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Adding a Font to WIX: Step by Step Guide

Adding a font to WIX featured
Adding a font is an important skill for achieving strong branding. Image credit: Amador Loureiro

Does adding a font to WIX need expert skills? The good news is what might feel like a specialist task is very possible. Indeed, the process for adding a font to WIX is actually fairly simple.

Fonts are, of course, very important to the branding of our site and your company as a whole. In fact, they are one of the best ways to create a consistent and recognisable brand identity across your site.

For example Coca-Cola have copyright protected their own ‘Coca-Cola’ font, which is named ‘Loki Cola’.

So, if you want to maintain a professional standard of brand consistency or your website you may want to use your own font in WIX, keeping your visual brand in line with the likes of your social media, packaging and other marketing materials.

WIX Design: Why do Fonts Matter?

The font you choose makes a big difference to the look and feel of your website. In essence, every font comes along with a bunch of associations. That is, they carry subtle messages about your brand.

It’s important to choose the right font for your WIX site so that these messages square up with the image of your brand you’d like to project. Where there is mismatch here, you can hurt sales.

For example, if you’re a solicitor, you want to project an image of diligence and professionalism. If your site’s body copy is all in comic sans, you’ll undermine this image, and probably hurt your ability to find clients.

Similarly, if you run a summer scheme for kids, comic sans might be a great option. Alternatively, using an elegant serif font might undermine this, or give the impression that you’re offering elocution lessons.

Finding the Right Font for Your Brand in WIX

On WIX there are many fonts to choose from, from the likes of the famous ‘Times New Roman’ to the more sophisticated ‘Belinda’ font. Finding your preferred WIX font is very simple. You just select the text element where you would like to change the font.

A number of settings will appear beside the element including edit text, animation and help.

Select the edit text setting and it will show a popup, with a range of different text settings including colour, font size and many others including different effects. You’ll also find the fonts setting here.

Click on the fonts drop-down and you will find many of WIX’s own fonts. Simply choose the right one for you.

Adding a font to WIX pen and paper image
Choosing the right font is essential for both readability and branding. Image credit: Omid Armin

Uploading a Font to WIX

Compared to the likes of Adobe Photoshop and Microsoft Word, WIX doesn’t have many native fonts. So, in some cases it might be hard to find the right font for your site from the available options.

In this case, you can upload a free or paid downloadable font.

The first step to uploading your font is to have the font downloaded onto your device you’re using. You can use sites such as Fontsquirrel, Dafont, Google Fonts and more to find free fonts, or in some cases purchase the ideal font for you.

Adding a font to WIX screenshot
Under the My Fonts menu you can upload a variety of file formats. Image credit: WIX

To then add the font to your site, you will need to go to the left hand site element labeled ‘My Uploads’. Once clicked it will show you a drop-down of the different files you can upload. For instance you can upload vector art, videos, tracks and documents from here.

You will also see fonts.

Click on the fonts and then the ‘Upload Fonts’ button in the top right of the popup box. When opened find the right font on your device and open the file to upload.

Alternatively you can drag and drop the file into the window that appears when the fonts element is clicked within the ‘My Uploads’.

It’s important to note that all fonts are someone’s intellectual property. In fact, typeface design is a highly skilled and in-demand discipline. As such, when a designer comes up with a font, they like to be compensated fairly.

As such, it’s crucial that you’re sure that you have the right license to upload a font to your WIX site. Otherwise, you could be forced to remove it, which can cause disruptions to any online business.

Using your Uploaded Font in WIX

To then use your uploaded font you first must wait until the font is uploaded to your site. Once uploaded hit the window. To then use your font, you will find it in the font drop-down alongside all the other fonts.

Highlight the text you would like to and find the right font in the drop-down. It should change your text.

Always test your font when first uploaded to make sure that it suits your site. If the font doesn’t suit your site, you may feel the need to either use a font already on WIX or find another downloadable font and complete the upload process all over again.

You should also thoroughly test the font to ensure that every letter displays correctly. That is, it’s important to make sure nothing has gone wrong with the file during the process of downloading it from the third party source, and uploading it to your WIX site.

For example, a corrupted file might not display certain characters at all, or might mix them up. It’s better to spot this early than to have one of your users think you’ve simply left typos in your site’s content.

Adding a Font to WIX: Final Thoughts

Adding a font to a WIX website is an incredibly simple process. Indeed, you can customise the font of any block of text by simply clicking into the settings for that individual page element.

Here, you can select from the fonts which are already included in the backend of your WIX site. Alternatively, you might choose to upload a font of your own, which you have found on a third party site.

Changing the font on your WIX site is an essential skill for any site administrator or business owner. This is a subtle but effective way to project a consistent brand identity across your site, which can have a tangible impact on your revenue.

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