Eman Sameh // 14th January 2024
Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]
ProfileTree // 11th April 2024
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and […]
Nuala Davies // 23rd January 2024
From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’ These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]
ProfileTree // 7th January 2024
What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]
ProfileTree // 1st April 2024
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]
Nuala Davies // 11th April 2024
LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform. You might be asking yourself, why would I make use of this feature? Within this blog we […]
ProfileTree // 3rd January 2024
There are many elements to a successful marketing strategy. Image credit: Business2Community
ProfileTree // 3rd January 2024
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]
ProfileTree // 2nd January 2024
LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]
ProfileTree // 11th April 2024
More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. In the cutthroat arena of modern business, staying afloat feels like riding a white-water rapid. […]
ProfileTree // 22nd April 2024
“Blog VS vlog” is a debate that has the internet community split. A blog is a website that contains written events, stories, topics, etc. On the other hand, a vlog contains video content instead of written content. Did you know that in 2024, 80% of all internet traffic will be video-based according to Cisco? This […]
ProfileTree // 19th December 2023
KPIs involve an ongoing process. Image credit: Flock-Associates
ProfileTree // 22nd April 2024
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]
ProfileTree // 3rd April 2024
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
ProfileTree // 22nd April 2024
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
ProfileTree // 24th April 2024
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]
ProfileTree // 15th March 2024
What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]
ProfileTree // 18th December 2023
The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what sells products or encourages visitors to websites to take action. Copyrights have the innate ability to reach prospective customers through blogs, advertisements, email campaigns, billboards, […]
ProfileTree // 11th February 2024
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]
ProfileTree // 17th December 2023
In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information. What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]
ProfileTree // 22nd April 2024
Today’s marketplace is overwhelmingly digital. But what implications does this have on traditional business concepts such as marketing and competitiveness? Part of that answer lies in the influence of leading search engines, including Google, Yahoo! and Bing. Google nearly holds a monopoly on web search volume, with an overwhelming 90 per cent of global searches passing through […]
ProfileTree // 12th February 2024
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]
ProfileTree // 12th December 2023
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree using a […]
ProfileTree // 20th March 2024
Being thoughtful about your introduction ensures that you are creating engaging content that makes your reader want to read on (Image Credit: Hannah Olinger)
ProfileTree // 26th March 2024
If you’ve had a new website developed for your business, or you’re in the middle of that process, you’re going to have With a CMS, youto choose a CMS at some point. That’s because a CMS is a crucial part of the website design and creation process. But what is a CMS, and why does […]
Maha Yassin // 14th January 2024
Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]
ProfileTree // 11th February 2024
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]
ProfileTree // 25th April 2024
Paid search is the most common type of PPC. Image credit: 99 Firms
ProfileTree // 22nd April 2024
If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]
ProfileTree // 22nd March 2024
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site. This […]
Rebekah McCaig // 8th December 2023
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.
ProfileTree // 11th April 2024
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy. What is a […]
ProfileTree // 24th April 2024
Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]
ProfileTree // 31st March 2024
What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]
ProfileTree // 5th December 2023
There are seven key elements to the marketing mix. Image credit: SkillsYouNeed
ProfileTree // 26th February 2024
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
