The outbreak of the Covid-19 pandemic has forced business, organisations and individuals across the world to reassess and readapt to survive. Ongoing restrictions are set to extend into the foreseeable future, and industry is increasingly moving towards patterns of business that restrict infection and promote remote working. With this in mind, we’ve highlighted one of our most relevant interviews from the Business Leader Archives, sitting down to discuss the digitisation of compliance paperwork and data governance with Veri’s Ann-Marie McSorley. Check it out and don’t forget to subscribe to the series for more industry-leading insights!
As we kick our interview off to a start, Ann-Marie introduces her company, Veri, which specialises in digitising compliance; including around health & safety training, European finding, peace & reconciliation and more. Indeed, the company founder admits that the main pain-point around those issues is compliance – an issue which her product attempts to resolve.
Data as a Form of Currency
“Previously, you’d have stored all of your paperwork in physical spaces, paying for that storage space. However, that doesn’t mean people are accessing the data,” she explains. “We’ve converted that into something that you can win new contracts with because you’ve better governance. It can also help you cut your administration costs and gives you the ultimate value of the data. Data is a currency – so it’s about giving your company that intelligence about what is actually going on around it.”
Indeed, the winning of new contracts is inextricably linked to proper governance. “This is absolutely crucial, particularly when applying for public sector contracts. To have transparency in real time instead of a paper process is transformative,” shares Ann-Marie. She also highlights that the vast majority of workers around the world spend disproportionate amounts of time completing admin work, as opposed to delivering the highly-skilled work that they have actually been hired to do. With Veri, all employees and members of an organisation have access to that data in an easily-accessible, visually appealing company dashboard.
Data visualisation is one of the most exciting elements of today’s compliance industry, says Ann-Marie. “Being able to visualise data and progression in real time is extremely useful, rather than having to depend on anecdotal evidence. All evidence you rely on must be accounted for, and you will be able to source that information at an instant,” she explains.
A Transformation in Data Analytics
“One of our main USPs is in the availability of data analytics. You can really hone done things like age and gender profiles, letting you look at specific people or groups of people. This is particularly useful in a health & safety setting where it may be easily identified if a person shouldn’t be operating certain machinery or working in a certain role.”
The need for a product like Veri was inspired by Ann-Marie’s own challenges with quality and compliance, with a half-million euro project requiring her company to expand and scale at a faster rate. However, current trends suggest that the majority of industry is moving towards the direction of digital. “When I first launched Veri, I found it hard to get support because people were confused about what I was doing – it’s a hugely competitive space, especially with the digitisation of learning. However, I’m of the firm belief that there has to be a blended approach – the human element just has to be there.”
“As Veri, we digitise the human element of it, gathering data from the people involved. Digitalisation is a great innovation, but a blended approach is definitely the way to go.”
**Those wishing to learn more about Veri and the full range of features and benefits offered by the product are invited to do so by visiting the company’s official website. Interested parties are also invited to reach out the Ann-Marie McSorley directly via LinkedIn.**
Ciaran Connolly’s interview with Veri’s Ann-Marie McSorley joins ProfileTree’s celebrated Business Leader Series, recently recognised with the Best Content Marketing Award for a Video Series at the inaugural Irish Content Marketing Awards. To pitch your business to the series or to discover how our content marketing services can transform your online potential, get in touch with our expert team today. Please note that all Business Leader Series interviews will be carried out on a remote basis until public health guidelines allow small gatherings at our Belfast-based studio.