In today’s competitive online landscape, building a beautiful and functional website for your online store is just the beginning. To truly thrive, you need to equip your store with the power and flexibility to adapt to ever-evolving customer demands and industry trends. That’s where Wix Apps come in.

Wix is a website builder that prides itself on being modern and easy-to-use. What many people don’t know however, is that using Wix can be made even easier with its wide range of handy apps.

These essential Wix apps are designed to not only help your website work, but also facilitate future success. By giving your web users a sleek, seamless experience, this will implicitly promote your site and leave a lasting, positive impression.

Wix apps act as extensions of your website, to enhance the basic version and give you the ability to customise your site to your liking. Not sure which ones to choose? In this blog, we will show you our top 5 essential Wix apps that you need for your online store.

Wix App Market on computer screen
The Wix App Market is where you can shop all of the apps available to enhance your Wix website. Image credit:

Top 5 Essential Wix Apps

For your online store, your main aim is to not leave your prospective customers wanting for anything. 

5 essential wix apps featured image

Ever visited a site and felt frustrated that you couldn’t search for the exact product you were looking for? Have you ever gone onto a website to make a booking, all to discover there’s no online system available and instead you have to phone the company? These off putting factors all contribute to high bounce rates. Therefore damaging any chance of success before the viewer has even grasped what you have to offer.

The Wix App Market aims to erase this problem, and instead provide solutions to make your site accessible and enjoyable to peruse. No matter what your online store specialises in, we recommend every Wix website integrates these top 5 features.

blue background showing screenshot of wix online store
Wix Stores offers a professional eCommerce platform to sell online. Image credit: Wix

1. Wix Stores for Selling Online

If you want to sell your products online, Wix Stores is an effective ecommerce solution. The way it works is you can build an online store on top of your existing Wix website, with no disruption to its functionality.

The key features of this app are:

  • Create and customise product pages and shopping cart, plus more;   
  • Fully manage your orders, inventory, shipping and finances;
  • Sell across multiple channels including social media, such as Facebook, Instagram and more;   
  • Set up and accept secure online payments;
  • Send automated emails to recover abandoned shopping carts, promote seasonal offers and offer loyal customers discounts.

Essentially, Wix Stores is a full-package platform that allows you to connect your prospective customers to your products. 

green background with screenshot of wix chat
Wix Chat enables your site’s visitors to reach out 24/7. Image credit: Wix

2. Wix Chat for Engaging with Your Visitors

For where comments aren’t as personal or urgent – Wix Chat makes up for it by offering a tailored one-to-one chat room between you and the user. It works by placing a minimised chat window on your site, where your visitors can instantly ask any questions they might have about your products. 

Wix Chat key features include:

  • Get instant notifications when someone initiates a chat room conversation; 
  • Create automatic messages (greetings or welcome texts) to save you time;
  • Use lead capture forms to gather more information from your visitors;
  • Save replies that can be reused for recurring questions.

With this app, you can flex your customer services skills by positioning yourself as a reliable, helpful source. By providing the information they need in a real-time conversation, this will establish relationships and facilitate leads. Plus, your site design will not be hindered by any unwanted, disruptive pop-up boxes.

blue background with example of price table app by POWR

3. Price Table by POWR to Showcase Costs

With Price Table, you can create fully customisable tables to showcase costs for products, services, packages, or plans. Not only this, Price Table offers a visually appealing way to increase average order value, by allowing you to upsell and cross sell your products and/or services. The app also enables you to bundle your products, display them in a comparison table, and highlight your most popular package. 

Price Table’s main features include:

  • Highlight your most popular plan to get more sales;
  • Take payments or subscriptions with a ‘Buy Now’ PayPal button;
  • Increase average order value by displaying related products or different package options;
  • Fully customisable design, so you can list as many product or plan features you need, choose your own colours, fonts, backgrounds and call-to-action buttons.
blue background with example of Carti Abandoned Cart Recovery app
Carti is an excellent app for email, SMS, push and messenger marketing for abandoned shopping carts. Image credit: Wix

4. Carti Abandoned Cart Recovery to Recapture Conversions

Carti Abandoned Cart Recovery is designed to maximise your online store’s profit by recovering abandoned carts. With the aim to boost your conversion rate, the app gives your visitors a personalised experience, targeting them on platforms of their preference, and conveniently redirecting them to the checkout page to finish their purchase. Plus, you can programme the app to offer discounts as incentives to increase your conversions further. 

The Carti app features include:

  • Automatic cart and browse recovery, order receipts, fulfillment updates and more;
  • Multichannel marketing: SMS messages, email marketing, Facebook Messenger and web push notifications;   
  • One-click activation for automatic coupons and discount dripping;  
  • Multichannel blast campaigns with personalisation tags and timezone scheduling.
white background with screenshot of oneup app on online site
Automate your online store’s invoicing accounting and inventory with OneUp’s useful app. Image credit: OneUp

5. Invoicing and Accounting by OneUp for Managing Finances

OneUp’s Invoicing and Accounting app helps you run your business’s financials more efficiently – saving you time, energy and money. By automating your inventory, invoices and more on your behalf – this app takes the hassle out of mundane business tasks, so you can get on with more important things. 

The app also gives you vital insights into your business’s operational and financial performance. From tracking tasks, setting reminders for customer follow-ups and generating real-time reports on your accounts – your business can function more effectively without the employee expense.

OneUp’s Invoicing and Accounting app features include:

  • Easily connect your bank account to automate your accounting;
  • Get paid on time with quick and easy invoicing;
  • Receive reminders when inventory is low, and approve purchase orders in one click;
  • See real-time reports on your chart of accounts on any device (including mobile, tablet and desktop)

These essential Wix apps not only aid accessibility, but they also bring vital value to your online store. For more information, check out our free guide to Wix essentials, or contact ProfileTree today.

Benefits of Wix Apps for Your Online Store: Amplify Your Business

Wix offers a robust platform for building beautiful and functional online stores. However, to truly unlock its potential and stand out from the competition, consider extending its capabilities with Wix Apps. Here’s how they can revolutionize your online store:

1. Enhance Functionality Beyond Core Features:

While Wix provides essential features like product listings, shopping carts, and payment processing, Wix Apps open a world of possibilities:

  • Inventory Management: Automate stock tracking, fulfill orders seamlessly, and manage variants across multiple channels.
  • Shipping & Fulfillment: Offer diverse shipping options, automate calculations, and integrate with top carriers for efficient delivery.
  • Marketing & Promotion: Design professional email campaigns, engage your audience on social media, leverage targeted ads, and personalize customer experiences.
  • Customer Service: Implement live chat, build knowledge bases, offer self-service options, and automate FAQs for exceptional support.
  • Design & Customization: Create unique product pages, add engaging pop-ups, design promotional banners, and personalize the shopping experience.
  • Analytics & Reporting: Gain deeper insights into customer behavior, track key metrics, and make data-driven decisions for growth.
  • Legal & Compliance: Ensure your store adheres to regulations with apps for tax calculations, privacy policies, and legal disclaimers.

2. Easy Integration & Seamless User Experience:

Unlike complex plugin ecosystems, Wix Apps integrate flawlessly with the Wix platform. Installation is a breeze, and they seamlessly interact with each other and your store data. This translates to:

  • Reduced setup time and frustration: No tech headaches, just focus on customizing your store and adding value.
  • Consistent user experience: Your customers won’t encounter jarring transitions or compatibility issues, ensuring a smooth shopping journey.
  • Centralized management: Manage all your apps from a single dashboard, simplifying store operations and monitoring performance.

3. Wide Range of Apps for Diverse Needs & Budgets:

The Wix App Market boasts thousands of apps, catering to virtually every need and budget:

  • Free & Freemium Apps: Explore a large selection of free apps to kickstart your functionality. Freemium apps offer basic features with paid upgrades for advanced needs.
  • Paid Apps: Invest in premium apps for specialized features, increased customization, and deeper integrations. Many offer flexible pricing plans to suit your budget.
  • Industry-Specific Apps: Find apps tailored to your specific industry, offering features and solutions aligned with your unique challenges.

Remember: The right mix of free, freemium, and paid apps can create a powerful and cost-effective solution for your online store.

Additional Helpful Wix Apps: Expanding Your Online Arsenal

Beyond the essential categories covered earlier, here are some additional Wix Apps worth exploring, categorized by cost and functionality:

SEO & Analytics:

  • Free: Wix SEO Wiz (basic on-page optimization), Google Analytics Integration.
  • Freemium: Yoast SEO for Wix (advanced on-page optimization, meta descriptions), SEMrush SEO Dashboard (website audit, keyword research).
  • Paid: Wix SEO Site Audit (in-depth analysis, backlink tracking), MonsterInsights Pro (advanced Google Analytics integration, custom reports).

Marketing & Promotion:

  • Free: Wix Email Marketing, Facebook Page Plugin, Instagram Feed.
  • Freemium: Mailchimp Integration (email marketing automation), OptinMonster (lead capture pop-ups, exit-intent forms).
  • Paid: Klaviyo (advanced email marketing automation, SMS marketing), Wishpond (social media contests, giveaways).

Legal & Compliance:

  • Free: Wix Data Protection Manager (GDPR compliance tools).
  • Freemium: TermsFeed (customizable legal documents), CookieYes (cookie consent management).
  • Paid: iubenda (comprehensive legal compliance suite, privacy, terms, cookies).

Design & Customization:

  • Free: Wix Photo Editor, Wix Video Background.
  • Freemium: Wix App Store Design Tools (various design elements, pop-ups).
  • Paid: Master Slider (flexible image and video sliders), Super Product Page (advanced product page design).

Other Useful Apps:

  • Free: Wix Chat (live chat), Wix FAQ (build a knowledge base).
  • Freemium: HappyForms (contact forms, surveys), AfterShip (real-time order tracking).
  • Paid: (loyalty programs, rewards), BeProfit (abandoned cart recovery).

Remember: This is just a glimpse into the vast Wix App Market. Explore and filter by category, features, and cost to discover the perfect fit for your specific needs and budget.

Pro Tip: Utilize the “App Collections” section on the Wix App Market to find curated selections of apps tailored to specific goals and industries.

By strategically incorporating these additional apps, you can fine-tune your online store for success, addressing diverse aspects like legal compliance, driving targeted marketing campaigns, and creating a visually appealing and engaging shopping experience.

Success Stories: Wix Apps Fueling Online Growth

Seeing real-life examples can solidify the potential of Wix Apps. Here are 2 inspiring stories:

Story 1: From Humble Bakery to Thriving Online Business (Budget-Focused Approach)

Challenge: “Sweet Cakes & Treats,” a home-based bakery, struggled to manage online orders and expand their customer base.


  • Wix Inventory Manager (Freemium): Automated stock tracking and reduced order fulfillment errors.
  • Wix Email Marketing (Free): Launched targeted email campaigns to existing customers, promoting new offerings.
  • Wix Social Media Feed (Free): Increased engagement by showcasing mouthwatering desserts on Instagram and Facebook.

Outcome: Increased online orders by 30%, streamlined operations, and built a loyal online community.

Key Takeaway: Even with a budget-conscious approach, Wix Apps can significantly impact small businesses.

Story 2: Global Fashion Brand Scales with Efficiency and Personalization (Multi-App Strategy)

Challenge: “JetSet Style,” a clothing brand, faced challenges managing inventory across multiple warehouses and personalizing experiences for diverse customers.


  • Wix Multi-Warehouse Inventory (Paid): Optimized inventory management across international locations.
  • Klaviyo (Paid): Implemented automated email campaigns based on customer purchase history and preferences.
  • (Paid): Launched a loyalty program to reward repeat customers and incentivize purchases.

Outcome: Reduced fulfillment time by 20%, increased average order value by 15%, and fostered customer loyalty.

Key Takeaway: A strategic mix of free and paid apps can empower larger businesses to scale efficiently and personalize the customer journey.

Remember: These are just a few examples. Explore the Wix App Market success stories section for more diverse examples across various industries, and find inspiration for your own online store journey.

Bonus Tip: When showcasing success stories, highlight the specific app features that contributed to the positive outcomes. This personalizes the impact and helps readers connect the dots between app functionalities and their desired results.


1. What are the most important factors to consider when choosing Wix Apps for my online store?

  • Your specific needs and budget: Identify your store’s pain points and desired functionalities, then select apps that address them within your budget.
  • App ratings and reviews: Read user feedback to gauge app performance, reliability, and customer support quality.
  • Integrations and compatibility: Ensure the apps seamlessly integrate with Wix and each other, avoiding compatibility issues.
  • Free vs. paid options: Consider starting with free or freemium apps to test features before investing in paid options.

2. Where can I find more information about specific Wix Apps?

  • Each app page on the Wix App Market provides detailed descriptions, features, pricing, and user reviews.
  • The Wix Help Center offers guides and tutorials on installing and using various apps.
  • Consider contacting the app developer directly for specific questions or support.

3. How often should I update my Wix Apps?

  • Regularly update your apps to benefit from new features, bug fixes, and security patches.
  • Set up automatic updates whenever possible for convenience and improved app performance.

4. Can I uninstall Wix Apps if I no longer need them?

  • Yes, uninstalling any Wix App is simple and does not affect your store data.
  • You can easily reinstall apps if needed in the future.

5. What are some additional resources for learning about Wix Apps and online store optimization?

  • The Wix blog and YouTube channel offer valuable insights and tutorials on using Wix effectively.
  • Industry publications and blogs often feature articles about Wix app reviews and recommendations.
  • Connect with other Wix store owners online to share experiences and learn from each other.


Wix Apps offer a powerful way to elevate your online store, enhance functionality, and achieve your business goals. By understanding your needs, exploring the diverse app options, and strategically integrating them into your store, you can create a seamless and engaging shopping experience that attracts customers, drives sales, and fuels your online success.

Remember, the app market is constantly evolving, so stay curious, experiment, and leverage the power of Wix Apps to unlock your store’s full potential.

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