
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Presentation Ideas: How Can I Make My Presentation Interesting 2024?
Presentations are extremely popular because they’re an effective way to get your message across to a big audience. It is everyone’s aspiration to produce the perfect presentation. Your goal is...
How to Grow Your Business? Exploring Innovation with Frank Given
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders...
Causes of Stage Fright & 6 Effective Solutions to Overcome It
Stage fright, or performance anxiety, is a common experience for many people, and everyone at some point in their life will have felt it. It might occur if you have...
How to Use Email: Outstanding Pro Tips To Make You A Master!
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre...
How to Create a Highly Effective Video Presentation in 2024: An Expert Guide
When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better...
WIX Logo Maker VS Squarespace: Which Logo Design Software is Better in 2024?
Over the past years, brand image has become more important than ever. Your brand needs to be instantly recognisable within your website, social media, adverts online and offline such...
How to Purchase Bitcoin in 2024: A Step-by-Step Guide for Beginners
For the last few years, Bitcoin has certainly been under the spotlight as the “currency of the future”. Bitcoin was created in 2009 in order to create a universal currency...
Building a Website Without Coding in 2024 Just Got Much Easier
Socrates once said, “Speak, so that I may see you.” It has become one of the most quoted phrases throughout history. In the digital world, the equivalent to these wise...
Facebook Ads: The Complete Guide
The days of relying on traditional advertising methods are long gone. As we all know, online is the place to be if you want to reach audiences more closely. Rather...
The Art of Communication and How To Master It
The art of communication is your ability to listen and deliver information in a clear and accurate way. Therefore good reading, writing, speaking, and listening skills are important for achieving...
Hiring a Video Marketing Agency in 2024:How to Pick your Creative Partner
The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their...
Paid Online Surveys: Too Good to Be True?
Whenever you’re sitting around scrolling through TV channels, wasting time, you could be turning this time into money! Through online paid surveys, you can earn up to £200 on your...
Retail and Digital: What is Click and Collect? A Complete Guide for Retailers
Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably...
What is Augmented Reality? AR Benefits for Businesses
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit...
Must-Have Digital Tools: The DEFINITIVE GUIDE
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s...
How to Trend on Twitter: Proven Tips to Become the Next Trend
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this...
Password Security Tips: What You Need to Know
Online security has never been more important, but many small businesses continue to overlook it. Today, we’re going to explore some simple password tips, which can save massive headaches for...
Benefits of Blogging: Understanding How a Blog Drives Revenue
More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That...
Blog vs Vlog – The Ultimate Guide for Content Creators in 2025
Blogs and vlogs are both powerful tools for content creators, each with distinct advantages. Blogs excel at in-depth written content, while vlogs leverage video to engage audiences visually. Key differences:...
What Is a KPI? KPIs for Different Industries and Businesses
Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s...
What Is Alexa? Amazon’s Incredible Virtual Voice Assistant
This article has been updated to include more comprehensive information about Alexa's functionalities, wake words, and compatibility, as well as the latest updates from Amazon. We strive to provide the...
Digital Basics: What Is Web Design? Essential Tips and Tricks
These days, having a website for your business is pretty much non-optional. However, before you get out your wallet and start splashing cash on a new site, it’s important to...
Adobe Premiere Pro CC 101 Guide: Master How to Use Layouts and Workflow
Adobe Premiere Pro CC has become the dominant video editing software for professionals and enthusiasts alike, trusted by creatives including YouTubers and filmmakers alongside options like Final Cut Pro, Sony...
What Is Twitch? And How To Leverage it for Success : 101 on Twitch
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their...
Understanding Business Strategy in the 21st Century
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy...
Emotional Intelligence in the Workplace: A Modern Essential
Emotional intelligence in the workplace is a must if you want to be the best you can be in your career. Here’s why. Let’s say you have two co-workers with...
Social Media Strategy Guide
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social...
Business Risk Management: Analysis, Types, and Methods
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure...
Understanding Google: Ultimate Guide for YOUR Business 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised,...
Top 10 Business Analytics Tools for Data-Driven Decisions in 2025
Business analytics has evolved dramatically, with AI-powered insights, real-time processing, and no-code platforms democratizing data analysis across organizations of all sizes. In 2025, over 87% of businesses now use...
What Is Pinterest? And How to Use it to Promote Products
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect...
What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024
Instagram is a visual social media platform that has revolutionised the way people connect, share, and discover content. Unlike traditional text-based social networks, Instagram prioritises images and videos, making it...
What Is Outbound Marketing? Ultimate Guide
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation...
X Pro Complete User Guide 2025: Master Social Media Management for Your Business
Introduction: X Pro in 2025 - What You Need to Know The social media landscape has evolved dramatically, and with it, the tools we use to manage our presence on...
What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition
In today’s fast-paced and ever-changing business landscape, standing out from the crowd is no small feat. To thrive, businesses must not only focus on their own strategies but also keep...
What Is Copywriting? A Complete Guide for Beginners.
The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what...
Your First WordPress Blog: The Essential Guide to Getting Started
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many - as...
Breaking Boundaries: Empowering Career Advice for Women in 2024
Career Advice: The Founder and Director of Generation Women, an organisation created to help women achieve career success, has revealed how the right advice and coaching can help her clients...
Barbara Edwards: Coaching for Business
The outbreak of the COVID-19 pandemic has transformed everyday life for business owners and workers across all sectors of industry. However, many businesses have been unprepared for the challenges posed...
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research...
Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with...
What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time...
8 Ways to Carry Out Keyword Research
Arguably the most important part of any SEO strategy, keyword research is attracting visitors to your site, enticing prospects, and driving conversions of your products or services. When writing content...
What Is a Website Audit and Why Are They Important?
Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing...
Top 4 Best Wix Apps to Design a Perfect Looking Website
Websites and design go hand in hand, and having a website that has a strong aesthetic is going to attract more visitors and encourage more conversions. Renowned website builder, Wix...
Top 6 Best Wix Apps for Lead Generation
Every online business presence wants one thing: sales. To achieve sales, one must have a website that is intuitive and responsive to your customers wants and needs. UsiLead magnetng Wix...
Do Google Ads Help with SEO?
Many SEO experts purport that Google Ads can directly impact your SEO and, thus your organic growth but Google has stated clearly that that is simply not the case. Google...
Modernising the Marketing Funnel for 2024: Data-Driven Models to Captivate Audiences
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex - we’re here to make it simple and more appropriate for the digital age. A...
Ultimate Guide to Display Advertising
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or...
6 Things to Consider Before Hiring a Copywriter
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and...
Top 5 Benefits of Hiring a Digital Marketing Consultant
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big - if not bigger. Whether you are considering outsourcing...
Web Design
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Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
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