
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Top 10 Business Analytics Tools for Data-Driven Decisions in 2024
Business analytics tools empower companies to gain valuable insights from their data and drive better decision-making. In 2023, over 50% of large enterprises will be using business analytics tools,...
What Is Pinterest? And How to Use it to Promote Products
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect...
What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024
Instagram is a visual social media platform that has revolutionised the way people connect, share, and discover content. Unlike traditional text-based social networks, Instagram prioritises images and videos, making it...
What Is Outbound Marketing? Ultimate Guide
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation...
X Pro Complete User Guide 2025: Master Social Media Management for Your Business
Introduction: X Pro in 2025 - What You Need to Know The social media landscape has evolved dramatically, and with it, the tools we use to manage our presence on...
What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition
In today’s fast-paced and ever-changing business landscape, standing out from the crowd is no small feat. To thrive, businesses must not only focus on their own strategies but also keep...
What Is Copywriting? A Complete Guide for Beginners.
The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what...
Your First WordPress Blog: The Essential Guide to Getting Started
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many - as...
Breaking Boundaries: Empowering Career Advice for Women in 2024
Career Advice: The Founder and Director of Generation Women, an organisation created to help women achieve career success, has revealed how the right advice and coaching can help her clients...
Barbara Edwards: Coaching for Business
The outbreak of the COVID-19 pandemic has transformed everyday life for business owners and workers across all sectors of industry. However, many businesses have been unprepared for the challenges posed...
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research...
Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with...
What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time...
8 Ways to Carry Out Keyword Research
Arguably the most important part of any SEO strategy, keyword research is attracting visitors to your site, enticing prospects, and driving conversions of your products or services. When writing content...
What Is a Website Audit and Why Are They Important?
Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing...
Top 4 Best Wix Apps to Design a Perfect Looking Website
Websites and design go hand in hand, and having a website that has a strong aesthetic is going to attract more visitors and encourage more conversions. Renowned website builder, Wix...
Top 6 Best Wix Apps for Lead Generation
Every online business presence wants one thing: sales. To achieve sales, one must have a website that is intuitive and responsive to your customers wants and needs. UsiLead magnetng Wix...
Do Google Ads Help with SEO?
Many SEO experts purport that Google Ads can directly impact your SEO and, thus your organic growth but Google has stated clearly that that is simply not the case. Google...
Modernising the Marketing Funnel for 2024: Data-Driven Models to Captivate Audiences
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex - we’re here to make it simple and more appropriate for the digital age. A...
Ultimate Guide to Display Advertising
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or...
6 Things to Consider Before Hiring a Copywriter
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and...
Top 5 Benefits of Hiring a Digital Marketing Consultant
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big - if not bigger. Whether you are considering outsourcing...
Massively Boost Sales Enablement & Content Marketing :5 Ways
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its...
9 Reasons Why Organisations Use Branding
Brand recognition is essential for business success in today's crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition...
How to Build Brand Loyalty: Take Your Business to the Next Level
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you...
What is MySpace in 2024? Can the Site Reclaim Its Former Glory?
Once a titan of the social media landscape, MySpace has weathered the storm of time and competition. Originally conceived as a hub for music discovery, it quickly evolved into a...
Linkubator: The Importance of Strategic Development
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John...
Newspaper Marketing: Best Trends, Challenges and Subscription Models
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to...
Natalie Haccius: Digital Transformation and Digital Strategy
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree...
How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew,...
How to Build a Spin-Out Company? The Ultimate Guide to Entrepreneurial Innovation
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking 'soft x-ray' microscope used in disease research and drug discovery has revealed how...
Finding the Right Wix Premium Plan for Your Business Needs and Budget
When it comes to choosing a WIX premium plan, you have a number of different options. Overall there are seven plans on WIX, all of which are relatively cheap. The...
Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training - one of the most effective ways of understanding how to...
Publicity Management Strategies With Tina Calder
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
WIX Logo Maker A Step-by-Step Guide
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5 Reasons Why Your Content Isn’t Ranking
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even...
E-Commerce Benefits for Small Business Growth
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5 Steps of Content Planning for Social Media
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How to Effectively Manage Social Media for Your Business 2024
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Podcasts for Business Growth: Unlock Your Potential in 2024
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Why ProfileTree? What Makes Us PROUDLY Different
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5 Influencers’ Marketing Campaigns That Went Wrong
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Top 10 Best Free Social Media Tools for Marketers
Free social media tools help you by doing the work for you! We all know that one person at the office who complains about the amount of work they...
What Is Gmail? A Beginner’s Guide to Google’s Email Service
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Creating Coupons with WIX + 3 Tips for Maximising Success
At ProfileTree we have put together this tutorial to share how to use coupons with WIX. To get started using WIX coupons, you first need to be logged into your...
Marketing Environments – A Marketer’s Ultimate Guide to Navigating Business Environments in 2024
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Why Self Development Skills Are Vital – 15 Must-Have Skills This Year
The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a...
How to Write a Perfect Introduction and Conclusion
Arguably the most important parts of any piece of writing, including those enhanced by paper writing services, introductions and conclusions, are what explain the article and summarise it. The introduction sets...
What is a CMS? Your Essential Guide to Content Management Systems in 2024
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9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have...
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