Business Email Compromise Statistics
Are you concerned about escalating business email compromise (BEC) scams? You're certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase...
The Power of Instagram Carousels: Best Practice Guide
Instagram Carousels are a format within the platform that enables users to share up to ten images within a single post. They could be described as visual album-style posts that...
9 Web Trends: A Strategic Guide to Evaluating and Implementing Emerging Design Innovations
Influenced by cultural changes, digital design is rapidly evolving to adjust to new work-life which has become increasingly remote over the past year. With this in mind, digital trends have...
How to Search Using Google: Advanced Guide 10 Tricks for Power Users
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can...
What is Brand Development? A Complete Guide to Building a Memorable Brand
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine...
Learning Style 101: Master Your Path to Deeper Knowledge Gains Faster!
Ever considered your learning style? Doing so could be the key to better work, exam and learning performance! Knowing how you learn the best can unlock all sorts of benefits....
5 Useful Tips for Improving Your Web Development Skills
In the wake of COVID-19, businesses are recognising the importance of digital transformation. With more and more demand for websites, web development is becoming a crucial industry with updates to...
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business...
A Guide to Java Programming Examples
With its intricate concepts and examples, diving headfirst into the vast world of Java programming can be a bit like trying to solve the most complex tea-time crossword puzzle. Indeed,...
Everything you need to know about Crawl Budget
Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a Googlebot will crawl and index on a website...
What is Bookkeeping? A Complete Beginner’s Guide to Bookkeeping for Small Business
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides...
The Business Mindset Mastermind: Unlocking Business Growth
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only...
Unveiling the Best Instagram Content Types that Drive Engagement
Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram...
What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform
What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram - and video itself - forward into the future. Not...
Boost Your Instagram Engagement: A Best-Practice Guide
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over...
Business Podcast Growth With Statistics
Securing trustworthy business podcast statistics can often be a tricky old game. In fact, would you believe that over 82 million people across the pond in the U.S. are tuning into podcasts? This...
8 Effective Ways to Enhance the Loading Speed of WordPress Websites
Speed has become of paramount importance in the rapidly evolving landscape of the digital realm. Today, the loading speed of WordPress websites has transformed from a mere luxury into an...
How the First Programming Language Was Created
Have you ever found yourself pondering the origins of programming languages, those quintessential cogs that set in motion our digital universe? Like a cup of tea brewing on a foggy...
1000+ Programming Languages: Solving the Baffling Mystery of Their Abundance
Today, technology has reached unprecedented levels of advancement. One of the technological breakthroughs of today's world is the numerous programming languages designed to cater to every need. Briefly, a programming...
Elevate Your Brand’s Appeal with Instagram Stories: Best Practices
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out...
How to Craft the Best Hashtag Strategy: The Power of Hashtags
Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have...
Lessons Learned From Growing Eldron From Startup to Industry Disruptor
Finding the right property can be a nerve-racking experience, especially in a competitive market like Dublin. This blog post shares valuable lessons learned as Eldron grew from a startup to...
Business Strategy Definition: Essential Meaning for Companies Explained
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is,...
Using Business Intelligence Tools: Making the Right Choice
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here...
Video Content Marketing Examples: Inspiration From the Pros
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
5 Top Digital Marketing Methods to Grow Your Business
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can...
Python Programming Language: A Comprehensive Overview
Programming languages keep emerging every day, yet some excel over others. Python is one of the multi-purpose programming languages that has gained significant popularity over the years thanks to its...
Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you...
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded...
Latest Social Media Trend: Is Your Business Missing Out?
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they...
Pros and Cons of WordPress: Is It Right for You?
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll...
Content Marketing For Your Business: Getting Started in 5 Steps
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company....
How To Create a WordPress Website for Beginners
Fancy embarking on a digital adventure and crafting your website, yet find yourself daunted by all the technical mumbo-jumbo and intricate processes? No worries, mate! Indeed, we've all been perplexed...
Your Essential Guide to Understanding the Types of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audiences, transforming traditional marketing strategies into a dynamic, data-driven, and highly targeted approach. In today’s digital age, where the internet...
Captivating Instagram Captions 101: Boost Your Engagement
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction...
Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their...
Instagram Marketing Strategy: 8 Steps to Success
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands....
5 Key elements of a successful social media brand awareness
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that...
How Many People Use Social Media in 2024? Latest Global Data
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has...
Niche Blogging: A Complete Guide to Building a Profitable Niche Blog in 2024
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a...
Positive Thinking: Unlock Your Potential How Your Thoughts Shape Your Reality
If you ask any successful person about their secret, they will almost always tell you that the key to success is to have a vision constantly. Having a clear understanding...
8 Best Free Presentation Software: A One-Stop Guide
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to...
Portfolio Analysis: An Essential Overview
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed....
SEO Basics: The Complete Guide to Ranking in 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s...
Advertising with Augmented Reality: A Comprehensive Guide to AR Advertising
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds...
What Is Google Analytics? How to Gain a Better View of your Users
When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which...
Creating Mobile-Friendly WordPress Websites — A Comprehensive Guide
A mobile-friendly website is no longer a mere convenience but an absolute imperative. With over half of all web traffic now originating from mobile devices, neglecting the needs of mobile...
Hosting for Your Business: The Complete A to Z Guide
Until 1991, the Internet was confined to research and training in science and email. The World Wide Web conventions had just barely been composed and not until the end of...
What To Do When You Feel Like a Failure: Overcoming Self-Doubt
Life is all about ups and downs. Sometimes things go well and you feel right on track. Unfortunately, what goes up, must come down. Feeling like a failure is a...
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