Television Production Management with Larry Bass

Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming. Few people understand the challenge of these times better than Larry Bass, founder and CEO of ShinAwiL.

In the latest in our series of remote interviews, Michelle Connolly sits down to discuss the challenges in production management with the mind behind one of Ireland’s most successful independent production companies.

Kicking off the discussion, Larry takes us on a quick walkthrough of his life and professional background before he went down the path of television production later on in life. Speaking from his Dublin office, he discusses the story of his company, stretching across 20 years of production for the screen.

“We opened the UK business in Belfast in 2015, and we did have some really exciting plans for this year,” he laughs, acknowledging the impact of the virus on filming and production schedules. Exciting plans to grow and develop the Belfast side of the business were unfortunately paused due to the ongoing crisis. 

From Pirate Radio to Television Production

But how did Larry end up leading one of the island’s most sought-after production firms? The founder and CEO’s beginnings were different to that of the standard production professional, cutting his teeth on pirate radio as a youngster.

This allowed him to work closely with audio and recording equipment, igniting a love story with technology which has stayed with him to this day. He took any opportunity to work with the recording technology in his early days, running discos, dances and everything in between before moving into a career as a sound engineer.

Rock n’ roll came next for Larry, working for years as a production manager before growing tired of living “out of a suitcase”. He returned to college at the mature age of 28 to complete a degree in film and broadcasting, going on to set up ShinAwiL in 1999 to create a documentary around a band he was working with.

That first taste of success opened up several opportunities for the team at ShinAwiL, going on to create programming including entertainment pieces; factual entertainment titles, live event programming and most recently, scripted drama genres. Indeed, some of the major titles ShinAwiL are behind are huge, including Ireland’s version of The Apprentice and Dragons’ Den, as well as Masterchef Ireland.

According to the ShinAwiL Founder, production is the ultimate in team management and product management. “In some cases we’d have 4-6 people, and then for larger productions, we may have hundreds of individuals involved. For me, it’s simple – hire people who make you look better, hire people who are really amazing at what they do. I’m also not a detail-orientated person, so I hire someone who is to make sure that we have all areas covered,” he explains. He highlights that playing to your strengths and minimising your weaknesses is the key to succeeding in the industry.

Northern Ireland: Europe’s Hollywood

The film industry across the island of Ireland is blooming into something that is internationally-renowned, and Northern Ireland is continuing to develop its own scene which is now rivalled only by Hollywood in terms of production quality. “There are huge opportunities for people in the industry to upskill and move to a different area. The roles are hard work but they are generally well paid, and it’s a really rewarding and fulfilling career. It’s an act of craft – you aren’t just sitting working at a computer all day – you’re out and about physically making something.”

The world of film and television production is about to see some big changes, according to Larry. “For a start, technology is opening up new opportunities every day – even look at how we are taking this call using Zoom. Tech has taken a leap, and that’s going to affect the entertainment industry and entertainment production industry.

I don’t have a crystal ball that will tell me exactly how that’s going to happen, but you need to be open to that change and embrace it, not fear it. Change has to be something you want to do – just going off to do a strategic course isn’t enough. You need to live it day in, day out, always keeping those targets in mind.”

Larry reminds us that in many cases, the bigger the customer, the more careful you have to be. “If you’re a good supplier, the customer wants what you are supplying. In our business, we see ourselves as a business that isn’t easily commodified – we’re normally building something for a particularly niche, and understanding your unique product and how it will add value to a TV schedule or a platform is critical and key. If you look at Derry Girls, for example, what’s been created is beyond important and has become a pillar for the whole Channel 4 network.”

The Ending Credits

The future is bright for film & television production in Northern Ireland. “There’s a Yellow Moon post-production facility in Belfast that can be rated with the best in the world. You have organisations like Northern Ireland Screen who were able to bring an extraordinary vision to a semi-state organisation to try and build an industry – and they didn’t just build it – it exploded. Invest NI have also been helpful in attracting inwards investment and we are with them in trying to grow the sector. They are all parts of the jigsaw that makes working in Northern Ireland so attractive. 

“We want to build a global business, yes – but we want to build it in Belfast.”

**Those wishing to learn more about the work of ShinAwiL and its team of professionals can visit the official website. Interested parties are also welcome to connect with CEO Larry Bass directly via LinkedIn.**

Larry Bass’ interview with ProfileTreeTV joins our award-winning Business Leader series, recently recognised with the Best Content Marketing Award for a Video Series at the inaugural Irish Content Marketing Awards. Check out the series for more industry-leading insights from business leaders across Ireland, and get in touch with our expert team today to take part in a future episode. 

Key Roles in TV Production Management:

While you’ve listed some important roles, let’s delve deeper into their responsibilities and how they contribute to the overall success of a TV production.

Executive Producer:

• The Visionary Leader: Responsible for the entire creative and financial direction of the show. They secure funding, approve scripts, make key decisions, and ultimately answer to the network or studio.
• Strategic Oversight: Leads brainstorming sessions, manages creative teams, and ensures the show aligns with the network’s brand and audience expectations.
• Liaison and Advocate: Represents the show to networks, distributors, and investors. Negotiates contracts, secures partnerships, and champions the show’s potential.

Producer:

• The Hands-on Manager: Oversees the day-to-day operations of the production. Manages budgets, schedules, and personnel. Works closely with the production manager and director.
• Problem-Solver: Identifies and solves issues that arise during production. Makes quick decisions and adjustments to ensure the show stays on track.
• Creative Contributor: Provides feedback on scripts, casting, and directing. May have specific areas of expertise, like story development or post-production.

Production Manager:

• The Logistics Guru: Orchestrates the physical production of the show. Creates and manages the shooting schedule, hires crew members, obtains permits, and secures locations.
• Resource Allocator: Manages the budget, allocates resources efficiently, and ensures everything is in place for filming.
• Communication Hub: Coordinates with everyone involved in the production, ensuring everyone is on the same page and deadlines are met.

Assistant Directors (ADs):

• The Director’s Right Hand: Support the director in all aspects of filming. Communicate with actors, crew, and extras. Ensure scenes are shot efficiently and according to the director’s vision.
• Multiple Roles: Different ADs have specific responsibilities. First AD manages schedules and logistics, Second AD handles script breakdowns and continuity, and Third AD deals with crowd control and background actors.
• Leadership and Problem-Solving: Step up and make decisions in the director’s absence. Adapt to unexpected situations and keep the production moving forward.

Production Coordinator:

• The Details Master: Handles the daily administrative tasks and paperwork. Books travel and accommodations, orders supplies, manages petty cash, and maintains production records.
• Problem-solving: Anticipates needs and solutions for minor issues. Assists other departments with administrative tasks.
• Information Hub: Maintains a central database of production information and ensures everyone has access to what they need.

Stages of TV Production: A Deeper Dive

While you’ve outlined the main stages, let’s explore them in more detail, revealing the intricacies and key points within each:

1. Development:

• Idea Generation: Brainstorming sessions, script pitches, market research, identifying audience needs and potential trends.
• Proposal Writing: Conveying the core concept, characters, storylines, target audience, and budget estimations to attract networks or studios.
• Piloting: Creating a “pilot episode” showcasing the show’s potential and securing production approval.
• Script Development: Refining the pilot or series scripts, ensuring high-quality writing, character development, and story arcs.

2. Pre-production:

• Budget Breakdown: Detailed cost analysis for all aspects of production, including crew salaries, equipment rentals, location costs, travel, and post-production services.
• Scheduling: Creating a shooting schedule that incorporates script breakdowns, cast and crew availability, location logistics, and potential weather delays.
• Casting: Selecting actors for lead and supporting roles, conducting auditions, negotiating contracts, and managing talent agreements.
• Location Scouting: Finding appropriate filming locations that match the script’s needs, considering visual appeal, accessibility, permits, and cost.
• Crew Assembly: Hiring directors, cinematographers, sound technicians, makeup artists, costume designers, and other essential personnel.
• Storyboarding: Visualizing key scenes and camera angles to guide filming and ensure creative cohesion.

3. Production:

• Principal Photography: The actual filming of episodes, adhering to the schedule, script, and director’s vision.
• Managing Logistics: Handling transportation, meals, accommodations, permits, safety protocols, and on-set emergencies.
• Daily Adjustments: Adapting to unforeseen circumstances, making creative decisions on the fly, and ensuring adherence to budget and schedule.
• Collaboration: Seamless communication and teamwork between all departments (camera, sound, lighting, makeup, wardrobe) for synchronized execution.

4. Post-production:

• Editing: Assembling raw footage into cohesive episodes, adjusting pacing, incorporating special effects, and adding visual transitions.
• Sound Design: Adding sound effects, music, and dialogue editing to create a captivating soundscape.
• Color Grading: Enhancing the visual style and mood of the episode through color correction and manipulation.
• Quality Control: Reviewing the final product for technical errors, continuity issues, and ensuring it meets artistic and network standards.

5. Distribution:

• Broadcast or Streaming: Choosing the optimal platform for the show’s target audience, negotiating contracts with networks or streaming services.
• Marketing and Promotion: Launching campaigns to generate buzz, attract viewers, and build anticipation for the premiere.
• Monitoring Performance: Analyzing viewership data, audience engagement, and critical reviews to assess success and inform future seasons or projects.

Remember, each stage involves collaboration, problem-solving, and continuous adjustments. It’s a complex and dynamic process, requiring expertise, talent, and dedication from everyone involved. This deeper understanding of the stages provides a clearer picture of the journey a TV show takes from concept to audience screens.

Critical Skills for Success in TV Production Management:

Beyond the roles and stages, let’s unveil the essential skills that empower individuals to thrive in TV production management:

1. Leadership and Team Management:

• Inspiring and Motivating: Create a positive and collaborative environment where everyone feels valued and contributes their best.
• Delegation and Empowerment: Assign tasks effectively, delegate responsibility, and trust your team members to deliver.
• Conflict Resolution: Address disagreements constructively, find solutions that benefit the project, and maintain a productive work environment.
• Decision-Making: Make informed and timely decisions under pressure, considering all factors and potential consequences.

2. Budgeting and Scheduling Expertise:

• Financial Acumen: Deep understanding of budgeting principles, cost estimation, and allocation of resources across various production aspects.
• Negotiation Skills: Secure favorable contracts with vendors, negotiate costs effectively, and maintain budget adherence throughout the project.
• Scheduling Mastery: Create realistic and adaptable schedules that consider script requirements, crew availability, location logistics, and potential delays.
• Resource Management: Optimize resource utilization, identify cost-saving opportunities, and adapt budget or schedule when necessary.

3. Problem-Solving Abilities:

• Creative Problem-Solving: Think outside the box, find innovative solutions to unexpected challenges, and ensure production stays on track.
• Adaptability and Agility: Be prepared to adjust plans quickly due to unforeseen circumstances, weather changes, or talent availability issues.
• Decision-Making under Pressure: Analyze situations promptly, weigh options strategically, and make informed decisions even in critical moments.
• Resourcefulness: Find alternative solutions with limited resources or time constraints, ensuring quality and efficiency are maintained.

4. Collaboration and Communication:

• Active Listening: Understand and consider the needs, concerns, and viewpoints of all stakeholders (crew, cast, producers, network executives).
• Clear and Concise Communication: Articulate ideas effectively, provide timely updates, and ensure everyone is on the same page.
• Building Relationships: Foster trust and positive connections with team members, vendors, and collaborators for seamless cooperation.
• Conflict Resolution: Address disagreements professionally, find solutions that benefit the project, and maintain a productive work environment.

5. Knowledge of Production Workflows:

• Understanding of Different Departments: Possess a well-rounded understanding of how each department (camera, sound, lighting, editing) contributes and interacts during production.
• Technical Knowledge: Basic understanding of filming equipment, post-production processes, and potential technical challenges.
• Staying Updated: Continuously learn about new technologies, industry trends, and best practices to optimize production processes.
• Adaptability to Different Projects: Apply your knowledge and skills to various types of productions, from sitcoms to documentaries to reality shows.

Adapting to Changes in the TV Industry: A Dynamic Landscape

The television industry is undergoing a period of rapid transformation, driven by new technologies, audience preferences, and distribution models. To thrive in this ever-evolving landscape, production managers need to be adaptable and embrace these changes:

1. Rise of Streaming and On-Demand Content:

• Shifting Audience Habits: Understand how viewers today consume content (non-linear viewing, multi-screen experiences) and tailor production approaches accordingly.
• Embrace Flexibility: Adapt content formats and lengths to cater to various platforms and audience preferences (e.g., short-form series for mobile viewing).
• Data-Driven Insights: Leverage data analytics to understand audience demand, inform content decisions, and measure the success of streaming strategies.

2. Remote and Distributed Production:

• Embrace Technological Tools: Utilize video conferencing, cloud-based collaboration platforms, and remote editing solutions to manage geographically dispersed teams effectively.
• Focus on Communication: Establish clear communication protocols, leverage virtual production tools, and foster team collaboration despite physical distance.
• Security and Data Management: Implement robust security measures to protect confidential data and ensure the integrity of remote workflows.

3. Digital Workflows and Automation:

• Stay Updated on Technologies: Be familiar with emerging technologies like virtual sets, AI-powered tools, and automation solutions for streamlining production processes.
• Embrace Innovation: Evaluate and integrate new technologies that can enhance efficiency, reduce costs, and improve production quality.
• Upskill Yourself: Continuously learn and stay ahead of the curve to manage digital workflows effectively and navigate a tech-driven industry.

4. Pressure for Faster Turnaround Times:

• Optimize Processes: Streamline workflows, utilize efficient editing techniques, and leverage collaboration tools to expedite production without compromising quality.
• Resource Management: Allocate resources effectively, prioritize tasks strategically, and avoid unnecessary delays to meet tight deadlines.
• Multitasking and Adaptability: Be flexible and prepared to switch gears quickly, adjusting schedules and workflows as needed to maintain pace.

5. New Distribution Platforms and Formats:

• Explore New Platforms: Understand the unique requirements and expectations of emerging platforms like social media, interactive formats, and immersive experiences.
• Content Experimentation: Be open to experimentation with different formats, interactive elements, and transmedia storytelling to engage audiences across platforms.
• Data-Driven Decisions: Analyze platform-specific data to understand audience preferences and tailor content accordingly for optimal reach and engagement.

Remember:

Adapting to these changes requires a proactive approach. Production managers need to be lifelong learners, embrace innovation, and possess strong communication, problem-solving, and leadership skills. By staying informed, upskilling themselves, and being flexible, they can navigate the evolving landscape of TV production and contribute to successful projects in this exciting and dynamic industry.

FAQ

1. What are the biggest challenges facing television production management today?

Answer: Rapid changes like the rise of streaming, remote production, and faster turnaround times necessitate adaptation and continuous learning. Balancing innovation with quality and adhering to budgets within tighter schedules can be demanding.

2. What skills are essential for success in TV production management?

Answer: Leadership, collaboration, problem-solving, budgeting, scheduling, communication, and adapting to change are crucial. Additionally, understanding new technologies and digital workflows is becoming increasingly important.

3. What resources can help me stay updated on the evolving TV industry?

Answer: Industry publications, online communities, conferences, workshops, and courses offered by professional organizations can provide valuable insights and networking opportunities.

4. How can I prepare for a career in television production management?

Answer: Gaining experience through internships, volunteer work, or entry-level positions is key. Building connections, networking, and acquiring relevant skills through courses or certifications can also enhance your resume.

5. What are the career opportunities in television production management?

Answer: Roles range from assistant production coordinator to production manager, executive producer, and specialized positions like line producer or script supervisor. With experience and skills, you can progress within various production companies, networks, or streaming platforms.

Conclusion

The television industry is in flux, offering exciting opportunities for those who can adapt and embrace change. By understanding the key trends, developing crucial skills, and staying informed, production managers can play a vital role in creating high-quality content that resonates with audiences on diverse platforms.

Remember, this is a dynamic field, so your journey starts with a commitment to continuous learning, innovation, and adaptability. With dedication and passion, you can navigate the evolving landscape and contribute to the future of television storytelling.