How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
African Aviation & Event Marketing With AviaDev’s Jon Howell
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SEO for Car Dealerships: A Complete Guide
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Building a Squarespace Ecommerce Website: Simple Guide
When developing a new website, there are many things to keep in mind. Some of the most important concerns are cost and usability. Building a Squarespace website is a fantastic...
Agile for Marketing: All You Need to Know (With 5 Examples)
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as...
Purchasing Company Insurance: Ultimate Guide
Company insurance is what protects a company from any losses or damage caused during the regular course of business whether it is related to damaged property, legal risks or employee-related...
Key Account Management Tips with Warwick Brown
Key Account Management Tips | Account Management Plan | Key Account Manager Responsibilities In the world of trade and business, a guiding principle has driven workplace policy and account...
Your Ultimate Guide to Google Tag Manager
Marketers rely on a lot of tracking and retargeting to ensure that their website is collating useful data that they will be able to utilise when improving their sites or...
DJI Ronin S: Complete Review and Walkthrough
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin...
Importance of Digital Transformation WitLouise O’Conor
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads - the possibilities are endless through digital intervention. In...
WordPress Guide: How to Create Effective Pages and Posts
Creating content on WordPress is an essential skill for anyone looking to build a professional online presence, whether they're running a blog, promoting a business, or sharing creative projects. Among...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Video Marketing Strategy: Is It Important?
Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when...
How Travel Can Empower Women in Business
For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group...
Importance of Business Networking | Business Connections | Grant Powell
Business Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with...
Transforming A Traditional Business: How to Start a Business Online
Transforming a traditional business to an online one sounds like the norm. But believe it or not - even businesses that first date back to the 1930s are still in...
Work-from-Home Jobs: Essential Tips Before You Start Looking!
Regardless of your degree of education, at some point, you have, feel ready for, or are expected to join the workforce, be able to support yourself and give back to...
Titanic Guest: Hospitality in Northern Ireland
This week, as part of our Business Leaders series, ProfileTree Director Michelle Connolly explores the hospitality industry in Northern Ireland. This episode features Ruth Chocron, owner of Titanic Guest, a...
Employability For Young People In Technology
Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our...
Account Management: How does it benefit your business?
How account management can drive your business revenue and customer retention with Warwick Brown. Do you have challenges regarding account management and the efficiency of your business? In this interview,...
Should My Business Be On TikTok?
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all...
Why Your Business Needs Digital Training
Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let alone which...
The Ultimate Guide to Personal Development: Unlock Your Potential
In an era of constant change and evolving aspirations, personal development emerges as a beacon of self-discovery, empowering individuals to navigate life's complexities and achieve their full potential. It is...
Chatbots: How Successful are they for Social Media Leads?
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure...
Charity and the Tech Industry with Roger Warnock
Northern Ireland has a proud and long-standing charity sector, often filling in significant societal gaps where governments have failed to provide. But how can the sector fuse with the...
Scott Stevenson: Mental Health Awareness
As news of the coronavirus continues to dominate the headlines, questions around mental health awareness continue to rise to the fore. With this in mind, we’ve selected one of our...
Technology in Education with Michael Humphreys
The Covid-19 outbreak has thrusted the world of work & business into a period of deep uncertainty, with lockdown restrictions continuing to close office doors across the UK, Ireland...
The Importance of Visitor Experience with Nuala Mulqueeney
The Importance of Visitor Experience - Nuala Mulqueeney - Aillwee Caves We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses...
Funding and Investing in Early-Stage Technology Companies with Barry Brennan
Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and...
The Importance of Financial Planning?
Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how...
WIX Tutorials: Our FREE Video Guides to WIX Essentials
WIX is one of the worlds largest and most used website builders. Why? Because it makes it simple for anyone to create a website in a few clicks. We've created...
B2B Digital Marketing Essentials: A Complete Guide
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the...
Content Marketing Agency: Why Choose Us?
How has the concept of a content marketing agency transformed our relationships with advertising? Looking back over the years, advertisements were the traditional marketing option for a business, and they...
Voice Marketing: How to Create an Amazing Brand for Voice
CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their...
What Are Amazon Skills and How Do You Use Them?
In 1994, a 30-year old Jeffery introduced his online company, registered under the name “Cadabra”. This enterprise became what we know nowadays as Amazon. Subsequently services such as Alexa or...
How Can Global Professional Services Help Companies?
Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise....
Video Content Types Business Owners Should be Using
Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content,...
Chatbots Explained: The Complete Guide to Conversational AI
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into...
15 Transformative Digital Marketing Trends to Keep an Eye On
Digital marketing trends act as the guiding curves that set the direction for businesses aiming to thrive in a competitive digital landscape. Understanding these trends is no longer a luxury...
Voice Marketing The Latest Marketing Trend
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What is HTML and CSS? The Comprehensive Guide
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SEO in Ireland: The Competitive Edge You Need in Local Results
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Reputation Management: How to Keep Your Business Name in the Clear
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What is Compliance Technology?
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The Benefits of a Mastermind Group
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Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy
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What Tourism Development Lessons Can We Learn From Dubai? Sumaira Isaacs Explains
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How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain
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How to Grow Business? Scaling Advice With Pat Ryan, Ryans Cleaning
How to grow a business? A County Tipperary-based entrepreneur has described how his cleaning company expanded from providing general cleaning services to being a prominent, large-scale festival and event cleaning...
Starting Food Business? Tips for Food Producers With Oonagh Monahan
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Event Company Insights, Wedding Tips & Networking Success With Sinead Norton
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Julie Allen Consulting: Training and Behavioural Change Tools
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