In a world that is undergoing digital transformation, it is important that your business keeps up with the digital trends. People expect more than simply brick-and-mortar stores now, and to be able to supply digital demands, most businesses need a website. Wix apps for eCommerce offer plenty of useful tools to ensure that selling your products and services online is fun and easy. 

With an array of apps available, Wix takes the stress and guesswork out of eCommerce by helping you build a functional platform with user experience at the forefront of your site. Enhance your eCommerce experience and offerings to visitors by using Wix apps today. 

Wix has plenty of apps that have been specifically designed for eCommerce. Whether you want to add payment options or need to offer your audience and customers different types of shipping, Wix has an app for you.

1. ecwid’s Online Store

A smart and intuitive addition to any Wix site is Ecwid’s online store. Totally flexible, Online Store gives you the potential to sell to customers all over the world. Easy to understand, everything about the app can be accessed in a single dashboard that has centralised inventory management, a pricing system, as well as order management.

Online Store can be set up on your Wix website, on your social platforms and on Amazon marketplaces making it an extremely versatile app that gives maximum exposure. With a wide range of abilities, shockingly, it is totally free to install. A great way of managing your stock and sales when you are starting out in the world of eCommerce. 

image for the top 4 best wix apps for ecommerce

Why is an Online Store Good for My Site? 

  • Totally versatile, you can set up Online Store on your Wix site, Facebook, Amazon Marketplace, and on your Instagram
  • With great software, it can be operated from an app on your mobile device as well as being built into your Wix site
  • It can be synced with good orders for point-of-sale systems like Vend and Square. 
  • You can upgrade your marketing through it with Google Shopping, Facebook ads, discounts and even wholesale pricing
screen shot of the online store homepage to download app
The Online Store by Ecwid gives you the ability to sell anywhere and to anyone – across the internet! (Image Credit: ProfileTree)

2. PO WR’s PayPal Button 

A renowned company around the globe, PayPal has been famous in the world of eCommerce for some time. One of the easiest ways to help your customers make purchases, the PayPal Button can be custom added to your site to make checking out a seamless experience. 

With a myriad of options through payment, you can accept donations, one time payments, and even subscription payments in over 25 currencies – a lot to select from meaning your geographical location almost becomes mute. 

Worried about shipping if it accepts all those currencies? The PayPal Button automatically calculates the shipping and tax costs at the end of checkout for every customer. Something that is even better is that Powr doesn’t charge any transaction fees to the host, meaning you can even accept offline payments. 

Another win for the PayPal Button is its customisable design. Not only is it functional but it can look good too. This flexible design means that you can have a PayPal Button that perfectly works with the aesthetic of your site with custom colours, payment icons, borders, and more. Completely responsive to maximise conversion rates, the PayPal Button should be in every website’s guide to eCommerce,  not just Wix. 

Why is the PayPal Button Good for My Site? 

  • It can accept payments in over 25 currencies
  • The PayPal Button offers an easy checkout process with Stripe, PayPal, and even offline payments. 
  • When at checkout, the PayPal Button automatically adds shipping and tax costs and built-in discount codes in checkout.
  • Accepts one time payments, donations and even subscription payments
screenshot of the paypal button app homescreen
PayPal Button is one of the easiest ways to add a custom payment button to your website and make the checkout process seamless for your visitors. (Image Credit: ProfileTree)

3. Modalyst’s Dropshipping

For those starting out in eCommerce, navigating dropshipping can be hard. Modalyst has created a sleek and easy to use automation platform for eCommerce businesses and websites. It helps find dropship products to sell in your store and then automates the operations required to run an online store – taking the hassle out of eCommerce.

Running an online store can be exhausting and can require lots of organisation and skill. However, using Modalyst’s Dropshipping removes some of those issues by keeping product prices and inventory levels synced to automatically route orders to your suppliers. 

This ease of use means that you can quite happily and easily launch a dropshipping business and not worry about the investment purchasing inventory upfront as well as shipping orders. 

Why is Modalyst’s Dropshipping Good for My Site? 

  • Add high-quality goods from verified US and EU suppliers.
  • Monitor your branding and packaging. 
  • Automate your eCommerce activities meaning that you can add goods to your store by routing orders to your suppliers. 
  • Exclusive access to AliExpress Dropshipping Hub. 
an image of the homepage of modalyst
Modalyst helps you find dropship products to sell in your store and automates the operations involved in running an online store. (Image Credit: ProfileTree)

4. Shippo for Order Fulfillment

Shipping can be a complex process in eCommerce, therefore sourcing a handy app to make the experience seamless for your customer and staff is key.

Shippo helps you deliver the exceptional shipping experiences that your customers expect. Using Shippo, you can easily manage and fulfill all of your orders in one place. Shippo connects you with the best global delivery options, discounted shipping, and real-time rate comparison from USPS, UPS, DHL Express and other leading carriers. Plus you can benefit from on-demand tracking, customer notifications, seamless handling of returns, and more.

Why is Shippo Good for My Site?

  • Pre-negotiated, deep discounts for USPS, UPS, FedEx, DHL Express and more.
  • No volume requirements.
  • Print pre-filled labels for your orders.
  • Details automatically sync from your store.
  • Detailed tracking updates for you and your customers.
  • Automated returns.
  • Generate free return labels – only pay when customers use them.
light blue background with box and delivery icons, blue text about shippo features
Using Shippo, you can easily manage and fulfill all of your orders in one place. Image credit: Shippo

Build Your eCommerce Site with Wix

Wix has a wide range of apps that makes eCommerce available for any business or organisation. In a society that demands a digital presence, using Wix as a platform to sell your goods and services, while building brand awareness has never been easier. 

Have a Wix site but need some advice on how to build it to its full potential? Contact ProfileTree to speak to one of our web developers and designers, and find out how your business can undergo digital transformation today. 

Industry-specific App Recommendations for Wix eCommerce Stores:

While the core functionalities of Wix apps remain relevant across most industries, some apps offer features specifically tailored to the needs of certain sectors. Here’s a brief overview of potential industry-specific recommendations:

Fashion & Apparel:

  • StyleSage: Create personalized product recommendations and style quizzes.
  • Spocket: Dropship on-demand products without inventory management.
  • Modalyst: Offer curated clothing brands and accessories from trusted suppliers.
  • Loox: Showcase customer reviews and user-generated content to build trust.

Food & Beverage:

  • ChowNow: Offer online ordering and delivery directly through your store.
  • Grubhub Delivery: Integrate with popular delivery platforms for wider reach.
  • Yelo: Offer online reservations and table management for restaurants.
  • Spoonity: Enable recipe discovery and meal planning features.

Health & Beauty:

  • Acuity Scheduling: Manage online booking for appointments and consultations.
  • LoyaltyLion: Implement reward programs and build customer loyalty.
  • Offer personalized product recommendations and targeted promotions.
  • Okendo: Collect and showcase product reviews and testimonials.

Arts & Crafts:

  • Printful: Offer on-demand printing and fulfillment for custom designs.
  • Printify: Design and sell personalized merchandise like mugs, t-shirts, and phone cases.
  • Spocket: Dropship unique and handmade products from various suppliers.
  • Etsy Marketplace Integration: List your products on Etsy to reach a wider audience.

Data-Driven Insights: Quantifying the Impact of the Right Apps for eCommerce

While the qualitative benefits of using the right apps for your Wix eCommerce store are clear (enhanced functionality, improved user experience, etc.), incorporating some data and statistics can strengthen your content and resonate with readers seeking quantifiable impact. Here are some areas where you can leverage data:

1. Impact on Sales and Revenue:

  • Include studies or reports that showcase the increase in average order value, conversion rates, or overall sales achieved by eCommerce stores using relevant apps. For example, cite a study by BigCommerce stating that stores using 3-4 integrated apps see a 15% increase in average order value compared to those using none.
  • Highlight customer success stories or case studies from Wix users who experienced revenue growth after implementing specific apps.

2. Improved Customer Engagement and Retention:

  • Present data on how using apps for personalized product recommendations, loyalty programs, or abandoned cart recovery can lead to increased customer engagement and repeat purchases. Share relevant statistics, such as a study by McKinsey claiming that personalized recommendations can lift conversion rates by 70%.
  • Showcase user reviews or testimonials that emphasize how specific apps enhanced their shopping experience and fostered customer loyalty.

3. Increased Efficiency and Streamlined Operations:

  • Include data on how automation apps for inventory management, order fulfillment, or customer service can reduce operational costs and save valuable time. Cite research by Accenture that reveals automation can improve operational efficiency in eCommerce by up to 30%.
  • Highlight user testimonials or case studies where specific apps helped streamline workflows and free up resources for core business activities.

4. Competitive Advantage and Market Differentiation:

  • Present data on how using unique or innovative apps can help your Wix store stand out from competitors and attract new customers. Share statistics on the growing demand for omnichannel experiences or the increasing use of AR/VR technologies in eCommerce.
  • Showcase examples of Wix stores using specific apps to create unique shopping experiences or offer exclusive features that differentiate them from competitors.

Addressing Common Concerns About Using Apps on Wix:

While Wix offers a vast array of apps to enhance your eCommerce store, it’s natural for users to have concerns about potential drawbacks. Here’s how you can address some common concerns and build trust with your readers:


  • Highlight Wix’s App Market security measures: Emphasize that all apps undergo rigorous security reviews and adhere to strict data privacy regulations. Mention features like two-factor authentication and user access controls available within the platform.
  • Address specific security concerns: If your recommended apps handle sensitive data (e.g., payments, customer information), provide details on their individual security certifications and compliance standards.
  • Offer tips for choosing secure apps: Encourage readers to check app reviews, ratings, and user permissions before installing them. Advise them to prioritize apps from reputable developers with a proven track record.


  • Acknowledge potential performance impacts: Briefly explain that adding multiple apps can sometimes affect website loading speed.
  • Reassure readers with Wix’s optimization efforts: Mention Wix’s ongoing efforts to optimize their platform for app integration and minimize performance impact.
  • Provide tips for optimizing app usage: Recommend lightweight apps, suggest disabling unused ones, and advise on using caching and code optimization tools.


  • Be transparent about app pricing: Clearly state whether the apps you recommend are free, have freemium models, or require paid subscriptions.
  • Offer budget-friendly alternatives: Suggest a mix of free and paid apps to cater to different budgets and needs. Highlight free apps with valuable features.
  • Emphasize the return on investment: Showcase data or case studies demonstrating how the right apps can lead to increased revenue, justify their cost, and provide long-term benefits.

Integration and Compatibility:

  • Assure seamless integration: Emphasize that Wix apps are designed for seamless integration with the platform, ensuring smooth functionality and user experience.
  • Address compatibility concerns: If your recommended apps have specific compatibility requirements, clearly state them and offer alternative options if necessary.
  • Highlight ongoing app updates: Mention that Wix and app developers regularly update their offerings to ensure compatibility and address any potential issues.


Are all Wix apps safe to use?

While Wix implements strict security measures for its App Market, it’s crucial to choose apps from reputable developers with good reviews and ratings. Prioritize apps with clear privacy policies and security certifications.

Will adding apps slow down my Wix store?

While it’s true that multiple apps can impact performance, Wix optimizes its platform for app integration. Choose lightweight apps, disable unused ones, and leverage caching tools to minimize potential slowdowns.

How much do Wix apps cost?

Wix offers a range of free, freemium, and paid apps. Consider your budget and needs when choosing. Free apps can provide valuable features, while paid options might offer advanced functionalities.

Do I need coding knowledge to use Wix apps?

Most Wix apps are designed for user-friendly installation and configuration, requiring no coding knowledge. However, some advanced apps might require basic technical skills or developer assistance.

Where can I find more information about Wix apps?

The Wix App Market provides detailed descriptions, features, and user reviews for each app. Additionally, Wix offers extensive documentation and support resources, and online communities can offer insights and troubleshooting tips.

Wix Apps for eCommerce Conclusion

Harnessing the power of the right apps can transform your Wix eCommerce store, boosting functionality, enhancing customer experience, and ultimately driving sales and success.

By carefully considering your needs, choosing credible and secure apps, and leveraging data and insights, you can navigate the app landscape with confidence and create a thriving online business.

Together, these four powerful apps eliminate major pain points in running an eCommerce business. They free up the store owner’s time to focus on things like marketing, product development, and customer service. The automated order processing, shipping, and fulfillment also leads to faster delivery times and a smoother buying experience for customers.

For any merchant seeking to take their Wix online store to the next level, integrating these eCommerce apps is a must. The time and money saved will quickly pay for itself in the form of greater sales, efficiency, and growth. Don’t leave money on the table – start leveraging these best-in-class eCommerce apps on Wix today.

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