a vlog?

You can recap key sections of a blog post aloud on camera as the primary script for your vlog. Also consider directly addressing or expanding on quotes or statistics from the blog visually with charts/graphics in the vlog version.

Is a video blog considered the same as a vlog?

Yes, the terms vlog and video blog are used interchangeably to refer to the medium of communicating or storytelling through videos rather than written text.

What vlog equipment is easiest for beginners?

Some easy vlog equipment options for beginners include using a smartphone with attachable wide-angle lens, affordable shotgun microphone for smartphones like Rode VideoMic Me-L, and a compact GorillaPod tripod which provides flexible positioning. Invest in lighting for enhanced visual quality.

Can I turn a vlog transcript into a blog post?

Yes, the automated transcript generated from a YouTube vlog can serve as a starting point for a blog post. Lightly edit the transcript for readability as a written post, while adding more detail and section headers overall. Insert relevant internal links to existing site content.


Both blogs and vlogs can serve a purpose for content marketing. Assess your target audience’s preferences and consumption habits before developing a content strategy. Most times pursuing both written blog content for SEO value and search traffic alongside an engaging, emotional vlog presence makes the most sense for well-rounded appeal across wide readership. Promoting and repurposing vlog and blog content across platforms increases total impact. Evaluate performance data consistently to determine ideal content channel focus over time. Choose flexible digital publishing tools that allow easy expansion into different mediums. By tailoring your content to the right channels and engaging with your audience in meaningful ways, blogs and vlogs can become a launchpad for promoting a business and achieving your marketing goals.

Just don’t forget, for a successful blog or vlog, it’s crucial to delve into technical aspects like advanced SEO techniques and sophisticated video editing. Engaging audiences demands interactive content and strong community building strategies. Navigating legal and ethical waters of copyright and fair use is essential for content creators. Keeping abreast with future trends ensures staying relevant in the dynamic digital content arena. Finally, integrating blogs and vlogs with social media, while incorporating elements like logo design, can significantly expand reach and engagement.

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One comment on “Blog vs Vlog – Ultimate Guide

  1. Hi, I’m a former flight attendant with 32 years of flying internationally. I have outrageous stories, all of which are true. I have a title in mind of a blog, vlog, e- book , bricks and mortar book , or You Tube, but I don’t know where to go from here.
    Flying Diaries; one of the best jobs in the world.

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